HOW TO GO VIRAL!Digital Marketing Class Leadership!
Viral marketing is a digital marketing strategy that is used to spread content from between people, primarily using the Internet, word-of-mouth, and
mobile devices. !
Metcalfe’s law explains the exponential network growth!
Media like games, quizzes, & widgets!
FOUR !TYPES OF VIRAL
CONTENT!
Articles and blog posts!
Images and graphics!
Video and audio means!
Share buttons!
FIVE !KEY ELEMENTS OF
VIRAL CONTENT!
Practical Utility!
Scarcity of Content!
Skim-ability!
Consistency of Source!
It is dramatic!
TEN !REASONS THAT PEOPLE
SHARE CONTENT!
It makes them think!
It is provocative (but SFW)!
It agrees with their world view!
They think it will make someone smile!
It is embarrassing!
It is emotional!
It is unbelievable!
It is hilarious!
It is not covered by mainstream media!
Increase brand & product awareness!
THREE !CIRCUMSTANCES
WHEN IT’S EFFECTIVE!
Launch a new product!
Market an event!
Audience may misinterpret the content!
TWO !POTENTIAL PITFALLS OF THIS
MARKETING STRATEGY!
Cannot guarantee that the content will go viral!
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