- 1.People Are Looking For Your Business Right Now1
2. Today You Will LearnHOW TObe DISCOVERED2 3. How to multiply
your business visibility on search (a lot) 3 4. 4 5. THANKS!RI
SMALL BUSINESS ADMINISTRATIONFOLGERS COFFEERI SCORE 5 6. Chris
Sheehy Est. 1997 6 7. 7 8. Listed on the GoLocalProv "13 to watch
in RI in 2013" Awarded "Best in Search" for Local SEO by TopSEOs
Blog syndicated at Guy Kawasakis Alltop Internet Marketing Blog
syndicated at B2C Blog co-syndicated at Yahoo! Small Business (via
B2C) Named "Top 5 Startup Business in New England" by Mass High
Tech Instructor | UBC - Professional Development Center
Internationally published (monthly print & digital) 8 9.
90/10Knowledge = Action 9 10. And while you sit and listen to me
people are still looking for what you have to sell 10 11. Will they
find you?15 12. Or your competition? 16 13. You? Or 17them? 14.
Dont let prospects and customers pass you by Be DISCOVERED18 15. 20
16. 21 17. 22 18. 23 19. 24 20. 25 21. What is SEO & SEM? 27
22. 28 23. SEO = search engine visibilitySEM = people discovery (x)
THEMULTIPLYING FACTOR! 29 24. DigitalConvergence30 25. Is There A
Demand? 31 26. What are the odds someone is looking for YOU?32 27.
93% of all internet traffic comes from search engines33 28. 70% of
the links people click onare for organic results(i.e. not the paid
ones)34 29. 75% of users never scroll pastthe first page of search
results35 30. 80% of unsuccessful search queries are followed by an
immediate revised search36 31. 91% unsubscribed fromcompany emails
they hadpreviously opted-in37 32. 40% of SEO marketingcampaigns
achieve a ROI greater than 500%38 33. VS.22% for paid campaigns
(PPC) 39 34. 62% of American householdsare connected to the
internet 40 35. Search is the #1 driver of traffic to
websitesBeating social by more than 300% 41 36. 42 37. Before you
begin to market your business online, you should first know how
Search works43 38. Ever used a card catalog to find a book? Search
engines works a lot like that44 39. 45 40. 46 41. Play nice follow
the rules 47 42. Search Engines Only See Text 48 43. Words (text)
are like magnetsIf you use the right ones, theyll pull in what you
are looking for 49 44. 50 45. Three Types Of Search51 46. After
analyzing 1.5 million searches - Amajor university research study
showed:80% of searches are informational in nature10% are
navigational10% are transactional 52 47. InformationalGeneral
search queryNavigationalSearching for a particular website (or
business)TransactionalSeeking purchase-price information 53 48. 54
49. I NFORMATIONAL 55 50.
Pre-transactionalPre/post-navigationalComparativeOff-Page tells the
stories of your businessImagery graphic & video ThinkStory
Blogging Posting Reviews - About 56 51. INFLUENCERSKeywordsMeta:
Title [META Description]WORDSImage: Title Description - Alt
AttribStructure - FormattingAnchor textingInterconnected Digital
Assets (SMI)AuthorityLinkbuilding#Hash TagsNAP ($10B lost sales
attributed to poor SEO) 57 52. N AVIGATIONALSeeking: a specific
website (business) 58 53. INFLUENCERSBusiness NameURLCanonical
Formatting (http:// OR www)KeywordsAddress Street | City | State |
ZipLocal Telephone # dontusedots | +1 401-481-4939# {hash} 59 54. T
RANSACTIONALPurchases60 55. INFLUENCERSKeywords$1.00 / $1.00 <
superscriptProduct DescriptionMeta: Title DescriptionImage/Video:
File Title Alt Attrib# {hash} 61 56. NEW REPORTLocal businesses
lose $10B annually because ofpoor/nonexistent online listing
information 62 57. How Search Works63 58. Elements Of Search (says
SEL) Words Titles Links (backlinks) Anchor Text Reputation64 59. A
story about:Apizza Restaurants in New Haven CT 65 60. Know Your
Phrase That Payspizza restaurants in ct 66 61. Know Your Phrase
That Payspizza restaurants in new haven ct67 62. Know Your Phrase
That Paysapizza restaurants in new haven ct 68 63.
DigitalConvergence69 64. Great Together70 65. Elements Of Search
Words Titles Links Anchor Text Reputation Local 71 66. Elements Of
Search Words Content, Business name, Image META, Keywords, META
Title/Description, Contact (NAP), Product descriptions, Navigation,
Footer, $, Tag, Category, #, Bio Titles Website Pages, Posts,
Stories, Image, Video, Audio Links Page URL, Anchor Text, Internal,
Backlinks, Anchor Text Wording, internal link, external link
Reputation Authority* 72 67. 73 68. New Tricks74 69. Simple Change
#1 KEYWORDS Poor keyword research results in attracting thewrong
type of customer to your business75 70. Simple Change #2 META TITLE
Website pages should contain Major keyword for the page Be within
10-12 words Have complementary navigation, text, and images Be
unique for each page76 71. Simple Change #3 META DESCRIPTION While
not a ranking factor, this is what peopleread of your business on
the search engine resultpage, it should be unique (every page),
concise,and contain the page keyword Be within 165-170 characters
in length Contain your page keyword Be unique for each page77 72.
Simple Change #4 IMAGE FORMATTINGFile Name = META TITLE{alt attrib}
= META DESCRIPTION78 73. Spread The Word ImageUse image sharing
sites like Pinterest to share yourwork Formatted Image Description
Link #hash tag 79 74. Simple Change #5NAPU Name Address Phone URL80
75. [the rundown]1. Keywords2. META TITLE3. META DESCRIPTION4.
IMAGE FORMATTING5. NAPU6. (one more)81 76. AuthorshipGet credit for
what you write1. Set up a Google+ account2. Verify your email
address3. Add a by-line to everything you write 82 77. By Chris
Sheehy | Sidewalk Branding Co.mailto:[email protected] Keyword targeted
website page83 78. Name > emailChris SheehyChris SheehyBusiness
> online assetSidewalk Branding Co.Sidewalk Branding Co.Rhode
Island Internet Marketing Specialist84 79. Hidden Elements Of
SearchBacklinks85 80. Linkbuilding & Backlinks?Links from other
websites that point to yours Websites Social Media Directories
Search Engines Blogs News Sites Business Listings86 81. Important?
87 82. Backlinks? 88 83. 89 84. 90 85. Link Where Your Searchers
Are91 86. What Really Influences Search? Intentful Keyword
Utilization Local Optimization (NAP) Optimized Web Pages Continuous
link-building Optimized Off Page Elements Consistent Keyword
Supporting Phraseology Fresh Content Continuous Marketing92 87.
Remember What SEL Said? Words Titles Backlinks Anchor Text
Reputation93 88. Anchor texting Authority Authorship Business Name
Content Image: Title Description - Alt Attrib Keywords Meta: Title
- Description NAP Product Description Structure - Formatting URL #
{hash} $1.0094 89. Where To Apply? Website Business Listings
Blogging Image Audio Video Social Media Backlinks 95 90.
WhoWhatWhenWhereWhyHow96 91. 97 92. Think: Synergy 98 93. Title
#DescLinks NAPUWords 99 94. 100 95. Realistic ExpectationsFocus on
Primary keywordsConsistent wordtrack & phraseology9-12 months
before appreciable resultsFocus on long-term growth (like stock
investing)Linkbuilding is like a hot air balloon it takes a lot of
effort to launchMarket Locally to be DISCOVERED LocallySEO/SEM is
not a one-time thing101 96. Consistency (+) Intent (=) Success 102
97. Research > Optimize >Analyze >Repeat103 98. Types Of
SearchT RANSACTIONAL PurchasesThank You 104 99.
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