Real places
Story-Experience
Real history
• Increased site visits
• Increased word-of-mouth (leading to more visits)
• Increased sentiment
• Increased store sales
• Increased sponsorship (from better metrics & integration)
• Conducttr is a web-based tool to build multi-platform storytelling and gaming projects via websites, social media, email, SMS, apps and tons more. It’s for all those things behind the website and behind the exhibits.
• Conducttr massively reduces or removes development & testing costs – you can even create engaging experiences without coding.
• If you are a developer then Conducttr is like wearing an endoskeleton - you’ll achieve more, faster and with less frustration.
AUDIENCE DATABASE
CONTENTDATABASE
GAME LOGIC
SOCIAL MEDIA, EMAIL
TELEPHONENETWORKS
DATALOG
PLAYER
INCLUDES:• POINTS• BADGES• INVENTORY
AS WELL AS• MESSAGES• POSTS• STATUS
UPDATES
1.5 Km< 1 MileAbout 30 -40 mins to complete
http://19reinos.cm.cr
– Quicker to implement and more scalable & reliable than bespoke development
– Reduces cost of audience interaction and makes large scale fan participation possible
– Entertainment-as-a-service rather than single product sales
– Authoring environment to script interactive experiences
– Controls and monitors publishing of content
– Listens for events like date & time, Tweets, Facebook comments, YouTube views, emails, SMS, location check-in, position in video timeline, etc.
– Dynamically publishes & responds
• Sends personalized replies based on behavioral segmentation, context & game state
• Publishes new content
• Unlocks exclusive content
• Awards achievements, badges, points and coupons
– Encourages participation & word-of-mouth
Check-in Audience Content Locker
Create Team
Conversation feed
Auto-tweet
• Audience building
• Auto-response
• Personalization
• Activation & Engagement
• Rewards
• Revenue Generation
• Analytics & Management
• Working with data
Count fan demands and publish content
in response
Publish a video when fans
@mention your show 1000 times
Publish a Facebook revelation when
500 fans email to demand it
Publish when fans demand it
Flock to Unlock
View content by episode
View social content as an interactive
narrative
Blend scripted content with real-time and historical
social media
See what's happened while
you've been away
Catch Up
Send a different reply to the same
event
Send a different reply to different
people
Send the same reply to the same people at different times
Never send the same reply
twice
Auto-Alternative
Auto-answer calls with a recorded
message
Make scheduled or delayed outbound
calls
Use incoming call to trigger anything:
publication of video, sending email,
Facebook post and so on.
Automated call answering and
making
Phone Call
Send content based on video
timeline
Video Timeline
Create timeline events in the video
and use them to cause activity on other platforms
Reward viewers with exclusive content
because you know they watched
Call the viewer just as a character is calling on screen
Embed your sign-up form on any
website.
Protect with captcha and
minimum age control.
Collect audience preference from
drop-down
Collect audience
contact details
Registration Forms
Grow your mailing list from anyone who emails you
Grow your mobile contact list from
anyone texting or calling your
numbers
Add to your database anyone commenting on
Facebook or Twitter
Grab details from first
interaction
Direct Call-to-Action
Fans can easily to send cool content
to their friends
Start a story from a friend mention
on Twitter
Use a referral widget for more
options like eCards
Easy, trackable friend invites
Give content for contact details
Grab information
from messages
Referral Media Gifting Data Parsing
Ask for email and send a missing comic chapter
Ask for a mobile number and text a
secret location
Ask for email and send bonus music
tracks
Ask for an email address or a name
via SMS
Grab data from 3rd party emails
like Gumroad and IFTTT
Have slimmers text their weight or runners their
distance walke
Call someone when they open
your email
Send a follow-up email if someone
clicks a link to view your video
Send an alert to yourself when
someone clicks a link in their SMS
Auto-reply when someone
clicks a link
Link Trigger
Listen for a phrase in a Facebook comment and
automatically post a reply
Listen for an @mention on
Twitter and respond automatically
Listening for an email with a request-for-
information and automatically send
a reply
Auto-reply to pre-defined
phrases
Message Trigger
Detect when a certain number of
video views is reached and then email your contact
list
Detect a certain number of tweets
and then publishing a video
Detect for a certain number of YouTube
comments and then publish the
video to Facebook
Auto-publish when a milestone
is reached
Auto-respond when someone shares content
Auto-reply on a different channel
Goal Trigger UGC Detection Cross-Triggering
Detect when someone shares an
image, video or link on Twitter or
Reward those who share an image on
Reply only to those who post a video
on Facebook
Receive an email and reply with a
phone call
Receive a Tweet with an image
attached and send an email
Send an SMS to someone who
makes the right comment on
Send VIP invites to those most active
on Facebook
Have your hero die by fire; but only for those whose
greatest fear is fire
Text a follow-up to those who have
not replied to your ema
Send content based on past
activity
Behavorial Targeting
Dynamic personalization of
any message or social media post
Include the audience’ score and
progress on your emails
Replace whole paragraphs of text with smart content
based on past behavior.
Publish content with personalized
data
Smartwords
Create different roles within a team
for a crisis simulation (CEO,
CMO, CIO…)
Send those playing as “The Mole”
information ahead of time
Allow the audience to change roles
from cop to killer in an SMS game
Personalized experience based
on role
Choice-based personalization
Send content based on video
timeline
Role Play Choose Adventure Video Timeline
Deliver a different conclusion based
on previous choices.
Create a Q&A on Twitter and reveal
personalized results
Pick and send a URL based on
points scored or badges earned
Create timeline events in the video
and use them to cause activity on other platforms
Reward viewers with exclusive
content because you know they
watched
Call the viewer just as a character is calling on screen
Instantly create an app that works
across all mobile devices – with your graphics and your
content built inside Conducttr
Easily and immediate update the app
experience
Take our open-source code and build your
own app to work with Conducttr
Your own app with no code
Custom app
Have audiences collaborate to solve a mystery or save a
business
Provide private group social media messaging that’s unique to each
team
Have the choice of a single player affect
the whole team
Offer collaboration and
competition
Multiplayer & Teams
Post different content on your
blog depending on preferences
expressed on Twitter
Let Facebook comments decide the ending of your
web series
Remember which way each audience
member voted
Give fans a voice Multi-platform date and time
releasing
Publish on interaction and
data
Voting Scheduled Publishing Event Publishing
Synchronize publishing across
all your channels –social media,
email, sms, digital locker and custom
app
Visualize and automate your
publication schedule
Never miss an opportunity for
cross-promotion
Schedule automated call-backs and follow-
ups at times an audience member usually interacts
Delay an auto-reply until business hours, commuting time or after the kids have
gone to bed
Change your responses depending on time of the day or
day of week.
Increase someone’s XP every time they engage with your
content
Show players their Progress through
an experience
Have characters remember the
strength of relationship to a
player
Award points, levels, progress,
content
Game Mechanics
Display audience rankings
Reward with vouchers and
discounts
Leaderboards Coupons
Show players their ranking based on
any metric you decide
Embed a leaderboard of
players on any web site
Show the leaderboard inside your custom app
Send vouchers to the first 50 fans
who Tweet a correct answer
SMS a unique discount code for people to redeem
in real-world locations
Leave coupons and special offers
inside the Digital Locker
Use badges to reward engagement and good behavior!
Award a badge for each location visited
on a tour
Award a badge to the first player to find an answer on Twitter
Award a badge when someone logs in 10
times
Award badges!
Badges
Every audience member gets a
personal area with content just for
them
Match the digital locker content to
someone’s progress through an experience
Use multiple digital lockers per player for scheduled content, reward content and
premium content
Password-protected
personal space
Digital Locker
Franchise an urban scavenger hunt
around the world
Design an educational game
to be run independently by
teachers
Sell your crisis simulation to
different companies
Sell your experience as a
replayable service
Experience-as-a-Service
Collect payment on services like
Gumroad and send notification to
Conducttr
Send bonus track of new album once user has bought tickets for
the concert
Provide codes for a private screening of your new film once
user has paid
Integrate with payment systems
Pay-per-use
Give engaged fans rewards from
sponsors
Give sponsors credibility, kudos
and metrics
Provide sponsor with channel to talk
directly with fans
Offer brands an authentic
connection
Sell your project for
others to copy
Sponsor Integration Premium Templates
Template your project for faster
starts second time around
Repurpose your simulation to
adapt it to another sector
Translate and localize your game
to be run in another country
Export detailed interaction-level information for
data mining
Filter and export incoming and
outgoing messages
Export interactive projects in a
familiar movie-script style report
Export and analyze interaction-level
data
Detailed Reporting
Real-time visualization of
project activity, even at peak traffic times
Track actions and messages of any specific audience
member
Easily spot loops and logic errors while
testing
Real-time tracking of audience interaction
Activity Feed
Create notification lists for different
departments
Allow your team to subscribe or unsubscribe
themselves with no management from
you
Send notifications to everyone on certain milestones or as a
scheduled reminder
Send alerts to notification lists
Get real-time updates on
important events
Big data store of all your audience
Team Alerts Goal Notification Audience Database
Receive an SMS when someone
uses bad language on your Facebook
page
Get an email when someone registers
or finds the solution to a riddle
Get an follow-up reminder with
updates on most engaged audience
Store information about your audience –preferences, choices,
engagement, advocacy and more
Allow multiple multi-channel contact
details per person
View individual activity feed for each
audience member
Make data meaningful and
relevant
Use conversational language and
characterisation to connect to audiences
Get your point across in any
language
Convert data into readable text
Data-driven Narratives
Show bar charts and comparisons
Show progress bars for funds raised and
other support
Show voting results as they happen
Display data as it happens
Dynamic Charts
Export detailed interaction-level
information for data mining
Filter and export incoming and
outgoing messages
Export interactive projects in a familiar
movie-script style report
Export and analyze interaction data
Detailed Reporting
Create mobile survey forms
Private, anonymous or
public comment feeds
Grab data from public, private and personal sources
Collect data from people & systems
Data Collection
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