xi

DAFTAR ISI

Lembar Judul Tugas Akhir .............................................................................. i

Lembar Pernyataan Keaslian Tugas Akhir....................................................... ii

Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah .................................. iii

Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv

Lembar Konsultasi Tugas Akhir. .................................................................... vi

Kata Pengantar ................................................................................................ vii

Abstrak ........................................................................................................... ix

Daftar Isi ......................................................................................................... xi

Daftar Gambar.... ............................................................................................ xiii

Daftar Tabel. ................................................................................................... xiv

Daftar Lampiran.... .......................................................................................... xv

BAB I PENDAHULUAN ......................................................................... 1

1.1. Latar Belakang Kegiatan .......................................................... 1

1.2. Maksud dan Tujuan ................................................................. 3

1.2.1. Maksud Kegiatan ........................................................... 3

1.2.2. Tujuan Kegiatan ............................................................. 3

1.3. Metode Penelitian .................................................................... 3

1.3.1. Teknik Pengumpulan Data ............................................. 3

1.3.2. Metode Analisa Data ...................................................... 7

1.3.3. Waktu Penelitian ............................................................ 9

1.4. Ruang Lingkup ........................................................................ 9

1.5. Permasalahan Pokok ............................................................... 10

1.6. Sistematika Penulisan .............................................................. 11

BAB II LANDASAN TEORI .................................................................... 12

2.1. Umum..................................................................................... 12

2.1.1. Definisi Humas ............................................................. 12

2.1.2. Fungsi Humas ............................................................... 12

2.1.3. Tugas Humas ................................................................ 14

2.1.4. Ruang Lingkup Humas .................................................. 17

2.1.5. Peran Humas ................................................................. 18

2.1.6. Perencanaan Program Humas ........................................ 20

2.1.7. Proses Perencanaan Kerja Humas .................................. 21

2.2. Studi Literatur ........................................................................ 23

2.2.1. Strategi Humas .............................................................. 23

2.2.2. Humas Pemerintah ........................................................ 24

xii

2.2.3. External Relations ......................................................... 28

2.2.4. Special Event ................................................................ 30

2.2.3. Pameran ........................................................................ 31

BAB III PEMBAHASAN ........................................................................... 35

3.1. Tinjauan Instansi .................................................................... 35

3.1.1. Sejarah Instansi ............................................................. 35

3.1.2. Visi, Misi dan Strategi ................................................... 43

3.1.3. Tugas Pokok dan Fungsi Kementerian Perindustrian ..... 45

3.1.4. Filosofi Logo Kementerian Perindustrian ..................... 46

3.1.5. Posisi Humas dalam Kementerian Perindustrian ............ 47

3.1.6. Perpustakaan Kementerian Perindustrian ....................... 49

3.1.7. Visi, Misi dan Motto Perpustakaan ................................ 50

3.1.8. Tata Tertib Perpustakaan ............................................... 51

3.2. Proses Kerja Program PR ........................................................ 52

3.2.1. Perencanaan Kegiatan ................................................... 52

3.2.2. Pelaksanaan Kegiatan .................................................... 58

3.2.3. Evaluasi Kegiatan ......................................................... 62

3.3. Kendala dan Pemecahan ........................................................ 62

3.3.1. Kendala ......................................................................... 62

3.3.2. Pemecahan .................................................................... 63

BAB IV PENUTUP ..................................................................................... 65

4.1. Kesimpulan ............................................................................ 65

4.2. Saran ..................................................................................... 65

DAFTAR PUSTAKA

DAFTAR RIWAYAT HIDUP

LAMPIRAN

xiii

DAFTAR GAMBAR

Gambar II.1 Skala Isi Eksibisi ......................................................................... 32

Gambar III.1 Filosofi Logo Kementerian Perindustrian ................................... 45

Gambar III.2 Posisi Humas dalam Kementerian Perindustrian ........................ 46

Gambar III.3 Pintu masuk Perpustakaan Kementerian Perindustrian ............... 49

Gambar III.4 Suasana Perpustakaan Kementerian Perindustrian ...................... 49

xiv

DAFTAR TABEL

Tabel II.1 Perbedaan Humas Dengan Humas Pemerintah ................................ 28

Tabel III.1 Makna Warna Logo Kementerian Perindustrian ............................. 47

Tabel III.2 Analisa SWOT Kementerian Perindustrian .................................... 53

Tabel III.3 Analisa SWOT Kemenperin Book Fair 2018 ................................. 54

Tabel III.4 Target Audience Kemenperin Book Fair 2018 ............................... 55

Tabel III.5 Media Publikasi Kemenperin Book Fair 2018 ............................... 57

Tabel III.6 Kriteria Evaluasi Kemenperin Book Fair 2018 .............................. 58

Tabel III.7 Table Mapping Kemenperin Book Fair 2018 ................................. 58

xv

DAFTAR LAMPIRAN

A.1 Surat Keterangan Riset ............................................................................. 69

B.1 Berita Acara Tugas Akhir ......................................................................... 70

C.1 Struktur Organisasi Kementerian Perindustrian......................................... 71

C.2 Susunan Panitia Kemenperin Book Fair 2018 ........................................... 72

C.3 Rundown Acara Kemenperin Book Fair 2018 ........................................... 73

C.4 Materi Cue Card Kemenperin Book Fair 2018 ......................................... 75

C.5 Rincian Anggaran Kemenperin Book Fair 2018 ....................................... 79

C.6 Denah Pameran Kemenperin Book Fair 2018 ........................................... 80

C.7 Laporan Hasil Penjualan Pameran Kemenperin Book Fair 2018 ............... 81

D.1 Media Publikasi Kemenperin Book Fair 2018 .......................................... 84

D.2 Media Monitoring Kemenperin Book Fair 2018 ....................................... 87

D.3 Dokumentasi Kegiatan ............................................................................. 90

E.1 Transkip Hasil Wawancara Key Informan................................................. 99

E.2 Transkip Hasil Wawancara Informan 1 ..................................................... 103

E.3 Transkip Hasil Wawancara Informan 2 ..................................................... 107

E.4 Transkip Hasil Wawancara Informan 3 ..................................................... 109

E.5 Berita Acara Bimbingan Tugas Akhir ....................................................... 112