Download pptx - Ben Rapson (ACT Theatre) - Enhancing Brand Online - Get Engaged Tour 2010

Enhance Your BrandUsing Online Resourcesand Social Networks

Ben RapsonInteractive Media Specialist

ACT - A Contemporary Theatre, Seattle WA

acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre

I.A reminderII.What is branding?

III.Tips for optimizing social media



This is supposed to be fun!

•Social media vs. social media marketing•Social media marketing vs. other

marketing•You have advantages as a small business


This is supposed to be fun!

• You have advantages as a small business:1. Nimble2. Cool

3. Personality 4. Personal




What is branding?

Don’t put the cart before the horse

…or something like that.


What is branding?

Relieve some of the pressure of marketing.


What is branding?

75% experiencing the product

25% discovering the company out in the world


What is branding?75% experiencing the product

Great marketing, even social media, is no substitute for a good experience with a

business


What is branding?

25% discovering the company out in the world

•Clarifying the experience•Sparking memory

•Encouraging word of mouth




III. Tips for optimizing social media

• More effective generators of word of mouth

• More fun for you• More efficient use of your time


1. General web2. Facebook3. Twitter4. eNews5. Beyond

Tips: General web

•Your website•Google alerts

•User-based sites•Static listing sites




Tips: Facebook•Good status updates

•Tagging•Updates

•Giveaways/promotions •Icons

•Photos and captions


Tips: Facebook•Events

•Other pages•Interaction•Response

•Advertising


Tips: Facebook

Efficiency: what to do on Facebook each day?




Tips: Twitter

Twitter is a cocktail party.


Tips: TwitterWhat makes for good Tweets? A combination:

•Original Tweets•RTs

•@mentions


Tips: TwitterWhy do individuals love to find on

Twitter?The big four:

1. Food2. Animals3. Humor4. Music


Tips: Twitter•Business description

•Background•Icons•j.mp

•Following back


Tips: TwitterEfficiency: what to do on Twitter each day?

•Schedule your Tweets with TweetDeck or HootSuite

•Find your inner circle and make a list•Use j.mp links

•What time of day?acttheatre.org

facebook.com/acttheatretwitter.com/acttheatre



Tips: email communicationsMany ways to use:•Digest style•Special offers

•Customer follow-ups•Specific interests


Tips: email communications•Templates, templates, templates

•Subject lines: urgent or eye-catching•Lure them to your site(s)

•Collect email addresses – with permission•Make a calendar of emails and content•Use photos - avoid the WALL OF WORDS


Tips: email communications

Efficiency: •Prioritize•Strategize•Schedule-ize




Tips: Beyond the online•Ambassadors•Street Team

•Horizontal networking•Vertical networking


Tips: Beyond the online•Vertical networking:

Never underestimate the dual powers

of coffee and compliments.


Remember:this is supposed to be fun!

Ben RapsonInteractive Media Specialist

ACT - A Contemporary Theatre, Seattle WA
