Transcript
Page 1: Advancing Your Government Career With Social Media

Accelerating Your Professional Elevation with Social Media Andrew Krzmarzick GovLoop Community Manager [email protected] @krazykriz GovLoop.com/profile/andrewkrzmarzick

Page 2: Advancing Your Government Career With Social Media

•  Imagine you could make powerful, professional, network-building connections every day… ▫ You can!

•  This session will help you: ▫  capitalize on social media tools like Facebook,

GovLoop, LinkedIn and Twitter ▫  accelerate the velocity with which you meet new people ▫  establish yourself as a go-to (gotta-hire) resource.

Overview

Page 3: Advancing Your Government Career With Social Media

Objectives

1.  Cast a vision for your future career destination.

2.  Identify the types of people that will help you get there.

3.  Leverage social media to accelerate your professional connections.

Page 4: Advancing Your Government Career With Social Media

Exercise 1: Where Are You and Where Are You Going? •  In 7 words or less, explain your professional role

RIGHT NOW. •  In 7 words or less, state your vision for your

professional role IN 2020.

Page 5: Advancing Your Government Career With Social Media

The Networking Process

Step 1: Get ready 1.  Identify what you want to achieve from

networking. 2.  Do some homework first—research the field,

read up on organization websites, and join a professional association so you can be conversant and professional with your contacts.

© 2011 Heather Krasna: http://www.heatherkrasna.com

How to Leverage Relationships and Referrals to Get a Job

Page 6: Advancing Your Government Career With Social Media

Get Organized

•  You will be doing a lot of outreach, visits, emailing, and following up with people. Get a system to track the details, using Excel, Act!, JibberJobber.com or whatever works for you

• Check out an infographic of this process at http://www.govloop.com/profiles/blogs/7-steps-to-social-networking

Page 7: Advancing Your Government Career With Social Media

Step 2: Identify Your Network

•  Inner Circle contacts are people who know you personally and might be able to recommend you.

•  Peripheral contacts know

someone who knows you, are people who “know of” you but don’t know you well…yet.

•  Tip: Consider the level of

connectedness your contacts have—are they well connected in general? Do many people owe them favors? Do you know any “super-connectors”?

Identify your existing “inner circle” and peripheral contacts.

Page 8: Advancing Your Government Career With Social Media

Step 3: Research and Categorize Your Contacts

•  Innermost circle (references, family, friends)

•  Inner circle (co-workers, classmates)

• Outer circle /peripheral (friends of friends, people you’ve met briefly)

•  Prospects (people you know of, but who don’t know you)

Categorize people by level of connection with you

Page 9: Advancing Your Government Career With Social Media

Step 3: Research and Categorize Your Contacts

•  Most relevant (currently in your industry, job function, and geographic area, and/or in a position to hire or refer you for jobs)

•  Peripherally relevant (in related industries, job functions; same industry, different geographic area)

•  Less relevant (best friend in a totally unrelated industry—still might know people who can help you)

•  Tip: To help with research, create a Linkedin and GovLoop profile and connect with all of your existing contacts, both inner and peripheral. Identify which contacts are best-connected (sort by number of connections on Linkedin), and identify which might be able to help you in your specific search.

Categorize people by relevance to your job search

Page 10: Advancing Your Government Career With Social Media

Step 4: Leverage Your Existing “Inner Circle” Contacts •  Contact them via LinkedIn, email, or phone, with a

message reaching out to re-establish the relationship: ▫  ask them how things have been

▫  mention that you are soon launching a job search

•  Be specific about your job target: ▫  specify the job title, type of organization (or specific

organizations), mission area, and geographic location you want.

Page 11: Advancing Your Government Career With Social Media

Step 4: Leverage Your Existing “Inner Circle” Contacts Ask them to: •  Keep an eye out for relevant jobs,

forwarding them to you

•  Introduce you to people in your area of interest / target organizations

•  Serve as an internal referral (i.e. recommend you to hiring managers)

•  Give tips on the hiring process for their agency, revise your resume

•  Recommend you on LinkedIn; and/or serve as a reference

•  Meet with you to chat and catch up.

Tip: Don’t only ask for favors when you need a job -- ask how they are doing continuously!

Page 12: Advancing Your Government Career With Social Media

Step 5: Reach Out to New Contacts

• Using the introductions from your inner circle of contacts, as well as other connections / professional associations / alumni networks and attendance at networking events

Page 13: Advancing Your Government Career With Social Media

Step 5: Reach out to New Contacts Start reaching out strategically to new people who are:

•  In organizations on your target list

•  Have job titles you envy/admire

•  Might be in a position to (a) hire you, (b) serve as an internal referral for upcoming positions in their organization; or (c) are super-connectors

•  Are accessible and likely to respond to your request

Page 14: Advancing Your Government Career With Social Media

Ask People for Informational Interviews Etiquette for these meetings is:

•  be on time,

•  respect the allotted time,

•  offer to pay for the other person’s coffee,

•  have a list of questions, and

•  do your homework so you don’t waste time on basic questions

Page 15: Advancing Your Government Career With Social Media

Ask People for Informational Interviews Your goal with these short meetings is: •  Research—learn about the organization’s culture, possible new

opportunities, the person’s career trajectory, job search advice, and ways you could be helpful to this person

•  Referrals—ask for introductions to people at other organizations or resources to explore

•  Resume feedback—ask (without asking for a job!) for them to review your resume to make sure it fits your target field

•  Be remembered positively and convert the person into a contact in your inner circle.

Page 16: Advancing Your Government Career With Social Media

Step 6: Feed Your Contacts •  Maintain the relationship you have established with your

new and existing contacts (and do this on an ongoing basis, not just when you are job-seeking):

▫  Send a thank you note after every informational interview. Not just an email, but a card. If you can’t do a card—you don’t have a mailing address—write a LinkedIn recommendation about how helpful the person was.

▫  Let them know when you follow up with someone they referred

▫  Keep them posted from time to time about your job hunt and asking how they are.

Page 17: Advancing Your Government Career With Social Media

Step 6: Feed Your Contacts •  Refer other people to them; help people they refer to you

•  Send them job leads, grant / new business opportunities, timely and relevant news articles, speaking engagements, or other ideas or resources that will either help their organization or help them personally whenever possible.

•  Retweet their tweets, publicize their organization, etc.

•  Send birthday greetings / holiday wishes if you know ‘em like that

•  Go back to steps 4 through 6 until you land a job, then go to step 7.

Page 18: Advancing Your Government Career With Social Media

Step 7: Thank Everyone!

• Thank everyone who helped you get a job!

Page 19: Advancing Your Government Career With Social Media

•  Identify 10 contacts: ▫  5 people you know ▫  5 prospects.

• Designate them as one of these four categories

èèèèè

Exercise 2: Who Can Help You Get There?

Page 20: Advancing Your Government Career With Social Media

Discovering Connections On GovLoop How do you find people you know and prospects on GovLoop? •  Click on “Members” from the GovLoop home page. •  On the following page, click “Advanced Search.” •  You can also go directly to

http://www.govloop.com/profiles/members/advancedSearch •  Search by Name, Title, Current Agency or Organization…or

even Educational Background. •  Once you find someone you know or that interests, send them

a Friend Request (private) or leave a note on their Comment Wall (public).

•  http://www.govloop.com/profiles/blogs/ government-resume-makeover-jacob-hoots-edition

Page 21: Advancing Your Government Career With Social Media

Discovering Connections On GovLoop

Page 22: Advancing Your Government Career With Social Media

GovGigs • GovGigs: Find, Land, Keep and Leap

• As part of its “GovGigs” initiatives, GovLoop offers four key services and tools to accelerate your career advancement: ▫  Rock Your Resume ▫  GovLoop Mentors ▫  YGL ▫  Free Online Training/Resources

Page 23: Advancing Your Government Career With Social Media

Rock Your Resume •  Over 100 people have received resume reviews!

•  Secured the expertise of two top-notch expert reviewers

•  Conducting 10 resume reviews each month

•  Free service offered exclusively to GovLoop members.

•  Here’s how it works:

▫  Become a member of GovLoop (if you aren’t already)

▫  Join the “Rock Your Resume Group” - http://www.govloop.com/group/rockyourresume

▫  Submit your resume with some context.

▫  Get a review; post your edited resume so other members can learn from the process.

Page 24: Advancing Your Government Career With Social Media

GovLoop Mentors Program •  First-of-its-kind, government-wide program •  50 Mentor Matches began August 22 •  Pilot runs through mid-November •  Sign up now and get ready for 2012! • Here’s how you become a mentor or mentee: •  Go to http://mentors.govloop.com •  Determine if you want to be a mentor or mentee. •  Complete your profile.

Page 25: Advancing Your Government Career With Social Media

Free Online Training / Resources •  Free, hour-long, online trainings every month •  Guides & infographics with easy-to-read career advice

Archives of Free Online Training •  “Find the Right Gov Gig For You”

http://www.govloop.com/group/rockyourresume/forum/topics/rocking-resource-how-to-find

•  “Get That Gov Gig: How To Network in a Tricky Job Environment” http://www.govloop.com/group/rockyourresume/forum/topics/rocking-resource-networking-archive-and-slides

•  “How Stunning Storytelling Can Advance Your Government Career” http://www.govloop.com/group/rockyourresume/forum/topics/rocking-resource-storytelling

Page 26: Advancing Your Government Career With Social Media

Links to Guides and Infographics Guides and Infographs •  “Building Your Resume on USAJOBS”

http://www.govloop.com/group/rockyourresume/forum/topics/rock-your-resume-usajobsstyle

•  “4 Winning Tips for a Successful Job Interview” http://www.govloop.com/group/rockyourresume/forum/topics/rocking-resource-4-winning

•  “10 Tips for Letting Federal Employers Know Your Worth” http://www.govloop.com/group/rockyourresume/forum/topics/10-tips-for-letting-federal

•  “New Hire Handbook” http://www.govloop.com/page/new-hire-handbook

Page 27: Advancing Your Government Career With Social Media

Jobs.GovLoop.Com •  Launching next week

(your sneak peek!) • Goal: make it easier for

you to narrow down potential job matches.

• Every week: receive 10 new jobs in one of several areas èèèè

▫  acquisition, ▫  budgeting ▫  communications ▫  generalist ▫  human resources ▫  information technology ▫  $100K+ jobs

Page 28: Advancing Your Government Career With Social Media
Page 29: Advancing Your Government Career With Social Media

On GovLoop: Learn from Experts and Peers - Blogs While there are scores of bloggers covering every issue imaginable on GovLoop, these three people cover careers:

Dianne Floyd Sutton President, Sutton Enterprises

Heather Krasna Director, Career Services, Evans School of Public Affairs, Univ. of Washington

Kathleen Smith Chief Marketing Officer, ClearedJobs.net

View all of the top blog posts at: http://www.govloop.com/profiles/blog/list?promoted=1

Page 30: Advancing Your Government Career With Social Media

Candace’s Story

“Honestly, I was bored, unemployed, and going through my morning ritual of sending out about 25-30 resumes a day. I did a Google search for something like "Government Contract Administration" and stumbled on a GovLoop blog post. I dug through the site, including the job board, and signed up!” – Candace

View all of the top blog posts at: http://www.govloop.com/profiles/blog/list?promoted=1

Page 31: Advancing Your Government Career With Social Media

GovLoop Forums •  Of course, one of the best ways for you to find

answers to your questions or position yourself as an expert is to check out the Forum section on GovLoop:

•  Ask: www.govloop.com/forum/topic/new

•  Answer:www.govloop.com/forum/category/listByTitle

TIP:    Be  sure  to  use  the  search  func/on  in  the  blogs  and  forums  to  find  content  most  relevant  to  you.  

Page 32: Advancing Your Government Career With Social Media

1. Make sure your profile is complete and up to date!

Top 7 Tips for LinkedIn

Page 33: Advancing Your Government Career With Social Media

Tip 2: Search your Email Contacts to Find Connections

Page 34: Advancing Your Government Career With Social Media

Tip 3: Find Awesome People

Page 35: Advancing Your Government Career With Social Media

Tip 4: Join, Create and Participate in Groups

Page 36: Advancing Your Government Career With Social Media

Tip 5: Recommend your colleagues (and request recommendations).

Page 37: Advancing Your Government Career With Social Media

Tip 6: Search, Save and Have the Jobs Delivered to You

Page 38: Advancing Your Government Career With Social Media

Tip 7: Integrate Your Other Social Media Accounts • Blog • Reading List •  Slideshare •  Twitter

Page 39: Advancing Your Government Career With Social Media

Jeffrey’s Story •  Started the Chief Learning Officers Network in

late November 2008. •  Goal was to get 20-30 folks over a period of a

year or so. •  I started the group because nothing was in

existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.

•  Today, 400+ members in the group

Page 40: Advancing Your Government Career With Social Media

5 Quick Lessons from Jeffrey’s LinkedIn Success 1.  Focused, active engagement leads to the greatest returns. 2.  As with any endeavor, the more you give, the more you

receive. 3.  Although the hallmarks of social media are openness,

transparency and participation, it is okay to limit access to your network if that ties back to your ultimate goal.

4.  Establish a clear set of outcomes and a vision for the future.

5.  Bigger is not always better.

Page 41: Advancing Your Government Career With Social Media

Facebook • Not Professional? •  Facebook is not usually seen as a professional

networking site. Yet few social networks can cause more trouble for your career than Facebook. You all know how to use Facebook to connect with friends and family…so this section focuses more on the fine line between fun and infamy.

Page 42: Advancing Your Government Career With Social Media

Facebook App: Branch Out •  Helps you expand your career

network to include everyone you know on Facebook.

•  You can expand your career network through all of your friends on Facebook.

•  Key feature: Branchout syncs with LinkedIn – a pretty sweet feature if you don’t mind mixing business

Page 43: Advancing Your Government Career With Social Media

Facebook App: Branch Out

Page 44: Advancing Your Government Career With Social Media

Exercise 3: What Can Stall Your Journey? •  Form a small group with 4-5 people around you.

•  Select a scenario from the next two pages.

•  Assign a spokesperson and a note-taker.

•  Using the worksheet, take 10 minutes to address the scenario assigned to your group.

•  Be ready to share with the large group!

•  We’ll address each scenario for 5-10 minutes.

Page 45: Advancing Your Government Career With Social Media

Scenario 1 – To Friend or Not To Friend?

When Eva hears the news she has earned a spot at the prestigious State Department International Fellow program, she is ecstatic as she prepares to leave Latvia and travel to the US for one year. Her fellow students in the program are from all over the world and want to know all about her - where she is from, what languages she speaks, what her hometown looks like. “Are you on Facebook?” they ask.

After much convincing, Eva decides to join Facebook and begins accepting

friend requests from everyone in the program. Since DC has a great nightlife, she starts posting lots of pictures from outings with her new friends. One afternoon, she gets a friend request from her supervisor. This supervisor was the one who originally accepted her application into the program, and will be on the panel to decide if she will be placed in a select group of students to intern with a US company when the program ends.

Page 46: Advancing Your Government Career With Social Media

Scenario 1 – To Friend or Not To Friend?

Questions: •  Should Eva accept the friend request from her

supervisor? •  How can Eva ensure that she doesn’t miss out on

valuable connections while maintaining a comfortable level of privacy and maintain her reputation?

•  Should a supervisor send a friend request to direct reports?

Page 47: Advancing Your Government Career With Social Media

Scenario 2: The Office Offense Dan and Jeff are like oil and water in the office. Despite sharing a common mission, they can't seem to get along. They're always taking not-so-subtle digs at one another in meetings and small camps of sympathetic colleagues have formed around each of them. The problem: they are both excellent performers overall, meeting deadlines and accomplishing team goals. However, things really seemed to have gone too far when Dan found an unflattering personal photo of Jeff on Flickr, posted it on his Facebook page and used it as his screen saver at the office. Jeff spoke with Dan's supervisor and reported the incident to HR. Dan was forced to take the image off his work computer but refused to remove it from his Facebook page, stating that he could do what he wanted with his personal account.

Page 48: Advancing Your Government Career With Social Media

Scenario 2: The Office Offense

Questions: • How would you handle this type of situation

from the perspective of Dan's supervisor? • How about from the vantage point of HR? • As a colleague?

Page 49: Advancing Your Government Career With Social Media

Scenario 3: Venting in the Wrong Venue

Karla is a Program Analyst at an agency. After a particularly difficult day, Karla is frustrated after an interaction with a colleague in another agency and makes the following comment on her Facebook page: “Had to deal with difficult [insert position here] at [insert agency here]. Typical bureaucracy! I’m sure glad I don’t work at that agency…and especially not with her.” She makes the comment after work hours from a home computer.

Page 50: Advancing Your Government Career With Social Media

Scenario 3: Venting in the Wrong Venue

Questions •  What if this really happened? Would / should Karla lose

her job? •  What would be a fair policy in terms of how agency

employees should use social media during their personal time?

Page 51: Advancing Your Government Career With Social Media

Scenario 4: Digging Up Dirt Vanessa is a hiring manager for your agency. She has discovered that Google, Twitter, Facebook and LinkedIn are all effective tools for rounding out the qualifications and determining the cultural fit of potential candidates for position vacancies. One candidate is highly qualified for an opening, but Vanessa discovers in her web search that the individual belongs to a special interest group with which she strongly disagrees. For that reason, Vanessa does not forward the candidate's information to the supervisor for review and consideration. Another member of the HR team learns about Vanessa's decision and elevates the issue to the Office of the Chief Human Capital Officer.

Page 52: Advancing Your Government Career With Social Media

Scenario 4: Digging Up Dirt Questions •  What kind of policy would you develop to protect

potential candidates from experiencing this kind of discrimination?

•  What if the person truly would not have been a solid culture fit (i.e. could create significant tension among team members) based on their affiliation?

•  What if you learned that this happened to you in applying for a job? How would you react?

Page 53: Advancing Your Government Career With Social Media

Twitter Advice

1. Thou Shalt Not Spam 2. Thou shalt not leave my profile info blank 3. Thou shalt not forget the rules 4. Thou shalt not bite the hand that feeds 5. Thou shalt not hide my affiliations 6. Thou shalt not Bait and switch 7. Thou shalt Tweet regularly 8. Thou shalt contribute to the conversation 9. Thou shalt be selective about who I follow 10. Thou shalt use lists 11. Thou shalt grow my followers the right way 12. Thou shalt seek the greater Good

12 COMMANDMENTS FOR GOV on TWITTER

Page 54: Advancing Your Government Career With Social Media

Twitter Links and Resources •  6 Suggestions for Taking Twitter to Another Level •  Follow lists •  Don’t follow these people! •  Don’t do it this way! Use listening tools (i.e. apps) •  http://www.techradar.com/news/internet/17-best-twitter-

apps-for-2011-930383 •  http://tweeparties.com/blog/2011/08/08/best-twitter-apps-

for-your-mobile-phone/ •  Follow hashtags.

Page 55: Advancing Your Government Career With Social Media

Twitter Resources “How to Win Friends and Twinfluence People” Advice from Dr. Mark Drapeau (@cheeky_geeky)

TWINFLUENCE PEOPLE 6. Find the influencers 7. Become an authority 8. Be creative 9. Reward with shout-outs 10. Always have fun

WIN FRIENDS 1. Be unique, but be yourself 2. Participate in conversation 3. Provide value to a community 4. Attract loyal followers 5. Mix microsharing with other outlets

Page 56: Advancing Your Government Career With Social Media
Page 57: Advancing Your Government Career With Social Media

 

Page 58: Advancing Your Government Career With Social Media

Stephanie & Sonny’s Story

“I first heard about my current job vacancy via Twitter :) So I can say without any reservation that social media has helped my career in a significant way.”

“I'm job hunting right now, and I've found social media to be extremely helpful for networking purposes. LinkedIn and Twitter in particular have helped me connect with a bunch of potential future employers.”

Page 59: Advancing Your Government Career With Social Media

Four Fantastic Ways to Get Organized With Google 

1. Search Yourself

Page 60: Advancing Your Government Career With Social Media

2. Set Up Google Alerts

Four Fantastic Ways to Get Organized With Google 

Page 61: Advancing Your Government Career With Social Media

3. Get a Reader  

Four Fantastic Ways to Get Organized With Google 

Page 62: Advancing Your Government Career With Social Media

4. Check Out Google+

Four Fantastic Ways to Get Organized With Google 

Page 63: Advancing Your Government Career With Social Media

Find Your Voice • Got something to say and need a place to say it?

▫  Blogging gives your voice a written outlet.

▫  If speaking’s your thing, try podcasting.

Page 64: Advancing Your Government Career With Social Media
Page 65: Advancing Your Government Career With Social Media
Page 66: Advancing Your Government Career With Social Media

Chris’ Story “Social media allows me to network with

like-minded people in the areas I wish to advance my career. This is huge. When trying to look for that next step in my professional career, it allows me to integrate with companies, people in the careers I'm interested in, best practices, etc. It has also given me a location to showcase my talents and create portfolios of my work.”

TIP:  Be  sure  to  review  this  infograph  online  

Page 67: Advancing Your Government Career With Social Media

Exercise 4: So What Will You Do Next to Hit the Gas? • What are 3 actions you will take in the

next week?

• What are 3 additional actions you will take by the end of September?

Page 68: Advancing Your Government Career With Social Media

My 3 Actions for YOU! 1. Join GovLoop:

www.govloop.com/main/authorization/signUp

2. Friend Me: www. govloop.com/profile/AndrewKrzmarzick

3. Find Me on LinkedIn: www.linkedin.com/in/andrewkrzmarzick