January 29, 2013 -- Welcome to:
BOOST your Business with Social Media
Sara Isenberg, Web Consultant and Project Manager
http://saraisenberg.com
Karen Kefauver, Journalist and Social Media Consultant
http://karenkefauver.com
AGENDA
6:30-6:45 - Introductions
6:45-7:45 - websites, blogging, SEO, case studies.
7:45-8 - Break
8:00-9:15 - Facebook, LinkedIn, Twitter, G+
9:15-9:30 - Q&A
INTRODUCTION
I help web developers, businesses, and individuals get started on and manager web, social media, email marketing, software, and other projects.
Sara Isenberg Web Consulting & Project Management
http://saraisenberg.com
http://saraisenberg.com/blog
http://facebook.com/SaraIsenbergConsulting
http://twitter.com/saraisenberg
INTRODUCTIONS
YOU:
- Your name and business
- Top goal of what you’re here to learn
- Have a website?
- Using Social Media?
HOW TO LEVERAGE SOCIAL MEDIA for your SMALL BUSINESS
http://vimeo.com/51255364/
HOW TO FAIL AT BLOGGING & SOCIAL MEDIA
http://saraisenberg.com/2011/02/08/how-to-fail-at-blogging-and-social-media/
What is the main purpose of a business website?
What’s the point of blogging & social media for business?
How does blogging & social media help your SEO?
BEST PRACTICES FOR
BLOGGING & SOCIAL MEDIA
Create compelling content. Find a voice. Use keywords. Keep it fresh… Post on a regular basis. Engage in a casual conversation with readers. Include images when possible. It doesn’t have to be perfect.
The point of BLOGGING & SOCIAL MEDIA?
It’s a way to add new content easily to your website or
online presence. It allows direct communication, and helps you build
a community or “tribe” of folks who are interested in
your product, service, or message. It’s a great way to raise your (SEO) search engine
rankings. It’s low cost. It’s good for public relations and outreach. It’s quick. Compared with prep required for any
traditional media marketing, posting is quick. What if you’re not a writer? Creative ways to
find content.
HOW TO CREATE COMPELLING CONTENT
http://www.copyblogger.com/create-content-infographic/
CASE STUDIES
http://thepennyicecreamery.com/ http://www.bookshopsantacruz.com/ http://www.nourishsantacruz.com/ http://www.fourhourworkweek.com/ http://woodsholeinn.com/ http://blog.crowdspring.com/ http://painlessdrz.com/ http://www.lspindeldds.com/ Your website? Your social media?
BREAK TIME!
(The second half of this presentation is by Karen Kefauver.)
Q & A
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