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Page 1: ATC Trail Blazing
Page 2: ATC Trail Blazing

““The Transition” The Transition”

•Clean up Account's Receivable.Clean up Account's Receivable.

•Warm up your clients for the AC’sWarm up your clients for the AC’s

•UPSELL, UPSELL, UPSELL!UPSELL, UPSELL, UPSELL!

•This is a situation where less is more!This is a situation where less is more!

•Sell the sizzle!Sell the sizzle!

•BE POSITIVE! BE POSITIVE!

•BE HERE! BE HERE!

Page 3: ATC Trail Blazing

We are a SELLING We are a SELLING MACHINE!MACHINE!

Not a service machineNot a service machine. .

Going forward into the third quarter we will no Going forward into the third quarter we will no longer be focused on service….longer be focused on service….

We’ll be shifting 100% of We’ll be shifting 100% of our department’s focus our department’s focus

onto New Business!onto New Business!

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WIFM! WIFM! (What's in it for me?)(What's in it for me?)

PROSPROS

*No more service worries or concerns.*No more service worries or concerns.

*Ability to focus on New Business 100% of the time*Ability to focus on New Business 100% of the time

*12% SAR payout prior to account transfer's*12% SAR payout prior to account transfer's

*Increased DAR Compensation on New Business!*Increased DAR Compensation on New Business!

*NO MORE CANCELLATIONS! *NO MORE CANCELLATIONS! (Some restrictions apply)(Some restrictions apply)

CONSCONS

*No Monthly SAR Payout*No Monthly SAR Payout

It’s time to stop stepping over It’s time to stop stepping over dollars to pick up pennies!dollars to pick up pennies!

And startAnd start stepping over pennies stepping over pennies

to to pick up dollars!pick up dollars!

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So what’s the plan?So what’s the plan?BACK TO BASICS!BACK TO BASICS!

Start with a clean slate!Start with a clean slate!

*Prospect *Prospect MileMarkers / Select Ad Leads / Cars.com / AutobytelMileMarkers / Select Ad Leads / Cars.com / Autobytel

*Initiate Mailings*Initiate Mailings Send Glossy Media Package/JD Power Reports Etc. Send Glossy Media Package/JD Power Reports Etc.

*Follow Up/Needs Analysis*Follow Up/Needs Analysis A.I.D.A (Attention, Interest, Decision, Action), GTMA.I.D.A (Attention, Interest, Decision, Action), GTM

*Close*Close

You can only get what you ask for! You can only get what you ask for!

The more calls you make…

The more friends you make…

The bigger your commission!The bigger your commission!

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Does this look familar ?Does this look familar ?You did it once…You did it once…

YOU CAN DO IT AGAIN!YOU CAN DO IT AGAIN!

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It’s not the critic who counts, not the man It’s not the critic who counts, not the man who points out how the strong man who points out how the strong man stumbled or where the doer of deeds could stumbled or where the doer of deeds could have done them better. The credit belongs have done them better. The credit belongs to the man who is actually in the arena; to the man who is actually in the arena; whose face is marred by dust and sweat whose face is marred by dust and sweat and blood who strives valiantly; who errs and blood who strives valiantly; who errs and comes up short again and again; who and comes up short again and again; who knows the great enthusiasm, the great knows the great enthusiasm, the great devotions, and spends himself in a worthy devotions, and spends himself in a worthy cause; who at the best knows in the end the cause; who at the best knows in the end the triumph of high achievements; and who at triumph of high achievements; and who at worst, if he fails, at least fails while daring worst, if he fails, at least fails while daring greatly; so that his place shall never be greatly; so that his place shall never be with those cold and timid souls who know with those cold and timid souls who know neither defeat nor victory.neither defeat nor victory.

-Theodore Roosevelt-Theodore Roosevelt April 10th, 1899April 10th, 1899

Page 8: ATC Trail Blazing

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