Board of Governors Retreat

March 18, 2011

Derek Skaggs, Director of Admissions

Fall 2010-09 Enrollment Comparison

Source: Assessment and Institutional Research

201080 200980 201080 2009809/17/2010 9/18/2009 Margin Percentage Margin Percentage

TRADITIONALTotal Enrollment 5,125 4,623 502 10.86% Total Enrolled Hours56,038 51,560 4,478 8.68%INTERNETTotal Enrollment 2,282 2,630 -348 -13.23% Total Enrolled Hours12,575 15,299 (2,724) -17.81%GRADUATETotal Enrollment 48 52 -4 -7.69% Total Enrolled Hours 150 164 (14) -8.54%CONTINUING EDTotal Enrollment 81 217 -136 -62.67% Total Enrolled Hours 186 628 (442) -70.38%Unduplicated Headcount 5,803 5,672 131 2.31% Total Enrolled Hours68,949 67,665 1,284 1.90%

Spring 2011-10 Enrollment ComparisonSource: Assessment and Institutional Research

201110 201010 201110 2010102/11/2011 2/12/2010 Margin Perct. 2/11/2011 2/12/2010 Margin Perct.

Traditional 4,670 4,661 9 0% Enrolled Hrs 50,906 49,146 1,760 4%Internet 2,301 2,569 -268 -10% Enrolled Hrs 12,422 14,291 -1869 -13%Graduate 70 83 -13 -16% Enrolled Hrs 364 411 -47 -11%Cont. Ed. 77 98 -21 -21% Enrolled Hrs 172 240 -68 -28%Undup. HC 5,353 5,431 -78 -1% Enrolled Hrs 63,864 64,106 -242 0%

Admissions Funnel

Comp. Comp. Conv.2010 2009 2010 2009 2010 2010 2009 2010 2009 2010 2009 2010 2009Apps Apps Margin Apps Apps % Margin Admits AdmitsMargin % % Enrolled Enrolled Margin Yield Yield

F 2569 2227 342 1788 1568 70% 220 1689 1483 206 94% 95% 874 858 16 52% 58%T 1321 1226 95 1164 1100 88% 64 1111 1084 27 95% 99% 619 587 32 56% 54%Total 3890 3453 437 2952 2668 76% 284 2800 2567 233 95% 96% 1493 1445 48 53% 56%

New Student Enrollment

2010 2009 2008 2007 2006 2005Freshmen 900 858 771 818 945 897Transfers 604 587 540 514 574 536Total New Starts 1504 1445 1311 1332 1519 1433

Enrollment Comparison 2006-11Source: Assessment and Institutional Research

Headcount

Hours

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2006 2007 2008 2009 2010 2011

0

10,000

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30,000

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FALLSeries2SPRINGSeries4SUMMER

Enrollment Management CommitteeVice President * Academic Affairs Dr. A.J. Anglin

Vice President * Student Affairs Mr. Darren FullertonDean ** Graduate and Lifelong

LearningDr. Jo Ann Kroll

Director ** Admissions Mr. Derek SkaggsAssistant Vice President

Assessment and Inst. Research

Dr. Delores Honey

Dean Arts and Sciences Dr. Richard MillerDean Education Dr. Glenn ColtharpCoordinator International

AdmissionsMrs. Cathleen Garrison

Director First-Year Experience Program

Dr. Susan Craig

Coordinator New Student Programs (ACTS)

Mrs. Faustina Abrahams

Director University Marketing and Relations

Mr. Rod Surber

Systems Coord. Registrar’s Office Ms. Betsy LeighingerBursar Business Office Mrs. Alicia HughesDirector Information Technology Mr. Al StadlerDirector Financial Aid Mrs. Becca DiskinDevelopment Officer MSSU Foundation Mrs. JoAnn GraffamDirector Residence Life Mr. Josh DoakDirector Talent Search Mr. Jim KimbroughDirector ACTS Mrs. Kelly Wilson

Enrollment Management Committee Rationale

The Enrollment Management Advisory Committee is a standing Administrative Committee. The membership is designed to be inclusive of all the multiple perspectives that influence the recruitment, student success, graduation and alumni processes. Recommendations from the committee will be presented to the Ex-Officio members for consideration and approval by the President’s Cabinet.

Enrollment Management Committee Purpose

The committee will meet monthly during the fall and spring semesters to foster a conversation that will:

·Plan and implement a coordinated recruiting process that seeks to increase the number of new first-time students, re-admitted students and new transfer students.

·Cultivate the planning, implementation, and assessment of graduate student marketing, recruitment, enrollment, persistence and retention initiatives from a systematic, holistic, and integrated approach to achieving strategic goals.

·Promote the planning, implementation, and assessment of distance education program marketing, recruitment, enrollment, persistence and retention initiatives from a systematic, holistic, and integrated approach to achieving increased enrollments.

Enrollment Management Committee Purpose (con’t)

·Plan and synchronize our outreach efforts with the K-12 schools to advance our dual credit enrollments, our developing relationships with our local school districts as well as our participation with the P-20 Council.

·Coordinate student success, academic advising and retention efforts to achieve improved retention and graduation rates while advocating a diverse demographic composition.

·Synchronize the application, registration, financial aid and business office procedures/deadlines designed to provide outstanding service to our students.

·Develop overseas recruiting opportunities and implement plans designed to advance our international mission and increase the number of enrolled international students.

Projected Meeting Dates: TBA

Enrollment Management Goals Projected Enrollment of

6,000Fall Semesters

2008 2009 2010 2011 2012 2013 2014

New Freshmen 771 800 815 830 845 860 875

New Transfers 540 575 585 600 615 630 650

International 85 90 100 115 125 135 150

Graduate 45 60 70 80 90 100 110

Total Enrollment 5264 5375 5525 5650 5775 5900 6000

Retention 62% 65% 66% 67% 68% 69% 70%

Diversity 11% 11% 12% 12% 13% 14% 15%

Out-of-State 15% 15% 16% 16% 16% 16% 16%

Feeder Counties 63% 70% 72% 73% 74% 75% 76%

KC /St. Louis 1% 2% 3% 3% 4% 4% 5%

Springfield Area 1.08% 1.10% 1.25% 1.50% 1.75% 2.00% 2.00%

Enrollment ManagementFall Report Card 2009

Goal Actual

2009 2009 Margin

New Freshmen 800 858 58

New Transfers 575 587 12

International 90 104 14

Graduate 60 62 2

Total Enrollment 5375 5702 327

Retention 65% 66% 1%

Diversity 11% 12% 1%

Out-of-State 15% 13.80% -1%

Feeder Counties 70% 70% 0

KC /St. Louis 2% 1% -1%

Springfield Area 1.10% 1.10% 0

Enrollment ManagementFall Report Card 2010

Goals Actual

2010 2010 Margin

New Freshmen 815 900 85

New Transfers 585 604 19

International 100 120 20

Graduate 70 51 -19

Total Enrollment 5525 5802 277

Retention 66% 62% -4%

Diversity 12% 13% 1%

Out-of-State 16% 13% -3%

Feeder Counties 72% 70% -2%

KC /St. Louis 3% 1% -2%

Greene County 1.25% 1.25% 0%

Enrollment Management Plan

UpdateTargets for a Projected Enrollment of 6,000

2008 2009 2010 2011 2012 2013 2014New Freshmen 771 800 815 830 845 860 875New Transfers 540 575 585 600 615 630 650International 85 90 100 115 125 135 150Graduate 45 60 70 80 90 100 110E-LearningDual CreditTotal Enrollment 5264 5375 5525 5650 5775 5900 6000Retention 62% 65% 66% 67% 68% 69% 70%Diversity 11% 11% 12% 12% 13% 14% 15%Out-of-State 15% 15% 16% 16% 16% 16% 16%Feeder Counties 63% 70% 72% 73% 74% 75% 76%KC /St. Louis 1% 2% 3% 3% 4% 4% 5%Springfield Area 1.08% 1.10% 1.25% 1.50% 1.75% 2.00% 2.00%Housing

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