A SURVEY TO INVESTIGATE THE SALES OF CAKOI

1ST APRIL 2010

Chakuay!

OUTLINE

Introduction Background of the “cakoi” stall Objective

Contents Tables & Graphs Findings

ConclusionRecommendations

INTRODUCTION

Set up 10 years agoLocated at the T-junction of Telanai, BSB

BACKGROUND OF STALL

Open from 8.30 am – 11 am, 2.30 pm – 5.30 pm, except on Sunday (off-day)

Sells the “cakoi” in 2 types of flavours: Kaya + Butter

Family-owned BusinessSells snacks and drinks as well

OBJECTIVES

To find the income from sales of “cakoi” in a week

Projection of 1-month sales

Projection of 1-year “cakoi” sales

To find whether the business is successful or not

Finding the overall average sales per week, and per month

CONTENT – TABLE

Table 1 shows the figure transferred from our tally

Table 2 – shows the estimated daily sales (based on 6 hours/day)

Table 3 – Predicted MARCH sales

FINDINGS

The “cakoi” is simply delicious and crunchy

Survey forms are not suitable

Tallies are more appropriate

Low cost (family-owned business)

No rent, stall is self-owned

Very little investment in equipment

Prediction of sale of “cakoi” for the Year 2010

CONCLUSION

• LOW-COST Business: a) Low labor cost,b) Low daily capital/expenses needed,c) Low capital investment.

• It sells signature products.

• However, the business area is not located strategically.

RECOMMENDATIONS

Extend BUSINESS HOURS

Open BRANCHES in other areas

Widen the RANGE of their products

Move from the existing BUSINESS LOCATION

to another strategic location

RENOVATE their stall