Baffled by Rebranding?
Stephen McGill, President & Creative Director
mcgillbuckley.com | @mcgillbuckley | [email protected]
You’re not alone.
What is aBrand?
A brand exists in the minds of its audiences. It is a collection of
perceptions, feelings and experiences about who you are, what you do, how
you’re different and how you make them feel.
“Your brand is what people say about you when you’re not in the room.”
– Jeff Bezos, Amazon.com
What is aRebrand?
Rebranding is a strategic, concentrated and consistent effort to
change perceptions and feelings about who you are, what you do and how you
are different.
Pet Peeve:
When you change your logo, you are not rebranding. You’re (duh) changing
your logo.
Still baffled?Ask a few Questions(It helps you decide what you need to do)
Rebranding questions:
Why are you thinking about rebranding?1
Rebranding questions:
What measurable difference will a rebrand make in your organization?
2
Rebranding questions:
Where should you start? 3
Rebranding questions:
Is this a brand tune-up or an overhaul?4
Rebranding questions:
What is on the rebranding table?5
Rebranding questions:
Are you willing to be different? 6
Rebranding questions:
Who is responsible? 7
Thank you for your time.@mcgillbuckley | mcgillbuckley.com | [email protected]
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