1st Moment of Truth
“When the employer comes into contact with any aspect of the job seeker, however remote, and thereby has an opportunity to form an impression.”
What type of
response are you
getting
You Lost Me at
Hello
People don’t want—or need—to know everything about you.
If your correspondence focuses on anything besides the problem at hand, you run the risk of the prospect losing
interest.
Anything else just wastes their time and yours
All they want to know is how you can help them solve a problem they might be facing.
http://www.youtube.com/watch?v=i0lBe6Tec9g&feature=related
Opportunity is like a cup of tea, have
it while its warm
Action vs. Activity
ACTION
is purpose-driven and strategic. It is based on knowing where you want to go and acting in way that gets you there
ACTIVITY
action without strategy
• My advice for anyone trying to succeed is, make the highest-end product you can, and then target the tiny handful of people-
the microaudience- who are likely to
buy it.
• Forget the masses. Targeting the latter is too much like trying to win the lottery- though great when it happens (however unlikely), there are just too many damn variables outside your control.
http://www.youtube.com/watch?v=UZR1wYcB1IM&feature=related
4:40
HIRING PROCESS
Research Engage Hiring Decision
Job Seeker Enter
consideration set
Build relationship; Persuade to hire
Get hired
Employer Collect Info Assess Options;
Get more info
Hire a candidate
The moment you check online for reviews or additional information before you make a decision about a product or service. The ZMOT occurs when a person checks a movie’s reviews before buying tickets, or compares hotel reviews before finally making a decision about that romantic getaway.
Zero Moment of Truth
Start focusing on the who
not the how
21 Questions for your next networking meeting
•How did you break into the industry?
•If you could give advice to your younger self, what would it be?
•What do you enjoy most about your job?
•What do you enjoy least?
•What is the culture like?
•Do people tend to switch from job to job within the industry or stay at one company?
•Are there any industry conventions that you suggest I attend?
•Are there any industry publications/websites that are 'must reads' for you?
•Can someone who is willing to put in extra hours but leave early for a holiday fit in to the company culture?
•Given the current developments in the industry (insert well developed, insightful research here!), where do you see the
business going?
•Where do you think my skills would best fit in the industry?
•What are some tips you can give me for breaking into the industry?
•How important is it that I get a masters degree?
•What is valued more in the industry, education or experience?
•Are there any additional short term trainings/certificate programs that would give me a better leg up in entering the industry?
•What would be a reasonable salary expectation for someone looking to enter into the field, given my background?
•Should I concentrate on working in a smaller firm or a transferable industry first or look to start at the bottom of a larger
company in the industry?
•What are some suggestions you would have for applying for a job in the industry?
•Are most hires through networking or should I go through the company websites?
•When one is building a professional relationship, at what point do you feel it would be appropriate to inquire if the person would
be comfortable submitting a resume on my behalf?
•Is there anything I can do to help you?
•Remember to respect the person's time. After half an hour, get a sense if they are fully engaged in the conversation or seem
ready to get back to the office. There is no need to get every question in, just use the list above as a guide for greater success.
In short, there is no relationship
if you don’t stay in touch.
Noah didn't wait for his ship to come in
He built one
http://4.bp.blogspot.com/-
zpmF8G_qC50/TV409N0mEkI/AAAAAAAAAAs/UgNKkn0l2Uc/s1600/Problem-Solving-
Skills.jpg
http://miamiherald.typepad.com/.a/6a00d83451b26169e2017743190c89970d-pi
http://www.lioncubjobsearch.com/2011/05/21-questions-for-your-next-networking.html
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