a tour of new features

introducing

APP STORE OPTIMIZATION

We have features for every step of the way

What is ASO?

Core Components

of ASO

App Store Optimization (ASO) is the process of improving

the visibility of a mobile app (such as an iPhone, iPad,

Android, BlackBerry or Windows Phone app) in an app

store (such as iTunes for iOS, Google Play for Android,

Windows Store for Windows Phone or BlackBerry World for

BlackBerry).

What is ASO (APP STORE OPTIMIZATION)?

Apple App Store

Google Play App Store

BlackBerry

Windows Apps

Main App Stores

Keywords:

Name

Description

Localization

Visuals:

Icons

Screenshots

OFF Site Factors:

Number of Downloads

Rating & Reviews

Tracking and Optimizing Keywords

Core Components of iOS ASO

Keywords/Name:

Use Keyword Planner tool and Google Trends (Always try to find

keywords have highest search volume with lowest competition.)

List your keywords within 100 characters and first 25 characters

plays a major role.

Do not use spaces, use commas (this list is not visible to user.)

Use numbers(2) instead of writing two in your keywords.

Try to use shorter keywords in various combinations.

Get rid of stop words(the, on, at etc.).

Don’t worry about pluralizing and avoid special characters.

Don’t include category names in your app.

Keywords

Keywords in the app name have the biggest impact on App Store search rankings.

Description:

Only first 3 lines are displayed as a preview, use properly.

Mention App Benefits and Features.

Use Call to Action.

Keyword stuffing needs to avoid.

Give reason to Download your App.

Overuse of one keyword result in lower your app ranking. Be

careful.

Don’t Lie in your description.

Keywords

First 3 lines puts an impact on the user, give them reason to download your app in one go.

Localization:

Localize your keywords for different locations.

Include local phrases

To translate, you can request the help of specialized companies

instead of the automatic translations.

Companies Babble-on, ICanLocalize, LocalEyes, LocTeam etc.

provide Localization services.

Keywords

If you want to land internationally, you have to localize your App.

Icons/Logo:

Do’s

Should stand out & represent what the app is, choose wisely.

Use your main logo.

Try colors if fits.

Use the same icon across platforms.

Pay attention to details.

Don’t

Use your business description in the logo.

Too much details in the icon/logo.

Too much colors or irrelevant colors.

Use different icons for each platform.

Visuals

Icons/Logo draws user attention and stop them to explore app features and benefits.

Screenshots:

First two screenshots are most important and displayed in search

results.

Put your best shot first always.

Use high resolution images.

Describe the best features of the app using screenshots.

Use all spaces of 5 screenshots if needed, else use 4 spaces.

Incorporate Marketing copy in screenshots.

Visuals

Use high resolution images that defines your business.

Number of Downloads:

Higher Number of Downloads affects on Apple App Store ranking.

Only developers and App Store know the exact number of

downloads.

To achieve a top 10 rank in Apple App Store an app will need to

have a large amount of downloads in a timeframe of 72 hours

(with the biggest impact from the first 24 hours).

OFF Site Factors:

Higher number of downloads in first 24 hours can helps you to achieve top 10 ranking in Apple App Store.

Rating & Reviews:

Rating and Reviews impact visibility and total downloads.

More downloads result in higher ranking, which result in more

reviews.

Use Friends and Family contact list and send them a message with

new release of your app.

Keep an eye on your app rating, users will not install an app with

low rating.

Ask user if they would like to provide feedback, rather than

begging.

Never ruin user experience in between of app usage by asking for

give you Rating/Reviews.

OFF Site Factors:

Track negative reviews and responds quickly for better user engagement else you will loose business.

Tracking and Optimizing Keywords:

Keep track of your rankings for certain set of keywords regularly.

Remember to exclude black listed keywords.

Do competitor research to add more keywords in the program.

Track number of downloads.

Track Reviews regularly and respond quickly.

Track Rating regularly.

OFF Site Factors:

Track your keywords performance and add more to the list.

THANK YOU