UI/UX DESIGNFOR INTERACTIVEVR EXPERIENCES
Satish PenmetsaCEO, rapidBizApps
Our Mission
Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.A B O U T U S
I ntuit ive, Scalable,
Reliable Enterprise Apps .
#getStuffDone
ABOUT US
c apital ize on VR’s disruptive
capabil it ies to transform entire
segments.
+ Marketing
+ Education
+ Last but not least, Gaming
LAUNCHED ECHLON VR
Our Mission
Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.A F E W FA C T S
U
FACT #1 : VR IS OLDFACT #1VR IS OLD
sed to train NASA astronauts.
( Early 90’s )U
otal 4B invested since 2010
Oculus Rift (FB acquires for $2B)
Magic Leap ($600M, Google)
LENSAR ($192M, Multiple)
JauntVR ($65M, Disney)
otal 4B invested since 2010
Oculus Rift (FB acquires for $2B)
Magic Leap ($600M, Google)
LENSAR ($192M, Multiple)
JauntVR ($65M, Disney)
FACT #2VR HAS UNICORNS
FACT #2VR HAS UNICORNS
T
arketing Activation +
Engagement
Tradeshows / Conferences
Education (Healthcare)
Training (Equipment, etc)
Product Development
FA C T # 3VR BRANCHING OUT OF GAMING
FA C T # 3VR BRANCHING OUT OF GAMING
M
urning points:
Oculus Rift (Quality VR)
Google Cardboard (Accessible VR)
FACT #4VR IS MAINSTREAM
FACT #4VR IS MAINSTREAM
T
e remember 10% of what we read,
20% of what we hear,
30% of what we see,
and 80% of what we experience.”
PRIMARY DRIVER :WE REMEMBER EXPERIENCES
PRIMARY DRIVER :WE REMEMBER EXPERIENCES
“w
Our Mission
Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.
TA K I N G V R T O T H E M A R K E T :
H A R D WA R E + A C C E S S O R I E S
TETHERED HEAD MOUNTED DEVICES
MOBILE COMPATIBLE DEVICES
CONTROLLERS : GAMEPADSXBOX ONE, STEELSERIES
Famil iar controls
Cannot see controls with the headset.
Kinda annoying
NATURAL CONTROLLERSHTC VIVE TRACKPAD, OCULUS TOUCH
MOTION TRACKERSOCULUS PRESENCE, HTC VIVE BASE CONTROLLER
MOTION TRACKERSLEAP MOTION, GLOVE ONE
Our Mission
Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.
TA K I N G V R T O T H E M A R K E T :
A F E W G O O D E X A M P L E S O F V R
COCA-COLA : ENGAGEMENT WITH STILLS
INFINITY VR : INFORMATIONAL (MASS DISTRO)
AUDI VR : RIDE YOUR DREAM CAR
IKEA DESIGN YOUR OWN KITCHEN
SIX FLAGS : ROLLERCOASTERS + VR
FPS : w/ VIRTUIX OMNI
BUSINESS APPS : w/ MAGIC LEAP
Our Mission
Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.
TA K I N G V R T O T H E M A R K E T :
S O H O W D O YO U D E S I G N F O R V R ?
REMEMBER.. FIRST PRINCIPLES
AWESOME
EXPERIENCE == ==HAPPINESS $$$$
s imulator sickness / Vertigo
Ergonomics and interactions
MOST COMMON COMPLAINTS ABOUT VR
c onfl ict between visual and
bodily senses
Blame evolution!
UNDERSTANDING SIMULATORSICKNESS / VERTIGO
F l icker
Feeling that they are at the edge
Speed and acceleration
Non-user init iated movement
(degree of control)
MOST COMMON REASONS
#1
Use higher end hardware (90fps)
MITIGATING SIMULATORSICKNESS
#2
Teleport (else, infrequent short
bursts of accel)
MITIGATING SIMULATORSICKNESS
#3
Ground users w/ famil iar elements
in the foreground.
MITIGATING SIMULATORSICKNESS
UNDERSTANDING CHALLENGES WITH UX/ID
c ompletely immersive.
Fear of the unknown ( Technology
meant f lat/2D).
UX/ID
L ocation/ Space
- Work? Home? Conference?
Experience type
- Informational? Interactional?
Consumption Channel
- Mobile/Tethered
- Auxil iary input devices
UX/ID:1. USE CURVED SPACES
Foreground (2-3 m)
- Content
- Workspace
Middle
- Peripheral
Background
- Curiosity
UX/ID:2. USE Z ZONES FOR DEPTH
UX/ID:3. NARROW FIELD OF VIEW
UX/ID:4. TEXT ELEMENTS @
1 .5 - 2M FOR READABILITY
UX/ID:5. GAZE CONTROL
SELECTION 1.5 - 2.0 SECS
UX/ID:6. MENU ITEMS BELOW
LINE OF SIGHT
UX/ID:7. ADD DEPTH TO SELECTION ELEMENTS
(MOTION TRACKER
UX/ID FOR VR WILLCONTINUE TO EVOLVE
H ardware innovation wil l drive
change
Famil iarity and standardization
wil l also drive UX/ID
Mixed Reality (AR + VR) is on the
horizon).
GOOD PEOPLE TO FOLLOW
MIKE ALGERGOOGLE
ALEX CHUSAMSUNG
# g e t S t uffD o n es p e n m e t s a @ r a p i d b i z a p p s . c o m
S a n F r a n c i s c o , U S A | H y d e r a b a d , I n d i aS t r i c t l y C o n fi d e n t i a l . L i m i t e d C i r c u l a t i o n o n l y .