Social Media 2012Follow the consumer! [email protected]
+31647180864@vincente
Slideshare.net/vincente
• Einstein?
Vincent Everts?
Innovation acceleration
Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil
Tudou.com earlier then YouTube
Social Media
2.0
• Mijn Tools
Videoblogger
Talk to Me!
DELL Case
Dell notebooks
Dell & Social Media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs
Dell social media
• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
Location based Social Media
Whit.li api
Lytro camera
Measure yourself
Bodymedia
• 12MM dik
• 10 sec boot
• super screen
• 10H batteries
SlideRocket
WeVideo
Urthecast Earth HD streaming
Gamification• 100.000 games
• 120.000 kids
Gamification: Names recognition
Draw Something20 Million downloads/6 weeks
• Tablets everywhere!
Connected Cars
I can do better!
Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
Not always good!
Olie Future?
time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends
What are we going to talk about?
7
TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
Time & advertisement
Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h
TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06
NewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/h
Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph
• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
56
12
IMPACT ON BUSINESS
Online bestedingen
2011: 10 billion euro
2009: 9 billion euro
bron: thuiswinkel.org
Web-influenced 48 miljard
ProductinformatieSocial tools
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
beta
YouTube uploadsper minute
0
11
22
33
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II
3 billion video’s /day
48 uur video upload /minute800 Million Visitors
30 minuten per dag
2d search engine worldwide
In 30 days upload equal to 3 USA TV channels broadcast in 60 years
1 billion subscriptions
What do they look
bron: Frank N. Magid Media Futures 2010: Online video
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
Which channels have we selected? You Tube
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
75
Who talks
Blogs demografie
Bron: Technorati 2008
Free
Professional
7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
RSS
Social Networking
It’s now mainstream!
Customer service
“What are you doing in 140 characters”
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
The world is obsessed with Facebook
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
Social media in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Web 2.0 Trend:Co-Creation
49
Social Media
2.0
www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
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