7 CONTENT WRITING TIPSFOR E-COMMERCE SUCCESS
With separate landing pages for different PPC
ads, potential customers will land on pages that are
relevant to their keyword searches, resulting in substantially
lower bounce rates. That will translate to more sales for you!
Get professional guidance from an SEO expert as to which
keywords your website should be targeting. Make sure that
you insert keywords in such a way that your content reads
with a natural flow. Be sure not to over-stuff your content with keywords.
Stick to the rule - “less is more”! Evaluate every line of your
website. The more content you make your visitor sift through,
the more likely he is to miss out on the main benefits. So, just
focus on your main points.
Engaging content is one of the top reason people follow brands
on social media
On a worldwide scale, successful landing
pages produce 47% more sales than
sending visitors to a web site’s home page.
Landing page viewers are 45% more likely to
purchase a product if they land on a secure
order page with clear signs of secure ordering.
DESIGN UNIQUE LANDING PAGES WITH CONTENT CUSTOMIZED TO SUPPORT YOUR PPC CAMPAIGN.
USE RELEVANT KEYWORDS FOR SEARCH ENGINE OPTIMIZATION
KEEP YOUR WEBSITE’S CONTENT SHORT, SIMPLE AND RELEVANT
47%45%
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Keep a distance of
repeating a keyword to avoid keyword stuffing.
Characters before
70
A keyword density of 2-3% makes your content SEO-friendly.
FOCUS YOUR PRODUCT DESCRIPTION ON BENEFITS, NOT ON FEATURES
WRITE ARTICLES IN AN INVERTED PYRAMID STYLE
FOCUS ON YOUR READERS, NOT ON SEARCH ENGINES
BE CREATIVE4
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When you write for a keyword phrase, you need to use
the phrase enough so that it's recognized as the topic
but not so much that your readers notice. If you’re
repeating the same keyword twice in a sentence,
that’s too much.
When writing about your product, remember to focus on the
benefit to the buyer. Tell your potential purchaser what’s
in it for him.
Like a pyramid turned upside down, put the weighty
bits of information at the top of the article.
Start with your conclusion to pique the reader’s interest,
then expound on your main points in the body of the article.
If you’re not creative with your writing and design, you
run the risk of being boring, un-engaging and forgettable.
Creative concepts have a great impact on salesCreative websites are more likely to be bookmarked.
Referrencehttp://webdesign.about.com/od/writing/tp/10-tips-for-web-writing.htmhttp://writepulse.com/web-content-writing-tips-for-e-commerce-successhttp://www.quicksprout.com/the-advanced-guide-to-content-marketinghttp://webwisewording.com/web-writing-tips
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