#AhaNH
Connecting to Business and Clients Through Social Media
Lani & Allen VoivodCo-Owners and Your Allies in Possibility
Epiphanies, Inc. | @AllenVoivod | @LaniVoivod
Source: Corey Ann on Flickr (CC BY ND 2.0)
NH Works Conference
@EpiphaniesInc Facebook.com/AhaYourself Presented by Epiphanies, Inc. (EpiphaniesInc.com),
at the request of NH Works (NHWorks.org)
#AhaNH
“Money Makes a Difference.
He sees thousands of other people, bookkeepers or clerks or chemists or wagon hands, busy at their work and envies them from the bottom of his soul. They have their independence, their self-respect and manhood…
It is just money which makes this difference in him. With a little money he would be himself again.”
--Napoleon Hill Think and Grow Rich, 1937
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
NH Works Conference
#AhaNH
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
NH Works Conference
#AhaNH
Coming up…
• State of the state on social media platforms
• Social media use by HR and recruiting pros
• Drawing a line in the sand
• Top platforms and tips for their use
• Keeping track of businesses on social channels
Let’s go!
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNHNH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Forrester Research: Annual “State of Consumers and Technology Report”
Note: Report doesn’t view YouTube as a social network…but it is!
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Source:Denis Boudreau (CC BY NC SA 2.5
Canada)
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen
Quality of Candidates:
1.Referrals
2.Internal Transfers
3.Direct Sourcing
4.Social Networks
5.Corporate Career Site
6.3rd Party Recruiters
7.Campus Recruiting
8.Job Boards
9.Search Engine Optimization
800+ hiring
managers and
recruiters took the
fourth annual
Jobvite survey...
Source: Jobvite 2011 Social
Recruiting Survey
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Source: Jobvite 2011 Social
Recruiting Survey
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen
Source: Jobvite 2011 Social
Recruiting Survey
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen
Source: Lars Plougmann
on Flickr (CC BY-SA 2.0)
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Top Platforms
Source: Mike Licht,
NotionsCapital.com
93% of US adult Internet users are on Facebook.
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Fast Facebook Tips…
• Photos and videos perform better
• Use other tools to create photos/videos as needed
• Status updates: Shorter is better
• What Facebook and radio have in common
• Pinned posts highlight important items, generate
more interaction
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
@EpiphaniesInc | @YMCA_Boston Facebook.com/AhaYourself | Facebook.com/YMCABoston
Top Platforms
Source: Jonsson: Found graffiti in
Sweden, 2007
YouTube is
the world’s 2nd most popular search engine.
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Fast YouTube Tips…
• Under two minutes
• Cross promote videos on all channels
• Repeat keyword/phrase in title, description, tags
• Add website link as first item in description
• Up to 5,000 characters, but only first 55-70 show
• Use closed captioning for accessibility and SEO
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Top Platforms
Source: Mike Licht, NotionsCapital.com
Every tweet on Twitter
creates a new webpage, with its own unique URL.
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Fast Twitter Tips…
• Link FB to Twitter to automate baseline content
• Most retweeted words/phrases center around
sharing (please retweet), blogging (new blog post),
content types (top, 10, how-to)
• Use hashtags to monitor conversations and topics
• Use social sharing buttons on other websites for
quick ‘n easy Twitter content
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Top Platforms
Source: Magnet 4, Marketing dot Net
“A greater number of +1’s increases a link’s potential for a high CTR, which could lead to increased social sharing, and in turn can increase its Google search rank.” -- Keith Kaplan, Mashable
“90% of consumers trust peer recommendations.” -- Erik Qualman, author of Socialnomics, citing Nielsen Online data
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Fast G+ Tips…• Google search algorithm taking G+ into account
• Social search lets you see whether people in your
network are talking about what you’re searching
• At least 17,000 in NH on G+, likely much more
• http://gplus.to to customize URLs
• Conversation conventions similar to Twitter (+
instead of @, hashtags work the same)
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Top Platform
s“LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.”
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Fast LinkedIn Tips…
• 300,000 unique visitors monthly from NH
• Number of users tough – “Greater Boston Area”
• 100% profile completeness – 40x better odds
• Export and upload email contacts to broaden your
network
• Join groups (weekly digest), answer Questions for
added visibility outside your existing network
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNHNH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNHNH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNHNH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNHNH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNHNH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Wrapping Up:
Results of three separate studies: 51-65% of job seekers used “personal contacts” to get a new job.--Mark S. GranovetterSociologiost and author,The Strength of Weak Ties
Source: Stanford.edu
@EpiphaniesInc | @WomenInspiring Facebook.com/AhaYourself | Facebook.com/WomenInspiringWomen
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself
#AhaNH
Connect with Lani & Allen
603-524-5248
@LaniVoivod, @AllenVoivod
Facebook.com/AhaYourself
Pinterest.com/EpiphaniesInc
LinkedIn.com/Company/Epiphanies-Inc
Slideshare.net/AhaYourself
YouTube.com/AhaYourself
gplus.to/AhaYourself
NH Works Conference
Presented by Epiphanies, Inc. (EpiphaniesInc.com), at the request of NH Works (NHWorks.org)@EpiphaniesInc Facebook.com/AhaYourself