Transcript
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REDSTAMPEDECONNECT & EMPOWER PEOPLE TO TAKE ACTION

YOU

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Consumer

VOTER #4

Direct Mail

TV / Radio

(CLIENT)

Print

2THE NEW

MODELIdentify and target individuals directly through TV, radio, direct mail, print, and other traditional sources

CURRENT

MODEL

Reward their success

Motivate supporters to

take action on your behalf

Empower people to connect

PEER-2-PEER RELATIONSHIPSDIRECT MARKETING

POTENTIAL SUPPORTER

POTENTIAL SUPPORTER

Existing SUPPORTER

P2P is based on the fact that we are more likely to trust & be influenced by people with whom we have an existing relationship”

• Have introduced to one someone we know

• Have invited to a party, meeting, or some other event we were attending or hosting

• Recommended a product to purchase

• Sent an email or shared something that captured our attention

• Have asked to support something we believe in

• Join an organization we belong too

We all have friends, family members, co-workers, or other contacts who we…

Your Supporter’s Family & Friends

THE MISSING

PIECELEVERAGES YOUR GREATEST ASSET

POTENTIAL SUPPORTER

POTENTIAL SUPPORTER

Your Supporter’s

Professional Contacts

Your Supporter’s Neighbors

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Contact #1

Supporter #2"Client"

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Supporter #2Member

Dashboard

Location or interest groups

Fundraising Pages

Event promotions & sponsorships

Sharing tools

Supporter Reviews, endorsement, &

referral

Email Recruiter

P2p tools

P2p tools

Supporter #1Member

Dashboard

Contact #2

New Supporter

#2

Contact #1

Contact #5

HOW P2P

WORKS

• (CLIENT) provides existing supporters the tools and training

• Supporters leverage their personal relationships and connect (CLIENT) to their contacts

• Supporters establish instant credibility and cultivate relationships on (CLIENT)’s behalf with their personal contacts

• Supporters engage personal contacts and ultimately convert some of them into new (CLIENT) supporters

• (CLIENT) rewards supporter and provides the new supporter P2P tools and training

New Supporter

#1

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Red Stampede builds, implements and manages custom software applications for forward thinking clients

• Applications: Fully integrated online management suite with complete back-office functionality to manage websites, web-designs, content, constituents, and crowd funding/fundraising, and social media

• Private Social Network: Secure online community complete with proprietary, custom developed peer-to-peer tools to connect together and empower people with similar interests, location, or activity to take action.

• Crowd-funding/Social-fundraising Suite: Robust set of fundraising tools customized to raise money through websites, social networks, email platforms, events, crowd-funding campaigns, and personal fundraising.

• Marketing & Communications Suite: Action oriented suite of tools designed to leverage personal and targeted peer-to-peer recruitment, build and sustain constituent loyalty, enable social interaction, and cultivate deeper relationships with the community

• Analytics: Robust and custom built analytic dashboards and reports in multiple formats. View a snapshot of platform totals; dive deeper into modularized reports to track and monitor web traffic, content distribution and reach, and member interactions and social engagement; or view member-based leader-boards of top point earners, fundraisers, recruiters, and social advocates.

THEOFFERING

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THEBENEFITSORGANIZATIONAL • Reduce long-term expenses

• Automate workflow and data capturing• Easily expand as organization grows• Provide detailed analytics

• Organize key customers, supporters, and/or activists by location and/or interests

• Implementation of your own e-commerce solution with secure payment gateway and merchant services account• Eliminate third-party fundraising fees by accepting donations directly into your

bank• Optimize sales through your website, social networks, email marketing platforms,

events, and personal fundraising campaigns • Empower your existing customers to find & recruit new customers

• Streamline your online communications• Manage your online presence across multiple channels from one central system• Reach more people, faster• Recruit new supporters through your existing activists• Automate online video integration into your website through your existing

activists

MARKETING

SALES / CROWDFUNDING

CUSTOMER LOYALTY

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AUTOMATED ALERTS & RECOMMENDATIONS

Intuitive technologyAutomate recommendations for each user

Grow your supportLet your supporters grow your network

Better CommunicationInternal email for you and your Supporters

NotificationsEmail and dashboard alerts set by each member

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Progress meters Keep members moving forward

Technology that understands your supporters and keeps them engaged, active, & moving forward

• Automated recommendations alert each user of new members, groups or coalitions, events, or call to actions within 25 miles of their provided zip codes

• User’s can specify what issues are important to them to tailor their experience inside your network

Summary | Details 

THEDASHBOARD

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7THEDASHBOARDCUSTOM INTERFACES FOR EACH SUPPORTER

Supporters control their interface, public profile information, and network interactions

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Action menus • Actions

tailored to each member

PERSONAL ACTION HUBS FOR YOUR SUPPORTERS

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Member tools• Blog• Events• Recruit• Organize• Communicate• Fundraise

Activity Index• Incentivize

action and reward top performers

• Earn point and win rewards for taking action

Dashboard Menu• Expandable

action menus for each tool

Summary | Details 

THEDASHBOARDTo take action at anytime, from anywhere, and earn

points and rewards along the way

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• Enable people to create personal profiles to learn and share information about who they are, why they support you, & how they interact inside your private social network.

• Recruit, organize, and manage your loyal followers into location or interest based coalitions.

• Maximize your sales or fundraising potential by providing your supporters tools to sell your product or brand; or raise money on your behalf.

• Enable people to recruit their personal contacts to targeted areas inside your network.

• Communicate and share information, make an announcement, promote an event, release breaking news, or thank your constituent base.

• Enable Members to message and chat with you and their friends inside your social network

• Receive instant feedback and real-time intelligence from the ground

THETOOLS

DASHBOARD

Member Blog

Location / Interest Groups

Event Manage

r

Alerts & Notification

s

Member

Messaging / Chat

Personal Referral/

Fundraising Pages

Personal Profiles

Friends / Network

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Social Sharing

Email Recruiter

Product/

Donation Pages

Real-time Feedback

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SUPPORTER PROFILES

• Gain deeper insights and build supporter loyalty

• Build trust and establish credibility among your supporter’s personal contacts

• Let the world know who supports you

• Recognize your greatest advocates• Incentivize others to join• Keep connected to your supporters

on and off your network

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Enable your supporters to create socially connected profiles to share information about who they are, why they support you, & how they interact inside your network.

Your supporters have a story to tell – share it with the world

Summary | Personal Profile Elements | FAQ 

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LOCATION / INTEREST GROUPS

Security• Control, moderate & manage each group’s security

parameters

Members can interact and engage you and other supporters• Private messaging• Discussion boards – latest happenings, announcements• Member alerts – Call to actions, promotions• Group events – Organizational or supporter hosted• Members can recruit their personal contacts

Groups allow your organization to:• Receive real-time feedback from supporters• Communicate and share tailored information

messages, alerts, and call to actions • Provide materials, support, training, or other relevant

information to a specific segment of your supporters

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Organize and interact with existing supporters by interest, location, or purpose.

Summary | Creating a Group | Published Groups

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Recruit New Customers or Donors through extensive P2P recruitment and sharing technology• Users can recruit their personal contacts to

make a donation through their personal or group fundraising page

• Enables you to reach more potential supporters

• Increases you’re your credibility and trust among your supporter’s contacts.

• Establishes greater trust and credibility among your supporter’s contacts.

Personal Referral / Fundraising Dashboards• Users can create, edit and promote a

fundraising page in seconds• Member’s can track their progress in real-time• Each page contains social sharing, recruiting

and embedding tools and options

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CROWDFUNDING / PERSONAL FUNDRAISINGPAGES

Enable your customers or supporters to refer new business or raise money on your behalf from their personal contacts

Highlights : Fundraising Dashboard | Highlights: Public Fundraising Page

How to Create Your Page | Edit Your Page | Recruit and Share Your Page

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Manage the lifecycle of your events. Recruit sponsorships, share & promote them with groups and social networks, email invitations to contacts, track attendance, sell tickets and manage registration.

Event planning made easy• The who, what, when, where, and any

special instructions to alert guests about• Generate maps and download directions• Manage access and registration• Track event sponsorships and attendance

Better marketing with less cost• Unlimited unique sponsorship packages• Extensive sharing features within your

network (groups) as well as to any social network outside the platform

• Premade Email & blogs formatted event invitations

• Enable supporters and event attendees to recruit their personal contacts

Increase event Revenue• Eliminate third party fees from outside

providers like Eventbrite by enabling guests to purchase sponsorships or tickets directly from you

13EVENTMANAGEMENTDetails

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E-COMMERCE SOLUTIONS SECURE TRANSACTIONS

Secure and Flexible• Transactions made directly to your bank account• Full ownership of unique payment gateway & Merchant

Services Account• Donor information protected by SSL certificate• Accept MasterCard, Visa, American Express, Discover• Accept single and recurring donations• Validation of field data before submitting to the payment

processor• Separate billing and shipping addresses allowed• PCI compliant

Robust Reporting• Snapshot reports for quick view of your sales pipeline to date• Detailed Crowdfunding/supporter fundraising revenue generation reports• Detailed transaction reports including any custom regulatory information

required• In-depth revenue analysis

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Easy Management• 3 unique page styles: full width, right aligned & left aligned• Set page title, URL, content, and page disclaimers• Set threshold(s) to trigger custom fields• Preset transaction amounts to show on page• Set default amount for each page• Option to allow user-input of the donation amount

Details

Intuitive Interface to donors• Members have information pre-populated to expedite their

transaction

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PROSPECT / NEW SUPPORTERRECRUITER

Your supporters can exponentially grow your company by enabling them to target and recruit their contacts to specific areas within your network

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Peer-2-Peer Targeting• Your existing supporters can send personal

emails to their contacts targeting them to…• Attend a conference or seminar• Join a product or interest group• Subscribe or make a purchase• Fundraising pages• Join their personal network inside the

platformEnable supporters to import and target their personal contacts• Users can import their address books from all

major email service providers like Gmail and Yahoo

• Upload a desktop file• Manually enters one or more email of the

individual(s) to recruit

Details

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SUPPORTER NETWORKS

Grow your organization’s network by enabling your supporters to recruit their friends, neighbors, family, colleagues, and others

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Friends• Supporters can build their own

network of “Friends” with similar interests, activities, or location to them.

• Each supporter has the right to approve or deny friend requests

• Anyone recruited by an existing member of your network who joins is automatically friends with the supporter who recruited them and the company

Details

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Blogs enable you and your supporters to:• Market an event• Make an announcement or send an alert• Share a view point, idea, or thought• Promote a fundraising campaign / or

fundraising page• Showcase an existing supporter or

project• Promote contests and user generated

activity

Target messages – maximize audience reach• Share blog(s) relevant to group(s) that

you’re a member• Maximize your audience by sharing

blog(s) to Facebook, Twitter, and LinkedIn

A tool, channel, and method to allow your supporters to promote and share anything through their own unique voice.

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SUPPORTER BLOGS

Highlights | Posting a Blog | Published Blogs

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The built-in email and instant messenger enables you and your supporters to easily communicate

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Supporter to supporter member chat

Supporters can message one or more friends inside the network

The company can send a global message to all members

Members will receive automated messages from the campaign

SUPPORTERCHAT / MESSAGINGInbox - Sending a Message

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CONTACTUSNEAL HARRINGTON

W 704-364-3261 (EXT: 242) | C 704-578-1248

[email protected]


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