This clip is from the end of our project when these x2 teenage girls assessed the final result. I had shown snippets other teens between 15-20 who previewed the video throughout the preliminary stages and the drafting of the ancillary products. Their response to it’s final form was grounded upon their fresh outlook on the video. I wanted to assess weather the pointer taken from others from the same FAN BASE would reflect successfully upon their enjoyment of the film. They were subconsciously familiar with the set genre conventions which helped them relate to the style and resulted in extremely positive feedback.

Earlier on we had an entire class of media students assess our work in order to gain a perspective from a selection of peers who were aware of just how to change the areas they didn’t understand, enjoy or relate to. From this primary feedback we were aware of just how much we NEEDED more performance time and that to adhere to our indie rock genre the subtraction of some of the lengthy narrative was paramount to maintaining the intimate relationship our set FANS had with our band. Though we aimed for an ‘underground’ appeal, we still had to adhere to the demand for star appearance, though the locations we choice to shoot our artist (eg: bedroom, park, riverside) and his casual attire conformed to the FAN’S expectations (a rugged, casual, effortless teenage appearance).

A group of young lads aged between 17-22 saw a viewing of the FIRST DRAFT our of video and Joe Green aged 19 noted that…

“I think they are travelling back in time? I saw that poster from the 1940’s in the Imperial war museum on a school trip once and recognized it immediately, that iconic sign definitely helped me get that concept. Though for some of the other places that girl went to I don’t think its as strong?”

Taking Joe’s advice on board we decided that rather than just color correcting our work we would symbolically edit the decades by filtering each set era with an effect that was representative of / was used in, that period of filmmaking. Making scenes such as the 1920’s monochromatic and stripped we hoped to overtly present the ambience of the era allowing our audience to trivially enjoy the piece and not become confused with the narrative. We also added a clock with rotating hands to signify the shift in time (the semantics – this symbol stands time passing)

Star Image

Editing Shots

Camera

Genre Watch again

00.5

11.5

22.5

33.5

44.5

5

Group 1Group 2Group 3

I asked X3 groups of 5 (male’s & females aged between 15-20) to identify if they…

• Connected with the star & understood their image, attitude, and style• Felt the editing style was seamless, continuous, and their was enough

variety in shots and camera movement• They could recognize the genre & link our video to others of that set

genre • They would be happy to have / feel excited by, another viewing .