Connecting a Diverse Sector Through Social Media
Aileen Collier & Jen Tieman
Palliative & Supportive Services & CareSearch26th July 2013
Introduction to social media?• Definition: websites and applications used for social
networking– creation and exchange of user generated content: – Engagement and two-way communication!
• Examples:– Twitter– Facebook– Wikis– Blogger– Flickr– YouTube, Linked-in – Pinterest, – Google+
Social Media Use inAustralian not-for-profit organisations
Wirth Consulting Pty Ltd 2012
Facebook has
Simple Twitter stream:The CareSearch Twitter account now
has 293 followers and publishes one to two
times each day in order to inform and engage
the Twitter community. Since 1 February,
CareSearch tweets have been mentioned
or re-tweeted 78 times by other Twitter
users.
Through these re-tweets and mentions,
our messages been disseminated to
84,403 other users.
Wiki Cancer Council Australia is using wiki technology to manage guideline currency. Reviewers can engage with the guidelines, enter suggestions, review new literature etc. Guideline users can leave comments and make suggestions
Within Flinders, the NBN Telehealth Project Group is using a wiki to support documentation and communication.
YouTube, Slide share
YouTube: To date, the CareSearch YouTube channel has attracted 62,119 video views.
Slideshare: The presentations in the CareSearch Slideshare account have attracted 1,261 views.
Why would you bother?• This is what the real world is using/doing.• You can reach new audiences• It can help spread information• It can encourage communication/feedback• You need to crystallise your message• Different media can help translate the
message• You can use social media to build/sustain
relationships
Social Media tips• Headlines- Incite curiosity-stories that
resonate• Use images and graphics to make your point
(Piccs get clicks!)• Avoid professional jargon• Learn what works!• Use legitimate sources.• Developing ‘your’ brand
Summary PointsWhat do you want to accomplish via social media? Who is your audience?
Know who your messages are important for: What are your key messages? Know what you are working to say (and to whom) and have a clear idea of an outcome you want.
“Is there a specific ‘ask’ or ‘call to action’?” Be clear about what you hope your followers will do.
(Dr Faith Mwangi-Powell, 2013, Social Media and Palliative Care at the EAPC congress
Resources• http://deevybee.blogspot.com.au/2011/0
6/gentle-introduction-to-twitter-for.html\• Jay M. Bernhardt, Darren Mays & Matthew W.
Kreuter (2011): Dissemination 2.0: Closing the Gap Between Knowledge and Practice With New Media and Marketing, Journal of Health Communication, 16:sup1, 32-44
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