5 steps to enhance
your social media scope
@MarineMaingot
WHAT IS OUR CUSTOMER JOURNEY?
Loyalty
Acc
ess
to
info
rmat
ion
Notoriety Purchase
Customer journey 1.0
Posi
tive
info
rmat
ion
Influence
PurchaseNotoriety Loyalty
Customer journey 2.0
HOW do we start?
Step 1 - Your needs
Step 2 - Choose your brand's tone of voice
Questions
How would you describe your company in 3 different ways?
Be on the side of your customers
Questions
If you could have any celebrity as a spokesperson for your company, who would it be and why?
"So'Bio etic wishes you HAPPINESS !"
Be close to your audience
Question
In 30 seconds or less, state why someone would invest in or purchase from your company?
Make the difference
Challenge your audience
Delight, inform, invite, but..
Be humouristic, but..
Step 3 - Define your content
⅓ about your business
⅓ about your products or services
⅓ about your partners or things that happen around you and related to you
Entertain
Collaborate
Step 4 - Schedule
Why scheduling posts ?
December Theme:
QueenslandMonday Tuesday Wednesday Thursday Friday Saturday Sunday
Week 1
Theme: Brisbane
Share album from Visit
QueenslandShare blog Share good deal Share event Share video Share event
Share photo of event
Week 2
Theme: Cairns
Week 3
Theme: Gold Coast
Week 4
Theme: ...
January
Theme: New South Wales
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
AnnualFacebook planning
Step 5 - Measure
Analyse your performance and define your KPIs
bufferapp.com automatically schedules your social media post.
Works with Facebook, Twitter, LinkedIn, Google+
Price: Freemium, starts with 3 accounts
hootsuite.com allows to collaborate, analyse, monitor, post, schedule, engage on your social media
Works with most of all social media
Price: Freemium, starts with 3 account
socialbakers.com allows you to make your own benchmarking on social media.
Works with Facebook, Twitter, Google+, YouTube, LinkedIn
Price: Free
mailchimp.com helps you design your own email marketing templates and manage your subscribers' list. Analyse your email impacts and improve your email performances.
Easy to use, compatible with mobile desktop, perform marketing automation.
Price: Freemium, send up to 2000 emails for free
google.com/analytics
Measure your website traffic, conversion rate, social media impact, demographic and more.
Connect your website to Google Analytics, measure your ROI
Price: Free
Who? 57% Australians
What? News, Entertainment, Deals
Why? Engaging it community, Notoriety, Loyalty
Who? 11% Australians: youth, journalist, bloggers, influencers
What? News, Testimonials, Pictures, Videos
Why? Monitoring, Interacting with live content
Who? 1.5% Australians: bloggers, designers, travellers
What? Pictures
Why? Sharing interests, SEO
Who? 17% Australians: youth, bloggers
What? Pictures, Videos
Why? Interacting, Share experience
Who? 19% Australians: students, professionals
What? Portfolio, Resume, News
Why? Networking, Head hunting
YouTube
Who? 55% Australians
What? Promotional videos, Testimonials, Entertainment
Why? Buzzing, Customer service
Checklist
Needs (What Social Media for my business): ...............
Brand's tone of Voice (What style of communication for my brand): ...............
Content (What are we going to talk about):
1. ...............
2. ...............
3. ...............
Planning:
M1. ............................. S1. ............... S2. ............... S3. ............... S4. ...............
Measure (What KPIs and what tools):
KPIs: .......... ............. ...........
Tools: ............. ............ ............
December Theme: ...
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Week 1
Theme: ...
Week 2
Theme: ...
Week 3
Theme: ...
Week 4
Theme: ...
January
Theme: ...Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Social Media Planning
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