Transcript
Page 1: 5 Easy Ways to Engage Your Facebook Friends

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Facebook Friends5 Easy Ways Engage Your

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Session Framework

•Timeline’s new features, do’s and don’ts.

•Examples.

•Close with five action points to start on today.

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•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for a number of industries:

•Telemarketing•Debt collection •Law enforcement

•Today, web-based lead generation for businesses.

Background

Jack Cole

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www.colecommunity.com

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Features:• Webinars

• Playbook download

• Articles

• Buddy’s Blog

• Resources

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•Marketing has become more visual storytelling.

•845 million active users.

•Sharing more than 100 billion social connections.

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Like BoxTag using @

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851 Pixels315

Pixels

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Images should be:• Representative of your brand• Creative• Updated frequentlyDon’t include:•Price/purchase information•Call-to-actions•Contact information•Misleading/deceptive

Cover Photo

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For Brick & Mortar Stores:• Highlight physical location• Phone number• Hours/days of the weekVirtual:•Website•Specials/discounts•Call-to-Actions

About Section

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Apps:• Below your cover photo• Arrange and re-arrange• 12 apps to feature in allThink about:•Add Contact me App•Quote App•Blog•Pinterest•Personalize photos

Apps

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Timeline Tips

Regularly:• Check your admin panel•Post updates

•2/3 times a day/week•Just be consistent

Think about sharing:•Industry news•Like/share other business information •Employee celebrations•Blog•Contests/company news

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Pictures:•Representative of your brand•Creative•Updated frequentlyVideos:•1-3 minutes in length•How-tos, testimonials, promotions Questions, blog articles:•Relate to your service/industry •Relevant•Interesting

Post Interesting Content

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Highlight Posts

•Pins are located in the upper right hand corner•Stays at the top of your Timeline for up to 7 days

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Always Respond, never delete:

•Be courteous, ask to talk offline

•Offer a customer service number

•Be representative of your brand

•Watch what employees are saying/posting

•Consider a social media policy

Timely Response

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•Share

•Like

•Respond to your

friend’s content

Share the love

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Consider:•Post at least once a week

•Ideally once/twice a day•Create conversations/build relationships•Schedule Facebook updates with free tools

•Hootsuite•Keep tabs on the competition•See how your favorite stores, brands & companies are engaging with their friends

More Tips

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Resources

facebook.com/FacebookPages

www.socialmediaexaminer.com

www.Hubspot.com

www.hootsuite.com

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