Download pdf - BA Honours Fashion Design, Styling and Promotion Fashion Design, Styling and Promotion 2009/2010 1 BA Honours Fashion Design, Styling and Promotion Programme Specification and Curriculum

BA Fashion Design, Styling and Promotion 2009/2010

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BA Honours Fashion Design, Styling and Promotion

Programme Specification and Curriculum Map for Undergraduate Programmes

1. Programme title FDSP

2. Awarding institution Middlesex University

3. Teaching institution Middlesex University

4. Programme accredited by N/A

5. Final qualification BA Hons FDSP

6. Academic year September 09

7. Language of study English

8. Mode of study Full Time/Part Time available

9. Criteria for admission to the programme Specific Admissions policy and procedures for Fashion Textiles: Academic qualifications or admission to this programme are: A Foundation Course Certificate in Art and Design or A National Diploma in General Art and Design or, where appropriate, equivalent, demonstrable and/or appropriate experience e.g City and Guilds. At least three passes at Level C and above in GCSE should be academic subjects, including English Language. All applicants must submit a portfolio. Those subsequently selected as candidates for the programme will normally be interviewed Direct entry to 2nd Year and 3rd Year Candidates are eligible for entry at a higher level upon successful completion of: a Higher National Diploma in Textiles/fashion or Certificate level of an equivalent BA Fashion programme in another Institute It is unusual for applicants to apply for the third year of any of the fashion based degrees. However, applicants are welcome to apply with submission of a portfolio at the


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appropriate level and successful completion of tertiary education to this level. Mature students. If you are a mature student and you do not have the required qualification but can submit the required standard of portfolio, you can still be eligible for a place. Part Time students Applications who wish to study part time are welcome. There is a part time diagram of the course included in this Handbook for guidance – a programme of study should be planned with the Programme leader. International students International students must have an IELTS score of 6.0 (or equivalent) (students who score less than 5.5 on any element are strongly recommended to attend the M.U. pre-sessional programme) and should submit a portfolio to the Fashion Textile staff. This can be supplied electronically

10. Aims of the programme

The programme aims to:

Produce confident, aspirational, skilled students who become committed, creative, professional people, able to adapt themselves to the specific needs to their chosen career path within fashion Textiles and related creative industries.

11. Programme outcomes

A. Knowledge and understanding

On completion of this programme the

Teaching/learning methods Students gain knowledge and


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successful student will have knowledge and understanding of :

understanding through Assessment Method Students’ knowledge and understanding is assessed by

B. Cognitive (thinking) skills

On completion of this programme the successful student will be able to:

Teaching/learning methods Students learn cognitive skills through Assessment Method Students’ cognitive skills are assessed by

C. Practical skills

On completion of the programme the successful student will be able to:

Teaching/learning methods Students learn practical skills through Assessment Method Students’ practical skills are assessed by

D. Graduate Skills

On completion of this programme the successful student will be able to:

Teaching/learning methods Students acquire graduate skills through Assessment method Students’ graduate skills are assessed by

12. Programme structure (levels, modules, credits and progression requirements)

12. 1 Overall structure of the programme

B.A. Honours Fashion Design, Styling and Promotion is a three year, full time programme. (For part time mode please consult the part time diagram.) Each year - September to May - is divided into three terms covered by a set of year long modules – a module is a unit of study. Each module provides credit points that allow each student to progress to the following year. Students will need 360 credit points in total for a BA Honours Degree in Fashion Design, Styling and Promotion. This made up of a total of 120credit points in each year. (note: this includes FNA modules) The Programme

This programme is designed to address the many and varied fields of professional activity centred around what happens to clothes after they have been made, the burgeoning industry in Fashion related design e. g. styling and art direction, show production, branding and presentation, trend prediction, illustration, the embellishing of fabrics and the wide range of graphic skills involved in fashion publications including photography and computer generated image. Core Fashion modules run through the degree with other VCD modules allowing the student to study complementary areas of activity. The programme is enriched, informed and supported by History of Art, Architecture and Design modules, which contextualise the academic work within the Fashion modules and connect the students thinking to cultural, political, socioeconomic and philosophical issues that inform our society. The first year has modules that introduce the study of the various areas of Fashion and advance that

knowledge. During the first year the student is able, through the VCD module, to start to develop their specialist skills. This module incorporates a number of workshops providing a basis of understanding of the various skills on offer in


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this degree e. g. photography, computer generated image, screen printing, etching and relief print, book binding. Within the Fashion module at this level, workshops to provide the basis of understanding in skills such as embellishment – this includes beading, manipulation and deconstruction – styling, and illustration are included which, in conjunction with the interpretation of a series of design projects allows the student to start to relate the specialist skills to Fashion. During the second year the student develops the specialist skill through the second of the VCD modules

within this degree. This is combined with the Fashion module containing a series of design projects that will include interpretation using those skills. The second year includes a placement of approximately five weeks duration where the student spends time working in their chosen field of Fashion related design. The placement takes place in the weeks leading up to London Fashion Week.. The third year allows further development of the chosen specialist skills and their application to Fashion

through to the final presentation of an extensive and varied portfolio of work that displays professionalism and quality. Year 1/Level 1

1, Modules FSH 1100 (30 credit points) , FSH1200 (30 credit points) VCD 1400 (30 credit points) + FNA 1931 (30 credit points) The work during the year introduces a series of design projects giving a foundation in the unique aspects of Fashion Design, whose outcome is sketchbooks, portfolio presented work and a draped garment. This module also covers a series of Fashion Awareness projects and Inductions in all the workshops available to the FDSP student. Students work individually and in group discussions and critiques. All projects on the BA Fashion Design, Styling and Promotion Programme demand an intense amount of research and it is at this stage that the student begins to learn to apply an investigative and thorough approach to all aspects of their work. The History of Art, Architecture and Design module relates to, and supports, the Fashion and VCD modules and is compulsory. Year 2/Level 2

Modules FSH 2100 (60 credit points), FNA 2931 (30 credit points) VCD 2400 (30 credit points). The second year is concerned with the development of specialist skills and relating them to Fashion design styling and promotion. It includes a series of design projects that develop the student’s ability to handle and understand the varied properties of realising Fashion related design through the use of their specialist and generic skills. The History of Art, Architecture and Design module follows on from the one in the first semester. The second year builds on the skills acquired in Year 1 with projects that provide an opportunity for the creative, more professional and self-directed, development and study of theoretical and technical aspects of fashion design. During the year each student is required to undertake a period of work experience. These projects are accompanied by group discussions and presentation tutorials to develop communication skills. Curriculum vitae and interview skills workshops are held to support the work placement. The work placement in the fashion industry is of approximately five weeks duration. The destination is defined in conjunction with specialist skills and a proposed career path. Year 3/Level 3

The focus of the final year is on the further developing and establishment of individuality and personal style as the student moves toward presenting final work outcomes with an encouragement to more practical thinking


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and a professional approach. The student at this point may opt to specialise in one or more of their specialist skills The 3rd Year is to bring the work to a conclusion and define areas of proposed professional activity. Semester 1 Modules FSH 3100 (30 credit points), FSH 3200 (60 credit points) + FNA 3930 (30 credit points) In the beginning of the third year there are a number of projects that encourage more precise location and exploration of areas of personal design interest and identify areas of work, both academic and technical, that may require further attention or focus. It is through these projects that each student is encouraged to develop a Fashion based portfolio ( that you will use when applying for jobs) that displays their design profile. There are further periods of technical tuition through self-directed study on elected specialist skills. This work covered during this year includes the History of Art, Architecture and Design Dissertation module which allows, with specialist tutor support, personal exploration and research resulting in a dissertation submitted for examination before the Christmas break.

The latter part of the year is devoted to the synthesis of all previous experience and the honing of specialist skills and research that informs and supports the designing and presentation of the final portfolio and the defining of an area of proposed professional activity.

12.2 Levels and modules

Level 1

COMPULSORY OPTIONAL PROGRESSION REQUIREMENTS

Students must take all of the following:

Students must also choose at least XX from the following:

Level 2




Level 3





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12.3 Non-compensatable modules

Module level Module code

13. A curriculum map relating learning outcomes to modules

See Curriculum Map attached.

14. Information about assessment regulations

Please see Middlesex University Guide and regulations at www.mdx.ac.uk

15. Placement opportunities, requirements and support (if applicable)

A period of work experience is included in the FSH 2400 module at level Two. It is approximately 4 weeks in length and is designed to allow the student to spend time in their chosen area of the Fashion Textiles industry on a full time basis ion order to experience professional activity first hand. It is held in the week around London fashion Week, Premiere Vision, Pitti Filati and Indigo so as to allow maximum opportunity for a full experience. Work experience can take place around, typically, upon production of the appropriate insurance.

The work experience is run with support of the Placement Office.

The work experience is supported in the first semester by Curriculum Vitae workshops and tutorial advice on destinations.

Workshops after completion of the work experience support the generation of the outcomes.

16. Future careers (if applicable)

The programme supports the graduates’ future career developments by the activities within it.

Students from the related Programmes have forged successful and lucrative careers in Fashion, media, graphic design and related areas.

17. Particular support for learning (if applicable)

The staff have a wide variety of skills and experiences and most are actively engaged in personal practice outside the University ensuring awareness of current practice.

Support for self directed learning appraisal and analysis through individual and


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group work.

Campus support includes workshop availability – photography, digital media, print making, plastics, laser cutting, glass, metals, wood etc. – and relevant health and safety inductions by technical staff on all specialist equipment.

ILRS facilities are resources, including specialist books, journals, videos, DVDs, slides, special collections and computer programmes and subject dedicated librarian.

18. JACS code (or other relevant coding system)

JACS W230

19. Relevant QAA subject benchmark group(s)

QAA Subject Benchmarks

QAA Codes of Practice

Framework for Higher Education

Qualifications (FEHQ)

20. Reference points

21. Other information

Please note programme specifications provide a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve if s/he takes full advantage of the learning opportunities that are provided. More detailed information about the programme can be found in the student programme handbook and the University Regulations.


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Curriculum map for Fashion Design, Styling and Promotion

A1 A2 A3 A4 B1 B2 B3 B4 B5 C1 C2 C3 D1 D2 D3 D4 D5 D6

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

Module Title Module Code

by Level A1 A2 A3 A4 B1 B2 B3 B4 B5 C1 C2 C3 D1 D2 D3 D4 D5 D6

Level One

Introducing Fashion FSH 1100 x x x x x x x x x x x x x x x x

Fashion Skills One FSH 1200 x x x x x x x x x

Visual Communication Workshops 1

VCD 1400 x x x x x x x

Introduction to History of Art & Design 1

HAD 1031 x x x x x x

Level Two

Understanding Fashion FSH 2100 x x x x x x x x x x x x x x

Visual Communication Workshops 2

VCD 2400 x x x x x x x

Fashioning the Body HAD 2031 x x x x x x x x

Level Three

Establishing Fashion FSH 3200 x x x x x x x x x x x x x x x

Art and Design Dissertation HAD 3037 x x x x x x x x

Professional Practise in Design 3 FSH 3100 x x x x x x x x x


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Programme learning outcomes

Knowledge and understanding Practical skills

A1 How to undertake a confident, investigative and original approach to research and design problems

C1 Generation of imagery employing manual and/or technological skills

A2 How to communicate effectively in a range of contexts including through presentation of work

C2 Demonstration and application of graphic skills relevant to a fashion portfolio

A3 The cultural, historical and socioeconomic context of fashion and its’ related fields of design

C3 Demonstration and application of presentation skills, including illustration, working drawings and graphic skills relevant to a fashion portfolio

A4 Awareness of fashion concepts including contemporary fashion

Cognitive skills Graduate Skills

B1 Selection and gathering of visual and written information D1 Personal and career development

B2 Analysis and evaluation of selected information D2 Effective learning

B3 Articulation and documenting of research outcomes D3 Communication to a professional audience using a variety of media

B4 Ability to reflect upon process and outcomes D4 Professionalism, teamwork and self management

B5 Undertaking a design project that results in original work D5 IT

D6 Numeracy


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