Bill Moss
Town Centre Manager
About Maidstone• Where… mid Kent• What… Kent’s County Town• Population… 135,000 people• Biggest shopping centre in Kent 1.25m sq
ft of retail space• Biggest NTE in Kent 420,000 sq ft• 8.5% shop vacancy rate• 660 face to face businesses
Marketing your enterprise
Who are you?
What do you do?
Who do you want to influence?
What is your message?
Where will you go to deliver it?
Marketing your enterprise
Publicity is your lifeblood
Appear bigger than you are
Be the first name on the invite list
Be available to people
Give opinions-don’t be afraid
Marketing your enterpriseLocal Media- newspapers, radio, TV
Attend events...be seen
Face to face...meet people
Rotary, Lions, W.I., VAM conference!
Be available to radio and print media
Get to know jounalists...don’t rely on editors
Marketing your enterprise
Corporate identity
Be precious with logos
Value your brand
Image…image…image
Marketing your enterprise
Say “yes” if asked to join a group
Don’t be afraid to speak…your opinion is important
Invite the right people to meetings
Don’t waste people’s time by outstaying your welcome
Marketing your enterpriseGet out there…see and be seen
Never underestimate the power of a cup of tea and a chocolate biscuit
Budget for hospitality and be sure to use it
Marketing your enterpriseNew Media
Web-site, Facebook, Twitter, Linkedin, Text and mobile marketing, QR codes,
Voucher codes eg Groupon, Apps
Google maps………….the list goes on!
If you can’t do it, ask somebody younger to take on the responsibility
Golden Nuggets
• Believe in yourself-you will know more about your enterprise than anybody else
• Don’t think you always need “the editor” • Create a corporate identity and keep to it• Get out into the marketplace• You reflect your enterprise
Last Word
Maidstone is a successful town because we talk to each other
Your enterprise can be a part of this success
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