Activism with Video EditingCreating Effective Video Remix – Tapio Haaja 25.1.2012

My personal motivation

I’ve been working 7 years as an promotion producer /

editor (preditor) at MTV Media.

How to do something “good” with my skills.

”The explosion in audiovisual

creativity is sowing the seeds

for a more participative,

expressive democracy…”– Video Republic 2008

Video Republic

Falling price of digital technology and the capacity to

distribute information rapidly have created the conditions

for millions of people to record and exchange moving

images.

This is a realm populated by people who are attracted by

the idea that video has a unique power to communicate.

It is here where we see opinions, thoughts and feelings

turned into video, by people, for other people.

statistics 2010

13 million: Number of hours video uploaded.

60 days > 60 years: More video is uploaded in two

months than the three major U.S. networks (ABC, CBS,

NBC) combined created in six decades.

700 billion: Number of playbacks.

100 million: daily mobile views.

”Cisco predicts that 90% of all internet

traffic will be video in the next three

years.”– www.socialtimes.com (November 2011)

original recycled

edited

unedited

eg amateur filmmaking eg remixes, mashups

eg vlogging eg clip sharing

original recycled

edited

unedited

eg amateur filmmaking eg remixes, mashups

eg vlogging eg clip sharing

Examples

George Bush & Tony Blair – My Endless Love

http://www.youtube.com/watch?v=rNpoS6jOty4

Daily Affirmation with Steve Jobs

http://www.youtube.com/watch?v=LnWutTFdYDo

Sarah Palin – “Every Breath You Take”

http://www.youtube.com/watch?v=jcUxlGJwjG0

Research question

Are there some general elements in effective video

remixes?

How to do video remix which effectively communicates

new meanings?

So my thesis will be...

Analyze 5-6 successful video remixes -> make great

findings.

Based on those findings create 1-3 minutes long “how-to

create effective video remix” video.

Schedule

Spring 2012: Actual research & writing intro + research

parts of thesis & script of video & 2nd presentation.

Summer 2012: Creating video.

Autumn 2012: Writing rest of thesis and finalizing it.

Christmas 2012: Graduation!

Advisor(s)

Sanna Marttila (researcher in Media Lab).

Problems right now...

How to select successful video remixes?

What is the right method for analyzing video remixes?