Bambrick MediaLevel 4, 196

Wharf StreetBrisbane, QLD, 4000

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Adaptive content refers to a content strategy designed to supportmeaningful interaction on different channels. Its main goal is toplace content in as many places as possible and get its fullpotential. It follows the concept that content deserves more thanjust one appearance.

While most marketers have yet to employ the use of this type ofcontent, experts know how important it is to adopt this strategy. Itcan solve the issue of producing sufficient content to meet thechanging needs of consumers.

Adaptive content is created to last, to adapt, and for the world tosee. Adaptive content can be repurposed or turned into a differentformat like white paper or infographics. It is more like creatingcontent that can reach every possible audience.

The key concept behind adaptive content includes search,personalisation, mobile, and engagement. The content should alsobe reusable or available in multiple formats and visible ondifferent platforms. The content should also have a usable CMSinterface with meaningful metadata.

Content creators and marketers should produce content with theability to travel farther. They should follow the popular eco-friendly concept, ‘reduce, reuse, and recycle’ to get the fullpotential of an article. This can reduce workload, as it helpsthem put the content where they need it. By reusing or recyclingcontent, marketers can make them useful.

Adaptive content can go places. Content that does not adapt can bebecome extinct or will just be useless. It is important to remember,however, that content quality has nothing to do with it. Any content,whether good or bad, should be used wisely.

Blog posts should not be allowed to die or be ignored. Adaptivecontent challenges content strategists to repurpose articles and giveaudiences a chance to fall in love with them. Content should berecycled so that they could get the attention and results theydeserve.

It is disappointing to know that some content creators do not adoptthis content strategy. This is probably the reason their efforts justgo to waste. It is best to get more from content to establish a moresuperior customer experience.

RESOURCES:

http://bambrickmedia.com.au/

http://contentmarketinginstitute.com/2014/11/why-content-creators-care-about-adaptive/

http://www.copyblogger.com/why-adaptive-content/