Carnival of Venice 2016 23 January – 9 February
From January, 23
To February, 9
Venice historical Centre,
islands, Mestre,
Marghera
Number of visitors:
more than 1.000.000 attendants, with daily peaks of 150.000 persons
Programm of Carnival 2015
18 days of events and celebrations: from the prologue to the Mardi Gras (Shrove Tuesday) that marks the grand finale of the gala.
Crowds are expected to peak during the three weekends of the event (January 23-24 and 30-31, February 6-7), the Thursday before Lent (February 4) and Mardi Gras (February 9).
Program: the highlights
Prologue (January 23-24): the official opening of the Carnival
with the “Festa Veneziana” in Cannaregio, made of a water
parade of rowers in costume and food tasting.
First weekend (January 30-31): the Volo dell’Angelo, the
Festa delle Marie (that recalls a historical event elaborating it in
the form of a beauty contest in Renaissance costumes), the
historical re-enactments.
Second weekend (6-7 February): final of the best masked
costume contest, the “commedia dell’arte” shows, music
concerts, the “volo dell’Asino” in Mestre.
For the whole period of the carnival: daily shows for the best
masked costume contest, cultural events (itineraries and
nighttime visits to museums and cultural seats in the city,
exhibitions, readings, ecc.), dj-set.
Let’s all spend marvellous Carnival nights at the Arsenal!
The Arsenal dresses up in
magic, poetry, music and
sensational special effects
on water and turns into
Carnival at the Arsenal.
Music and traveling
entertainment will be
introduced by a magic
show.
The Carnival of Venice Statistics data
Ord. Event %
1 Carnival of Venice 79,5
2 Venice International Film Festival 74,0
3 Palio di Siena 71,0
4 EuroChocolate in Perugia 70,0
5 Viareggio Carnival 69,4
6 Roma International film Festival 63,8
7 Turin book fair 57,7
8 Giffoni Film Festival 54,2
9 Miss Italia 51,0
10 Vinitaly in Verona 42,9
More than 250 accredited Italian and foreign journalists at each edition.
First event on a national level for potential visitor interest: 31.8 million interested Italian citizens, 79.5% of the population
between the ages of 14 and 64.
The classification of the first 10 events:
Fame of Carnival
35% young people under the age of 18
90% daily excursionists ,
10% overnight stays in Venice (70% foreigners - 30% italian)
* = duration of 13 days instead of 11 days of the previous editions
Source: Azienda di Promozione Turistica di Venezia
Year 2006 2007 2008 2009 2010 2011* 2012* 2013* 2014*
Foreign arr. 69.967 83.606 66.282 80.278 89.368 107.651 89.280 87.039 100.457
Foreign pres. 184.373 211.217 178.396 223.148 219.846 272.142 227.277 212.220 264.694
Arr. from
Italy
22.180 26.941 23.971 29.904 26.028 32.144 24.276 28.197 30.923
Pres. Italy 51.138 59.573 55.875 69.642 64.030 74.073 56.235 61.545 72.602
Arr. total 92.147 110.547 90.253 110.182 115.396 139.795 113.556 115.236 131.380
Pres. total 235.511 270.790 234.271 292.790 283.874 346.215 283.512 273.765 337.296
Avarange
lenght of stay
(days)
2.55 2.44 2.59 2,66 2.45 2.47 2,49 2,38 2,57
Tourist flow in the city’s reception structures durin the event:
Carnival public profile
Country Arrivals Country Arrivals
France
24.180
Poland 889
Great Britain 8.977 Greece 748
Germany 7.295 Czech Republic 669
Spain 5.380 Sweden 626
Russia 4.007 Irleland 441
Austria 3.345 Norwey 377
Belgium 2.574 Croatia 356
Switzerland 2.564 Slovenia 351
Hungary 1.305 Slovakia 282
Turkey 1.282 Finland 254
Portugal 1.200 Denmark 189
Others countries 1.136 Luxemburg 97
Netherlands 1.005 Iceland 17
Pubblico profile: nationality – Europa (2014)
Country Arrivals Country Arrivals
Japan
17.797 Canada 1.101
USA 8.782 Mexico 905
China 5.278 Other Asia 725
South Corea 5.255 Other Middle Est 725
Other countries 4.337 Mediterranean Africa 331
Brazil 4.242 Other Africa 254
Argentina
2.045 Suth Africa 207
Other Latin
America
1.867 Venezuela 191
Israel 1.783 New Zeland 156
Australia 1.271 Egypt 87
Public profile: nationality – World (2014)
Pubblic profile, main users basins (ed. 2014)
Sorgenti di
traffico:
www.carnevale.venezia.it
Period: March 2013 - March 2014:
Visitors: 898.824 unique visitors: 674.086 page views: 2.662.318 pages per visit 2,96 rebound frequency 46,38% avarage time on site: 00:02:42 new visits: 73,78%
Most of visitors are Italian and English speakers.
Statistics from the official website of Carnival (ed. 2014)
visitors: 701.127
daily visitors 25.265 (picco)
page per visit: 3,14
rebound frequency: 44,26%
avarage time on site: 00:02:54
new visitors: 72,16%
Also in the months when the event doesn't take place there are constant visits, with an average of around 300 visits a day.
The main interest of the visitors is for the homepage, for the Photo Gallery and for the event program.
Statistics from the offical Carnival website Period: February and March 2014
Partnership Commercial proposal
Sponsor of the event Exclusive company for its relative market sector;
Possibility to use the official logo and the official image of every event on the
sponsor’s products and communication.
Media
Official press conference – Press kit
- inclusion of one corporate press release
- inclusion of the company’s advertising material
Coordination with the activities of the Official Press Office of the event
- direct contacts with accredited journalist and TV networks
Inclusion of the sponsor’s logo on all official advertising material:
- posters coverting the entire municipal area;
- official brochure of the event handed out at the main hotels, restaurants,
bars and shops, at tourist information offices and hand2hand at the main
city hubs;
- website of the event www.carnevale.it linked to the sponsor website;
- advertising spaces bought by Vela Spa on media.
Inclusion of an advertising page or box in the official brochure.
Brand Communication
Possibility to set up branded temporary stores in location with a constant flow of visitors at the time of the event (effective for advertising and sampling activities).
Maximum expected duration: 15 days pre/post-event.
Temporary Store
Technical sponsorship e collaborazioni We offer companies the opportunity to become partners of the event, also by
contributing to the production of specific parts of the event or through the supply of the necessary products/services to perform the event.
Hospitality
Reserved seat at Gran Teatro of Saint Mark’s Square and at Carnival gala dinners.
Possibility to hold a private event at a prestigious location.
The Carnival of Venice Special Projects
2016 Venice Carnival special projects Case history
Combining the local expertise of Vela spa with
the added value of the city you can create
original initiatives based on the brand
requirements and on the scheduling
opportunities which will be offered by the
programme.
Examples of past case histories: Angel Flight
with Reebok and Guinness-record spritz
drinking in Saint Mark’s Square with Aperol
and over 2500 people wearing orange.
2016 Venice Carnival special projects The children’s Campo
Partnership: the partner can become
title sponsor of the event, exhibit its
products, foster promotional activities
and achieve brand visibility of the
campo advertisements, customize a
performance show, obtain preferential
seats for its VIP guests on Saint
Mark’s Square.
Location: Campo San Polo.
Visibility: 18 days.
2016 Venice Carnival special projects il Carnevale dell’Arsenale
Arsenal is synonymous of originality in a magic
place symbol of venetian history.
Partnership: customization complete of all Carnival
area material, temporary locations, specific
consumer activities, presence of sponsors, guests
and testimonials on stage, speeches of company
representatives on stage.
CARNEVALE
DINNER SHOW 120 exclusive seats
8 Dinner with Entertainment
2016 Venice Carnival special projects Sponsorship of cultural initiative
The Carnival cultural schedule aims at making the
most of the network of museums, libraries, theatres
and concert halls, holding high-profile indoor
events: concerts, musical readings, movie
showings, plays. The audience of these events is
selected from generally medium/high-profile culture
regulars, mostly Italian.
Partnership: the cultural schedule offers the
opportunity to advertise the corporate image by
endorsing the entire programme. There are also
various product placement options in selected
settings (theatre marquee, library hall, music hall)
where it is possible to offer product tasting (e.g.
coffee, drinks) or to circulate promotional material
and samples, subject to prior agreement with the
Host Institution.
Location: 15 selected venues including Historical
Palaces, theatres and Museums.
Visibility or Frequency: Every day for 17 days
2016 Venice Carnival special projects: Campo-wide sponsorship
The three campo where the events are held
(Children – Music – Tradition) can have a
main sponsor throughout the schedule or
individual sponsors for specific initiatives.
Partnership: customization complete of all the
Campo material, temporary locations, specific
consumer activities, presence of sponsors,
guests and testimonials on stage, speeches of
company representatives on stage.
Location: Campo San Polo, Campo S.M
Formosa, Campo S. Stefano.
Visibility or Frequency: 18 days
2016 Venice Carnival special projects “on request” costomized shows
The Carnival belongs to Venice, not just to the tourists of Saint Mark’s Square. The art direction is
available to agree with Street Associations, local retailers and local entertainment groups, show times,
entertainment activities and other leisure opportunities that can be coordinated locally.
Additional proposals for Venice Winter: Christmas lights
It is possible to develop Christmas
lighting projects for the Procuratie
arcades of Saint Mark’s Square and for
other city shopping areas.
It is possible to customize the city
monuments, including the Campanile of
Saint Mark’s church, with video-
projections.
Other original lighting solutions can be
proposed..
On 14 February, Venice becomes a special
destination for lovers, both for the romantic nature of
the city and for the initiatives that are developed
every year to promote this event.
It is the right time to take a couply snapshot for
keepsake, and for a party at San Polo Patinoire to
celebrate lovers, the perfect time for potential
partnership and brand visibility.
Valentine’s Day can be the perfect time for an ad-hoc
love-themed event.
Additional proposals for Venice Winter: Valentine’s Day in Venice
Contatti
Tel : 0412722626-75
Email : [email protected]
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