Create your own social media framework
Michelle Bond & Angela DuckworthLiverpool Hope University
Pre-framework
Post-framework
Content added by 2 members of staff
Dictated by their whims and prejudices
Long periods of time when no content
2014 Developed
our framework
Content added by team of 10
Strategic input – more diversity
Content added every day
De-cluttered what didn’t fit the strategy
No coherency or long term view
The Framework
Clear purpose and aims
Know your audience
Decide content and stick to it!
Give your staff guidance
@Hope_Library @libmichelle @DuckworthAngela
www.facebook.com/hopelibrary
Michelle Bond ([email protected]) & Angela Duckworth ([email protected])
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