Download pdf - CSR Managers Meeting GBN - Effectuation theorie (Thomas Blekman)

Thomas Blekman

2.Affordable loss principleWhat are you willing to risk regarding the attractiveness of the imagined end? Effectuators evaluate opportunities based on whether the downside is acceptable.What can they afford without risking everything they have created. They determine their risk and affordable loss to the plausibility of market attractiveness without risking more than they can bare.3.Crazy quilt principle

Effectuator co-create the future with self-selected partners, who they trust and who commit themselves by bringing additional means to the collaboration. Effectuators inspire and are creative in combining the available means to create unique imagined ends that are aligned with the mutual beliefs and aspirations of the quilting partners that are committed.

4.Lemonade principleWhen Effectuators come across surprises, they leverage them and make lemonade out of these lemons. Effectuators remain openminded while persevering. In an ever more rapidly changing environment Effectuators know how to get to plan B. 7KH\�DYRLG�WR�VXFFHVVIXOO\�DQG�HIÀFLHQWO\�LPSOHPHQW�D�IDLOXUH�DV�D�UHVXOW�RI�WR�ZHOO� VSHFLÀHG�JRDOV�LQ�WKH�IXWXUH�Effectuators

1.Bird in hand principle- Who am I? (beliefs)- What do I know? (capabilities)- Who do I know? (network)

Effectuators start with what they have, their existing means. From these means the entrepreneur begins to imagine possibilities and take action. A vision is a result of creativity with available means.

5.Pilot in the plane principleEffectuators belief they can create an impact in the world they work and live in. The future is not made by trends and historic data. The complexity and unpredictability of todays world demand a different approach to business development. Effectuators accept that they are not in control and by applying the effectuation principles the become in control as they co-create and only risk what they can afford.

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woensdag 26 september 12








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Alcatel-Lucent schrapt 5000 banenPARIJS - De producent van telecomapparatuur Alcatel-Lucent schrapt 5000 banen en trekt zich terug uit onrendabele markten als onderdeel van een kostenbesparingsprogramma van 1,25 miljard euro tot eind dit jaar.

© AFPDit maakte het Frans-Amerikaanse bedrijf donderdag bekend.Het banenverlies maakt 6,4 procent van het totaal van 78.000 medewerkers uit. Alcatel-Lucent waarschuwde op 17 juli al dat het zijn winstdoelstelling over 2012 niet zou halen. Het bedrijf kondigde een operationeel verlies van 40 miljoen euro aan over het tweede kwartaal op een omzet van 3,5 miljard.Alcatel gaat ervan uit dat de winstmarge in de tweede helft van het jaar beter zal zijn dan in de eerste helft.

Zomergast

en

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Darwinwoensdag 26 september 12



Richard Branson launches Virgin

Volcanic, now you too can travel to the

center of the earth.woensdag 26 september 12

http://adland.tv/content/richard-branson-launches-virgin-volcanic-now-you-too-can-travel-center-earth

















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effectuation in action

Means who I am

What I knowWho

I know

Goals what can

I do?

Interactwith people

I know

No commitment

Dead endOppurtunity

on hold

Converging cycle of constrains on goal

1HZ�ÀUPV��QHZ�SURGXFWV�RU�QHZ�PDUNHWV

Stakeholdercommitments

Expanding cycle of resources

NewMeans

Means

Changesin the

Environment

Constraints

NewGoals


VINDEN(passie en overtuigingen)

WILLEN(intrinsieke motivatie)

KUNNEN(vaardigheden)

WETEN(kennis)

DOEN(Geven, Zoeken,

Realiseren & Groeien)








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@effectuationNL

Thomas Blekman
