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BA495: Business Strategy/Capstone Program
BUSINESS STRATEGY/CAPSTONE PROGRAM BA495 Or How PSU Business Students Can
Accelerate Your Business!
Presentation to Oregon Technology Business Center (OTBC) by
Bill Jones, Ph.D. (Client Engagement Coordinator)
January 19, 2015 • Contact:
• Email: [email protected] • Mobile: 503-869-6407 • BA495 Homepage: http://www.pdx.edu/sba/capstone • Videos of Program:
• http://www.pdx.edu/insidepsu/textbooks-meet-reality; • http://capstone.unst.pdx.edu/?q=courses/business-strategy-sba-495-sba-
majors
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BA495: Business Strategy/Capstone Program
What is BA495: Business Strategy/Capstone? Final course requirement all senior Business Majors
• Often final course before graduation • Academic/theoretical to Clinical/Applied
Two Goals: 1. Clients: • Valuable business support for projects defined by Client
1. Students: • Apply academic course work to “real-world” project with “real-world”
client under “real world” conditions.” • Consultant Teams (10-12 students): collaborate
• 7 business disciplines • 6 Certifications: Food Indus Mgmt, Social Innov, Intern Bus, A&O
Indus, Entrepreneurship, Post Bac Accting
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BA495: Business Strategy/Capstone Program
What Are The SBA Business Concentrations? Seven Business Disciplines::
1. Accounting 2. Finance 3. Advertising Management 4. Management & Leadership 5. Supply & Logistics Management 6. Human Resource Management 7. Marketing
Six Certificates: 1. Food Industry Management 2. Athletic & Outdoor Industry 3. Post Baccalaureate Accounting 4. Social Innovation 5. International Business 6. Entrepreneurship
700-750 students graduate each year
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BA495: Business Strategy/Capstone Program
Example Products
• Market plan • Market assessment/forecast
• Feasibility analysis
• Advertising strategy • Finance plan • Accounting set-up • Business strategy/plan • Supply chain analysis/
set-up • Elevator pitch
• Financial model(s) development
• Feasibility studies • Product development strategy
• Communication strategies
• Launch/Exit strategies • Go to market strategy
• Technology/Intellectual Property Analysis
• SEO • Business expansion strategy
(as unique as the client)
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BA495: Business Strategy/Capstone Program
What Are The Sectors We Work With? • High Tech: e-
commerce, coding, cloud, app
• Education: Univ., HS
• NPO: justice, equity, health, low income, youth, drug, etc.
• Apparel: design, manufac.
• Travel • Food/wine/spirits: process, restaurants, catering, distribution, etc.
• Public: Fed, State, Local
• Faith
• Entertainment: music, acting, theater, broadcast, film, gaming, etc.
• Transport: Aviation, auto, bike
• Media/Press/Journalism
• Construction
• Construction • Import/Export • Agriculture • VC
• Medical/pharmaceutical
• Renewable energy
• Athletics • Finance
• Personal Care • Legal • Incubators/accelerators
• Professional Services: Legal, dental, photography, etc.
• Retail • Sports
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BA495: Business Strategy/Capstone Program
Examples of Clients/Products: 210 To Date 1. High Tech: Code version control: Market plan & confirmation of business
assumptions 2. Cloud Storage Service: Go to market strategy; finance plan 3. Construction Company: market entry strategy to commercial contracts 4. Product manufacturing: Improve on-line marketing, Retail market plan 5. NPO Financial Services: Go/No Go strategy opening copy shop 6. Clock maker: Global market plan & supply chain 7. Theater Group (NPO): Financial plan 8. Film Company: business plan develop film school 9. Medical clinics: market plan, business plan for expanding services 10. Golf-club bag manufacturer: market entry plan 11. On-line event planning website: financial analysis & forecast 12. Apparel: new product entry plan 13. On-line video replay: market entry strategy 14. Adoption agency (NPO): financial analysis 15. Hotel Key card advertising: demand forecast & entry plan 16. Go To Market strategy for on-board video recording cameras 17. Restaurant: business plan to change food and add beer/alcohol
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BA495: Business Strategy/Capstone Program
OTBC Clients 1. Steve Morris (OTBC) – Spring 2014
• Marketing plan • Financial plan
2. Craig Spiegelberg (Location Sentry Corp) – Winter 2014 • Market feasibility • Pricing strategy • Marketing plan
3. David Galiel (ElbowFish)- Winter 2014 • Game developer • Market analysis & market plan • Business Plan
4. Paola Moretto (Nouvola; formerly Cloudy Days) – Fall 2013 • 2014 Winner OEN’s Angel Oregon: invest $256k • Growth forecast • Target market analysis • Market plan
5. Carter Truong (Tabriffic) – Winter 2013 • Business Plan • Growth forecast
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BA495: Business Strategy/Capstone Program
1. Offered every term 2. 11 Week Class 3. 3-4 clients/class 4. 35 students/class 5. Students divided equally among clients: team size 10-12 6. Students select client; professor adjusts team: ensure majors represented 7. Work directly with client:
• Critical Path determines project scale • Proposal & SOW to meet client needs/goals • Deliverables based on schedule • Communication between client/project teams • Final Report & Presention: Strategic recommendations
8. Instructor: guides process • Sounding board for students/clients • QA/QC: all deliverables
9. Post Project Client Experience Evaluation/Questionnaire
How Achieved?
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BA495: Business Strategy/Capstone Program
Follow-on Internship Program: Strategy to Implementation Business Internship Program
• Eligibility: • Clients: Current/Past BA495 Clients • Students: Successfully taken BA495
• Ideal students: intern with client they worked with in course
Internship Program: • Focus on implementation of strategic recommendations in BA495
Internship Length: • Term
How to Participate: • Submit a request to Bill Jones after project completed
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BA495: Business Strategy/Capstone Program
How Many Clients Do We Need? 60-80/year
Varies by term: • Fall: 15-18 • Winter: 18-21 • Spring: 24-30 • Summer: 12-15
Total Clients to Date (Fall Term 2011-Fall Term 2014) • 210
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BA495: Business Strategy/Capstone Program
How Do You Participate in our Program? Recruitment/Vetting
• Application – fill out on computer • Meeting to discuss project • NDA
Deadlines: • To be considered for specific Term: completed Application 6 weeks before
term begins • Automatic roll-over to next term selection pool if not selected
Expectations: 1. To be involved/engaged 2. To attend up to 5 time in class (45 mins.)
• Client Presentation second class - Mandatory 3. To review & comment on project deliverables 4. To meet Students: tour business if there is one 5. Fill out evaluations of project experience 6. HIRE ALL THE STUDENTS WHO WORKED ON THE PROJECT
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BA495: Business Strategy/Capstone Program
How Well Have We Done?
Analytics: based on client survey of 182 clients, 179 responses (98% response rate) Fall 2011 through Summer term 2014 • Total # clients in program from Fall 2011 through Winter 2015 =
210 • Client reported results:
• Monetary Value: • Overall Value of Project: • Working with project team: • Implemented Strategic Recommendations: • Contribution to Community Involvement & Assistance: • Participate in another project: • Recommend program to another client:
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BA495: Business Strategy/Capstone Program
Monetary Value: Total = $429K (134 projects reported) Average value of project = $3,200
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BA495: Business Strategy/Capstone Program
Overall Project Value
84% 78% 81%
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BA495: Business Strategy/Capstone Program
Select the button in the column that best represents your client’s experience working with the Project Team.
82% 80%
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BA495: Business Strategy/Capstone Program
Implementation of Project Recommendations
71%
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BA495: Business Strategy/Capstone Program
To what extent do you agree with the following statement? “The PSU School of Business Administration’s undergraduate capstone program (BA495) provides strong community involvement and assistance.”
89%
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BA495: Business Strategy/Capstone Program
Participate in Another Project
94%
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BA495: Business Strategy/Capstone Program
Recommend Program to Another Client
90%
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BA495: Business Strategy/Capstone Program
QUESTIONS??? CONTACT INFORMATION TO FIND OUT MORE
Contact Bill Jones: • Email: [email protected] • Mobile: 503-869-6407
Website:
• BA495 Homepage: http://www.pdx.edu/sba/capstone • Videos of Program:
• http://www.pdx.edu/insidepsu/textbooks-meet-reality; • http://capstone.unst.pdx.edu/?q=courses/business-strategy-sba-495-sba-
majors