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Beyond the BaconKatie Curtin-Mestre // SimpliVity
Hugh Scholey // Byrnes CommunicationsDay 3 // March 3rd, 2016
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Beyond the KaleKatie Curtin-Mestre // SimpliVity
Hugh Scholey // Byrnes CommunicationsDay 3 // March 3rd, 2016
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1. Building a compelling case
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2. Tackle internal issues
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3. What about Salesforce?
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4. Will advocates use the hub?
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Take-aways
Advocate marketing is much more of an individual approach, where you ask the individual, not the customer company, to advocate for you. It’s a cultural shift that can take companies time to accept before adopting.
Dig deep and get to the heart of the issues that might be preventing your company from making the advocacy leap. Learn how deploying Influitive opens up new ways to engage customers while also improving existing marketing efforts.
Prepare a transition plan to create a customer relationship that benefits the entire business but doesn’t undermine the sales reps’ relationship.
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