Content Marketing For Startups@tomcritchlow
How To Deliver Documents
Good Content = Marketing> SEO
If You Only Read One Thing…..
http://www.kalzumeus.com/2010/01/24/startup-seo/
How To Deliver Documents
How Do You Do Content?
You’ll Suck To Start With
Shit Takes Time & Is Hard
Shit Takes Time & Is Hard: The Data
Source: http://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf
Build Content People Want
Build Content People Like
http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
Build Content With Voice
http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
Video Content(Pro-tip: self host)
So how are you going to create large amounts of content that satisfies needs for your users while still advancing your business needs and not being garbage? You leverage the unfair advantages that you have because you’re the smallest guy in the room
“
Patrick Kalzumeus
How To Deliver Documents
Outreach Is The Secret Sauce
Social followings and email lists accelerate your flywheel
Outreach is easy for startups. Find the linkerati, create content they’ll like and then tell them about it….. Rinse repeat.
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Tom Critchlow
“Link Building” Sucks
Tom Critchlow
VP Operations NYC
www.distilled.net
@tomcritchlow
Fiercely curious. Passionate about learning. Email me!
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