Download pdf - Bigcommerce Client Panel: Photos and Videos that Drive Sales

Bigcommerce Client Panel:

Photos and Videos that Drive Sales

© 2013 Bigcommerce Pty. Ltd.

Our Panel

Andreea Ayers, Soaps to Live By http://www.soapstoliveby.com/

Adam Teague, Two Guys Bowties http://www.woodenbowties.com

Henry Maia, Mineral Tile http://www.mineraltiles.com/

Tyler Kapper, Bigcommerce http://www.bigcommerce.com

http://www.soapstoliveby.com/


http://www.woodenbowties.com/


http://www.mineraltiles.com/




Powerful Images that Sell


On the Two Guys Bowties site you took most of the photos yourself.

Can you share any tips and tools that enabled you to get the quality of images that we see on your store?


Soaps to Live By used a professional photographer for product images.

Can you tell us about the process of finding the photographer? How did you make sure your brand look and feel was captured in the images? What impact did this have on your promotional efforts and sales?

Andreea Ayers, Soaps to Live By http://www.soapstoliveby.com/




Soaps to Live By Images


If a client was considering taking their own photos, what are your 3 most important things you would share with them?

Tyler Kapper, Bigcommerce http://www.bigcommerce.com


Videos- The how to’s and impact on sales


Each of you had different motivations for creating videos. Can you share what you wanted to accomplish with the video? Describe the process of creating the concept that communicated your message.









You hired a professional to help with the concept and shoot the video. What was the process like selecting the person, communicating your vision and getting the results you wanted?


http://www.woodenbowties.com/about-us/http://youtu.be/RJ8pQAE1bVs



http://www.woodenbowties.com/about-us/

http://www.woodenbowties.com/about-us/

http://youtu.be/RJ8pQAE1bVs

http://youtu.be/RJ8pQAE1bVs


You started on your own and then hired someone to shoot the videos for you. What motivated you to make that change and how did it impact your business?

http://www.youtube.com/user/TilesTV








How did you promote the video? What results did you see from these efforts?









Are you going to continue to use video to help promote your store and products? If yes, what might you do differently next time?









Do you have questions?


You have been filming you videos on your own. Can you share the tools and tips that have helped you get quality videos?

http://www.youtube.com/user/kbandstraining

Trevor Theismann, KBands Training http://kbandstraining.com/



http://kbandstraining.com/

http://kbandstraining.com/