Top 5 tips for effective
content marketing
Content marketing, if done right, is
the best way to position your brand as
a thought leader in your
category.
Here are our top five tips for effective
content marketing. Get these right and
you will be well on your way to making
your brand stand out amongst the crowd.
#1Stop selling.
Your audience is looking for
information, not a
sales pitch.
Effective content marketing
leaves the sales pitch to
the salesmen.
The minute you start talking
about how great your
product is, your audience
will see marketing “blah
blah blah” and
switch off.
Stay focussed on
informative content and
resist the urge to sell.
“90% of consumers find custom content useful.”
SOURCE: TMG Custom Media
#2Provide the solution
Figure out what your
potential customers are
searching for and
become a
problem solver by providing them with the
information they need.
By consistently providing objective
information that solves their problems,
your customers are more likely to
keep coming backto you.
“68% of consumers spend time reading content from
a brand they are interested in.” SOURCE: The CMA
#3Get blogging!
Hosting a blog on your website is the
most effective method of boosting
organic search rankings. Google rewards fresh and relevant
content with improved rankings, meaning
more customers to your site.
“B2B companies that blog generate 67% more
leads per month than those who don’t.”
SOURCE: Social Media B2B
Your blog page also provides an
attractive destination to
which you can send your social
media followers.
“Interesting content is a top 3 reason people follow
brands on social media.” SOURCE: Content+
#4Diversify your content
Don’t rely on blogs alone. Develop and
publish your content in a variety of
formats to increase your
audience base.
By diversifying your content, not only can your audience choose in
what format to consume your content, they can also choose
what channel to consume it through.
“B2C marketers use about 12 content
marketing tactics.” SOURCE: Content
Marketing Institute
#5Amplify your content
So you have produced a great piece of content. Sure,
you could wait for your audience to find it, or you could
get it out there by amplifying, or
promoting it.
Amplifying your content can be a
highly effective and cost efficient
way of ensuring your content hits
your target audience.
“Content marketing costs 62% less than traditional
marketing and generates about 3 times as many
leads.” SOURCE: Demand Metric
For further information on how to establish
an effective content marketing program for
your brand contact:
Carly Kennedy – Director
Email: [email protected]
Phone: 0412 809 906
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