CASE STUDIES IN

SOCIALENTREPRENEURSHIP

AND SUSTAINABILITYThe oikos collection

Volume 2

Edited by Jost Hamschmidt and Michael Pirsonwith a Foreword by Marina Kim, Ashoka

GreenleafP U B L I S H I N G

ContentsI/

Acknowledgements viii

List of Contributors ix

Foreword xiMarina Kim, Director, Ashoka U

Part I: Introduction 1

1.1 Preface 2

1.2 Cases in Social Entrepreneurship and Sustainability:

What Makes an Excellent Case? 4

1.3 Teaching Notes: Combining Contents with Concepts 8

1.4 Introduction to the Cases 11

Part II: Understanding the Nature of theSocial Entrepreneur 21

2.1 The Meaning of Social Entrepreneurship 22J. Gregory Dees

Case 1So You Want to Be a Social Entrepreneur?Starting Out, Scaling Up and Staying Committed 31

Michael Gordon

vi Case Studies in Social Entrepreneurship and Sustainability: The oikos Collection Vol. 2

Case 2Gram Vikas 43

Imran Chowdhury and Filipe Santos

Case 3KickStart: A Business Model to Tackle Poverty 69

Saji Sam George and V. Namratha Prasad

Case 4Kapai New Zealand: Eat Your Greens! 89

Helen Tregidga, Kate Kearins and Eva Collins

Part III: Entrepreneurial Action for DevelopingInclusive Markets 111

Case 5Fabio Rosa: Bridging the Electricity Divide in Brazil 112

Aytha Harish and Vivek Gupta

Case 6Dr. Reddy's: Medicine is for People, Profits Follow 134

Bala Chakravarthy and Sophie Coughlan

Case 7ALTIS: A Microfinance Startup in Rural Nepal 158

Jacen Greene and Scott Marshall

Case 8VisionSpring: A Lens for Growth at the Base of the Pyramid 178

Molly Christiansen and Ted London

Part IV: Topic Spotlight: SE Approaches for TacklingWater Challenges 203

Case 9Procter & Gamble's PuR Water Purifier:The Hunt for a Sustainable Business Model 204

Lisa Jones Christensen and Jessica Thomas

Case 10Trevor Field and the PlayPumps of Africa 228

Debapratim Purkayastha

Contents vii

Case 11WaterHealth International:Providing Safe Drinking Water to the Bottom of the Pyramid Consumers . 256

Hadiya Faheem and Debapratim Purkayastha

Part V: Scaling, Legitimacy and Profit Challengesfor Mission-Driven Organizations 291

Case 12Business Model Innovation by Better Place:A Green Ecosystem for the Mass Adoption of Electric Cars 292

Ramalingam Meenakshisundaram and Besta Shankar

Case 13Noir/llluminati II 317

J Benoit Leleux

Case 14The ReUse People: Turning Scrap into Sales 346

William G. Powell and Charles Corbett

Case 15LivingHomes 370

Rebecca Henn and Andrew J. Hoffman

Part VI: Resources 417

6.1 Guidelines for Case Writing : 418

6.2 International Case Writing Competitions 419

6.3 Case Collections and Journals 422

6.4 About the oikos Global Case Writing Competition 426

6.5 About oikos 447

6.6 Literature 449

About the editors 452

Contents vii

Case 11WaterHealth International:Providing Safe Drinking Water to the Bottom of the Pyramid Consumers . 256

Hadiya Faheem and Debapratim Purkayastha

Part V: Scaling, Legitimacy and Profit Challengesfor Mission-Driven Organizations 291

Case 12Business Model Innovation by Better Place:A Green Ecosystem for the Mass Adoption of Electric Cars 292

Ramalingam Meenakshisundaram and Besta Shankar

Case 13Noir/llluminati II 317

Benoit Leleux

Case 14The ReUse People: Turning Scrap into Sales 346

William G. Powell and Charles Corbett

Case 15LivingHomes 370

Rebecca Henn and Andrew J. Hoffman

Part VI: Resources •. 417

6.1 Guidelines for Case Writing .' 418

6.2 International Case Writing Competitions 419

6.3 Case Collections and Journals 422

6.4 About the oikos Global Case Writing Competition 426

6.5 About oikos 447

6.6 Literature 449

About the editors 452