Making the most of AWS SlideShare Site

Fatima Khakwani

Problem StatementThere are over 300+ Slideshare presentations on the AWS Slideshare page, and it continues to grow. With that many slide presentations, it’s difficult to navigate through all this content. Optimal categorization of the content would help

improve viewership, and enable lead generation

Project Scope• Content Categorization• Channel Customization• Lead Generation• New Marketing Ideas– Integration with Social networks– Featured Events

How do other sites compare?

SlideShares 261 211 322 1,292

Followers 6,670 425 895 14,414

Tags 691 200 367 153

Presentation to Follower Ratio 3.9% 49.6% 35.9% 8.9%

What about Twitter Sites?

Tweets 1,457 10,879 725 5,693

Followers 30,807 70,629 14,176 2,785,287

Tweets to Follower Ratio 4.7% 15.4% 5.1% 0.2%

Upshot: Lots of Twitter users to direct to Slideshare website

Key Themes and Approaches• Leverage more Slideshare PRO capabilities to– Drive more followers to Slideshare Site

• More AWS Specific Categorization– Better categorization to bring more structure to

content• More Social Media Integration– “Follow Us” on LinkedIn, Twitter, Facebook, YouTube– Twitter feed from AWS Tweets – cross pollinate both

mediums• AWS Thought Leadership– Track following by AWS Thought Leaders

AWS Content Boxes

• Getting Started In AWS• Customer and Partner Presentations• Solution Architecture & Best Practices• Events• Audience• AWS Speakers• Webinars• Language

Getting Started – Introduction to AWS

– EC2, EMR, Auto Scaling, ELB, CloudWatch– S3, EBS, Import/Export, Storage Gateway– RDS, DynamoDB, SimpleDB, ElastiCache– CloudFront, Route 53– VPC, DirectConnect– SWF, SQS, SNS, SES

Customer Presentations

• App Hosting, Analytics, Archive, Backup and Recovery, Big Data, Content Delivery, DR, ecommerce, Enterprise Apps, Federal, File Sharing, Government, HPC, Management & Tools, Media Sharing, Mobile Apps, PaaS, SaaS, Search Engines, Web Apps, Digital Advertising, Life Sciences, Gaming, Social, Financial Services, Publishing, Education, Travel, Telco, Healthcare

Solution Architecture & Best Practices

• Security & Compliance• Reliability• Scalability• Disaster Recovery• Fault Tolerance and high availability

Events

• AWS Summit Events• AWS Startup Events• Enterprise Events• Office Hours

Languages

• Japanese (Ken Tamagawa’s Site)

Audience

• Startups• Small-Medium Sized Business• Enterprises (Fortune 1000)• State & Local• Federal• Partners• Venture Capital and Incubators• Developers

AWS Thought Leaders

• Jeff Barr• Jinesh Varia• Matt Wood• Simone Brunozzi• Deepak Singh• Werner Vogels

Current SlideShare Site

Proposed SlideShare Site