What is Social Media?Social media is media designed to be
disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
What is Social Media?It supports the democratization of knowledge and
information, transforming people from content consumers into content producers.
Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“.
Why NotSocial Media?• Who cares what I had for breakfast?
• I just don’t get it. What’s the point?• It’s all so new. I think I’ll wait it out
and check back later on.• I’m not a fan of putting my personal
information online. I like my privacy.• I don’t need your validation.• WHO CARES?
Why Social Media?• Replicates one-to-one communication in an
online forum.• Allows users to connect with individuals in
personal and global networks.• Helps to manage streams of information
from friends, family members, organizations, and businesses with ease.
• Acts as a springboard for discussing relevant issues within our life and community.
Facebook• http://www.facebook.com• The internet’s largest social media website.
As of last week, Facebook had over 400 MILLION users.
• Utilized by individuals, organizations, and businesses.
• In-depth privacy settings.• Commitment to long-term growth and
scalability.• Facebook Connect and Project Titan
Facebook Mobile
Vimeo
Vimeo• http://www.vimeo.com• Video sharing website initially created
for filmmakers and producers.• Allows users to share videos longer
than 10 minutes in length.• Embed and share videos in high
definition across websites and blogs.• Now allows users to share videos in
iPhone H.264 format.
Linked In
Linked In• http://www.linkedin.com• A social network directly primarily to
professional audiences.• A key method of sharing professional
information, such as a CV or resume.• Less cluttered and with a clear focus.• A great place to begin.
YouTube
YouTube• http://www.youtube.com• By far the internet’s largest video
sharing website.• Content ranging from viral videos,
family movies, and advertisements.• Experimenting with offering full-
length movies on demand.
Flickr
Flickr• http://www.flickr.com• Largest website exclusively
dedicated to photo sharing.• Includes the ability to download high-
resolution versions of photos.• Share slideshows with friends or
embed them in your blog/website.• Export photos to Facebook.
Twitter• http://www.twitter.com• Solidified the concept of “micro-blogging” as
all updates are less than 140 characters.• First adopted by celebrities and news media,
now utilized by individuals and businesses.• More than any other network, intended to be
a part of the “real-time web.”• Share photos, videos, and music through
third-party websites.• Best used for horizontal blogging.
#gifted on Twitter• @GattonAcademy
• @giftedstudies• @DeborahMersino• @NAGCGifted• @PrufrockPress• @DukeTIP• @DavidsonGifted• @JeanneBernish http://www.twitter.com/gattonacademy/gifted
Twitter Chats• Mon. #ecosys, 9 pm EST• Mon. #musedchat, 8 pm EST• Mon. #hsc, 8 pm EST• Tues. #edchat, N & 7 pm EST• Wed. #ptchat, 9 pm EST • Wed. #smchat, 1 pm EST
Twitter Chats• Thur. #onecom, N & 7 pm EST• Thur. #lrnchat, 8:30 pm EST• Thur. #blacked, 9 pm EST• Thur. #innochat, varies• Fri. #gtchat, N & 7 pm EST
#gtchat• Conducted each Friday at Noon and 7
p.m. EST on Twitter.• Each session has a different topic
focusing on an aspect of gifted education.
• Conducted using the #gtchat hashtag.
• A great way to connect with gifted advocates across the globe.
Previous #gtchats• Delving into the Digital Age
• Meeting Social and Emotional Needs• Igniting Advocacy and Propelling
Optimism• Coping with GT Cuts• Asynchronous Development• Twice Exceptional Gifted StudentsTranscripts from previous chats online at
http://giftedperspective.typepad.com
Future #gtchats• Exploring Homework: Battleground and/or
bliss.• Parenting the Gifted: Boundaries, Combat,
and Joy• Homeschool? Pros, Cons & Strategies for
Success• Stressed Out Gifted Kids: Finding Balance
Today• Passion Discovery: Helping Gifted Kids
Find Inspiration
How To Chat• Find and use the #hashtag.• Use a Twitter chat tool to
monitor and observe the conversation.• Tweet using chat basics.• Get involved. Comment. Share.
What the Hashtag?!
TweetChat
HootSuite & Chats
Put it all together…
Put it All Together• Add social media icons to the
homepage of your blog or website.• Several tools to share and combine
social media feeds, rather than individually maintaining, such as Selective Tweets.
• Pick the format that works best for you and begin there. Not all social networks are for everyone.
Social Media DON’Ts• Post a profile photo that is overly goofy or might
alienate your audience. Your profile photo is often the most visible item.
• Post anything you wouldn’t want your mom or boss to see.
• Spam your audience with useless information, promotional messages, or game notifications.
• Use social media for self-promotion, unless it’s a business. Even then, one-way communication isn’t in the spirit of social media.
• Goad or antagonize others.• Leave everything wide open without making use of any
privacy setting.
Social Media DO’s• Post a profile photo that represents you in a
thoughtful, professional manner.• Be concise, while highlighting the things that
make you…well…you.• Share content that highlights your interests
and professional expertise.• Utilize social media platforms for discussions.• Keep a polite and measured tone at all times.• Make use of privacy settings.
10 Must-Have Policy Items
1) Introduce the purpose of social media.
2) Be responsible for what you write.3) Be authentic in every word and
interaction.4) Exercise good judgment in all you do.5) Consider your audience and build
from there.
10 Must-Have Policy Items
6) Understand the concept of community, and realize it’s primacy.
7) Respect copyright and fair use.8) Remember to protect confidential
and proprietary information.9) Bring value to the discussion.10) Make it matter.
10 Must-Have Policy Items
A BONUS MUST-HAVE:Have a plan that
you intend to see through.
A lot of use comes through trial and error;however, before you begin, know what you
want to get out of social media before typing your first word.
Websites for More Info
http://www.mashable.comThe internet’s premiere news website dedicated to social media.
http://giftedperspective.typepad.comArticle series “Gifted Education and Twitter: How Social Networking Can Propel Advocacy and Learning”
The Gatton Academy
Web: wku.edu/academyFacebook:
facebook.com/gattonacademyTwitter: twitter.com/gattonacademyVimeo: vimeo.com/gattonacademyFlickr: flickr.com/photos/kygifted
Center for Gifted Studies
Web: wku.edu/giftedFacebook:
facebook.com/giftedstudieswkuTwitter: twitter.com/giftedstudiesYouTube:
youtube.com/giftedstudieswkuFlickr:
flickr.com/photos/giftedstudieswku
Gatton to Go iPhone App
For More InformationCorey Alderdice
The Gatton Academyhttp://www.wku.edu/academy
Email: [email protected]: @innervationFacebook: facebook.com/coreyalderdiceLinkedIn: linkedin.com/in/coreyalderdice
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