P. Jay MasseyDirector, Web Services
University of West Florida
@ JAY MASSEY
We Have Limited Time TodayNo weeds
Moving fast
This is typically a 4-8 hour consult
High-level review of how we did it
Happy to chat afterwards for more detail…at lunch, dinner, or whenever, find me & AMA
@ JAY MASSEY
@ JAY MASSEY
@JayMassey - managing web teams since 1999
Director, Web ServicesUniversity of West Florida
Founder / Chief Vision OfficerCoco Interactive, LLC
What are your duties?
@ JAY MASSEY
@ JAY MASSEY
Monarch
Nobles
Knights
Merchants
Farmers
Surfs
President
VPs / Provost(s)
AVPs / Deans
Exec Dirs
Directors
Staff
Disclaimer: Everyone’s situation is different these are what worked for us.
• The job interviewLimited staff
No budget
• Web Services is under Marketing & Communications
• Speed of change issues
• ITS was deep into a 3-yr Banner implementation
• Trigger came from the top
• Be prepared to run with it (with little notice)
@ JAY MASSEY
Flash homepage
50,000 pages
Static
Dreamweaver maintained
130 DW content providers
ColdFusion web server
Usablenet accessibility
@ JAY MASSEY
5,600 pages down from 50,000
Fully responsive, CMS-managed public website
Removed roadblocksGlut content
Usability
Accessibility
Mobility
Search-ability
Engaged Stakeholders230 CMS-trained CPs
Web Summit
@ JAY MASSEY
rēˌsərCHnoun1. the systematic investigation
into and study of materials and sources in order to establish facts and reach new conclusions.
verb2. investigate systematically.
Make your case with research2011 E-Expectations Report: The Online Expectations of Prospective College Students and Their Parents
@ JAY MASSEY
• Other universities and colleges
• Whitepapers, etc.
• UWF survey (782)
• Homepage heatmap
• Wireframe review
Mind map
Wall art
Pre-screening vendors
Reviewing migration options
@ JAY MASSEY
Timeline
Current Issues
Personas
Message
Market
Accessibility
Mobility
Search
SEO
@ JAY MASSEY
Discussion Points
Internet Marketing
Other Institutions (peer, aspirant, cool stuff)
Statistics / Analytics
Process
Sample Sites
Content Management
3rd Party Products
Quality Assurance
We started the process with an interim step…
Rebuilt on the legacy website homepage and styles only
Benefits:
• Remove Flash from homepage
• More time to work on major process
• Subtle transition to new visual styling
• Introduce more audience-centered layout
@ JAY MASSEY
We did CMS First (not recommended)
Compare Content Management SystemsCMSmatrix.org
CMS Matrix as Part of the RFPSoftware Capabilities
Required / Preferred / Beneficial
Service CapabilitiesRequired / Beneficial
Technical CapabilitiesRequired / Beneficial
@ JAY MASSEY
Open Source vs. Commercial License CMS
Cost, Value, Contracts, Comparing Apples to Apples
Do Not Underestimate the TimeThis could be the most time consuming part of the process
@ JAY MASSEY
@ JAY MASSEY
via xkcd.com
where we were
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The reality ofan enterprisemigration…
where we went
@ JAY MASSEY
• Research / Planning
• Procurement
• Responsive Design (accessible, mobile, searchable)
• CMS Integration
• Pre-training / Train the Trainer
• Content Migration
• Review / Testing
• Training (ongoing)
• QA Audits & Maintenance (ongoing)
• New Development (ongoing)
• Web Governance
@ JAY MASSEY
Divide and CommunicateTop Down
Bottom Up
User surveys
Focus group
Leadership updates
Content provider input and training
@ JAY MASSEY
Take Note of Your Assets and Use What You HavePeople, Money or Time
Leadership
Vendors
Money opportunities
Campus staff and students
Content ProvidersCrowd-sourced migration
@ JAY MASSEY
@ JAY MASSEY
Pre-migration SessionsGetting ready
CMS Migration TrainingsHow to use the system and move content “easily”
CMS TrainingHow to use the system
Post-migration, Ongoing TrainingHow to use the system better
@ JAY MASSEY
1. Communication is key to your survival• Communications plan
• Professional communicator (if possible)
• Under promise, over communicate
2. Leverage anything and everything
3. CMS Matrix
4. Migration is your albatross, plan for it
5. Always keep your eye and heart on the user
@ JAY MASSEY
Happy to chat about your situation
Find me - dinner, breakfast, lunch, coffee, beer, phone, tweet, AMA
@ JAY MASSEY
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