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RESEARCH PROJECT REPORT

ON

“COLLEGE STUDENTS PREFERENCE TO INVEST IN

SHARE MARKET IN VARANASI CITY”

Submitted in partial fulfilment of the requirement for two year

POST GRADUATE DIPLOMA IN MANAGEMENT

(SCHOOL OF MANAGEMENT SCIENCES, VARANASI)

SUBMITED TO SUBMITED BY

Dr. Shardul Chaubey Manoj Jain

Reader, SMS BBA 4th Sem.



Acknowledgement

In the successful completion of this project inspiration and

guidance of many people was involved. A mere form of

acknowledgement would be demeaning the status of this whole

effort which has had the blessings and supervision of the eminent

person around me.

First of all I would like to thank whole heartedly Mr.

Shardul Chaubey Who was there to guide me at every step during

the course of this project. She gave me tips for the improvement in

project whenever required. Special thanks to Prof. P .N. Jha,

Director, SMS for providing eminent direction. Apart from this I

feel indebted to all faculty members of SMS, especially who have

helped, developed the right kind of attitude and scholastic excellence

in me. Last but not the least; I am very thankful to my parents,

friends and all those persons who made this research project

possible, for their consistent guidance and constructive criticism.

Manoj Jain

BBA 4th Sem.



The conventional reason for investing in the stock market--

perhaps offered with a bit less confidence now that we're in

the midst of a stock market crash--is, "It offers higher

returns." But that gets us ahead of ourselves. We can learn a

lot by taking a couple of steps back and looking first at our

financial goals.

Most people have a long list of financial goals, starting withthings like paying the rent, putting food on the table, keeping

the lights turned on, and so on. Work your way down the list

and you get to things like replacing the old car, buying a

house, putting the kids through college, and (sooner or later)

retiring.

Most people's wants, if you list them all out like that, will

exceed their expected lifetime earnings (even before including

the Ferrari, apartment in Paris, yacht, and private jet). And



that's why people so automatically shoot for investments that

offer the maximum returns--outsized returns are their only

hope of satisfying all their wants.

That thinking, though, leads people to make all sorts of poor

choices.

As a thought experiment, imagine someone whose wants

could be comfortably satisfied by his or her income. (Since

wants tend to expand without limit, I admit this is a bit tricky,

but give it a try.) Such a person wouldn't need to invest at all(beyond establishing an emergency fund). In fact,

investments would only make sense in the context of some

particular goal--leaving a legacy for example.

I'd like to suggest that this is really true of everyone. You just

lead yourself astray if you line up all your wants on one side,

and then create an aggressive portfolio on the other, hoping

for some big wins to bridge the gap between your income and

all the stuff you want.

Note that I'm not suggesting that you target particular

investments to specific goals--that's definitely the wrong

approach. Your entire investment portfolio supports all your

goals. Rather, the defect is in letting your wants grow without

bound, putting you in a situation where the sum of your

http://www.wisebread.com/the-one-big-lump-theory-of-your-money






income and the return to ordinary saving still doesn't add up

to enough to satisfy them.

Now, it's fine to have some out-of-reach desires. (For

example, I'd like to have a private rail car, which although

much cheaper than a private jet, is still likely to be forever

beyond my means.) The problem is letting them get out of

control in a way that distorts your entire investment strategy.

My suggestion is that you classify your wants into the

important ones and the unimportant ones--and that theportion of your portfolio that's going to fund the important

ones needs to be conservatively invested.



Sr. Particulars Page no.

1 Preface 2

2 Acknowledgement 3

3 Executive summary 4

4 Introduction about the company 65 Research Objectives 13

6 Research Methodology 14

7 Data analysis 15

8 Findings 30

9 Limitations 31

10 Conclusion 32

11 Bibliography 33

12 Annexure 34



INTRODUCTION

The lesson plan is divided into two activities. The Introductory Discussion

provides context and vocabulary for the lesson and Activity 1 provides an

application activity for extension of the concepts learned in the lesson.

Activity 2 is intended to raise student awareness of the lesson subject, to

introduce larger concepts, and to pose challenging questions.

Instructional Goal

Students become familiarized with the impacts of international investments

Learning Outcomes

• Students define the role of investment in an economy.

• Students compare and contrast the types of foreign investment.

• Students understand the differences between foreign direct investment

and foreign portfolio investment.

• Students apply knowledge of foreign investment to understand current

events



Materials

1. Copies of Handout 1, “Questions on Foreign Investment Reading”

2. Copies of Handout 2, “Advanced Discussion Questions”

3. Copies of Handout 3, “Investment Scenario”

Time Required

2-3 classes

Procedure

Introductory Discussion and Activity 1

1. Have students read the Investment Brief sections entitled,

“Introduction,” “Why Do Companies Invest Overseas,” and

“Concerns About Shifting Production Due to Foreign Investment”

pages, either on-line or printed out, either in-class or as homework,

depending on your preference and student access to computers.

2. Start the lesson with a brief review of key investment terms discussed in

the reading and in the Introductory Activity. Students need a firm grasp

of the broad concepts of investment prior to learning more specific

http://www.globalization101.org/issue_sub/investment/investmentintroduction/investment_introduction

http://www.globalization101.org/issue_sub/investment/investmentintroduction/why_companies_invest_overseas

http://www.globalization101.org/issue_sub/investment/investmentintroduction/concerns_shifting_production

http://www.globalization101.org/issue_sub/investment/investmentintroduction/investment_introduction

http://www.globalization101.org/issue_sub/investment/investmentintroduction/why_companies_invest_overseas

http://www.globalization101.org/issue_sub/investment/investmentintroduction/concerns_shifting_production



nuances. Prior to moving forward, be sure that students understand the

basic dynamics of foreign investment, that companies choose to invest

in other countries for a variety of economic reasons, and that a closer

review of an often-articulated argument against foreign investment

provides a balanced perspective.

Glossary of Terms:

http://www.globalization101.org/issue_sub/investment/Glossaryte

rm/

Import Substitution Industrialization: An international economic and

trade policy based on the belief that a nation should reduce its

dependency on foreign investment and goods by domestic production of

industrial goods

Interest rates: Interest rates have a powerful effect on the volume of a

nation's money supply. By raising interest rates, i.e., making the cost of

borrowing money more expensive, governments or banks can decrease

the money supply. A decrease in the money supply tends to be counter-

inflationary, which makes a currency more valuable compared to other

currencies.

3. Distribute Handout 1 with discussion questions on the nature of foreign

investment. The questions are divided into three subsets, corresponding

http://www.globalization101.org/issue_sub/investment/Glossaryterm/






to different portions of the Investment Issue Brief: “What Are the

Different Kinds of Foreign Investment?”; “Differences Between

Portfolio and Direct Investment”; and, “Why Has Foreign

Investment Increased So Dramatically in Recent Decades?”

4. Students will answer the questions in a “jigsaw” exercise. Divide

students into groups of threes, and assign each student to respond to one

subset of questions. Each student will then share his or her answers

with the other students in the group. Each group should then present its

answers to the class.

5. You may conclude with one of two options. First, you may summarize

the discussion, drawing student attention back to the student objectives,

checking for knowledge, and then providing a concluding assessment

activity (if necessary).

6. Alternatively, you may assign the students the questions from Handout

2 to respond to as homework or as an in-class writing assignment. (The

first two questions are also provided on the website)

Activity 2: Role-Playing Exercise

1. This activity will present a brief scenario concerning a nation newly

open to investment. A variety of investment choices will be available,

http://www.globalization101.org/issue_sub/investment/investmentintroduction/kinds_of_foreign_investment


http://www.globalization101.org/issue_sub/investment/investmentintroduction/portfolio_and_direct_investments


http://www.globalization101.org/issue_sub/investment/investmentintroduction/foreign_investment_increase










and students will discuss the choices. Then, the facts of the scenario

will change, and students will review their choices based on the changed

circumstances.

2. The scenario, described in Handout 3, is that of a small country whose

Finance Minister is trying to attract new foreign investment and has

three options for how to do so.

3. Read the scenario in Handout 3 to the class or provide a copy of

Handout 3 to each student. Acting as the Finance Minister, ask students

to evaluate the three different options for how to attract foreign

investment. Students may answer orally in-class as a group, or

individually as a written in-class or homework assignment.

4. Depending on your preference, you may assign students to do extra

research using the Globalization101.org website, such as using the links

in the Investment Brief and in the Links section of the website to find

out more information about foreign investment from governments,

international organizations, or media websites.

5. After the students have tackled the initial round of questions, you can

modify the scenario and have students respond to a new set of

circumstances, such as the following:



• In the course of the deliberations, a series of violent incidents are

initiated by a new, previously unknown revolutionary group. The

group seeks to subvert the new government and seize private

assets for redistribution to the poor. (Comment: threats to private

property tend to frighten investors, and general unrest may lead to

widespread civil disorder—a bad climate for development,

discouraging large commitments by banks and other investors.

Governments may see loans as a way of pacifying the

revolutionaries.)

• A report by a human rights organization claims that in the new

government’s zeal for domestic peace, large numbers of

intellectuals and dissenters are being arrested and held without

trials. (Comment: governments and international organizations

often are concerned with public opinion in their home countries,

and may seek to connect more freedom with more loans, or may

wait until the political climate is more favorable. This usually has

little effect on private investors.)

• The Finance Minister informs his staff that a group of commercial

banks has indicated that they will provide substantial loans to the

country, if they can receive commitments from the government

that the money will be used for a series of infrastructure projects.

These projects, however, are very unpopular with some citizens,

and include a new oil pipeline and the damming of a rural river.



(Comment: popular discontent towards foreign banks and the

perception that these banks are seeking to tell the country what to

do may lead to unwillingness on the part of the government to

seek these loans. Conversely, the government may have intended

the money for these uses anyway. International investors may be

reluctant to get involved when local politics (in the Finance

Minister’s country) are at issue.

6. End the scenario by asking students to think of the last two decades in

world history. What events have occurred that have created situations

like the one in the scenario (most classes will probably already have

made that connection in the discussion, but the end of the Cold War is

the most likely example)?. What countries still are either closed to

foreign investment or only just starting down that path (for example,

Cuba)?. How would the students describe a country like China in this

context—open to investment, yet still controlled by a strong government

that imposes many limits? Ask the students how knowledge of foreign

investment helps them to understand today’s global financial crisis.



RESEARCH OBJECTIVES

MAIN OBJECTIVE OF THE RESEARCH

The objective of my research is “TO STUDY INVESTOR

INVESTMENT BEHAVIOR IN STOCK MARKET & SUGGESTING

GOOD INVESTMENT STRATEGY “

OTHER OBJECTIVES

To study the investment habit of the people in the stock market.

To know about the people’s preference for investment whether

investment or trading

To understand the frequency of investment in the market

To analyze from total saving how much portion of amount people invest

in stock market

To understand how much people invest at a time

To know that for how much period people invest in stock market



To understand the expected return of people from investment

To know on what basis people invest in stock market

The preference of people for investment in a particular sector

To analyze the preferred price range of share by people

To understand the people’s investment strategy

To find out the common mistakes made by investors

To define certain views for making money in stock market



RESEARCH METHODOLOGY

RESEARCH APPROACH

To achieve this objective I have conducted a survey and then collected

data and analyzed it and lastly find out the needed results

SAMPLING METHOD

I have used simple random sampling method for my research

SOURCES OF DATA COLLECTION

Data sources of are two types

1) Primary data sources

2) Secondary data sources

1) Primary data sources

Primary data can be collected through the questionnaire. Which contain

the different question about the investment behavior and investment

strategy. Primary data sources are very helpful for research. This

provides information related to the investor’s investment behavior &

investment strategy.



2) Secondary data sources

Secondary data can be collected through e-learning. It provides

information regarding Geojit Financial Services Limited

SAMPLE SIZE

I used 60 samples for my study

STATASTICAL TOOL USED FOR DATA ANALYSIS

PERCENTILE METHOD

AREA OF STUDY

THE CUSTOMERS OF GEOJIT FINANCIAL SERVICES LIMITED,

MEHASANA



DATA ANALYSIS

1) Do you think about financial planning?

a)Yes b) No



2) Do you know about Share Market?

a)Yes b) No



3) Do you have a Demat Account?

a)Yes b)No



4) Have you ever invested in Share Market?

a)Yes b) No c) Thinking



5) Who made you to invest in Share Market?

a) Suggested by a friend b) Own interest

c) Influence by an Agent d) Other



6) Since how long have you been investing in Share Market?

A)Last 1 year b)Last 2 years c)Recently



7) How was your experience in Share Market?

a) Good b) Average

c) Worst d) Excellent



8) “Investing in Share Market is a Wise decision”

a) Agree b) Disagree

c) Strongly Agree d) Strongly Disagree

0%

5%10%

15%

20%

25%

30%

35%

40%

45%

Agree Disagree Strongly

Agree

Strongly

Disagree

Series1



9 In which sector will you like to invest your money in Share Market?

a)Equity b)Commodity

c)Future d)Currency

EquityCommodity

Future

Currency



10) If in Equity then which script will you prefer?

a)Pharma b)FMCG

c)Banking d)IT e)Others

30%

25%

17%

13%

15%

Pharma FMCG Banking IT Others



11) Which type of investing do you prefer?

a) Trading b)Long-term

c)Short-term d)None of Above

0%

10%

20%

30%

40%

50%

60%

70%

Trading Long-term Short-term None of

Above

Series1



12) Through which medium do you invest your money in Share Market?

a)Broker b)Computer

c)Mobile d)Others

0%

10%

20%

30%

40%

50%

60%

Broker Computer Mobile Others

Series1



13) TA/hat’s your primary objective?

a)Dividend b)Capital gain c) Other

Dividend

Capital gainOther



14) Which type of Fund do you invest in Share Market?

a)Own Fund b)Borrowed Fund

Series10%

50%

100%

Own FundBorrowed Fund

Series1



15) “Share Market is subject to market risks”

a)Agree b)Disagree

c)Strongly Agree d)Strongly Disagree

Agree

Disagree

Strongly Agree

Strongly Disagree



16) In which segment of Equity do you prefer to invest?

a)Small cap b)Midcap

c)Large cap d)None of these

0%

5%

10%

15%

20%

25%

30%

Small cap Midcap Large cap None of

these

Series1



17) Why you do not prefer to invest in Banks and Government

Securities?

a)Only Fixed and Less return b)Time Boundation

c)No Capital Gain d) Other

40%

15%

25%

20%

Only Fixed and Less

return

Time Boundation No Capital Gain Other

Series1



People who invest in stock market have experience of stock market

average 2 to 4 years.

Most of the people do not want to invest in stock market more than 2

lack.

Many people take decision to invest in stock market as per opinion of

their friends and relatives.

People prefer to invest in stock market rather than trading

People who invest in stock market have some investment knowledge &

understanding regarding stock market.

Most of the people make investment in stock market weekly or monthly.

People would like to invest about 40% of their saving in stock market.

People like to invest up to 10,000 rs. At a time



Most of the people would like to invest for 1 to 3 months in stock

market.

Most of the people expect 15 % return of their investment.

Most of the people invest on the basis of their own study, broker’s

advice & market situation.

Most of the people prefer to invest in energy & power sector and

banking & construction sector.

Most of the people prefer price of share about 50 to 100 rs.

Invest in company which give good return to shareholder & have good

performance.

Take delivery and wait up to sufficient return

Intention (market) environment based selection of sector and in that

sector invest in powerful companies

Long term investment in powerful companies in recession time

Study the companies, make your own policies for investment and do not

fall victim of fear and greed



Some of the respondent does not give proper answers of questions.

Respondent refuse to give answers of questions.

Mostly in my research I have to face language barrier, people do not

understand English language well, so I have to explain them in Gujarati.

It is difficult to complete the research well in 21 days.

Some respondent tries to avoid feeling questionnaire.



It is a good experience for me to conduct research about study of investor

investment behavior in stock market & suggesting good investment strategy.

It will prove very helpful to me in my future career.

While conducting this research I can understand the strategies of the people

who invest in stock market, their preference for investment, their experience of

stock market, frequency of investment, expected return, on which basis they

invest & their views to about to make money in stock market.



WEBSITE

www.geojit.com

ANNEXURE

Questionnaire

http://www.geojit.com/

http://www.geojit.com/



I Manoj lain of BBA 4th semester am conducting survey on

COLLEGE

STUDENTS PREFERENCE TO IN VEST IN SHARE MARKET in

Varanasi city.

• NAME:

• GENDER:

• AGE:

• OCCUPATION:-

1) Do you think about financial planning?

a)Yes b) No

2) Do you know about Share Market?

a)Yes b) No

3) Do you have a Demat Account?

a)Yes b)No



4) Have you ever invested in Share Market?

a)Yes b) No c) Thinking

5) Who made you to invest in Share Market?

a) Suggested by a friend b) Own interest

c) Influence by an Agent d) Other

6) Since how long have you been investing in Share Market?

A)Last 1 year b)Last 2 years c)Recently

7) How was your experience in Share Market?

a) Good b) Average

c) Worst d) Excellent

8) “Investing in Share Market is a Wise decision”

a) Agree b) Disagree

c) Strongly Agree d) Strongly Disagree

9 In which sector will you like to invest your money in Share Market?

a)Equity b)Commodity

c)Future d)Currency

10) If in Equity then which script will you prefer?

a)Pharma b)FMCG

c)Banking d)IT e)Others

11) Which type of investing do you prefer?

a) Trading b)Long-term

c)Short-term d)None of Above

12) Through which medium do you invest your money in Share Market?

a)Broker b)Computer



c)Mobile d)Others

13) TA/hat’s your primary objective?

a)Dividend b)Capital gain c) Other

14) Which type of Fund do you invest in Share Market?

a)Own Fund b)Borrowed Fund

15) “Share Market is subject to market risks”

a)Agree b)Disagree

c)Strongly Agree d)Strongly Disagree

16) In which segment of Equity do you prefer to invest?

a)Small cap b)Midcap

c)Large cap d)None of these

17) Why you do not prefer to invest in Banks and Government

Securities?

a)Only Fixed and Less return b)Time Boundation

c)No Capital Gain d) Other

Thanks for giving your valuable time and support towards filling this

Survey.

