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Slide #1 Meet and GreetUse for Intro Slide
FOCUS
@mzkagan
Things I
Things I HATE
to MAR-TA-FY:
to make something as simple & memorable as possible.
30 MILLIONpresentations per day.
Most presentationsare boring.
what they actually remember vs what u think they remember
Assumption:
presenter audience
what they actually remember vs what u think they remember
Truth:
presenter audience
can only hold three to four chunks of new information at one time.
Working memory
FOCUS
FOCUS
2008
# 6# 4
>5 MillionVIEWS
3-part formula
my simple
perfect presentation sandwich
the
STATS
facts data details examples testimonials etc. STATS[
STORY
STORYthe
MOST IMPORTANT
part!
SLIDES
OPTIONAL! (in most cases)
SLIDES
STATSSTORY
SLIDES
25%
ideally
50%25%
STATSSTORY
SLIDES20%
5%
75%
most of the time
STORY. STATS. SLIDES.
1 2 3
the 3-part formula:
STORY. STATS. SLIDES.
1 2 3
the 3-part formula:
relate connect understand REMEMBER
go back to that what we see model
understand, relateStories help us to
& REMEMBER.
Stories have STRUCTURE.
BEGINNING. MIDDLE. END.
1
2
3
This is NOT a story.
Dont give a presentation. Tell a STORY.
tip #1
a great story? how do you craft
Begin with the end in mind.
tip #2
+ =
what do you want them to FEEL?
+ =
+ =what do you want them to THINK?
what do you want them
to DO?
+ =
+ =what do you want them
to DO?
what do you want them to THINK?
what do you want them to FEEL?
Tell it before you create it.
(& record it or have someone take notes)
tip #3
Tell it before you create it.
(& record it or have someone take notes)
tip #3
Give it structure.
tip #4
Classic 3-Act Storythe
Classic 3-Act Storythe(as a presentation)
5-Minute Presentationthe
15-Minute Presentationthe
STORY. STATS. SLIDES.
1 2 3
the 3-part formula:
STORY. STATS. SLIDES.
1 2 3
what?
why? who? when? where?
confused mind says NO.a
A set of points in a plane equidistant from a given point.
A set of points in a plane equidistant from a given point. vs.
faster60,000x
CIRCLE vs.
easier recall6x
Remember:a picture is worth
1000 WORDS.
tip #5
BIGGER.make the logo
simplicity isthe ultimate sophistication.
Minimize noise.
tip #6
Today were introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.
1:7:140the rule
1:7:140idea per slide
1
1:7:140 7 words per slide
no more than
1:7:140140characters or less
Offer meaning, instead of data.
tip #7
NumberofBikesSold2002-2007the
0"
1000"
2000"
3000"
4000"
5000"
6000"
2002" 2003" 2004" 2005" 2006" 2007"
Over 5000 Bikes Sold in 2007
500
1500 2009
3577 4007
5035
2002 2003 2004 2005 2006 2007
907% increase in sales since 2002
500
1500 2009
3577 4007
5035
2002 2003 2004 2005 2006 2007
STORY. STATS. SLIDES.
the 3-part formula:
1 2 3
a book by its cover.
dont judge
a book by its cover.
dont judge BULLSH*T!
You only get one chance to make a first impression.
Have a killer cover slide.
tip #8
>
how you made them FEEL.
people will forget what you said, people will forget what you did, but people will never forget
how you made them FEEL.
people will forget what you said, people will forget what you did, but people will never forget EVEN IF
YOUR SLIDES
ARE STUNNING!!!
Iceland:thelandoffire&ice LocatedbetweentheNorthAtlan>c&theArc>cOceans,
IcelandisthemostsparselypopulatedcountryinEurope.
Itsvolcanically&geologicallyac>ve,withaninteriorthatischaracterizedbysand&lavafields(fire),aswellasmountains&glaciers(ice).
Despiteitshighal>tudejustoutsidetheArc>cCircle,IcelandiswarmedbytheGulfStream&hasatemperateclimate
ICELANDland of fire & ice
Focus on the feeling.
tip #9
CRAP.
tip #10
CRAP.
tip #10
Alignment
Repetition
Consistency
Proximity
CRAP.
1 Dont give a presentation. Tell a story.
2 Tell it before you create it.
3 Give it structure.
4 Remember that a picture = 1000 words.
5 Minimize noise.
to sum up
6 Obey the 1:7:140 rule!
7 Offer meaning instead of data
8 Have a killer cover slide
9 Focus on the feeling
10 CRAP!
Get your hot little hands on my
bit.ly/APCyes
GET INSTANT ACCESS!
FREE VIDEO CRASH COURSEon Mastering the Art of
Persuasive Communication
http://bit.ly/APCyes