BUSINESS MODEL
www.boardofinnovation.com
6triggers to
IMPROVE YOUR
Wat kan je leren van innovatieve principesuit new media & technology?
What to learn from evolutions in thenew media landscape?
Triggers that will change your business
Always on
Customization
Prosumer
++
Wat kan je leren van innovatieve principesuit new media & technology?
Main question: How to keep a variety of consumers happy?
- old way -
Wat kan je leren van innovatieve principesuit new media & technology?
Solution of the past: Make huge design investments
- new way -
Apple, the big Designer?
But, is there less variation?
iPod touch iPhone 2G iPhone 3G iPhone 3GS
- 1.5 year -
Apps 85.000
Downloads2.000.000.000
Wat kan je leren van innovatieve principesuit new media & technology?
= More than some fancy new coloursTrue value creation, but at software level
Some learnings
Which principles can I use inmy own business model?
Company
Consumer
Product
Money20% profit
Focus on a profit margin of your product
old way
Prosumer
Consumer
Product
Money
Sells your product as a tool to facilitate transactions
new way
Prosumer
Consumer
Product
Money
Commission30%
Company
Sells your product as a tool to facilitate transactions
new way
Prosumer
Consumer
Product
MoneyCompany
Commission30%
future way
A recursive business model: Sell your client a tool to make a tool of his own
to facilitate even more transactions
Prosumer
Consumer
Product
MoneyCompany
Commission30%
Prosumer
Product
Money
future way
A recursive business model: Sell your client a tool to make a tool of his own
to facilitate even more transactions
Prosumer
Consumer
Product
MoneyCompany
Commission30%
Prosumer
Product
Money
Commission
future way
A recursive business model: Sell your client a tool to make a tool of his own
to facilitate even more transactions
The Financial Times - FT.com - July 26 2009
Wat kan je leren van innovatieve principesuit new media & technology?
Order car assistance via your dashboard?Direct wine selling in restaurants? ...
More than Smart Phones
More triggers!
Crowds
Real-timeConsumer Power
++
Wat kan je leren van innovatieve principesuit new media & technology?
In the good old days:1 salesman , 1 buyer at one given moment
Time
Sale 1
t1
Company
Client A
t2
Company
Sale 3
t3
Company
Client C
Sale 2
Client B
Time
Sale 1
t1
Company
Client A
t2
Company
Sale 3
t3
Company
Client C
Sale 2
Client B
Time
Sale 1
t1
Company
Client A
t2
Company
Sale 3
t3
Company
Client C
Sale 2
Client B
Wat kan je leren van innovatieve principesuit new media & technology?
You may have noticed, things have changed recently...
your new customer+
Ebay.com
Sale 1
Client A
Company
Sale 2
Client B
Sale 3
Client C
Timet1
Ebay.com
Simultaneous transactions
iBood.com
Client A
Company
Sale 1
Client B Client C
Timet1
iBood.com
Combined sale
iBidCondo.com
Client BClient A
Company
Sale 1
Client C Client D Client E
Timet1
iBidCondo.com
Involve crowd of customers in 1 sale
Swoopo.com
Client BClient A
Company
Sale 1
Client C Client D Client E
Timet1
Swoopo.com
Involve crowd of customers in 1 sale
Wat kan je leren van innovatieve principesuit new media & technology?
How to make a $ 1300 profit on the sale of a laptop worth $ 1300?
Client BClient A
Company
Sale 1
Client C Client D Client E
Timet1Swoopo.com
sold$35.86
Client BClient A
Company
Sale 1
Client C Client D Client E
Timet1Swoopo.com
cost: $ 1300
sold$35.86
Client BClient A
Company
Sale 1
Client C Client D Client E
Timet1Swoopo.com
Crowd: $2151 (151585 Bids x $0.6)
cost:
revenue: $ 1300
$ 2600
sold$35.86
Client BClient A
Company
Sale 1
Client C Client D Client E
Timet1Swoopo.com
Crowd: $2151 (151585 Bids x $0.6)
Final buyer: $505.66$35.86 (final bid) +$469.80 (750 bids)+
cost:
revenue: $ 1300
$ 2600
sold$35.86
Client BClient A
Company
Sale 1
Client C Client D Client E
Timet1Swoopo.com
Crowd: $2151 (151585 Bids x $0.6)
Final buyer: $505.66$35.86 (final bid) +$469.80 (750 bids)+
cost:
revenue:
profit:
$ 1300
$ 2600
$ 1300
SevenSnap
uit new media & technology?The future: Crowd auctions on speed!
Prosumer
Always on
Customization++
Crowds
Real-timeConsumer Power
++
+
credits: www.flickr.com/photos
/heiwa4126/413707283//arturopuente/3580389015//mithril/2764675971/lamazone/3353480742//ryan_orr/3626251257//simonov/351717261/edyson/13434169//bbcworldservice/2850651917//johnjoh/3080519417/jonkeegan/89190899/
Nick De Mey+32 494 85 27 86@nickdemey
http://eee.am/nickdemey
Recommended
