Effectively Engaging Your Customers On Facebook
Brand.New.Ideas.Brand.New.Ideas.
Overview
• Why Facebook• Guidelines• Engagement• Examples• Other Media Integration• Recap• Q & A
Why Facebook?
your customers are there
350 million users175 million daily logins55 minutes per login
3.5 billion pieces of content
Average User130 friends
clicks 9 pieces of content 25 comments monthly
Hypothetical Situation130 Fans
10 fans share your content1300 exposures
What it Means for Your Company
brand exposure• current & new clients •
new leadsengaging current customers
24% of leads from social media convert to a sale
Guidelines for Success
• Sharing & Interacting
• Company Transparency
• Communication Throughout Entire Buying Cycle
• Relevance
Audience Engagement
• Customers• 80/20 Rule
• Employees• Techies• Industry Leaders
Facebook Fan Page Examples
Duke of York’s Cinema
• 760 Fans• Goal
– Stay Top of Mind for Current Customers
Pro/ENGINEER
• Over 1,000 Fans
• Goal– Best Practices
for Products Usage
SharedVue
• 25 Fans• Goal
– Engage niche of customers & clients
Integrating Other Media
TraditionalTraditional• Direct Mail• Telemarketing
NewNew• Twitter• LinkedIn• Blogs
Recap
• Join the Conversation• Produce Relevant Content
– Don’t sell…talk• Stay Up-to-Date
Q & A
twitter.com/sharedvue@sharedvue
facebook.com/sharedvue
Raise your hand in WebEx orSend an @reply or write on our wall
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