Transcript
Page 1: 2011 Volvo Golf Champions Official Programme
Page 2: 2011 Volvo Golf Champions Official Programme

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Bahrain's premier golf & leisure destination

Create unrivalled memories at the Royal Golf Club when you experience our:

Check out the website or call us on +973 17 750777 for further information.

.

www.theroyalgolfclub.com

Bahrain’s PremierGolf & Leisure Destination

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Welcome messages5. WelcomefromLeifJohansson7. WelcomefromStefanJacoby9. WelcomefromPerEricsson11. WelcomefromH.E.ShaikhMohammed13. WelcomefromH.E.ShaikhRashid15. WelcomefromGuyKinnings17. WelcomefromTheEuropeanTour

FeaTURe aRTicles20. VolvoinGolf–ALongTermPartnership22. GolfHasNeverLookedSoGood27. DuelFuelPowersVolvo’sSponsorshipDrive30. Beginners’GuidetoGolfWatching32. Bahrain:PearloftheMiddleEast37. H.E.ShaikhMohammedQ&A 38. 60TheMagicNumber40. VolvoRidesTandeminTourdeFrance42. VolvoTrucksonaRollintheMiddleEast44. Volvo’sUltimateChallenge45. TeamworktheTicketonSuperSaturday46. VolvoOceanRaceontheCrestofaWave49. GlassAct–theMakingoftheVolvoTrophy52. KeepingtheCourse–it’sEco-Logical56. FincaCortesin–ExclusivityandElegance58. QualitytheWatchwordattheVolvoGolfChampions78. Monty–ArchitectofHisOwnSuccess

inFoRmaTion19. SponsorsAcknowledgements 60. CourseMapandTentedVillageMap63. OrderofPlay/Prizemoney/QualificationCriteria65. Players’ListofEntries66. PlayerProfiles82. ColinMontgomerie’sHole-by-HoleGuide88. AcknowledgementsandOfficials

Contents

editor-in-chief:MikeGallemoreDesign Director:AlexGallemoreeditor:RichardBevanDeputy editor:ToddStaszkoDesign manager:MarkFrainProduction manager:RobertFlinnTechnical manager:MarkCollingePublisher:MikeGallemore

Printed by:Raidy, Dubai

Published by: Worldwide Sporting Publications54 Alderley Road, Wilmslow,Cheshire, England SK9 1NY

Tel:+44(0)1625535081; Fax: +44(0)1625 537487www.sportingpublications.com

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leif JohanssonPresident & chief executive officerVolvo group

Welcome from leif Johansson, President & chief executive officer, Volvo group

ThankyouallforattendingthenewVolvoGolfChampionsandtheworldfinaloftheVolvoWorldGolfChallenge,twomajoreventstakingplaceintheKingdomofBahrainthisweek.

Volvoisoneofthemostactiveandlongestservingsupportersofworldgolf,withmorethan20yearsofexperienceinorganizingworld-classgolftournaments.TogetherwithVolvoCars,weshareauniqueandsuccessfulpromotionalplatformthroughourcommonbrand.ThesetwoeventsinBahrainmeanalottooursharedglobalsponsorshipactivitiesandprovideagoldenopportunityformarketingourbrandandproductsandformeetingupwithcustomersandprospects.

TheVolvoGolfChampionsisalsoVolvo’sfirstmajorgolfsponsorshipintheregionand, thanksto its location,BahraincanbedescribedasalinkbetweenourkeymarketsinEurope,Asia,AfricaandNorthAmerica.

Inotherwords, itservesasan importantplatformfor thebusinessareas intheVolvoGroup,whereour truckoperationsVolvoTrucks,RenaultTrucks,MackTrucks,UDTrucksandEicherconstitute thelargestpart,followedbyVolvoConstructionEquipment,VolvoBuses,VolvoFinancialServices,VolvoAeroandVolvoPenta.

IwouldalsoliketowelcometheCEOofVolvoCars,StefanJacoby,tohisfirstVolvoinGolfexperienceandtothanktheKingdomofBahrainandtheBahrainEconomicDevelopmentBoardfor theirhospitalityandvaluableinvestmentaspremiumpartnersoftheseevents.

AswithallofVolvo’ssponsorships,whetheritisouraward-winninggolf portfolio, the Volvo Ocean Race, the Gothenburg SymphonyOrchestra,theGothenburgOperaortheVolvoEnvironmentPrize,werelyonaconsiderablenumberofpeopletoassistusinourwork.

Theorganisersandofficials,aswellasthemanyvolunteerswhogivesofreelyandgenerouslyoftheirtime,playanimportantpartinthesuccessofoureventsand,onbehalfoftheVolvoGroup,wesalutethecontributionyoumakeonourbehalf.

Finally,itistheplayers,golfers,sailors,musiciansandenvironmentalistswho take centre stage and, for those professional golfers helpinguslaunchtheVolvoGolfChampionsandtheintrepidamateurswhohave joined us from all over the world, I say “play well and enjoyyourselves.”

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stefan JacobyPresident & chief executive officerVolvo car corporation

Welcome from stefan Jacoby, President & chief executive officer, Volvo car corporation

Itismygreatpleasuretowelcomeyouall–players,officials,spectatorsand members of the media – to the new Volvo Golf ChampionstournamentintheKingdomofBahrain.

Togetherwith theworldfinalof theVolvoWorldGolfChallenge, theVolvo Golf Champions represents my induction to the renownedVolvo inGolfportfolio.Thisnewprofessionalchampionship,and thecomplimentaryworldfinalforclubgolfers,coincidewithwhatpromisestobeanexcitingnewerafortheVolvoCarCorporation.

Of course, long before I took up my new role, I was aware of theforesightanddurabilitytheVolvobrandhasdemonstratedingolfforagenerationandmore.

Loyalty,longevityandleadershipandthisnew,prestigiouschampionshipnotonlyunderscoresVolvo’shistoryandheritageingolfbutalsoourcontinuingambitiongoingforward.

Being theonlyever-present title sponsor in themoderneraofTheEuropeanTour–first inEurope,thenAsiaandnowtheMiddleEast–Volvoisreinforcingitsstatusasakeyplayerinasportplayedandwatchedbymillionsworldwide.

With golf once again an Olympic sport from 2016, its reach willcertainlyextendontoatrulyglobalfootprint,reflectingtheworldwidescopeoftheVolvoCarscompass.

Safety and Environmental Care, as well as Quality and Innovationare key cornerstones onwhich the continued success of the VolvoCarCorporationhasbeenandcontinues tobebuilt.TheVolvoGolfChampionscertainlyemphasisesthelatter,anexcitingnewinnovativeeventfeaturingmanyoftheverybest,qualitygolfersintheworld.

Meanwhile,theVolvoWorldGolfChallengeistheperfectfoilforourprofessionalportfolio,providingadirectconduittoourcustomersandprospectsallovertheworld,manyofwhom,accordingtoouranalysis,shareVolvo’spassionforandcommitmenttogolf.

Assomeonefromaglobalsalesandmarketingbackground,Iunderstandandfullysupportthedynamicinfluenceofsportssponsorshipasakeycomponentinthemarketingmix,bothintermsofbrand-buildingandcustomerrelationshipmanagement.

Inclosing,IwouldliketothankmycolleaguesatVolvoGroupfortheircontinuedsupportandsaytoeveryoneassociatedwiththeVolvoGolfChampionsandtheVolvoWorldGolfChallenge–organisers,officials,volunteers, spectators, members of the media and especially theplayers in bothevents – ‘Good luck,’ and ‘Thank you for supportingVolvoinGolf.’

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volvo construction equipment

At Volvo Construction Equipment we have always put customer satisfaction at the heart of our business. And since quality is a prerequisite for customer satisfaction, we never compromise on quality. For us, true quality is about so much more than technical perfection. It’s about building premium machines that are suited to the needs and tasks of our customers. But don’t take our word for it, visit your local dealer and try one today. www.volvoce.com

Volvo stands for Quality

A.A. Bin Hindi B.S.C (c)BAHRAINTel: +973 17 703078E-mail: [email protected]

Abdelmassih TradingCompany - AmtracLEBANONTel: +961 1 88 76 60 / 61E-mail: [email protected]

Al Futtaim Auto & Machinery CoUAETel: +971 2 502 9100 +971 4 213 5100E-mail: [email protected]

Al Rehab Equipment andMachinery Co. Ltd.SAUDI ARABIATel: +966 2 680 4444E-mail: [email protected]

Al-Zabin International Group Co.For Heavy EquipmentKUWAITTel: +965 433 4721/6017 E-mail: [email protected]

Arabian Agencies Company WLLQATARTel: +974 44 500 925 E-mail: [email protected]

ASC Turk Makine Ltd.TURKEYTel: +90 216 581 80 00E-mail: ilkay.fi [email protected]

Copenhagen Group A/S /IM Jensen A/SAFGHANISTANTel: +45 3393 1989E-mail: [email protected]

Elaghil Trading Co.YEMENTel: +967 1 207 595E-mail: [email protected]

General EngineeringServices Est (GENSERV)OMANTel: +968 244 90 755E-mail: [email protected]

Nassib Saad Est.Trading & ImportSYRIATel: +963 11 222 5432E-mail: [email protected]

Parsian Pishro SanatIRANTel: +9821 88 77 44 99E-mail: [email protected]

Sardar Automobile andMachinery Trading Co.IRAQTel: +964 66 2574111E-mail: [email protected]

VPL LimitedPAKISTANTel: +92 42 111 875 875E-mail:[email protected]

ADVERT RANGE GPPE EN A4 2010-09 Quality regional indd 1 11/11/10 14:48

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Per ericssonPresident, Volvo event management - golf

Welcome from Per ericsson, President, Volvo event management – golf

It ismygreatpleasuretowelcomeyoutothe inauguralVolvoGolfChampionshereintheKingdomofBahrain.

TheseareexcitingtimesforVolvoinGolf,theVolvoGolfChampionsbeing the 122nd title sponsorship in golf and we are extremelyproudofour recordasTheEuropeanTour’sonlyever-present titlesponsor.

Volvocontinuestosupportgolfnotonlybecausewehaveapassionforandacommitmenttothegame,butalsobecause,asabusinessproposition, golf continues towork for us, both at VolvoCars andVolvoGroup.

Thisseason’sVolvoGolfChampionsisafirstforBahrain,acelebrationofgreat championsover the years,whilst, next year, theeventwilllaunchThe2012EuropeanTourwithanall-starcastfeaturingonlythewinnersfromthe2011season.

TheVolvoGolfChampionsisalsouniqueinthatVolvoisstagingtheworldfinaloftheVolvoWorldGolfChallengeimmediatelyfollowingtheprofessionaleventandweareextremelyproudtobeintroducinganentirelynewconceptwhereouramateurswillenjoytheexperienceofalifetimeby‘PlayingwiththePros,’onSaturdayintheVolvoGolfChampionsAmateur-ProTeamCompetition.

Business Friendly Bahrain has certainly lived up to its name andreputation andVolvo inGolf is indebted to theBahrainEconomicDevelopment Board for its support, alongside our other partners,TheRoyalGolfClub,TheEuropeanTourandIMG,allofwhomhavesharedourvisionincreatingtheVolvoGolfChampions.

Inaddition,theinvestmentmadebyoursponsorsandofficialsuppliersisverymuchappreciated.

WiththeVolvoGolfChampionswebringanotherworld-classeventtoBahrainandtogetherwiththeFormula1GrandPrix,Bahrainhasnowfirmlyplaceditselfontheworldsportingmapasatrulydynamicand innovativedestination,with these twoseason-openingspecialeventsatmagnificentvenues.

Meanwhile,VolvoisalsodelightedtobeabletobringthetwosmallbutinfluentialKingdomsofBahrainandSwedenclosertogether.

All that remains forme to do is to echomy earlier, ‘Welcome,’ totheVolvoGolfChampions, tospectators,officials,membersof themedia,partnersandsponsors,ourinvaluableteamofvolunteersandespeciallytheplayersfromallaroundtheworld,thankyouforyoursupportandenjoyagreatweek.

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Welcome from shaikh mohammed bin essa al Khalifa, chief executive of the Bahrain economic Development Board

ItiswithgreatpleasurethatweinBahrainwelcometheinauguralVolvoGolfChampionstoourKingdom:officialsandvolunteers,partnersandsponsors,playersandfans.

Thisprestigiouseventmarksthelatestoccasioninourownlonggolfinghistory.Thegamewasintroducedtoourshoresintheearly1930s–anunexpectedbenefitofbeingthefirstintheregiontodiscoveroilandtheopportunitiesthiscreatedforthosefromoverseas.

Eightyyearsonfromthatdiscoveryandlikemillionstheworldoverwehavecometolovethissport.FacilitiessuchastheRoyalGolfClubaretestamenttoagrowingpassionsharedbyBahrainisandourexpatcommunity,todaydrawnnotbyoilbutbyourvision–orVision2030-tolookbeyondit.

ItisthisVisionandapproach,undertheguidanceofHisRoyalHighnessPrinceSalmanbinHamadAlKhalifa,CrownPrinceandChairmanoftheEconomicDevelopmentBoard,inwhichwehavechosentodrivetheprivatesectorasanengineforgrowth.AlongtermstrategyofdiversificationbringsopportunitiesnotonlyintheGulf’smostwellestablishedfinancialservicescentrebutinbusinessandprofessionalservices,manufacturing,logisticsandICT.

TheglobalpopularityofeventssuchasthisrepresentsanopportunitytoshowcaseallthatBusinessFriendlyBahrainhastoofferinternationalcompanieslookingtoaccessthetrilliondollarGulfmarket.And,ofcourse,sportinitsownrightcanbeacatalystforsustainablesocialandeconomicdevelopment.

SoaswemakeourdebutontheglobalgolfingstageinthiscelebrationofChampions,IcommendVolvoforstaginganexemplaryeventiniconicsurroundingsandwishtheplayerstheverybestofluck.Liketheotherfansherethisweek,Ilookforwardtoasuccessfulevent.

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shaikh mohammed bin essa al Khalifachief executiveBahrain economic Development Board (eDB)

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“ahlan Wa sahlan” – Welcome from H.e. shaikh Rashid bin Khalifa, chairman of Bigcc and The Royal golf club

OnbehalfoftheentireteamattheRoyalGolfClubwewishyouawarmwelcometotheVolvoGolfChampionsandtotheKingdomofBahrain.

We look forward to extending our true sense of Arabichospitalitytoyouandyourfamilies,asyouenjoytheofferingsofoneofthesmallestcountrieswithintheArabianGulf.Anarchipelagomadeupof33 islands locatedbetweenSaudiArabia and Qatar, Bahrain has a fascinating history datingbackover500 years and is often referred to as the “Pearlin theGulf”basedon itshistoryofpearldiving in theearly1900s.

Thecountry isnaturallyproudof itsgolfingheritage,havingestablishedthegame in theGulf regionback in1937withtheopeningofthefirsteversandgolfcoursewhichstillexiststodayasthethrivingAwaliGolfClub.

In the mid-1990s Bahrain began to dominate the MiddleEast golf scene as the National Team claimed ten ArabGolf Championship titles from a possible 14, finishing notworsethansecondtothisdaysince1995.In1993theteamparticipated in the first GCC Golf Championship played inQatar,takingfirstplaceinwhatwasthestartofanastonishingrunof14straightvictories.

Through the vision of His Majesty King Hamad bin Isa AlKhalifa, Bahrain will finally be recognised on golf’s worldstage as one of The European Tour’s newest venues. WearehonouredthatundertheguidanceofVolvoandIMGwehave such an illustrious playing field ofGolfChampions tocelebratethecountry’sinauguralEuropeanTourevent.

OurthanksandgratitudeareextendedtoourcoursedesignerColin Montgomerie OBE who back in 2007 unveiled theplanstotransformtheformerRiffaGolfClubintoasignaturedesignedChampionshipCourse, plus a9holePar3 “WeeMonty”courseandastateoftheartacademyfacility.WiththesupportofColinandhisdesignteamtheyhavetrulyembracedthenaturalWadifeaturesandremodelledthelandscapeintoastunningblendof linksanddesertgolf, literally takingusfromOilwellstoEagles!

Golf events of this calibre are not possible without thesupport received from our members, schools and fellow

residentsofBahrain,whohavevolunteeredtheirservicestotheChampionship.Wetrustyouwillenjoythefollowingdaysinthecompanyoftheworld’sgolfinggreatsasyoumarshalthecourse,assistplayerswithtransportationorsupporttheofficialteamofscorers.

Iwouldpersonally like to take thisopportunity to thank themanagementandstaffwhohaveworkedsotirelesslytobringthecourseto itscurrentchampionship-levelandcreatethefriendlyatmospherethatmakestheRoyalGolfClubsuchasuperbvenue.TobeawardedtheillustriousfourthslotonTheTour’sDesertSwingisatrueaccoladeinpositioningtheclubasBahrain’spremiergolfandleisuredestination..Finally,wewishyou,theplayers,theverybestforthefourdaysthatlieahead.WelookforwardtoannouncingtheVolvoGolfChampion2011onSundayafternoon.

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H.e. shaikh Rashid Bin Khalifa al Khalifachairman of Bigcc and The Royal golf club

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OYSTER PERPETUAL DATEJUST II

matteo manassero

rolex. a crown for every achievement.

Newcomer. Headline maker.

Youngest winner of the British Amateur Championship.

Youngest player to compete in the Masters.

Italy’s rising star, he’s poised to make a name

for himself in professional golf.

VolvoGolfChampions_01_11.indd 1 10.01.11 14:13

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guy Kinnings,Director img golf emea

Welcome from guy Kinnings,Director img golf emea

We are delighted to welcome you to the inaugural Volvo GolfChampions, the first European Tour event to be held in Bahrain.ThisexcitingnewtournamentisaverysuccessfulextensionofourpartnershipwithVolvo,oneofthemostprolificandlongestservingsponsors in golf. Volvo, our partners on the very successful VolvoWorld Match Play Championship, have again demonstrated theirvaluesof innovation in creating anoriginal newevent. They havedevised a unique qualification criteria guaranteed to ensure thistournamentstandsoutonTheEuropeanTourschedule.

IMGhavebeenlong-termsupportersofTheEuropeanTour,havingstagedmorethan250EuropeanToureventsoverthepast46years.CoupledwithVolvo’sexperienceandcommitmenttogolfduringthepast20-plusyears,weareproudtohavecollaboratedonthisnewtournamentandwiththeentryofsomanyoftheworld’sbestplayerswelookforwardtoanexcellentweekofworld-classgolf.

IMGhasworkedwiththeRoyalGolfClubformanyyears,includingon thedesignanddevelopmentof TheMontgomerieCourse, andhas shared their goal of hosting a European Tour event, so it isverysatisfyingtoseethathappenthisweek.TheClubhasworkedtirelesslyinpreparingthevenueforthetournamentandthecourseisinimmaculateconditionandwillprovideanexcitingstageformanyoftheworld’sbestplayerstodobattle.

WeareparticularlygratefulforthesupportoftheBahrainEconomicDevelopmentBoard,underthechairmanshipofHisRoyalHighnessPrinceSalmanbinHamadAlKhalifa,theCrownPrince,whosevisioninsupporting theChampionshipwasakey factoraswe lookedatselectingtherightvenue.TheEDBisadynamicpublicagencywithanoverallresponsibilityforformulatingandoverseeingtheeconomicdevelopmentstrategyofBahrainandforcreating therightclimateto attract direct investment into the Kingdom. Its enthusiasm andassistance in thebuild-up to theeventhasbeen invaluable toourpreparations andwe feel sure that the VolvoGolf Championswillprovide a very successful platform to showcase all the wonderfulfacilitiesthatBahrainhastooffertotheglobalgolfingaudience.

Wewouldalsoliketothankourexcellentco-sponsorsRolex,CNN,RiffaViews,theGregNormanCollection,KostaBoda,BahrainCityCentreMall,BIC,CocaCola,Titleist,andBAPCO.

Finally,thankstoyouthespectatorforcomingalongtobeapartofthefirstVolvoGolfChampions.Wehopeyouenjoytheexperienceand enjoy watching some wonderful golf. May I also take thisopportunitytowishallthegolferscompetingherethisweektheverybestofluck.

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george o’grady cBe,chief executive, The european Tour

Welcome from george o’grady cBe,chief executive, The european Tour

Welcome to the inaugural Volvo Golf Champions, an event thatrecognisesbothTheEuropeanTour’spast,throughafieldconsistingentirelyofformerTourwinners,andourfuture,withthisbeingoneofthreeneweventsonthe2011InternationalSchedule.

In Bahrain we are delighted to add another new destination toTheEuropeanTour’s ever-widening list of host countries andalsoto expand our early season ‘Desert Swing’ to four outstandingtournaments.

WhenmentioningTheEuropeanTour’sheritageand future legacyit is, of course, always fitting to note the role played by our titlesponsorherethisweek,Volvo,withwhomwehavealong-standingrelationship.

Thisisthe71steventsupportedbyVolvoovera23-yearperiodandwith twomore to come in2011– theVolvoChinaOpenand theVolvoWorldMatchPlayChampionship–webothlookforwardtoabrightandprosperousfuturetogether.

That future, of course, beginshereat TheRoyalGolfClub,whereourfieldofchampionswilltackletheMontgomerieCoursedesignedbyoneofmostprolificTourwinners,The2010RyderCupCaptain,ColinMontgomerie.

InadditiontothankingVolvofortheirbackingofanotherEuropeanTour event, we also acknowledge the important role played bypromoterIMGandtheBahrainEconomicDevelopmentBoard(EDB)instagingthisinauguraltournament.

Whilethepresenceofsomanygreatchampionsensuresafieldrichinquality,itisthecontributionofallourpartnersthatguaranteesatournamentofsuchhighstandardandprestigeandweareextremelygrateful toeveryone involved. Wehopeyouallenjoy theveryfirstVolvoGolfChampions.

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Southern Governorate...Worth the Visit

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Volvo and img would like to thank the following companies and organisations for their fantastic support of the inaugural Volvo golf champions. We are truly appreciative of all that they have done for this year’s Tournament.

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Volvo in golf – a long-term PartnershipVolvo has been a pioneer in golf for many years, successfully using

its high-profile events to position the premium brand and create sustainable business relationships with clients passionate about the sport. Thankstoeffectivemediaexposure,

millionsaroundtheworldhaveseenthewell-knownbluebrandonthetees,greensandfairwaysoftheworld.ThedatewasThursday,27thMay,

1988,thevenuetheWentworthClubnearLondon,theoccasion,theinauguralVolvoPGAChampionship,thedebutofasponsorthatiswidely-creditedwithchangingtheface–andthefortunes–ofEuropeangolf.Itwasnotonlytheglitteringarray

ofnewgolfchampionships,includingtheVolvoMasters,for21yearstheend-of-seasonTourChampionshiponwhichtheDubaiWorldChampionshipisbased,butalsotheVolvoOrderofMerit,towhichtheRacetoDubailooksremarkablysimilar.

increased Prize moneyVastlyincreasedprizemoneyadded

toinnovativeplayerservicessuchascourtesycars,world-classpracticefacilitiesandplayers’lounges,alltakenverymuchforgrantedtoday,benchmarksVolvo’scontributiontogolf.Backthen,aseven-monthseason

almostexclusivelyinEuropeofferedprizemoneyofUS$12million,thisseason,a49-week,52-eventseasonspanningtheglobewithprizemoneywellinexcessofUS$150millionandthreenewevents,boostedbytheVolvoGolfChampionsinBahrain.Saysthemanwhosenamewas

definitelylinkedwithVolvo’saward-winninggolfsponsorship,ColinMontgomerie,OBE,winningRyderCupCaptain,oneofthestarattractionsatthisyear’sVolvoGolfChampions:“We,TheEuropeanTourandtheplayersoweVolvoahugedebtofgratitudefortheircontributiontogolf,herenowintheMiddleEast,EuropeandalsoinAsia.”ContinuedtheScot,whodesigned

thecoursethatthisweek’seventinBahrainwillbeplayedover:“VolvogaveTheEuropeanTourstabilityandcredibilitythroughtheirmanyeventssuchastheVolvoPGAChampionshipandtogetherwiththeirbackingfortheVolvoOrderofMeritalsoattractedmanyotherblue-chipbrandsintooursport.”Bythemid-1990s,withVolvo’s

EuropeanTourenginerunningsmoothly,thebrandlookedeast,toAsiaingeneralandtoChinainparticular,becomingthefirstwesternbrandtoengagewithgolfintheMiddleKingdomandrollingoutapan-AsianprogrammetomirroritsEuropeaninitiative.The20thanniversaryVolvo

Masterswas,remarkably,Volvo’s100thstrokeplaysponsorship,whilsttheinauguralVolvoGolfChampionstakesthetotalnumberofprofessionalgolfeventsundertheSwedishbrand’saward-winningsponsorshipto122,andcounting,withtheiconicVolvoWorldMatchPlayChampionshipatFincaCortesíninMay,Volvo’sthirdeventofthe2011season,followingApril’sVolvoChinaOpen.“Volvoisproudtobetheonlyever-

presenttitlesponsoronTheEuropeanTour,”saysPerEricsson,President,VolvoEventManagement–Golf,adding,“Wecontinuallymonitorourreturnoninvestmentanditisclearthatgolfcontinues,evenafter22

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Volvo in golf – a long-term Partnership

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highly-successfulyears,todelivertheresultswerequire,whichiswhyweareaddingtheVolvoGolfChampionstoourportfolio.”

million PlayersButthereisasecondstringto

Volvo’sgolfingbow.For25years,ithasorganisedaworldwidegolfseriesforclubgolfers–formerlytheVolvoMastersAmateur,renamedfrom2011theVolvoWorldGolfChallenge–withalmostamillionplayersfrom30differentnationshavingtakenpart.“Thesituationregardingourglobal

golfprogramme,ourcustomersandourprospectsistrulyunique,”insistsPerEricsson,adding:“Volvoisthe

onlybigbrandthattiesitsamateurandprofessionaleventstogether,withtheworldfinalistsintheVolvoWorldGolfChallengeplayingwiththeprofessionalsontheSaturdayoftheVolvoGolfChampions,beforegoingontoplaytheirown‘worldchampionship’overthesameMontgomerieCourseoverwhichtheprofessionalchampionearnedhisprize–samepinpositions,fairwaywidths,championshiptees.”WithgolfnowanOlympicsport,

fromRiodeJaneiroin2016andbeyond,PerEricssonseessignificantopportunities,observing:“Golfisgrowing,incountriessuchasChina,whereVolvoisalreadytheleadinggolfsponsor,andinplacessuchasIndia,

RussiaandBrazil,andatVolvo,wecanmakebusinessthroughpeople’spassion,throughwatchingprofessionalgolfandparticipatinginasportplayedbyagreatmanyofourcustomersandprospects.”Bahrainmaybeanewdestination

forVolvoinGolfandTheEuropeanTourbutit’sbusinessasusual,rollingoutanotherworld-classgolfchampionshipforVolvo,TheTouranditsplayerstobeperenniallyproudof.n

volvogolfchampions.com volvoworldgolfchallenge.comvolvochinaopen.comvolvoworldmatchplay.comeuropeantour.com

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“my dad, Terry, was always a snappy dresser and a single-figure handicap golfer, my mom used to work in fashion – she used to run a retail store. so i guess the colour co-ordination thing came from her.” – ian Poulter

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golf has never looked so good

WHen the game of golf was founded in scotland over 200 years ago, austere

men sporting full beards and three-piece suits drove, pitched and putted their way around the links using exotically-named, hickory-shafted clubs like the mashie niblick and the spoon, striking gutta Percha golf balls towards their target.But,graduallyovertime,through

anerathatsawplus-fours,Pringlesweatersandnefariousfashionfadscomeandgo,andoccasionallycomebackagain,themoderngameofgolfisascomfortableonthecatwalkandinHighStreetdesignerboutiquesasitisonthetees,fairwaysandgreensoftheworld’s70,000-plusgolfcourses.Lookingbackatold,grainysepia

imagesofStAndrewsinthe19th

century,fierce-lookingmenlikeWillieParkSeniorandOldTomMorriswinningTheOpenChampionshipintheirheydayintheirnativeScotland,itwasonlythehickory-shaftedgolfclubsthatconfirmedthesefine,upstandingfellowsasprofessionalgolfersandneithernotariesnorbankmanagers.Whilsttheequipmentmayhave

changedsomewhatbythetimegreatnamessuchasHarryVardon,WalterHagen,BobbyJones,HenryCottonandSamSneadweremakingacleansweepofthefour‘Majors,’inthe

firsthalfofthe20thcentury,ittookthearrivalofthe‘Big3,’GaryPlayer,ArnoldPalmerandJackNicklaus,managedbythemanwhooriginatedthesportsmarketingindustry,MarkH.McCormack,founderofIMG,beforefashionbecameawordingolf’scomplexlexicon.Eventhen,sweatersandslacks

weretheorderoftheday.The‘countryclub’look,smartbutcasual,withjacketandtieisstilltherequiredattireformostclubhousesaroundtheworld.NickFaldoiswidely-creditedfor

propellingthePringleofScotlandbrandintoaglobalgolfingicon,but,lookingbackjustageneration,thoseoutfitsofthedayremainedstaunchlyinthe‘passable,practicalandcomfortable’category.

Houte coutureFastforwardtothestartofthe

21stcenturyandallthatwasabouttochange.AcertainTigerWoodswasontheprowl,themarketingmightofNikebehindhimandwithintheblinkofaneye,golfwasmorehautecouturethanclubclass,theterm‘performancewear’enteringtheglossaryofgolf.GregNorman,akathe‘GreatWhite

Shark’createdhisowngolfapparelbrand,adivisionofReebok,butitwasthearrivalofgolf’sacknowledgedstyleguru,EnglishmanIanPoulterwhoputthepizzazzintotheRoyalandAncientgame.Poulter,whoisoneofthe

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starattractionshereattheVolvoGolfChampions,explainshowhispassionforfashioncameabout:“Mydad,Terry,wasalwaysasnappydresserandasingle-figurehandicapgolferandmymumusedtoworkinfashion-sheusedtorunaretailstore.SoIsupposethecolourco-ordinationthingcamefromher,”saysPoulter,whocreatedhisownfashionbrand,IJPDesignin2007.FewwillforgetsomeofPoulter’s

wilderfashionstatements–thepatrioticUnionJacktrousersatThe2004OpenChampionshipandhisClaretJugpantsthefollowingyear.TheBritishpressreferredtothecurrentWorldNumber11variouslyas,‘Anattention-seeker,’and,‘allmouthandtrousers.’

last laughBut,with11toptitlesworldwide

andcareerearnings(onlyonthegolfcourse)inexcessofUS$21million(BHD7,918,595),Poulterhashadthelastlaugh,hisbiggestvictorytodate,theWGC-AccentureMatchPlayChampionshipearninghimUS$1.3million(BHD490,197),won,appropriately,dressedinall-pink.“IbegansketchingdesignsasI

touredtheworld,onletterheadsandairlinecoasters,dreamingofthedayIcouldwearmyowncreations”reflectsPoulter,whoevensportedthejerseyofhisbelovedArsenalFConcourseattheAbuDhabiGolfChampionship

in2006,earninghimselfatickingofffromtournamentofficials.“Thedreamisnowreality.IJPbrand

philosophyisto‘leadwiththelegs’bydesigningthetrousersfirstandthenco-ordinatingtherestoftheoutfitaroundthem,”hesays.Heevenhashisowntartans,‘the

PoulterTartans’registeredwithandauthenticatedbytheScottishRegisterofTartans,althoughnoneofhis10EuropeanTourtitleshavebeenwon

northoftheborder,somethinghehopestorectify–perhapswinningTheOpenChampionshipwhenitreturnstoScotlandatMuirfieldin2013wouldbethecrowninggloryforthe‘peacockprince?’Meanwhile,Poultermighthave

apotentialrivalforthetitleofgolf’s‘KingofChic?ItalianprotégéMatteoManassero,whogoeshead-to-headwithPoulteratthisinauguralVolvoGolfChampions,becametheyoungest

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winnerinEuropeanTourhistorywhen,at17yearsand188daysold,hestormedtovictoryattheCASTELLÓMASTERSCostaAzaharlatelastseason,ironicallyovertakingIanPoulterDesignambassador,GaryBoyd,totakethetitle.TheyoungmanfromVeronasigned

adealpotentiallyworthmillionswiththeRLXbranchofglobalfashionhouseRalphLaurenlastyear,saying:“BeingItalian,wearealwaysassociatedwith

fashion.IhavealwayslovedtheRLXGolfbrandandfeelthattheapparelwilllendmethecomfortandtechnicaledgethatIneedtoperformmybestonthecourse.”Thebigfashionbrandsknowarising

starwiththecorrectattributeswhentheyseeone.DavidLauren,SeniorVicePresidentofAdvertising,MarketingandCorporateCommunicationsforRalphLaurensaid:“Matteoisquicklymakingafootprintinthegameofgolfonagloballevel.HeisanincrediblytalentedgolferandhisyouthfulnessandgreatstyleresonatewiththeRLXbrand.”Manaserro’sheroisnot,likethe

majorityofrookieprofessionalsthesedays,TigerWoods,butanotherlegendaryfigureinthegameofgolf,SeveBallesteros,stillrecoveringfromthebraintumourthathasconfinedhimtohisSpanishhomesince2008.Manasseroremembersmeetinghis

herowhentheSpanishlegendplayedtheItalianOpen.Ballesteroshandedhimawedgeandinvitedhimtohitashotontothepracticegreen.ManasseroremembersthatheholeditandthatSeveshookhisheadindisbelief.“Imet

SevewhenIwasjustfouryearsold,whichwasgreatforme,”recallstheyoungItalian.“Hewasnotjustoneofthegreatestplayers,heplayedanotherkindofgame.”Manassero,whorecentlybeatSeve’s

recordasthethenyoungestwinneronTheEuropeanTourat17yearsand200dayssetbackin1974,mirrorshishero’sroutineofalwayswearingSeve’strademarkgreenandwhitegarbonthefinaldaysoftournaments.“SeveismyherosoIfeelveryproud

towearhiscoloursonaSunday,”saidtheyoungItalian.“WhenIwonIreceivedaletterfromSeveanditwasalmostmoreexcitingthanwinningmyfirstprofessionaltournament!”Justpicturethescene,thisSunday

afternoon:thefinalpairing,golf’sfinestfashionistasPoulterandManassero,TheEuropeanTourRookiesoftheYearin2000and2010,respectively,goinghead-to-headnotjustfortheUS$283,330(BHD107,000)firstprize,butalsoforthetitleofBest-dressedDandyinBahrain.n

www.ijpdesign.com

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“seve is my hero so i feel very proud to wear his colours on a sunday. When i won i received a letter from seve and it was almost more exciting than winning my first professional tournament!” – matteo manassero

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27735lg AD HSBC 2011 sponsr handbk A4_CNN_golf_AD HSBC 2011 spnsr hndbk 21/12/2010 10:48 Page 1

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Duel Fuel Powers Volvo’s sponsorship Drive

For a dozen years the Volvo brand was the powerhouse, setting

the pace in professional golf, first in europe, and then adding asia in the mid-nineties.WithVolvoCarsownednowby

ChineseautomakerGeely,Volvo’sglobalsponsorshipactivity,whichincludesaburgeoninggolfportfolio,theVolvoOceanRaceandtheVolvoEnvironmentPrize,lookssettocontinueusingthistried-and-testedhybridformulainpartnershipwithVolvoGroup.Thatage-oldsaying,‘ifitisn’tbroke,

don’tfixit,’couldhavebeencoinedforSwedishbrandVolvoanditsaward-winningsponsorshipactivity.Volvo’strackrecordinsponsorshiprevealsitwasoneoftheearlypioneersin

adoptingsponsorshipaspartofthemarketingmix.1988sawVolvoembracethegame

ofgolf,becomingthefirstoverarchingsponsorofTheEuropeanTourbeforeaddingAsiaingeneralandChinainparticularinthemid-1990s.22-years-later,Volvoremains

attheheartofgolfinEurope,theMiddleEastandChina,andonemanwhohasbridgedwhathasbeena‘goldengeneration’forgolfis2010EuropeanRyderCupCaptainColinMontgomerieandheisinnodoubtastothevalueofVolvo’spartnershipwithprofessionalgolf.“ThecontributionVolvohasmadeto

golf,firstonTheEuropeanTour,theninAsiahasbeentrulyremarkable,”saysthecharismaticifoccasionally

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DiggingforVictory(top):USRyderCupCaptainCoreyPavin,China’sfirst-everwinnerofaEuropeanTourevent,Lian-weiZhang,andEurope’sRyderCupCaptain,ColinMontgomerie.

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controversialMontgomerie,adding,“VolvobroughttotheEuropeanTournotonlymuch-improvedprizemoneybuttheyalsosetthegoldstandardsomeoftheyoungerplayerstodaytakeforgranted–courtesycars,players’lounges,physiotherapyservices,firstclasspracticefacilitiestonamebutafew.“Volvo’sground-breaking

involvementinTheEuropeanToursince1988alsohelpedpersuadeotherblue-chipbrandstoinvestingolfsponsorship,basedonVolvo’squalityproductionvaluesandaprovenreturnoninvestment.”

expertise and enduranceBy1999,Montgomeriehad

completedarguablythemostremarkablefeatofexpertiseandenduranceinworldgolf,winninghisseventhsuccessiveVolvoOrderofMerittitle,theaccoladeawardedtothemostsuccessfulplayereachyear–firstamongstequals.Buttheyearalsosawadevelopment

thatcouldhavedissectedVolvo’saward-winningsponsorshipcampaigns;theFordMotorCompanyacquiredVolvoCars,VolvoGroup,theheavyautomotivesideoftheVolvobrand

goingitsownway,investingFord’svaluabledollarsinnewmachineryandmodels,buses,trucks,constructionequipment,aeroandmarineengines.However,sostrongwasthebond

betweenthenowautonomousbusinesses,sharedvaluesofQuality,SafetyandEnvironmentalCare,thatprovisionwasmadeintheconditionsofsalethatbothVolvoCarsandVolvoGroupwould,uniquelyinindustry,continuetojointly-promotethecherishedVolvonameanditsbrandvalues–thisdespitehavingentirelyindependentmanagementandshareholders.

Withthat,Volvo’sworld-classgolfprogrammecontinuedintoaseconddecadeandbeyond,asdidtheprestigiousVolvoEnvironmentPrize,knownasthe‘seventhunofficialNobelPrize,’whilsttheVolvoOceanRace,theworld’stoughest,roughestroundtheworldregatta,joinedthefamilyin2001.Inthedozenyearssincethe

divergence,Volvo’ssharedglobalsponsorshiphas,ifanything,growninstatureandstrength.LeifJohansson,President&CEOofVolvoGroupthroughoutthattimesaying,“ThetwoVolvosare,individuallyand

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“Volvo is a brand with over 80 years of rich history and

heritage, 72 of those years as one

corporate entity, rightly enjoying a global

reputation earned through core values

of Quality, safety and environmental care,”

– stefan JacobyPresident & chief executive officer

Volvo car corporation

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collectivelystrongernowthanwhentheyseparated.VolvoCarshasamuchstrongerproductrangeandVolvoGroupisthreetimesbiggerthanitwasbackthen.”Meanwhile,VolvoCars,whichhas

remainedanchoredinVolvo’shomecityofGothenburg,Sweden,hasundergoneasubsequentchangeofownership,Chinesecar-makerGeelyAutomotiveacquiringVolvoCarslatelastyear,installingStefanJacobyatthehelm,partcounterpart,partcolleaguetoJohanssonatVolvoGroup.“Volvoisabrandwithover80years

ofrichhistoryandheritage,72ofthoseyearsasonecorporateentity,rightlyenjoyingaglobalreputationearnedthroughcorevaluesofQuality,SafetyandEnvironmentalCare.”ContinuedStefanJacoby:“When

youhavethatscaleandscopeofstandingacrossthespectrumofyourstakeholders,customers,employeesandbusinesspartners,andthereisanintuitiveleveloftrustandrespectbetweenbothpartsoftheVolvobrand,youwouldnotwillinglygiveupthecommercialmomentumandadvantageortheeconomiesofscalethatthesejointsponsorshipsdeliver.”Two

ScandinaviansareentrustedtodeliverthebenefitsthataccruefromtheVolvobrand’sflagshipssponsorships,NorwegianKnutFrostad,CEOoftheVolvoOceanRace,andPerEricsson,PresidentofVolvoEventManagement–Golf.“Havinglong-termsupportfromboth

partsofVolvo,twogreatadvocatesoftheVolvobrandwhoempathisewiththesportofsailingandunderstandthefullpotentialoftheVolvoOceanRace,isasremarkableasitisrefreshing,”saysex-round-the-worldskipperFrostad,whohasbroughtthespectacletotheMiddleEastforthefirsttimewithaground-breakingstopoverinAbuDhabiinearly2012.

Promote the BrandMeanwhile,Ericssonpresidesnot

onlyoverVolvo’slegacyof120-pluseliteprofessionalgolfchampionshipssponsoredbytheVolvobrand,butisalso,likehiscolleagueFrostad,takingVolvointoanewMiddleEastmarketwiththismonth’sVolvoGolfChampionsinBahrain.“Volvoremainsingolfforthesimple

reasonthatitisagameplayedandrespectedbyourcustomersand

prospects,notonlyinthelargelyretailB2CsectoraddressedbyVolvoCars,butalsoinaB2BenvironmentforthebenefitofVolvoGroupanditscomponentbusinessareas,”saysSwedeEricsson,adding,“ThetwoaspectsofVolvosharingintheirglobalsponsorshipendeavoursensurethatthewholeisgreaterthanthesumoftheparts.”“OurtaskatVolvoEventManagement

–GolfistoactivelyanddynamicallypromotetheVolvobrandanditscorevaluesthroughgolfandtoprovidepremiumplatformsonwhichmarketersatVolvoCarsandVolvoGroupcanleveragebothbrandawarenessandcustomercommunicationsusingtheuniqueandexclusiveopportunitiesthatgolfoffers.”WiththeboardsofVolvoEvent

Management–GolfandtheVolvoOceanRaceenjoyingequalrepresentationfromVolvoCarsandVolvoGroup,thisunique,pragmaticarrangement,whichhasenduredtwochangesofownershipandaglobalrecessionofepicproportions,lookssettocontinuetoputthewindinthesailsoftheVolvobrandandensurethatareturnoninvestmentremainsparforthecourse.n

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getting startedlUponarrivalattheRoyalGolfClub,pick-upaProgrammeandaDailyDrawSheetandfamiliariseyourselfwiththegenerallayoutofthearea.l TheDailyDrawSheetprovidesthenames,startingtimesandteesofeachandeveryplayer,soyoucanfollowyourfavouritesroundthecourse.l Foranup-close-and-personalviewoftheplayers,werecommendyouheadforthePracticeRangeandPracticePuttingGreen.

Watching Briefl Therearetwowaysofwatchingamajorgolfchampionship:eitherpickagroupofplayersandfollowthemroundthegolfcourse,or,alternatively,selectagoodvantagepointandwatchalltheplayerscomethrough.l Keenspectatorsmay‘mix-and-match,’followsomefavouritesforawhilebeforetakingabreakandwatchingoneparticularhole–Par-3smakeforespeciallygoodviewing.l Youcanfollowthescoresofeachmatchontheportablescoreboardscarriedwitheachgroup,whilsttheoverallstate-of-playcanbefoundontheleaderboardslocatedaroundthecourse.

l Towardstheendofeachday’splay,the18thgreenmakesforanexcellentandatmosphericvantagepointastheplayerscompletetheirrounds.l TakeabreakandcatchalltheactionoverlunchbyviewingonthegiantscreeninthePublicVillage.

elementary etiquettel Professionalplayersperformattheirbestwhentherearenodisturbancestodistractthem,sopleaseswitch-offallmobilephonesandavoidtalkingandcheeringbeforeandduringaplayer’sroutine.Feelfreetocheeroncethegolferhasplayedhisshot.l Pleaseremainoutsidetheroped-offareasandfollowtheguidanceoftheStewardsandMarshals.l Takingphotographs/shootingvideousingcamerasormobilephonesisrestrictedtothePracticerangeandPracticePuttingGreens.Mostplayersarehappytoposeforphotographswithspectators,butonlyaftertheirroundisfinished.l Pleasedonotpickuportouchaplayer’sgolfballonthecourse;itcouldcosthimpenaltyshots–andmoney.l ChildrenarewelcomeattheVolvoGolfChampions,butonlywhen

accompaniedbyadults,whoarerequestedtokeepkidsundercontrol.l Whendisposingofrubbish,pleaseusetherecyclingbinsprovided.l Playersarenormallyhappytosignautographs,normallywhentheycomeoffthe18thgreenattheendoftheirroundbutneverbeforeandduringaround.

Handy Hintsl Itissuggestedthatgolfshoes,walkingshoesortrainersarewornwhenwalkingaroundthegolfcourse.l PleasewearasunhatanduseaproprietarysuncreamsuitablefortheMiddleEast,SPF15orabove.l AlthoughBahrainattheendofJanuaryislikelytobesunnyandwarm,bringawarmoutergarment,justincase.l Thegolfersensuretheyarewellhydratedthroughouttheirround,andsoshouldyoube–don’tforgettotakeabottleofwateroutonthecoursewithyou.l Youmayfindusingapairofbinocularshelpfulinwatchingyourfavouriteplayersclose-up.l FoodandbeveragesareavailableintheVolvoGolfChampionsVillagebutyouareatlibertytobringyourown.

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The Volvo golf champions is the first european Tour event to be staged in Bahrain, and, whilst many of our spectators may be regular players and/or watchers of golf, others may be new to the sport.

The following Beginner’s guide to golf Watching is designed to keep you on course with some helpful hints that will maximise the experience and enjoyment of visiting the Volvo golf champions.

Beginner’s guide to golf Watching

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Bahrain: Pearl of the middle east Bahrain is defined by two

central characteristics, a rich and colourful history and an

enduring relationship with water. Witnessthecountry’sname,

Mamlakatal-Bahrayn,literallytranslatedas,‘TwoSeas’inArabic.Thefocusisnottheisland’sminimalistlandmass,butonthewaterthatsurroundsitsshores.ThenewBahrainFinancial

HarbourofManama,currentlyrisinglikeNeptunefromreclaimedland,anditsproudbuildings,suchastheDualTowers,appeartobeholdingbackthesea.Whilstlandreclamationisnow

commonplacethroughouttheGulfregion,onlyBahraincanclaimatrulyintegralconnectionbetweenfreshandsaltwaters:thesweet-waterspringsthatbubbledoff-shore

helpedbringabout4,000yearsofsettlement,thelayersofwhichareexposedinricharchaeologicalsitesaroundtheisland.Thespringsalsoencouragedthe

mostlustrousofpearls–thetradeinwhichhelpedbuildtheisland’searlyfortunes.Indeed,Bahrainhaslongbeenthecentreofthepearl-tradingworld.LuminarieslikeJacquesCartierwasaregularvisitor,attractedbythefinestexamplesofpearls,whichheusedinhisiconicjewellerydesigns.Justlikeopeninganoyster

shell,exploringBahrainrevealsacornucopiaoftreasures,historicandcontemporary.Fromtheexcellent,evocativeNationalMuseuminManama,andthetraditionalhousesofMuharraqtotheextraordinaryburialmoundsatA’ali,therearemany

significantsitestovisit,richinhistoryandheritage.Moremodernpearls,suchasthe

spectacularBahrainWorldTradeCentre,theKingFahdCausewayandthenewDurratAl-BahrainprojectatthesoutherntiplinkBahrain’svibrantpresentandexcitingfuturetoitsmemorablepast.TheKingdomofBahrainis

anarchipelagoconsistingof33islandsintheArabianGulf,itsonlyconnectionwiththemainland,theman-madeKingFahdCauseway,25km/16mwhichhaslinkedBahrainwithSaudiArabiasinceitsopeninginNovember,1986,whilstplansareatanadvancedstageforasecondcausewaylinkingBahrainwithQatar.Thecommercial,governmentaland

culturalcapitalisManama,athrivingandvibrantcity.Now,theKingdomof

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Bahrainiscarvinganameforitselfinthesportingsphere.Itsstate-of-the-artBahrainInternationalCircuitwillsoonbehostingtheopeningFormula1GrandPrixoftheseasonfortheeighthsuccessiveseason,closetothelocationwherethefirstoilfindoftheMiddleEastwasmadein1932–afascinatinghistoricaljuxtapositionandautomotiveconnection.ThenewEuropeanTourflagshipevent,theVolvoGolfChampions,willmirrortheFormula1GrandPrix,astheprestigiousseason-openingeventfromnextyear.Forthoseofanarchaeological

persuasion,thetombsofSaar,BouriandA’Ali,thedistinctivehoneycombtombsofSaarandtheextraordinarytownofA’Ali,wherehundredsofancientburialmoundslumpandbumpthelandscape,areamust-see,asisthelesshistoricbutequallyemotiveBeital-Jasra,thebirthplaceofthefatherofBahrain’srulerandawonderfulexampleoftraditionalBahrainiarchitecture,constructedwithexquisiteexternalsimplicity,builtfromlocalmaterialssuchascoralstoneaswellasimporteditemssuchasIndiantimberusedtoconstructmanyofBahrain’smagnificentdoors.AsistheBahrainFort,Qala’at

al-Bahrain,aPortuguese-eyedviewoftheseafromthestrategicBahrainFort,builtinthe16thcenturyandrecentlyrestoredtoitsformergrandeur,oneofUNESCO’smostcherishedWorldHeritageSites.

Meanwhile,atrektofindtracesofDilmun,Bahrain’sancient,powerfulcivilization,whoseinfluencelastedbetween3200and330BCistheultimateintimetravel.Duringthe19thcenturyBahrain

cameundertheinfluenceoftheBritishinthe‘Trucial’system–aseriesoftreatiessignedwithBritainagainstpiracy,arelationshipthatdevelopedintoaprotectorateagreement,themoderndayresultofwhichisastrongtiebetweentheBritishandthepeopleofBahrain.Bahrainregainedfull

independencein1971andin2002,Bahrainbecameaconstitutionalmonarchywithafully-electedparliamentinwhichbothmenandwomenareeligibletovoteandstandforoffice.Thereisalsoasysteminplaceto

ensuretransparencyofgovernment

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finances,akeyfactorinBahrainbecomingtheregion’sleadingoffshorebankingandcommercialhub,fortwo-scoreyearsaproventrackrecordofintegrityandprobity.BeingapredominantlyIslamic

country,Bahrainisrichinreligiousiconography,includingtheAl-FatehGrandMosque.OfficiallyopenedinJune,1988,itcoversanareaof150,000squaremetersandcanaccommodateupto7,000worshippers.Itslargedomeis16metreshigh

and22metreswideandisinternallyilluminatedby12ornatestainedglasswindows,withtwominaretseach70metresinheight.TheAl-FatehGrandMosquealso

housestheReligiousInstituteforIslamicAffairs,whilsttheoldestmosqueinBahrain,theAl-KhamisMosque,wasbuiltinthe8thcenturyandexpandedovertime.Itstwominaretswerelateradditions,builtsometimebetweenthe13thand15thcenturies.Meanwhile,theBeitAlQur’anis

anIslamicmuseuminHoora,builttoaccommodateacomprehensiveandvaluablecollectionoftheQur’anandraremanuscripts,thecomplexcomprisingamosque,alibrary,anauditorium,aschool,andmuseumconsistingoftenexhibitionhalls.Thisgreatinstitutionandits

museumhouseaninternationallycelebratedcollectionofhistoricQuranicmanuscriptsfromvariouspartsoftheIslamicworld,fromChinaintheEasttoSpainintheWest,representingaprogressionofcalligraphictraditionsfromthe

firstcenturyoftheIslamiceratothepresentday.VisitorstoBahrain’smagnificent

mosquesarereadilywelcomed,althoughcareshouldbetakentorespectthefacttheyareprimarilyplacesofworshipandnottouristattractions.Modern-dayBahrainisa

contemporaryKingdom,embracingliberalvaluesalongsideitsownculturalheritage,ahavenforshoppingandeating-out,localandinternational.Notsurprisingly,givenBahrain’s

history,pearlsaretheprincipalhome-grownproductstotakehomeasmementoes,oftenusedinhand-craftedgoldjewellery,whilstindigenousredclaypotteryisavailable

fromthevillageofA’alialongsidehand-wovenclothfromBaniJamrahandtextilesfromAl-Jasra.Bahrain’scapitalcity,Manamais

anatmosphericmagnetfornightshopping.JuststrollthroughthelabyrinthinestreetsofSouqAl-ManamabehindBabal-Bahraintodiscoverhowlocalsspendtheireveningsbarteringwiththemanytradersoverclothes,textilesandgoldproducts.Meanwhile,thoseshoppingfor

luxurygoodswillnotbedisappointed.ThroughouttheKingdom’smanymalls,especiallySeefMall,A’aliMall,BahrainCityCentreMallandtheModaMallatBahrain’sWorldTradeCenter,globalbrandsproliferateand

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thepricesarekeen.Withinthecapitalcity‘nightlife’generallyreferstoeatingoutwithfriendsinsomeofthecity’sexcellentrestaurants,particularlyintheAdliyadistrict,withmanyethnicflavoursandfoodsonoffer.LocalBahrainispecialitiessuchas

Machboos,thenationaldish(aricebasewithchickenaccompaniedbyseveralspices,including‘Baharat,’Coriander,Cardamom,TurmericandtheuseofRoseWaterinfinishingthedishisadelicateadditionthatsomehowbindsallthespicestogether)takesconsiderabledetectiveworktolocate.Whilstalcoholisfreelyavailablein

internationalhotelsandrestaurants,localestablishmentsserverose-water

andpomegranatejuiceinsteadofwinesandChampagne,bothperfectlypalatablealternatives.InkeepingwithmostMiddleEast

destinations,thebesttimetovisitBahrainisbetweenOctoberandAprilwhentheskyisfreefromheathaze,andtheweatherissunnywithoutbeingundulyoppressiveduetoapleasant,coolingbreeze.Mid-summertemperaturessoarfar

beyondthoseconsideredcomfortable,routinely40ºC,occasionallytopping50ºC.Hotels,restaurants,visitorattractionsandshoppingmallsareinvariablyair-conditioned,buttheBahraini‘winter’rarelyrequiresmuchmorethanalightcover-upfortemperateeveningtemperatures.

TherecanbefewbetterdestinationsthanBahrainforthequantityandqualityofhotels,withmostofthemajorgroupsalongsideindigenousofferings,withsomethingtosuiteverybudget.Bahrainmaynotbethemost

high-profileoftheGulfstates,largelybecauseitdoesnotindulgeissuchhigh-profilepromotionalcampaigns,buttheKingdomisnonetheworseforthat,thehiddenpearloftheMiddleEast,warm,welcoming,withanauraembracingpast,presentandfuture.Butdon’ttelleveryone.Thesecret

gemthatisBahrainisjustperfectthewayitis.

www.bahraintourism.com

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AGES, IN

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888.464.4661 / imgworld.com

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Page 39: 2011 Volvo Golf Champions Official Programme

Q: What difference does the economic Development Board make to Bahrain’s growth?a:TheEDBisadynamicpublicagencywithanoverallresponsibilityforformulatingandoverseeingtheeconomicdevelopmentstrategyofBahrain,andforcreatingtherightclimatetoattractdirectinvestmentintotheKingdom.OneofourkeyrolesistosmooththepathofbusinessesmovingtoBahrain,ensuringthattheeconomicenvironmentisattractive,andhelpingcompaniestohandletheirprocedureswithmaximumspeedandefficiency.Ourmindsetistolistenandlearnfromwhatcompanies

tellus.Ifpartoftheprocessisnotworkingaswellasitshould,wecaninterveneandputitright.Whilstsimilarinmindset,theCentralBankalsohasasteadyandconservativeapproachwhenitcomestofinancialregulation.Onereasonwhyourregulationsworkbetterthanmostisthatwewelcomepracticalcommentsfrombusinessesoperatinginthemarket,beforewefinalisenewlawsornewrules.Thatway,weknowourregulationsworkinpracticeaswellasintheoryandcanbeappliedfirmlyaswellasfairly.

Q: Bahrain is known as a Financial services hub for the region – will this continue to be a focus, and in what other sectors do you anticipate growth?

a:AsthefirstGulfstatetomoveawayfromdependenceonoil,wehavebecometheGulf’smostdiversifiedeconomy.BahrainisalsoaveryefficientstrategiclocationforglobalbusinesseswishingtoaccessthistrilliondollarGCCmarket.Wecan’taffordtositbackandsoweworkhardtoensurethatweofferthebestvaluepropositions,revolvingaroundanumberofthings,includingastrongfocusonthequalityofregulation,lowoperatingcostsandaccesstoapoolofskilledlocaltalent.AlloftheseareasfallunderBahrain’sNationalEconomic

Strategy,whichistheroadmapfortransformingtheKingdom’sEconomicVision2030intoreality.ThisapproachhashelpedusbuildupastrongFinancialServicessector,butothersectorswhereweseeBahrainhavingastrongofferingincludeICT,highvalue-addedmanufacturingandlogistics.

Q: How do you see the Volvo golf champions, and other sporting events such as the Formula 1 race, supporting the eDB’s strategy to attract international businesses to Bahrain? a: AttractingeventssuchastheVolvoGolfChampionsandtheF1isacentralpartoftheEDB’sremittoraisethe

profileofBahrainasabusinesslocationandcreatetherightclimatetoattractforeigninvestment.ClearlytheBahrainFormulaOneGrandPrix,thefirstF1

eventintheMiddleEast,hashadahugelypositiveimpactontheBahrainieconomysince2004anditcontinuestogroweveryyear,withthe2010racebeingtheseventhforBahrain.TheracehashelpedlifttheprofileofBahrain,withanestimatedworldwidetelevisionaudienceof500millionaswellasnearly100,000spectatorsattendinginperson.Wealsohavealonggolfinghistory.TheAwaliGolfClub

wasestablishedin1938–makingitthefirstgolfcourseinBahrainandtheGCC–andwillcelebrateits48thBahrainOpenthisseason.BahrainhaswonthePanArabGolfChampionship12times,includingsixback-to-backtitlesfrom1997to2002,andhaswontheGCCChampionship14times.Withgolfhavingsuchastrongglobalpresence,andasaprovenbusinesstool,webelievetheVolvoGolfChampionswillalsobringgreatbenefitstoBahrainbyhelpingtoraisetheprofileoftheKingdomontheinternationalstage.n

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Q&a with He shaikh mohammed bin essa al Khalifa, chief executive of the Bahrain economic Development Board (eDB)

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60 – The magic numberPar-for-the-course at the Royal golf club’s

montgomerie course may be 72, but many of the leading golfers present at the Volvo golf

champions will be shooting lower than that, with some even hoping for the magic number of 60, a feat that has been achieved on only 14 occasions on The european Tour.VolvoCarsissettoboastthree60sofitsownwith

therecentlaunchofthebrandnew,award-winningVolvoS60,thearrivallaterthisyearofachampion-in-waiting,theVolvoV60,addingtothealreadycrownedVolvoXC60whichhasbeenplayingtothegallerieseversinceitwasunveiledin2008.Thedrivingrangeisoneofthebestplacestowatch

theleadingprofessionalsup-close-and-personal,butVolvoCarshasanewstarofitsown,thebrandnewVolvoS60,whichcanbeseenintheVolvoVillageorinVolvodealershipsworldwide.

extrovert attitudeSaidtopossesanextrovertattitudeneverbefore

seeninVolvoshowrooms,theVolvoS60isalso,withoutquestion,themostdynamiccarmodelVolvohasevercreated,itsPedestrianDetectionSystemwithfullautobrakeatrulygroundbreakingsafetyfeaturefortheautomotiveindustry,CitySafetystandardacrosstheVolvoS60range.Styledandsculptedinthemostcontemporary

fashion,whilstretainingthehallmarkandcoolhandofScandinaviandesign,theVolvoS60isagenuinefour-door

coupe,withoutcompromise,availablein16coloursfromtheunderstatedIceWhiteandBlackStone,throughtheever-popularMetallicSilvertothevibrantElectrumGolfandPassionRed.Volvo’sdesignteamtooktheirinspirationfromtheracingtrackastheypursuedtheuncompromisinglinesdefinedbymotorsportfortheall-newS60.Thegraphiccharacteroftheracingtrackisclearly

apparentintheinstrumentpanelandembeddedinthedoors,everydetailpoetryinmotion.Theinstrumentsandcentrestackareangledtowards

thedrivertocreateasensationoffocusandcontrol,thenewdynamicthree-spokesteeringwheelandnewsportsseatswithextrasidesupportscomeasstandardinwhatmaylookandfeellikeacoupe,butcanalsoactasanauthenticfive-seatfamilycar.

sheep in Wolf’s clothingThreethingsaboutthenewVolvoS60remainjust

astheyhavebeenineachandeveryVolvocareverconstructed:EnvironmentalCare–emissionsareamongstthelowestinitsclassandanewDRIVeversioncomesonlinelaterthisyear;Safety–DriverAlertControl,auniquetechnologytodetectandalerttiredanddistracteddriversthroughtheBlindSpotInformationSystem,whichhelpsdetectvehiclesintheoffsetrearblindspotonbothsidesofthecar;LaneDepartureWarningtechnology,whichalertsthedriverifthecarrunsacrossthelanemarkerswithouttheturnindicatorbeingused.Thesearejustafewoftheinnovativesafetyfeaturespackedintotheclass-leading,standard-settingVolvoS60,whilstthethirdcorevalue,Quality,exudesthroughouttheVolvoS60range.TheVolvoS60hasanoldercousin,theVolvoXC60,

thefirstmid-sizedfamilycartoadoptarugged4x4personality,thedefinitivesheepinwolf’sclothing,whilstlaterthisyear,Volvo’s60sfamilywillbecompletewiththearrivaloftheVolvoV60,insideandoutthemostversatileandvoguishmid-sizedestatecarontheroad,withattitudeandappearance.Whetheranyofthechampiongolferstakingpartin

theVolvoGolfChampionscanmatchthemagicnumberof60foracompetitiveroundonTheEuropeanTour,orevenmakehistorywiththefirst-ever59,onlytimewilltell,buttwotopproswillgohomehappy.ThewinnersoftheVolvoGolfChampionsAmateurProCompetitionon‘SuperSaturday,’willeachbepresentedwithoneofthecarsthatarealreadyattheverytopoftheleaderboard.nwww.volvocars.com

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sky’s the limit as Volvo Rides in Tandem at Tour de France

Whether the Tour de France or The european Tour presents professional cyclists and golfers respectively the greater test of

endurance is open to debate, but when the sKY PRo cycling team required world-class coaching and trucking to transport its team the length and breadth of europe and beyond, they turned to Volvo to ensure its star riders travelled stylishly, safely and sustainably.WithelitecyclingstarssuchastripleOlympicgold

medallistBradleyWigginsandsuperSwedeThomasLöfkvisttogetherwithkeypersonnelsuchasSportsDirector,anotherSwede,MarcusLjungqvistonboard,aworld-classtransportpartnerwasrequiredtoworkintandemwiththeteam.That’swhereVolvoBusesandVolvoTruckscamein.

Volvoinitiallysuppliedtwoidentical42-seaterVolvo9700coachesandapairofVolvoFH500Globetrottertrucks,whichwerecustomisedforthepurposeofcarryingandconditioningridersandtheirextremelyexpensiveracebikes.

‘extremely accommodating’HeadofSpecialProjectsfortheSKYPROCycling

team,GwilymEvans,explainedhowarecommendationledtothemspecifyingVolvoforthejob,“DHLareaclosepartnerandtheyputinanextremelygoodrecommendation,sowecontactedVolvo,whowereextremelyaccommodatingandworkedhardandfasttoprovideuswiththevehicles.”Thecoaches,whichhavethreeaxlesandnine

specially-designed,fully-recliningEstabanseats,toprovideoptimalrelaxationfortheriders,withother

specialfeaturesonboardtherevolutionarynewvehicleincludingafittedkitchen,withmicrowaveandfridge,twoshowerunitsandtoiletfacilities,whilstthebackofficeareacanbeturnedintoamassagesuiteforrelaxingandrepairingtiredandbrokenbodies.Thecoachalsohasaninbuiltradiomastandfull

internetaccesswithWi-Ficonnections,astate-of-the-artHi-FisystemtogetherwithTVscreenstunednotonlytoSKYTVbutalsotoreceivechannelsfrommultiplecountries.

Perfectly suited environmentMoodlightingandahighefficiencyairconditioning

unitensurethattheenvironmentisperfectlysuitedtoriderrecovery,whilstthefloorofthecoachisreinforcedtocopewiththeincreasedload.Alsosupportingthe25ridersand37staff,

combining13nationalities,isVolvoTruckswhoprovidethevehiclestotransportthecyclesthemselves,markingadynamicdoubleachievementfortheVolvobrand,beingassociatedwiththetransportationoftheridersandtheirbikes.Thetwoleft-hand-drive–forthetechnically-minded,

both6x2rear-steerrigids–truckswiththeworldfamousGlobetrottercabs,renownedfordrivercomfortandsafety,eachhavetelescopictrailers,expandingtheworkshopspacetogiveTeamSkythemostspacioustechnicalfacilitiesontheTourdeFrance.

‘Vehicles Raise the Bar’Offeringtheprivacyrequiredtofine-tunethe

Pinarellofp1Tiagra,whichcostasmuchahigh-specificationVolvoC30,thecustom-builttrailersaremorelikeasciencelabthanatypicalworkshop,whilstSKYPROCycling’strucksandbusesareamongstthemostecologicalontheTour.“Webelievethatthesevehiclesraisethebarinthe

cyclingworld–theyarestate-of-the-artandquiterevolutionary,”continuedGwilymEvans.Headded:“Havingtherightsortofenvironmentforourridersgivesthemthebestchanceofsuccess.”TheSKYPROCyclingteamtakespartintheTour

ofQatarfrom7th-12thFebruaryandtheTourofOmanfrom14th-19thFebruary2011,andintheTourdeFrancefrom3rd-25thJuly2011.nwww.volvo.com / www.volvotrucks.comwww.volvobuses.com / www.teamsky.com

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Volvo Trucks on a Roll in the middle east

The latin word ‘Volvo,’ translated means ‘i Roll, conjugated from volvere,’ in relation to the ball bearing, and, as the Volvo golf champions

gear-up and get their own bearings for action in Bahrain, Volvo Trucks is already on a roll across the middle east region.JustbeforeBahrain’sNationalDayHoliday,Volvo

TruckandmachinerysupplierAl-FuttaimAutoandMachineryCompany(Famco)officiallylaunchedVolvo’snewruggedFMXtruckintheUAE,toconsiderableindustryacclaim.TheFMXtruck,builtforheavyconstruction

activities,wasfirstunveiledattheBaumaInternationalTradeFairinAprilandisnowbeingrolledoutacrosstheglobe.PaulFloyd,ManagingDirector,Famcosaid:“TheFM

isaprovenchassisbuttheFMXisspecificallyaimedattheconstructionsegment.It’salittlemoreheavyduty,andstrongerandsaferwhenitgoesoff-road.”

‘exciting new Product’Theendof2010hasseenaflurryofnewmachines

hittheGCCmarketandFloydisoptimisticforthemarketandFamco’sprospectsin2011.“It’snicetocomeoutofthedoldrumsofthelast18monthsandputsomeexcitingnewproductinfrontofthecustomers–andwe’relookingtohavesuccesswithit.”Meanwhile,ZahidTractor,VolvoTrucksdistributorin

SaudiArabia,andAlAyuniInvestment&ContractingCo.recentlysignedalandmarkdealfor350trucks,themajorityofthetrucksbeingthenewVolvoFMX,tobedeployedthroughoutSaudiArabiaforavarietyofprojects–fromroadconstructiontorailroadprojects.ThenewVolvoFMX,equippedwiththeVolvo

uniqueI-shifttransmission,willreplaceagingunitsofdifferentbrands.ThetrucksstartedrollingoutoftheJeddah-basedVolvoTrucksassemblyplant,ArabianVehiclesIndustries(AVI),ajointventurebetweenZahidTractorandVolvoTrucksCorporationinNovemberlastyear.“WeareverypleasedtopartnerwithAlAyuni

andsupplythemwiththislargequantityoftrucks,”saidNasserJ.Bayram,ManagingDirectorofZahidTractor’sCommercialVehiclesDivision,adding,“Our

fieldserviceandtherestoftheafter-salesteam,withVolvoTrucksCorporation’stechnicalsupport,willfocusonensuringthebesttruckup-timeAlAyunihaseverwanted”.TheselectionofVolvo’sstate-of-the-artnew

constructiontruckFMXcameafteraseriesofqualificationsandassessmentsthathavesafetyandqualityascoreandfundamentalelements,

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demonstratingthatthenewVolvoFMXisreadyforthetoughestoftasksasthevehiclestandsuptoheavyloads,poorroadsandchallenginginclines.EngineerAbdulKarimAlAyuni,DeputyChairmanoftheAlAyuniBoardandBoardMemberdesignate,emphasisedthatthedealgoeshandinhandwiththeapproachandmethodologythattheAlAyuniGroupworksunder.“VolvoTruckshasalong-standing,rocksolidposition

intheSaudimarketandZahidTractorhasbeenanimportantpartnerofVolvofordecades,”explainsBjornIngemanson,PresidentofVolvoTrucksInternationalDivision,adding,“ItisveryencouragingthatAlAyunihasplacedthishighlysignificantorderandwearehappytobepartofcompletingtheimportantinfrastructuralandconstructionprojectsthatareunderwayintheKingdomofSaudiArabia.” n

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Volvo’s Ultimate challenge

even before Volvo entered the world of professional golf – and certainly ever since – amateur

golf has played a major part in promoting the brand.InsomeVolvomarkets,mostnotably

Sweden,JapanandtheUK,theVolvoMastersAmateurwasup-and-runningevenbeforethegroundbreakingdaysoftheVolvoPGAChampionship,theVolvoMastersandnow,theVolvoGolfChampions,theVolvoChinaOpenandtheiconicVolvoWorldMatchPlayChampionship.AsVolvo’sprofilebecame

synonymouswithgolf,moreandmorecountriessawtheopportunitiespresentedbygolf,eachandeverycontinentintheworldinvolved,almostamillionclubgolferstakingpartacross30differentcountriesoverthepast25years.Thisyear,around50,000golfers

haveplayedover100,000roundsofgolf,struckalmost10milliongolfshotswithonesimpleaiminmind–toqualifyfortheWorldFinalinBahrainthisweek.“Volvo’sprofessionalgolfportfolio

providesaglobalshopwindowfortheVolvobrandanditsrangeofproducts,”explainsPerEricsson,President,VolvoEventManagement–Golf,adding,“Butourworldwideprogrammeforclubgolfersiswherethebusinessisdone,buildinglastingrelationshipswithcustomersandprospectsthroughtheuniversallanguageofgolf.”

‘World-class experience’Mostmajorpremiumbrands

utilisegolfasaconduitthroughwhichtotalktotheircustomers,butwithVolvo,itistrulyunique,usingoneofitsprestigiousprofessionalchampionshipsasthebackdropfortheWorldFinaloftheVolvoWorldGolfChallenge.“Linkingthetwostrandsofour

golfportfoliogivesusauniquedimensionandenablesustoaffordourcustomersandprospectsatrulyworld-classexperience,”explainsPerEricsson.Headds:“Theywillplaytheirfinal

overthesameMontgomeriecourse

astheprofessionalsplayedonSunday.”Amongstthosecountries

representedatthisyear’sGrandFinaleoftheVolvoWorldGolfChallengeareAustria,Belgium,Bulgaria,Chile,CzechRepublic,Denmark,Finland,France,Ireland,Italy,Japan,Korea,Poland,Qatar,SaudiArabia,Spain,Sweden,Switzerland,theUnitedKingdomandtheUnitedStates.Pastchampion,ArgentineanMaria

PazToranzoAldunate,whobecamethefirstwomantobecrownedworldchampionwhenshetookthetitleatValderramasaid:“Foraclubgolfer,thishasbeenthemostamazingexperience,bothonthegolfcoursebutalsobymeetingfellowgolfersfromsomanydifferentcountriesandcultures.”TheWorldFinaloftheVolvo

WorldGolfChallengetakesplaceonMonday31stJanuaryandTuesday1stFebruary2011.n

www.volvoworldgolfchallenge.com

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Teamwork the Ticket on super saturday

apart from events like The Ryder cup and The President’s cup, professional golf is invariably an

individual game. ButtheinauguralVolvoGolf

Championshasauniquedimensionasthetopprosjoinforceswiththeamateurs,whoareinBahrainfortheworldfinaloftheVolvoWorldGolfChallenge,theuniqueVolvoGolfChampionsAmateur-ProTeamCompetitiononwhatpromisestobeatruly‘SuperSaturday.’“Volvoisingolfsponsorshipbecause

alargepercentageofourcustomersplaygolfandtheVolvoGolfChampionsAmateur-ProTeamCompetitiondemonstratesthatwecarejustasmuchaboutourgolfingcustomersaswedoabouttheworldeliteofprofessionalplayers,bringingthemalltogetherinaninnovativeway,”saysPerEricsson,President,VolvoEventManagement–Golf,continuing,“TheAmateur-ProTeamCompetitionnurturesthedreamabouttheprospectofplayingwiththepros,fromeveryplayerineverylocalVolvoWorldGolfChallengedealer

eventaroundtheworld.Over50clubgolfersfromallovertheworld,whohavebattledtheirwaydownfrom50,000whosetoutintheVolvoWorldGolfChallenge,areinBahrainfortheWorldFinal,with30ofthemhavingtheopportunitytoqualifytomakeaonce-in-a-lifetimeappearanceonTheEuropeanTour.Eventhequalifyingprocessoffers

anexcitingprospectaseveryonegetstoplayonthepersonalgolfcourseofHisMajestytheKingHamadbinIsaAlKhalifa.

stakes are HighOntheSaturday,oneamateur

willbepairedwithtwoprofessionals,whoseindividualstrokeplayscoreswillnotonlybeaggregatedandcounttowardstheTeamCompetition,buttheirindividualscoreswillalsocountwithintheVolvoGolfChampions,whilsttheamateur’snettscorewillcount,thetwobestballsgoingtowardseachteam’saggregate.Thestakesarehigh,fortheclub

golfersinBahrainfortheWorldFinal

oftheVolvoWorldGolfChallenge,thethrillandhonourofjoiningathree-ballonTheEuropeanTour,fortheprofessionals,aVolvoS60isawardedtotheprofessionalpaironthewinningteam.14-handicapper,WedgeLouison,

whowontheVolvoWorldGolfChallengeNationalFinalinQatartoqualifyfortheWorldFinalinBahrainsays:“IamextremelyhappywithmyvictoryinQatar.I’dlovetorepresentQatarintheVolvoWorldGolfChallengeandIhopeIcanbeoneoftheluckyplayerstoplaywiththeprofessionalsintheVolvoGolfChampionsEuropeanTourevent.”Thequalifyingeventtakesplaceon

HisMajesty’sPrivateCourseatSafriyaPalace,Bahrain,onFriday28thJanuary,withtheVolvoGolfChampionsAmateur-ProTeamCompetitionplayedovertheMontgomerieCourseattheRoyalGolfClubonSaturday29thJanuary2011.n

www.volvogolfchampions.comwww.volvoworldgolfchallenge.com

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Volvo ocean Race on the crest of a Wave

Volvo’s trademark blue has been a colourful constant running

through the Dna of european and asian golf for more than a generation, but that is only part of the story of Volvo in sponsorship with the Volvo ocean Race, the flagship of the fleet making a ground-breaking middle east stopover with the leading yacht due to dock on 1st January, 2012.Foralmost40years,Volvohas

beeninthevanguardofsponsorship,anearlypioneerinrealisingtheimportanceofthemediuminthemarketingmix–firstthroughtennisandequestriansport,famouslyingolfandnowthroughsailing,Volvoisridingthecrestofawave.Havingtakenovertheailing

WhitbreadRaceasthenewMillenniumdawned,threeepicround-the-worldraceslater,theVolvoOceanRaceisnowpreparingforitsfourthcircumnavigation,in2011-2012,and,liketheVolvobranditself,theraceisnowtrulyglobal.Forthefirsttimeinthe40-year

historyofthetoughest,roughestraceonearth,therewillbeaMiddleEaststopoverand,anotherfirst,anentryfromoneoftheGulfStates,TeamAbuDhabi,whichwillraceabrandnew,state-of-the-artVolvoOpen70racingyacht,whichwillbeskipperedbyround-the-worldveteran,EnglishmanIanWalker.10portsspanningeachandevery

continentoftheworld,crossingtheequatornofewerthanfourtimes,fromtheflatcalmandbakingtemperaturesoftheDoldrumstothemountainous

seas,howlinggales,dodgingtheicebergsthatcanspellcatastrophewithhelpoftenmorethanaweekaway,skill,endurance,courageandteamworkarethekeycomponentsofaVolvoOceanRacecampaign.“TheVolvoOceanRaceismentally

andphysicallyexhausting.Thewholeprojectisquitedaunting,butitiseasiertocomprehendhavingdonetheracebefore.Ihavehugerespectfortheyachtsandtherace,”saysskipperWalker,whotriedhishandatgolfatthe2009VolvoWorldMatchPlayChampionship,teaming-upwithPUMAOceanRacingskipperKenRead,SwedishsailinglegendMagnusOlssonandRyderCupcaptainColinMontgomerie.

showcases core ValuesTheVolvoOceanRaceshowcases

thebrand’sthreecorevalues,Safety–notasingleseriousinjuryin2.5millionman-milessailedin2008/2009;Quality–thisistheworld’spremieroceanrace;andEnvironmentalCare–the‘Formula1machines’ofsailinggettingroundtheworldonwindandwavepoweralone,37,000milestothegallon!Withtemperaturesrangingfrom+

40ºCaroundtheequatorto–10ºCdeepdownintheSouthernOceanwherethewavescanreach15minheight,racingflat-outat35knotsinpitchdarknesswiththesafetycarnowhereinsight,itissmallwondertheVolvoOceanRaceisviewedasmoreMountEverestthanFormula1.“Itmayappearglamorous,”says

PUMAOceanRacingskipper,AmericanKenRead,keentogoonebetterthanlasttimewhenhefinishedrunner-uptoEricsson4.“Whenyouareonwatchinhurricane-forcewindsinthemiddleofthenight,wonderingwhetheranicebergorastrayseacontainermightfinishyourrace–andputyouandyourguysinharm’sway–withthe20thfreeze-driedbreakfastinsuccessionstillhoursaway,itisfarfromthat.‘But,”insistsRead,“itistheultimate

adventure,anamazingchallengeandafantasticexerciseinfriendshipandcamaraderie,notonlywithyourownteam-matesbutalsowithyourrivals,too.”Aroundeightworld-classteams

underthestewardshipofsomeofthebestprofessionalskippersintheworldareexpectedonthestartlinewhentheVolvoOceanRaceactiongetsunderwayinAlicante,Spainon5thNovember,2011,arrivinginCapeTown,SouthAfrica,on25thNovemberbeforemakingitsmaidenMiddleEaststopoverinAbuDhabion1stJanuary2012.FollowinganIn-portRaceand

Pro-am,theVolvoOceanRacefleetwillsetsailfromAbuDhabion14thJanuaryenroutetotheChineseportofSanya,stoppingoverinAuckland(NewZealand),Itajai(Brazil),Miami(USA),Lisbon(Portugal),Lorient(France)andfinishingintheIrishportofGalwayonthewestcoastofIrelandon7thJuly2012.

www.volvooceanrace.com

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Titleist, St Ives, Cambs PE27 3LU. Sign up to In The Swing, our free e-newsletter, at intheswing.info Source: Darrell Survey, Sports Marketing Surveys Ltd. Based upon results through 13/12/10 on the U.S. PGA, U.S. LPGA, Champions, Nationwide, South African, Asian, Korean, OneAsia, Australasian, Japan, Canadian PGA and PGA European Tours.

THE #1 BALL AROUND THE WORLD.

titleist.co.uk

Zach Johnson

Luke Donald

Steve Stricker

Rory McIlroy

Matteo Manassero

1 9, 8 0 9Nearest Competitor 3, 4 3 0

#1 IN WORLDWIDE PLAYERS

Padraig HarringtonRobert Karlsson

Adam Scott

1 4 9

2 5

OVERWHELMING

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#1 IN WORLDWIDE WINS

Nearest Competitor

Lee Westwood Louis Oosthuizen

402474 TITLEIST WORLDWIDE WRAP UP 2010 A4:Layout 1 13/12/10 16:42 Page 1

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glass act

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4

in keeping with the Volvo china open and

the Volvo World match Play championship, the all new Volvo golf champions has turned to another iconic swedish brand, Kosta Boda, for the trophy that will be cherished by champions. award-winning designer ludvig löfgren explains the creative process that results in sheer class in glass:

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Swedishstyle,Scandinaviandesign,aretwoofthehallmarksoftheVolvobrand,sowhenanewtrophyisrequiredtobecreatedfortheVolvoWorldMatchPlayChampionship,theyturnedtoanothergreatnameinSwedishcraftsmanship,Orrefors/KostaBoda,andtotheaward-winningglassartistIngegerdRåman,whoforgedaniconicnewpiecethatwasliftedwithgreatpridebyEnglishmanRossFisher.Soitwasnosurprisethatitwas

toKostaBodathatVolvoturnedoncemoreforthenewVolvoGolfChampionsTrophy,thistimetoLudwigLöfgren,whoseartisticexpressionisyouthfulandfullofattitude,whilst,atthesametime,brutallyconscious.Itwashisconstantsearchfora

challenge–oftenresultinginhoursofexperimenting,bothinthestudioandinthehotshop–thatbroughttherockmusic-inspiredgraduateoftheworld-renownedUniversityCollegeofArts,CraftsandDesignintheSwedishcapital,Stockholm,tothefore.Havingpreviouslyworkedasaglassblower,theexperiencegavehimbothperspectiveandanunderstandingofglass.

atmosphereOnhisapproachtohisart,the

Swedesays:“Myapproachtoglassissensitive,passionateandpatient.Idescribeatmosphere,depictmoodsthroughreferencesbothtohistoryandthepresentday.“Moltenglassenablesmeto

workwithsculptureandpicturessimultaneously.Glasscanbeseductive,beautiful,softandcomplianttoworkwith,”heexplains,butcautions,“butatthesametimeitcanscaryouforlife.”Thecommissionforthebrandnew

VolvoGolfChampionstrophyisoutoftheordinary,anewchallengeforthemanwhohasrecentlyreturnedtohisnativeSmålandfromthemetropolitancreativecentreofStockholm.“Mybriefwasthatitwasa

prestigiouscommissionforthenewVolvoGolfChampionsinBahrain,andtheclientallowedmethefreedomto

interpretanddeciphertheconcept,”saysthemanwhoadmitstoneverhavingplayedgolf.Heexplains:“Ineverhadthetimeforit,butitseemsveryinterestingandchallenging,althoughI’mafraidifItriedIwouldbestuck.”Themanwhoseworkwillbe

exhibitedthissummerinthegardenoftheSwedishRoyalFamily’ssummercastle,Solliden,adds:“Mymaininfluencesarearthistory,musicandpulpfiction–youcanfindtracesofallofthatinmydesignsbutIstudied

thegameofgolfanditstrophiesbeforeembarkingontheVolvoGolfChampionscommission.”Hecontinues:“Myprocessalways

startswithsketchingandafterthatIgointothehotshoptoexperimentwithmyinitialideadirectlyinhotglass,”adding,“Iwaspleased–Ihadquiteafreehandandthepiecereflectsmydesignideas,suchascolourandahandmadecraftedexpression.”Hisearlierworkasaglassblower

isadvantageousincreatingbespoke

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piecessuchastheVolvoGolfChampionstrophy,explaining:“Mybeliefisthatitgivesmefreedom.Iknowhowthematerialworksandthatletsmebalancerightontheveryedgeofwhatispossible.“InmyworkforKostaBodaI

producebothIndustrial,art-industrialanduniquepiecesandthetrophyismoreofauniqueartglasspiece,”hesays.Hedescribestheproductionprocess

as‘teamwork,’explaining:“Iworked

withmyglassblowingteamtocreatetheleafandtocasttheplate,whilstthemechanicdidthemetalstandandthecarpenterhelpedmewiththebox.“Thetrophyisputtogetherbyboth

castglasswith12kgoldcolourandfreehandsculptedglassleafmountedonahandcraftedmetalstand,”hesays.“Theglassisheatedtoatemperatureofaround1100ºC.Whenyouworkwithitafterthatithastocooldownslowlyinacoolingovenfor12hoursandonlyafterthatcanyougrinditonadiamond

grinderoracutter.”Withthefinishedpieceaboutto

beshippedwithgreatcaretoBahraintoawaitthewinneroftheinauguralVolvoGolfChampions,howcloseishiscreationinrealitytohisinitialvision?“Itisquiteclosetomyoriginalvision

actually.OnlysmalldetailsIrealisedIhadtochangewhenIsawitinfullscale,togetthebalanceabsolutelyright.”Whicheverofthestar-studdedcast

ofworld-classgolfersisfortunateenoughtoliftLudvigLöfgren’shandcraftedcreationintriumphinBahrainonSunday30thJanuary,theartisthimselfsays:“IhopeitwillbeviewedandappreciatedasacontemporaryanduniquepieceofglassartandovertimebecomeatrulyiconictrophyinwhichtheplayerandIcansharegreatprideinourrespectiveachievements.”nwww.volvogolfchampions.comwww.kostaboda.com

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“my process always starts with sketching and after that i go into the hotshop to experiment with my initial idea directly in hot glass. i was pleased – i had quite a free hand and the piece reflects my design ideas, such as colour and a handmade crafted expression,” – ludvig löfgren

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Keeping the course – it’s eco-logicalgetting – and keeping - the

montgomerie course in shape for the inaugural Volvo golf champions has been a team effort between the green-keeping staff at the Royal golf club and The european Tour’s senior greenkeeping consultant eddie adams, with a watchful eye on the environment.Havingre-openedfollowingColin

Montgomerie’smajorre-designofthegolfcoursethatnowbearshisnameattheRoyalGolfClubinBahrain,everythinghasbeengeared-uptohavingtheMontgomerieCourseintip-topcondition,playingfastandtrue,achallengetothestar-studdedline-upofchampionsseekingtowintheEuropeanTour’snewestevent.Whilstagolfcoursemayappear

challengingandmanicuredtoperfectiontotheRoyalGolfClubmembersanditsmanyvisitors,itisadifferentmatterforthearistocracyofTheEuropeanTourastheyline-uptotestMontgomerie’screation.

“EversinceweweretoldthatTheEuropeanTourwastocomecalling,withwhatpromisestobeafantasticVolvoGolfChampionsevent,oureffortshavebeendividedbetweenensuringmembersandvisitorscontinuetoenjoytheMontgomerieCoursewhilstpreparingthetrackforsomeofthebestgolfersontheplanet,”explainsRoyalGolfClubDirectorofAgronomy,MarkHooker.Inaddition,specialistgolfcourse

shaperTrevorDormerwasonsiteattheRoyalGolfClubfrommid-November,workingonmodificationstotheMontgomeriechampionshipcourse,whichincludedthe14thfairwaybunkers,theshapingofthedesertareasonthe4th,6thand13thandthereshapingofthebunkersonthe1st,4thand18thholes.“Weareexactlywherewewantto

berightnow,”saidEddieAdamsonthelastofseveralvisitstotheRoyalGolfClub,adding,“Iamespeciallypleasedwiththeworktheteamhascompletedonthebunkers,asthis 4

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willhelpidentifytheplayingareamoreclearly.Ourpriorityistosetthecourseuptofitinwiththelocalweatherconditionsandensureafullday’splayduringthefourdaysofthetournament.”AdamsworkedcloselywithMark

HookeronotherkeyaspectsofensuringthecoursewasfullyprimedforitsbigEuropeanTourtest.Theylookedatthelengthofthe

rough,thewidthofthefairwaysandthespeedandconsistencyofthegreens,whichshouldruntomorethan12ontheStimpMeter,considerablyfasterthanclubgolfersnormallyface.“Thesummergrassonthecourse

wasbeginningtoslowitsgrowthastemperaturesstartedtodrop,sowintergrassseedwassownonthefairwaysandgreens,”explainsHooker,adding,“Wehadtwoteamsworking12-hourshiftswhomanagedtoreseedthewholecourseinjustfourdays.Theover-seedinghasgonewellandwearehappywithwhereweare,”beforeTournamentDirectorMikaelEricssonandcoursedesignerMontgomeriearriveonsite.

EnvironmentalconsiderationsaretopofthelistforanycoursehostingaVolvo-sponsoredtournament,asPerEricsson,President,VolvoEventManagement–Golf,explains:“EnvironmentalcareisoneofVolvo’sthreecorevalues,alongwithQualityandSafety,soitisvitallyimportantthatwetakeourtournamentstogolfcourseswheresustainabilityconsiderationsareatthetopoftheagenda.“ColinMontgomerieisequally

passionateabouttheenvironmentalimpactofthecourseshedesigns,

sowestartedwithbestpractice,butbetweentheagronomydepartmentsoftheRoyalGolfClubandTheEuropeanTour,importantconsiderationssuchasrecycling,waterandenergyuseandtheuseoforganicmaterialshaveallbeenimplemented.”So,asmanyoftheworld’sbest

golferspreparetoplaytheinauguralVolvoGolfChampionsontheMontgomerieCourseatBahrain’sRoyalGolfClub,theycanbeassuredthatthecoursewillbetough,butfair.Afterall,it’ssimplyeco-logical.n

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“environmental care is one of Volvo’s three core values, along with Quality and safety, so it is vitally important that we take our tournaments to golf courses where sustainability considerations are at the top of the agenda,” – Per ericsson, President, Volvo event management – golf.

Page 58: 2011 Volvo Golf Champions Official Programme

The World match Play championship was inaugurated by

the late mark H. mccormack back in 1964, played over the famous West course, the notorious ‘Burma Road,’ at Wentworth club in surrey and, as the world’s most enduring and evocative match play championship evolved, the Roll of Honour began to read like a Who’s Who of world golf.EyebrowswereraisedwhenVolvo

tookupthebatonofaneventwithgenuinelyglobalappealandthehallmarkofexcellence,thenannouncedthattheVolvoWorldMatchPlayChampionshipwouldberelocatedtoSouthernSpain,toAndalucíaandtheluxurious,discreetFincaCortesín.Withitsspectaculargolfcourse,

bespokeboutiquehotel,voluptuousvillas,it’sahavenoftranquillitysetbetweentheMediterraneanSeaandthetinybrightwhite,picture-postcardhilltopvillageofCasares,whichdatesbacktoMedievaltimes.Whenthemulti-millionaireelite

ofworldgolfenteredthecool,calmcloisteredconfinesofFincaCortesín

forthe2009VolvoWorldMatchPlayChampionship,thecommendationsweresoonincoming.“Magnificent,”saidSpanishheroSergioGarcía;“Unbelievable,”utteredWorldNo.1LeeWestwood;“Withoutdoubt,thebesthotelIhaveeverstayedin,”accordingto2006WorldMatchPlayChampionshipwinnerPaulCasey.

simply superlativeAtafractionunder7,500-yards,

Par-72,thefocalpointofFincaCortesínistheCabellRobinson-designedgolfcourse,describedby2009championgolferRossFisheras,“Challenging,physicallyandmentallydemandingandinperfectcondition.”But,ifthegolfcourseissublime,

whichitmostcertainlyis,completewithitsstate-of-the-artJackNicklausAcademyandacomprehensive,commandingclubhouse,thentheHotelCortesínissimplysuperlative.Walkthroughthechalk-white

archwaywith‘HotelCortesín’above,crossthethresholdintotheimposingreceptionhallandit’slikeleavingthe

outsideworldbehind–nobig,bolddesignstatementssuchaschandeliersandmarble-toppedreceptiondeskthelengthofacricketpitch.Asimple,restrained,aesthetically-

pleasingreceptionintheAndalucíanstyle,flagstonesfromancientmonasterieslongsincedeserted,awelcomefromconfident,discerning,well-trainedstaff,intoanatriumofmonumentalproportions,bespokeinteriordesigncreatinganambiencethatisrelaxed,reserved,coolineverysenseoftheword.Itisnotuntilsettlingintooneof

FincaCortesín’s67suites,rangingforthespaciousJuniorSuitesthroughtotheextensiveExecutiveandpositivelypalatialPoolSuitestothecapaciousCortesínSuiteoroneofsevenuniqueprivatevillas,thatthetrueeleganceandgrandeuroftheexperiencetrulycomestobear.Eachindividuallydesignedand

decorated,oldfashionedwordssuchas‘handsome’and‘elegant’cometomind,forGranHotelCortesíntakesyoubacktoabygoneeraofstyleandsubstance,

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Finca cortesín – exclusivity and elegance

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57

butwiththeaddedadvantagesofstate-of-the-art,high-techelectronicstokeepintouchwiththeoutsideworldseeminglyfarbeyondFincaCortesín’scocoon.USOpenChampionshipwinner,

GraemeMcDowell–themanwhoholedthewinningputtinEurope’sepicRyderCupvictoryovertheUSA-basedhimselfinoneofFincaCortesín’sprivatevillasenroutetowinningtheinauguralValderramaAndalucíaMasters.McDowellisamanwhocanafford

theverybestwhereverhestaysaroundtheworld,andyetevenhehadhis,“BreathtakenawaybythesheerqualityofFincaCortesín,”adding,“It’sabeautifulsetting,fantasticstaff,wonderfulviews,greatfacilities–gym,pool,everythingweneed–theverybestofeverything.”TheSpaatFincaCortesínis

sensational,anareadedicatedtorelaxation,beauty,physicalandemotionalwellbeing,indoorandoutdoorpools,athermalsuitewithFinnishsauna,ice-coldplungepools,notto

mentionSpain’sonlysnowcaveandthemostextensiverangeoftreatmentsonoffer.Gastronomically,FincaCortesín

trulygoestotown,frombreakfast,lunchordinnerinElJardín,indoorsoralfresco,theinformalbutimpressiveDonGiovanni,thealluringBlueBarandtheClubhouse,wherethefoodisasgoodasmostup-marketeatingestablishments.

Fusion of FlavoursButthebestissaveduntillastwith

Schilo’s,theeponymousrestaurantofDutchmasterchefSchiloVanCoevorden,anelegantepicureanexperience,afusionofflavours,colours,scents,tastesandtexturesfromAsia,Arabia,AfricaandEurope,backed-upbyoneofthefinestwinecellarsintheAndalucíaregion.Inkeepingwiththeworld’sfinestgolf

resorts,thereisarealestatedimensiontoFincaCortesín,notthatyouwouldknowit.Discreetlysetbackfromgolfcourseandneighbouringproperties,TheReserveoffersspacious,luxurious

livingwithinaprivateneighbourhoodofjust16villas,thefive-starservicefromHotelCortesínalwaysonhand.TheVillas,builtinthestyleof

traditionalAndalucíanarchitecturebutwithcutting-edgefeaturesandthecomplimentarydesignthatrunsthroughoutFincaCortesín,thesearehomesforcontemporaryliving,individualitybuilttolastforgenerations.Meanwhile,theAltosofCortesín

apartments,whichenjoystunningpanoramicviewsofthegolfcourseandMediterraneanSeaofferablendofconvenienceandluxury,sharingthesamedesignvalues,one,twoandthree-bedroomapartments,eachcarefullycraftedwithspaciousterracesandmanicuredprivategardens.Summing-upFincaCortesínis

nomeanfeat,formerewordsandphotographscanhardlydojusticetothisjewelintheSpanishcrown,butrestassured,thisisnoordinarygolfresortbutonewhereluxuryisverymuchparforthecourse.nwww.fincacortesin.com www.volvoworldmatchplay.com

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When Volvo was setting out on its inexorable automotive

journey in gothenburg, sweden in 1927, Rolex, founded 22-years-earlier, made its debut in sport when a swimmer, mercedes gleitze, swam across the english channel wearing a Rolex oyster, the first truly waterproof watch.In1967,thethenworld’sbest

andmostalluringgolfer,ArnoldPalmer,waspresentedwithaRolexinrecognitionofhisachievementsonthegolfcourse,signallingthestartofalongandillustriousassociationwiththegameofgolf,whichendurestothisday.Indeed,Rolexhasbeenanever-

presentatTheOpenChampionshipfortwogenerationsandmore,withtheUSOpen,TheRyderCup,theUSPGAChampionshipalsopartofitscrownjewels,alongwithworld-classambassadors,householdnameslikePhilMickelson,MartinKaymerandAnnikaSorenstam.

on TimeBut,thereisanotherequally

important,iflesshigh-profilestringtotheRolexbow,IvorRobson,theOfficialStarteratTheOpenChampionshipsince1975,makinghisdebutinBahrainthisweek–courtesyofRolex–atthisweek’sVolvoGolfChampions.Infact,IvorRobson’sbaritoneScots

brogueisoneofworldgolf’smostrecognisableandreassuringsounds,theveteranofmorethanathousandEuropeanTourevents,themanwhoischargedwithgettingeverythingandeveryoneoffontime.IvorRobsonisold-school,his

gun-metalgreyhaircuttoperfection,hisbackasstraightasamilitary

guardsmanonparade,hisvoiceclearandresonant,‘Ladiesandgentlemen,welcometodayoneoftheVolvoGolfChampions,ontheteefrom…….”Alwaysinpositionafull90minutes

beforethefirsttee-offtime–whichcansometimesbeasearlyassix-o’clockinthemorning–Robsonhastoensurethathisrunningorderis

complete,hispronunciationwordperfectandthatthesupplyoftees,pinplacementdiagrams,nottomentionfreshfruitandwaterfortheplayersandtheircaddiesarealltohand.Lettherebenodoubtaboutit,

thefirstteeatanyRolex-supportedchampionshipisemphatically

Quality the Watchword at the Volvo golf champions

Page 61: 2011 Volvo Golf Champions Official Programme

underIvorRobson’sjurisdiction,commandingthespaceandtherespectofplayerschecking-inontimewithhimbeforetheirround.“It’sthebestjobintheworld,”he

insists,despitealmost100flightseachyear,takinghimallovertheglobeandlong,protracteddaysspentonthefirstteesofgolfcoursesonthefivecontinentsoftheworld,adding,“ThedayscanbelongandIhaveexperiencedalmosteverykindofweather,butIwouldnotexchangeitforanything.”Robson’sprinciplepurposeis

sportingratherthanpublicrelations,announcingeachandeveryplayerontothefirstteeontheMontgomerieCourseattheRoyalGolfClubinBahraindonewithoutfussorfanfare,ensuringasfaraspossible,thatplayersreporttohimandtee-offonschedule.

Harsh Penalties“ThereareRolexclocksinthe

clubhouse,onthepracticerangeandputtinggreen,sotheplayersshouldalwaysbeawareoftheirtee-timeandtheirownroutineleadinguptothat,”saystheScotsgrandfather,adding,“Itreateachandeveryplayerequallyastheyarriveonthefirsttee,beit6.30amor2.30pm.”But,eachseason,someone

invariablyfallsfouloftheRolexclocktickingrelentlesslyonthefirsttee,andwithharshpenaltiesasIvorRobsonexplains.“Anyplayerreportinguptofive

minuteslatewillbepenalisedtwostrokes,beyondfiveminutes,itisdisqualification,”hesays,adding,“It’snotamistaketheytendtomakemore

thanonce.”However,evenonceeachgroupofplayershasbeensentontheirwaywiththemilitaryprecisionofex-clubprofessionalRobson,theyarenotyetoutofthewoodswhenitcomestopayingattentiontotime.‘OntheClock,’arethreewordsmost

professionalgolfersfearthemost;attheVolvoGolfChampionsandTournamentDirectorMikaelErikssonwillbekeepingawatchfuleyeoneachgroup.Iftheyfallbehindthecarefullycomputedtimeallowedandfailtomakeuptime,theremaybetroubleahead.Denmark’sMadsVibe-Hastrupwas

finedUS$3,240(Approx.BHD1,220)andgivenaone-shotpenaltyforslowplayatthe2009BarclaysScottishOpen,the2007MadridOpenchampiontwiceincurring‘badtimes,’athird-round70turnedintoa71afterbeinginformedofhispunishmentbyEuropeanTourChiefRefereeJohnParamor.TheDanehadtaken74secondsto

playhisteeshotattheeighthholeontheSaturday,theallowedtimebeing55secondsbeforetakingafurther59secondstostrikehisfirstblowonthe17thtee.Morerecently,RolexAmbassador

PhilMickelsonalsofellfouloftheRulesattherecentBarclaysSingaporeOpen,incurringatwo-shotpenaltyforbeinglate.“Iwashappytoacceptthepenaltyandnottobedisqualified,”saidMickelson.HisRyderCupteam-mateJim

Furyk,receivedtheultimatesanction–disqualificationfromTheBarclaysinNewYork,thefirsteventofthefour-tournamentPGATourPlay-offsfortheFedExCup.Hissinwasmissinghis7.30amteetimeforTheBarclaysPro-Ambecausehisalarmclockfailedandhesleptin.Minisculemargins,theharshest

ofpenalties,butwithliveTV,mediadeadlines,therestofthefieldandtheprospectoffacingIvorRobsononthefirstteethenextmorning,don’texpectanyofthosechasingthetrophyattheinauguralVolvoGolfChampionseithertobelateonthefirstteeortobeput,‘OntheClock,’because,astheoldadagegoes,‘Timeismoney.’n

www.rolex.comwww.europeantour.com

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“There are Rolex clocks in the clubhouse, on the practice range and putting green, so the players should always be aware of their tee-time and their own routine leading up to that,” – ivor Robson

Page 62: 2011 Volvo Golf Champions Official Programme

CLUBHOUSE

PUTTING GREEN

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1 Champions Club Hospitality2 Public Grandstand3 Recorders4 Majlis Hospitality5 19th Hole6 Media Centre7 Prayer Tent8 Main Scoreboard9 Score Control

10 Programmes & Drawsheets11 Jumbo TV Screen12 Spectator Refreshments13 Toilets14 Coca Cola15 Bahrain City Centre16 Kosta Boda17 Entrance Tent18 Riffa Views Suites19 Volvo Car / Construction

Equipment Display20 Volvo Pedestrian Detection21 Medical HQ22 The Royal Golf Club & Greg

Norman Official Merchandise23 Golf Tuition24 Volvo Long Putt Competition25 Entrance Archway26 Bag Store

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CLUBHOUSE

PUTTING GREEN

PUTTING GREEN

KEY

LEADERBOARD

PUBLIC TOILETS

PUBLIC CATERING

GRANDSTAND

DRIVINGRANGE

SPECTATORVILLAGE

TVCOMPOUND

TOPUBLIC

CAR PARK

CADDY HQ

WEE MONTYCOURSE

FIRST AID

ENTRY GATE

TRANSPORTATIONPICK UP / DROP OFF

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1 Champions Club Hospitality2 Public Grandstand3 Recorders4 Majlis Hospitality5 19th Hole6 Media Centre7 Prayer Tent8 Main Scoreboard9 Score Control

10 Programmes & Drawsheets11 Jumbo TV Screen12 Spectator Refreshments13 Toilets14 Coca Cola15 Bahrain City Centre16 Kosta Boda17 Entrance Tent18 Riffa Views Suites19 Volvo Car / Construction

Equipment Display20 Volvo Pedestrian Detection21 Medical HQ22 The Royal Golf Club & Greg

Norman Official Merchandise23 Golf Tuition24 Volvo Long Putt Competition25 Entrance Archway26 Bag Store

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Prize money Breakdown1€283,330.002 188,760.003 106,420.004 85,000.005 72,080.006 59,500.007 51,000.008 42,500.009 37,910.0010 34,000.0011 31,280.0012 29,240.0013 27,370.0014 26,010.0015 24,990.0016 23,970.0017 22,950.0018 21,930.0019 21,080.0020 20,400.0021 19,890.0022 19,380.0023 18,870.0024 18,360.0025 17,850.0026 17,340.0027 16,830.0028 16,320.0029 15,810.0030 15,300.0031 14,790.0032 14,280.0033 13,940.0034 13,600.0035 13,260.0036 12,920.0037 12,580.0038 12,240.0039 11,900.0040 11,560.0041 11,220.0042 10,880.0043 10,540.0044 10,200.0045 9,860.0046 9,520.0047 9,180.0048 8,840.0049 8,500.0050 8,160.0051 7,820.0052 7,480.0053 7,140.0054 6,800.0055 6,460.0056 6,120.0057 5,780.0058 5,440.0059 5,270.0060 5,100.0061 4,930.0062 4,760.0063 4,590.0064 4,420.0065 4,250.00

Total €1,700,000

QUaliFicaTion cRiTeRiaThe championship will be open to players who have taken up 2011 european Tour membership and who are eligible under the following categories:1.Winnersofthefollowingfrom2001onwards:OpenChampionship,ETOrderofMerit/RacetoDubai,USMasters,USOpenChampionshipandUSPGAChampionship.

2. Winnersofthefollowingfrom2006onwards:PGAChampionship,TPCofEurope,EuropeanOpen(uptoandincluding2008),DubaiWorldChampionshipandVolvoMasters.

3.Winnersof2008onwardsWorldGolfChampionshipeventsand2009onwards:EuropeanOpen,FrenchOpenandScottishOpentournaments.

4. Winnersof2009onwards:EuropeanTourRacetoDubaitournamentswithaprizefundof€1.5mandhigher.5.Winnersof2010onwards:EuropeanTourRacetoDubaitournamentswithprizefundofbelow€1.5m.6.Uptosixsponsorinvitations.7.MembersofthelastnamedRyderCupTeamandwhohavepreviouslywonaEuropeanTourRacetoDubai/OrderofMerittournament.

8. MemberswhoareeligibleforCategory8inthe2011EuropeanTourexemptioncategorybreakdownandwhohavepreviouslywonaEuropeanTourRacetoDubai/OrderofMerittournament.

9. Playersfinishingwithinpositions1-40onthe2010careermoneylistandwhohavepreviouslywonaEuropeanTourRacetoDubai/OrderofMerittournament.

10.ThewinnerofthelastplayedKingHamadTrophy.

VolVo golF cHamPions scHeDUle oF eVenTsMonday PracticeDayTuesday PracticeDay

Wednesday ProAm;Limitedafternoonpractice Courseopenfrom 0700–1600 Approx.firstteetime:0700 Approx.endofplay: 1700

Thursday Round1oftheVolvoGolfChampions Courseopenfrom 0600–1800 Threeballsoff1st&10thtees Approx.firstteetime:0700 Approx.endofplay: 1700

Friday Round2oftheVolvoGolfChampions Courseopenfrom 0600–1800 Threeballsoff1st&10thtees Approx.firstteetime:0700 Approx.endofplay: 1700

Afterthefirsttworoundsthefieldwillbecuttotheleading60Professionalsandthosetiedfor60thplace.Onlytheseplayerswillcompeteoverthe3rdandfinalroundsoftheVolvoGolfChampions.

Saturday Round3oftheVolvoGolfChampions,includingtheVolvoGolfChampionsAmateur- ProTeamCompetition Courseopenfrom 0600–1800 Threeballsoff1st&10thtees Approx.firstteetime:0700 Approx.endofplay: 1700 Sunday FinalRoundoftheVolvoGolfChampions Courseopenfrom 0600–1800 Twoorthreeballsoff1sttee Approx.firstteetime:0800 Approx.endofplay: 1700

Page 66: 2011 Volvo Golf Champions Official Programme

Greg Norman Collection - “The Grove”, near the Ice Rink, Dubai Mall, Tel (+9714 339 8117)Greg Norman Collection apparel now available at our flagship store in Dubai Mall and our on course partners & retail specialists :Dubai Creek Golf & Yacht Club, Emirates Golf Club, The Els Club, Golf House, Go Sports, Dubai Duty Free and Abu Dhabi Golf Club.

Page 67: 2011 Volvo Golf Champions Official Programme

EntriesinCategory0a.WinnerofthelastplayedKingHamadTrophy1 AndrewMARSHALL Green17 ENG

EntriesinCategory1.WinnersofMajors/EuropeanTourOrderofMerit(RaceToDubai)2 PadraigHARRINGTON IRL3 ToddHAMILTON USA4 RobertKARLSSON SWE5 ColinMONTGOMERIE ElizabethMontgomerieFdnSCO6 MichaelCAMPBELL NZL

EntriesinCategory2.WinnersPGAChampionshipfrom1997/TPCofEurope/VolvoMasters/DubaiWorldChampionship7 SimonKHAN BlackMountainGC ENG8 PaulCASEY ENG9 MiguelAngelJIMÉNEZ ESP10 AndersHANSEN DEN11 DavidHOWELL ENG12 StephenDODD WAL13 SørenKJELDSEN DEN14 JeevMilkhaSINGH JumeirahGolfEstatesIND

EntriesinCategory2b.WinnersofWorldGolfChampionships/EuropeanOpen/FrenchOpen;ScottishOpen(from2009onwards)15 FrancescoMOLINARI CircoloGolfTorino ITA16 IanPOULTER WoburnG&CC ENG17 EdoardoMOLINARI CircoloGolfTorino ITA18 ChristianCÉVAËR GolfCourtAcademy FRA

EntriesinCategory3.EuropeanTourOrderofMeritTournamentWinners2008-2010inclusive19 MatteoMANASSERO ITA20 RichardGREEN AUS21 PeterHANSON SWE22 DavidHORSEY StyalGC ENG23 AlvaroQUIROS ESP24 MarcusFRASER KingswoodGC AUS25 AndrewDODT AUS26 GrégoryBOURDY GolfBordelais FRA27 MichaelJONZON SWE28 RossMcGOWAN ENG29 SimonDYSON AlandaGroup,Spain ENG30 JamesKINGSTON RustenburgGC RSA31 AlexanderNOREN HaningeGK SWE32 PeterHEDBLOM SWE33 OskarHENNINGSSON SWE34 NickDOUGHERTY ShawHillG&CC ENG35 JeppeHULDAHL AaskovGK DEN36 ThomasLEVET FRA37 ThongchaiJAIDEE RaimonLandThailandTHA38 ScottSTRANGE AUS39 DannyLEE NZL40 AnthonyKANG USA41 SergioGARCIA ClubdeGolfDelMed.ESP

EntriesinCategory3a.MedicalExtension42 JohnBICKERTON ENG

EntriesinCategory3b.WinnersofdualrankingEuropean/ChallengeToureventsandfrom2009onwards,winnersofRacetoDubaieventswithaprizefundbelow€1.5million43 PabloMARTIN ESP44 JohnPARRY HarrogateGC ENG45 JoséManuelLARA ESP

46 MartinWIEGELE GCErzherzogJohannAUT47 ThomasBJÖRN GolfinDubai DEN48 FredrikANDERSSONHED LaholmGK SWE49 JamesMORRISON StGeorgesHill ENG50 RhysDAVIES WAL51 Seung-yulNOH KOR52 RichieRAMSAY SCO

EntriesinCategory3c.Winnersinthree2010ChallengeTourevents53 RichardSTERNE RSA

EntriesinCategory8.Playersfinishingwithinpositions1-117from2010RaceToDubai54 StephenGALLACHER KingsfieldGolfCentreSCO55 GrégoryHAVRET FRA56 DarrenCLARKE NIR57 GonzaloFDEZ-CASTAÑO GFCGolf&Business ESP58 PeterLAWRIE CastleknockGC IRL59 AlejandroCAÑIZARES ValderramaGC ESP60 RaphaëlJACQUELIN TerreBlancheGC FRA61 DamienMcGRANE OliveGroup IRL62 IgnacioGARRIDO ESP63 BrettRUMFORD RoyalPerth AUS64 Robert-JanDERKSEN HetRykGolfBanen NED65 JohanEDFORS BlackMtGC,HuaHinSWE66 SørenHANSEN DEN67 BradleyDREDGE AlAinEq.S&GC WAL68 RichardFINCH B.YeardleyCont.Ltd. ENG69 MikkoILONEN BlackMtGC,HuaHinFIN70 PaulLAWRIE CarrickonLochLomondSCO71 ChristianNILSSON KarlstadGK SWE72 AnthonyWALL ENG73 RafaelCABRERA-BELLO LOPESANGroup ESP74 MarcelSIEM CountrySportsSiem GER75 GraemeSTORM Champions(UK)PLC ENG76 DavidLYNN ENG77 PabloLARRAZÁBAL ESP78 MichaelHOEY NIR79 MarkFOSTER ClubSBM ENG80 SteveWEBSTER AlNaboodahGroup ENG81 MaartenLAFEBER LakeNona NED82 TanoGOYA ElPotrerillodeL.R&CCARG83 PhillipPRICE WAL84 MarkBROWN ShandonGC NZL85 NiclasFASTH SWE86 KennethFERRIE ENG87 HennieOTTO MaggersfonteinMem.GERSA88 DavidDIXON ENG89 RicardoGONZALEZ HandicapCeroGA ARG90 FelipeAGUILAR MarbellaChileCC CHI

EntriesinCategory8a.MedicalExtension91 GaryORR HelensburghGC SCO92 PaulBROADHURST ENG

EntriesinCategory9.Top402010CareerMoneyList93 JoséMariaOLAZÁBAL ESP94 BarryLANE ENG

EntriesinCategory99.Amateursincludedinthefield95 NasserYACOOBSALEH(AM) BRNAtcloseofentriesafieldsizeof95isconfirmed.Thefieldcouldbeincreasedto103withsixsponsorsinvitesandpotentiallytwonewEuropeanTourwinners(Cat97).

PlaYeRs lisT oF enTRies

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PaulCasey

PaUl casey is one of the finest european golfers of his generation having won ten times on The

european Tour, including the 2006 Volvo china open and a double success in the middle east with victory in the abu Dhabi golf championship in 2007 and 2009.TheArizona-basedEnglishmanmade

hisbigbreakthroughontheUSPGATourin2009,winningtheShellHoustonOpen,butlostoutintheall-Englishfinalofthe2010WGC-AccentureMatchPlayChampionshiptoIanPoulter.CaseywascrownedtheSirHenry

CottonRookieoftheYearin2001afterhisimpressivedebutseason,thehighlightofwhichwasavictoryattheJohnnieWalkerChampionshipatGleneagles.In2006Caseyresurrectedhiscareer

bywinningtheVolvoChinaOpeninShenzhen,defeatingcompatriotOliver

Wilsoninaplay-off,beforegoingontoclaimtheJohnnieWalkerChampionshipatGleneaglesforthesecondtime.The33-year-oldplayedastarringrole

inthe2006EuropeanRyderCuptriumphatTheKClub,hissecondsuccessiveappearanceonasuccessfulEuropeanteam,thehighlightofwhichwasasensationalhole-in-oneatthe14thondaytwooftheevent.Caseycappedtheyearwitha

comprehensive10and8winoverShaunMicheelintheWorldMatchPlayChampionshipatWentworth,endingtheseasonsecondontheOrderofMerit.Caseyenjoyedaglitteringamateur

priortoturningprofessional.HewasamemberofthevictoriousWalkerCupteamin1999andfollowedthatayearlaterbywinningtheprestigiousStAndrewsTrophy.

Turnedprofessional:2000

EuropeanTourWins:10

CareerVictories:13

2010RacetoDubaiRanking:12

OfficialWorldGolfRanking:8

Date of Birth: July 21, 1977 Height: 5’ 10” Born: cheltenham, england

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PeterHanson

PeTeR Hanson had an exceptional season on The european Tour

last year with two wins which saw him finish 17th on The Race to Dubai and secured him a debut berth in The RyderCupatCelticManorinOctober.TheSwedewonhisthirdEuropean

TourtitleattheIberdrolaOpenCalaMillorMallorcainMay,whichputhimoncuspoftheautomaticqualificationforTheRyderCup.Top-tenfinishesfollowedatthe

AlstomOpendeFranceandtheWGC-BridgestoneInvitationaland,knowingheneededtowinagaintosecurehisplace,heclinchedtheCzechOpeninathree-wayplay-offagainstGaryBoydandPeterLawrieinlateAugust.His2010seasonwasHanson’smost

successfultodate,earningUS$1.75million(Approx.BHD660,000)to

takehiscareerprizemoneytooverUS$9million(Approx.BHD3.4million).HansonplayedhispartforEurope

atTheRyderCupinWales,scoringonepoint–acrucial2upvictoryoverAmericansBubbaWatsonandJeffOvertonalongsideMiguelAngelJiménezinthefourballsinSession3.In2008Hansonbecamethe

firstSwedetowinhisnationalopentournament–theSASMasters–intenyearsafterhedefeatedcompatriotPelleEdbergandEngland’sNickDoughertybyoneshotandtakehomethechequeforUS$356,000(Approx.BHD134,000).Thesoft-spokenSwedepicked

uphismaidenEuropeanTourtitlein2005attheJazztelOpendeEspañaafterdefeatingfellowSwedePeterGustafssoninaplay-off.

TurnedProfessional:1998

EuropeanTourWins:4

CareerVictories:9

2010FinalRacetoDubaiRanking:17

OfficialWorldGolfRanking:41

Date of Birth: october 4, 1977 Height: 6’ 3” Born: svedala, sweden

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MiguelAngelJiménez

migUel angel Jiménez enjoyed a successful season last year with three victories on The

european Tour and a fourth Ryder cup appearance at celtic manor in october.Jiménezbeganhiscampaignby

defeatingLeeWestwoodinaplay-offattheOmegaDubaiDesertClassicbeforegoingontowintheFrenchOpen,thistimedefeatingItalianFrancescoMolinariandcompatriotAlejandroCañizaresinanotherplay-off.TheJiménezhat-trickcameatthe

OmegaEuropeanMasterswheretheSpaniardputinadazzlingperformance,shooting21underpartowinbythreefromtheotherMolinaribrother,Edoardo.Jiménezwasininspirationalformat

CelticManor,earningtwopointsfromthreematches,includingacrucialsinglesvictoryoverBubbaWatsononthefinal

dayasEuropetriumphed14½–13½.Oneofsevenbrothers,Jiménez

workedasacaddiebeforetakingupthegameat15,joiningtheEuropeanTourin1988andsecuringhismaidentitlein1992.Nicknamed‘ElMechanico’,because

ofhisloveoffastcarsandneverhappierthanwhenunderthehoodofhisbelovedFerrari,Jiménez,whowontheVolvoMastersin1999,isinstantlyrecognisableonthecoursewithhistrademarkponytailandHavanacigars.TheSpanishveteran,who,justlike

hisfavouriteRioja,seemstogetbetterwithage,isoneofthegame’smostcolourfulcharactersandthe47-year-oldhasaplaqueinhishonouronthe17thteeatValderramatocommemoratearemarkablealbatrosstwoononeofworldgolf’smostnotoriouslydifficultholes.

Turnedprofessional:1982

EuropeanTourwins:18

Careervictories:21

Final2010RacetoDubaiRanking:9

OfficialWorldGolfRanking:24

Date of Birth: January 5, 1964 Height: 5’ 10” Born: malaga, spain

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RobertKarlsson

RoBeRT Karlsson book-ended 2010 with victories in the middle

east as he ended his campaign in sixth place on The Race to Dubai with a fraction over Us$3million (approx. BHD1.1million) in season earnings.Hebegantheseasonwithathree-

strokewinoverdefendingchampionAlvaroQuirosattheCommercialbankQatarMastersandthenendeditwithaplay-offvictoryoverIanPoulterattheDubaiWorldChampionship.In2008Karlssonbecamethefirst

SwedetotoptheOrderofMeritaftertwovictoriesandtentop-tenfinishesinasensationalseason.Hisfirstwincameatthe

Mercedes-BenzChampionshipinGermanyinSeptemberandhethenmadehissecondappearanceforEuropeinTheRyderCupwhere

heearnedtwopointsfromfourmatches.BackonTheEuropeanTourKarlssonwontheAlfredDunhillLinksChampionshipinOctoberafteraplay-offvictoryoverMartinKaymerandRossFisher.HewentontoclaimtheHarry

VardonTrophyfortoppingtheOrderofMeritwithUS$3.7million(Approx.BHD1.4million)inearningsandthencappedagreatyearbyteamingupwithHenrikStensontowintheOmegaMissionHillsWorldCupforSweden.In2009Karlssonhadafrustrating

timeonTheEuropeanTour,playingjust13eventsaftersufferingadebilitatingeyeinjuryinMay,thencontractingglandularfeverinthespringof2010,butthegiantSwedelookstobebacktohisbestintimefortheVolvoGolfChampionsandthedefenceofhisQatarcrown.

TurnedProfessional:1989

EuropeanTourWins: 11CareerVictories:11

Final2010RacetoDubaiRanking:6

OfficialWorldGolfRanking:17

Date of Birth: september 3,1969 Height: 6’ 5” Born: Katrineholm, sweden

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MatteoManassero

Teenage protégé matteo manassero became the youngest winner in european Tour history

when he captured the casTellÓ masTeRs costa azahar in october 2010 at just 17 years and 188 days, his first big pay cheque worth Us$445,000 (approx. BHD168,000).TheyoungsterfromVeronafollowed

thatwitharunner-upspotintheprestigiousUBSHongKongOpenandwastheunanimouschoiceas2010EuropeanTourRookieoftheYear,followinginthefootstepsoffellowVolvoGolfChampionscompetitorsIanPoulter(2000),ThomasBjörn(1996),ColinMontgomerie(1988)andJoséMariaOlazábal,whowontheaccoladein1986.Afterbecomingtheyoungest–and

thefirstItalian–winneroftheAmateurChampionshipinJune2009,he

wentonlaterthatyeartobecometheyoungestrecipientoftheR&ASilverMedalawardedtotheleadingamateurinTheOpenChampionshipatTurnberry.Manasserobrokeanotherrecord

inApril2010whenhebecametheyoungestplayertomakethecutattheMastersTournament,wherehefinishedinatiefor36thplaceinwhatwasthebestperformancebyaEuropeanamateurfor73years.Manasserotookupgolfattheage

offour,oneofhisfirstmemorieswasofmeetinghishero,SeverianoBallesteros,whowastakenbytheyoungItalian’schippingability.Today,Manasseroalwaysdresses

inSeve’strademarkwhiteshirtandgreentrousersonthefinaldayofanytournament,anditwasfittinghismaidenvictorywasonSpanishsoil,awinhededicatedtoBallesteros.

TurnedProfessional:2010

EuropeanTourWins:1

CareerVictories:1

Final2010RacetoDubaiRanking:31

OfficialWorldGolfRanking:62

Date of Birth: april 19, 1993 Height: 5’ 11” Born: negar, Verona, italy

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EdoardoMolinari

eDoaRDo molinari burst into the limelight on The european Tour

last year with two sensational victories on scottish soil, impressing colin montgomerie, who gave him a wildcard pick for The Ryder cup.MolinariwonhisfirstEuropeanTour

titleatTheBarclaysScottishOpeninJulywithathree-shotvictoryoverDarrenClarkeafterfinishingon12underpar,winningthebiggestprizeofhiscareertodate,US$803,000(Approx.BHD303,000).OnemonthlatertheItalianclaimed

theJohnnieWalkerChampionshipatGleneagles,storminghomewiththreeconsecutivebirdies,defeatingAustralianBrettRumfordbyonestroke.Molinarisecuredonepointfromthree

matchesforMontgomerie’sEuropeanRyderCupteam,includingacrucialhalfpointinthesinglesagainstyoung

AmericanRickieFowler.HeandhisyoungerbrotherFrancescowerethefirstbrotherstoplayinthesameEuropeanteam(BernardandJeffHuntplayedintheGreatBritainandIrelandteamtogetherin1963).Thepairhadteamed-upinlate2009

towintheWorldCupforItalyforthefirsttimeinthecountry’shistoryOmegaMissionHillsWorldCupjustafewdaysaftercapturingJapan’srichestevent,theDunlopPhoenix.EdoardojoinedTheEuropeanTourafterarecord-breakingseasonontheChallengeTourin2009,whentwowinsandninefurthertop-tenfinishessawhimtoptheChallengeTourrankingswithrecordearningsofUS$325,000(Approx.BHD123,000.)PriortoturningprofessionalMolinari

hadanexceptionalamateurcareer,becomingthefirstEuropeantowintheUSAmateurfor94yearsbackin2005.

TurnedProfessional:2006

EuropeanTourWins:2

CareerVictories:9

Final2010RacetoDubaiRanking:11

OfficialWorldGolfRanking:18

Date of Birth: February 11, 1981 Height: 5’ 11” Born: Turin, italy

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FrancescoMolinari

iTalian Francesco molinari wrapped up the biggest win of his career

last november with a stunning one-stroke victory over World number one lee Westwood at the World golf championships-HsBc champions in shanghai. TheyoungerofthetwoMolinari

brothersenteredthefinalroundwithaone-strokeleadandheldofftheEnglishmanwitha67forawire-to-wirevictoryandachequeforUS$1.15million(Approx.BHD435,000).IncludinghisWGCwin,Francescomade25cutsin26consecutivestartsandinaremarkablerunofconsistency,recordedtentop-tenfinishesin2011.In2009Molinaricametoprominence

alongsidehisbrotherEdoardowhentheywontheOmegaMissionHillsWorldCupforItalyandinOctoberlastyeartheybothmadetheirRyderCupdebutsfor

EuropeatCelticManor,playingtogethertwice.Francescoearnedhalfapointoutof

threematchesasEuropesecuredtheclosestfoughtRyderCupsince1999.FrancescosecuredhisplaceinColin

Montgomerie’ssideaftersomesuperbperformancesonTheEuropeanTour,whichincludedarunner-upfinishattheAlstomOpendeFrancewherehewasedged-outbyMiguelAngelJiménezinaplay-off.MolinarijoinedTheEuropeanTourin

2005andwonhisfirsttitleayearlateronhomesoilattheTelecomItaliaOpenbycardingasuperbfinalround65towinbyfourstrokesfromAndersHansenandJarmoSandelin.Familyfootballrivalriesareassured

asthebrothers,FrancescoandEdoardo,supportarch-rivalsInterMilanandJuventusrespectively.

TurnedProfessional:2004

EuropeanTourWins:2

CareerVictories:3

Final2010RacetoDubaiRanking:5

OfficialWorldGolfRanking:16

Date of Birth: november 8, 1982 Height: 5’ 8” Born: Turin, italy

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ColinMontgomerie,OBE

colin montgomerie’s playing schedule took a back seat in 2010 as he prepared to

fulfil a life-long dream of captaining the european Ryder cup team at celtic manor in october, where he led europe to a narrow 14.5–13.5 victory over the Usa to regain the trophy. AsaplayerMontgomeriehas

representedEuropeineightRyderCupsandin2006hebecamethesecondplayertoplayinfivesuccessiveRyderCupteams.Montgomerieisunbeateninhis

eightsinglesmatchesandin2004atOaklandHillshehadthehonourofholingthewinningputt.Montgomerieholdstherecordforthe

mostEuropeanTourtitlesbyaBritishgolferafterheeclipsedNickFaldo’shaulof30withvictoryatTheEuropeanOpenatTheKClubin2007.Hethen

cappedtheyearinfinestylewithvictoryforScotlandintheOmegaMissionHillsWorldCupalongsideMarcWarren.TheScotspentanunprecedented

sevenconsecutiveyearsatthetopoftheVolvoOrderofMeritfrom1993to1999,andtoppeditagainin2005,andwithcareerearningsofoverUS$32million(Approx.BHD16million)hesitsinsecondplaceontheEuropeanTourOfficialCareerEarningstablebehindErnieEls.Montgomerieclearlyenjoysplaying

eventssponsoredbyVolvo,havingwontitlesundertheVolvobannerninetimes,includingthreeVolvoPGAChampionshipsinsuccession1998,1999and2000.The47-year-olddesignedthe

MontgomerieCourseoverwhichthisweek’sVolvoGolfChampionswillbeplayed.

TurnedProfessional:1987

EuropeanTourWins:34

CareerVictories:40

Final2010RacetoDubaiRanking:129

OfficialWorldGolfRanking:420

Date of Birth: June 23, 1963 Height: 6’ 2” Born: glasgow, scotland

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JoséMariaOlazábal

JosÉ maria olazábal is one of the finest golfers ever to play on The european Tour, having won 23 times

on the circuit, including the masters Tournament in 1994 and again in 1999.Olazábalhasalsowonfourfurther

timesontheUSPGATour,includingtheNECWorldSeriesofGolfontwooccasions,thefirstin1990byarecord-winningmarginof12shots.Olazábalenjoyedaglitteringamateur

career,winningtheBritishBoys,YouthsandAmateurtitles,defeatingColinMontgomerieinthefinalofthe1994AmateurChampionshipatFormbyGolfClub.HewontheVolvoBelgianOpen

in1988,followedbytheVolvoPGAChampionshipatWentworthin1994,havingjustwonthatfirsttheGreenJacketatAugustaNational.Olazábalmissedalmosttwowhole

seasonsin1995and1996duetorheumatoidpolyarthritisinbothfeet,butbattledbacktowinhissecondGreenJacketin1999.HeforgedagreatRyderCup

partnershipwithhiscompatriotSeveBallesteros,makinghisdebutagedjust21.ThepairholdtherecordasthemostformidablepairinginRyderCuphistory,winning11matches,halvingtwoandlosingjusttwooftheir15matchestogether.OlazábalalsoledSpaintovictoryin

theAlfredDunhillCupin1999atStAndrewsinthecompanyofayoungSergioGarcíaandhisclosefriendandcompatriotMiguelAngelJiménez,beforespearheadingasuccessfultitledefencethefollowingyearintheevent’sfinalouting.The44-year-oldisonceagainonthecomebacktrailafteraninjury-blightedseasonlastyear.

TurnedProfessional:1987

EuropeanTourWins23

CareerVictories:30

Final2010RacetoDubaiRanking:n/a

OfficialWorldGolfRanking:570

Date of Birth: February 5, 1966 Height: 5’ 10” Born: Fuenterrabia, spain

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IanPoulter

ian Poulter won twice on The european Tour last year – including the biggest victory of his career – and

the biggest pay-day at Us$1.4million (approx. BHD530,000) at the World golf championships-accenture match Play championship – on his way to finishing fourth on The Race to Dubai with just over Us$4million (approx. BHD1.5million) in prize money.HissecondwincameinNovember

attheUBSHongKongOpen,thepenultimateeventoftheseason,whenhedefeatedItalianyoungsterMatteoManasseroandSimonDysonbyonestroke.Thefollowingweekhewasedged-

outbyRobertKarlssoninaplay-offattheDubaiWorldChampionshipafterheincurredaone-shotpenaltyforinadvertentlymovinghisballmarkeron

thegreen.PoulterqualifiedforhisthirdRyderCupatCelticManorlastyearandtastedsuccessforthesecondtime,helpingEuropetoanarrowvictoryafterhescoredthreepointsfromfourincludingasuperb5and4victoryoverMattKucharinthesingles.Sinceturningprofessionalin1994

Poulter,whowasEuropeanTourRookieoftheYearin2000,haswontentimesonTheEuropeanTourincludingthe2004VolvoMastersatValderramaandin2007hewontheprestigiousDunlopPhoenixOpeninJapan.Renownedforhisdebonairdress

sense,thecolourfulEnglishman,whoisanavidArsenalFCfan,hashisowngolfandleisurewearlabel.Hehasaccumulatedover

US$21million(Approx.BHD8million)incareerearnings.

TurnedProfessional:1994

EuropeanTourWins:10

CareerVictories:11

Final2010RacetoDubaiRanking:4

OfficialWorldGolfRanking:10

Date of Birth: January 10, 1976 Height: 6’ 1” Born: Hitchin, england

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NasserYacoobSaleh

nasseR Yacoob saleh makes history by becoming the first Bahraini golfer to appear in a

european Tour event on home soil. Thefather-of-fouralmostmadeitinto

theprestigiousVolvoGolfChampionsatthefirsttimeofaskingthroughtheKingHamadTrophy,buttheBahrainiamateuracemadenomistakeatthesecondattempt,winningtheBahrainGolfAssociationTeamQualifierthreeweekstothedaybeforeteeing-offinthebiggesteventofhiscareertodate.HavingrepresentedBahrainin

variousamateureventsacrosstheMiddleEastregion,theBahrain

DefenceForceemployeeknowstheMontgomerieCourselikethebackofhishandandhasevenplayedthecourseagainstitsdesignerColinMontgomerie.Saleh,whosegolfingfavouritesare

LeeWestwoodandIanPoulter,hasenjoyedthegamesincetheageof16havingplayedmuchofhisearlygolfonthesandcourseattheAwaliGolfClibhereinBahrain.Salehisexcitedbytheprospect

ofmixingitwithsomeofthetopprofessionalsonTheEuropeanTour.Hisambitionisto,“Playwell,giveitmybestshotandtrytomakethehalfwaycut.”

Status:amateur

CareerVictories:3 (am)

Final2010RacetoDubaiRanking:n/a

OfficialWorldGolfRanking:n/a

Date of Birth: January 1, 1962 Height: 6’ 0” Born: Bahrain

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JeevMilkhaSingh

JeeV milkha singh is india’s most successful golfer ever, the first player to challenge the supremacy of the

country’s cricketers as a national sporting icon.SinghwonfivetimesinAsiainthe

earlypartofhisprofessionalcareerbeforeaseven-yeardroughtsawhimalmostgiveupthegameforgood.Hebouncedbackinstylein2006,

winningtheVolvoChinaOpenfollowedbytheprestigiousVolvoMasters–aresultthatputAsiangolffirmlyontheworldmap–tofinishtheseason15thontheOrderofMerit.TwicethewinneroftheAsianTour

OrderofMerit,SinghhasalsobeenprolificontheJapaneseTour,wherehehaswonfourtimes.HeclaimedtheprestigiousBarclaysSingaporeOpenin

2008,oneofthreevictoriesworldwideinhismostsuccessfulseasonever.ThesonofIndianOlympicathlete

MilkhaSingh,Singhfollowedinhisfather’sfootstepswhenhewasawardedIndia’shighestcivilianhonour,thePadmaShriin2007.Hereachedacareer-highpointof35thintheOfficialWorldGolfRankingin2008andisaimingforthetop50onceagainafteraninjury-plagued2010.SinghbecamethefirstIndiantoplay

theMastersTournamentin2007andthefollowingyearpostedatop-tenfinishintheUSPGAChampionship.Heismarriedtohischildhood

sweetheartKudrat,whopresentedhimwithason,Harjai,whowillcelebratehisfirstbirthdayduringtheVolvoGolfChampions.

TurnedProfessional:1993

EuropeanTourWins:3

CareerVictories:13

Final2010RacetoDubaiRanking:74

OfficialWorldGolfRanking:170

Date of Birth: December 15, 1971 Height: 6’ 0” Born: chandigarh, india

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monty – architect of His own success?

Winning Ryder cup captain colin montgomerie is forging a burgeoning

reputation as a course designer with a natural feel for the game and an empathy with professional and amateur players alike, and his eponymous golf course at the Royal golf club in Bahrain looks set to test the best at this week’s Volvo golf champions.Thereceivedwisdomisthat,‘golf

isagameforlife,’andneverwasthattruismmoreappropriatethaninthecaseofoneColinStuartMontgomerie,OBE.Themantheycall‘Monty’mayhave

startedlateinmakingmoneyfromthegame,turningprofessionalaged24,butasthebig50approaches,he’smakingupforlosttime.

ProfessionalismHison-courseearningsof

overUS$30million(Approx.BHD11.5million)havecomecourtesyof40-plusprofessionalwins–hewonatleastonceeveryyearbetween1993and2007–whilst,awayfromthegolfcourse,Montyhasareputationas‘sponsors’sweetheart.’TheScotisascomfortableinthe

boardroomasheisinthelockerroomandthefirstpickinthepro-am,hisafterdinnerspeaking,golfclinicsandcompanydaysaretheepitomeofprofessionalism.However,itis

inthefieldofcoursedesignthatMontgomerieismakinghislatestmark.Selectiveratherthanprolific,

fromhisearlycreation,TheAddressMontgomerie,DubaitoRowallanCastleinhisnativeScotlandandnowtheMontgomerieCourseattheRoyalGolfClubinBahrain,whichthisweekhostsitsfirstEuropeanTourevent,theVolvoGolfChampions,qualityisthewatchwordifitistobearthename–andthehallmark–ofthemostsuccessfulEuropeangolferofalltime.“Ifsomethingiscarryingyourname,

youpersonallyensurethatyougiveityourfullattention,believeme,”insiststheScot.“Youwantittobesomethingspecial,notjustforyourselfbutforallgolferswhogiveuptheirtimetoplayyourcreation–and,hopefullyitleavesthemwithalonglastingimpression.”Theeight-timeEuropeanTour

OrderofMeritwinner,whobecamethefirstmantoputhisnamedownforBahrain’sfirst-everEuropeanToureventcontinues:“Itakegreatprideinbothandcertainlygetakickoutofboth(playinganddesigning)andalthoughtheyareverydifferent.Ialwaysaimforperfectioninmyjob,whetherit’splayingatournamentordesigningagolfcourse,Ialwaysgiveitmybestefforts.”Montgomerieisalsosmart,

smartenoughtoleavethedetaileddesignandconstructionworktohiscolleaguesatEuropeanGolfDesign,

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whocollaboratewithhiminEuropeandIMGDesign,hispartnersinAsiaandtheMiddleEast.MontgomeireworkedontheBahrain

projectwiththeleaddesignerfromEuropeanGolfDesign,RobinHiseman,whosays,“Theprojectencouragedustouseourcreativity,bringintoplaywhatnaturalfeatureswereavailabletoussuchasthewadionthefrontnineandtheendresultis,IbelieveagolfcoursethatwillchallengetheleadingEuropeanTourplayersatthesametimeasenablingmembersandvisitorstoenjoytheirexperiencetothefullaswell.”

HandiworkHosting–andplayingin–a

big-moneyEuropeanToureventissomethingofachallengeforthemanwhowasfirsttoputhisnameintheframefortheinauguralVolvoGolfChampions,sohowwilltheScotfeelabouthavinghishandiworkjudgedbyhisfellowprofessionalsinBahrainthisweek?“Quitenervous,”saysMontgomerie.

“UndernormalcircumstancesIwouldbeabitworriedaboutfacingmycritics.ButthisisnotanormalgolfcourseandIdon’tthinkIwillhaveonecriticoutthere.“ItisabrilliantgolfcourseandIlook

forwardtoseeingwhatEurope’sbestcando.WhetherIplaypoorlyorwhetherIplaywell,IamgoingtoenjoytheweekandIlookforwardtotalkingtotheotherplayersaboutthecourseandseeingwhattheyfeelaboutit.“TheMontgomerieatTheRoyal

GolfClub,isverypersonaltome,”hecontinues.“IhavehadthegoodfortunetospendagreatdealofmytimeoutsidemyplayingschedulehereinBahrain,whichI’vededicatedtothisproject.“TheRoyalGolfClubcourseisonly

thefourthofmysignaturecourses,makingitveryspecialindeed.”Montgomeriebelievesthatrather

thanhavinga‘definitivedesignstyle’itisimportantforacoursearchitecttoworkwiththelocallandscapeandconditionsinordertogetthebestresults.

“Mydesignbeliefs,Ifeel,havegrownwithmethroughoutmycareerandIliketothinktheyarenotonlyanextensionofmebutalsoattheveryedgeofthelatestdesignconceptsandcuttingedgetechnology,”hesays.“Golfcoursedesignisafusionofthedesigner’svisionandhisexperiencesbutisalsodrivenbythelocaltopography,climateand,orcoursetheclient’sbrief.”Headds:“Wehavedefinitelygota

veryinterestinganduniquelayout.“ThisisalandscapeIadoreandfeel

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comfortablewith.TheScottishstyleofdeepbunkeringisamarkIalwaysliketocarrywithmeinmydesignwork.“Thehazardsarehazardsandare

meanttobeachallenge,waterandstreamsshouldcomeintoplay(and)it’simportantthatgolfshouldbechallenging,andthegolfer,whatevertheirstandard,shouldhavetoworkforeveryshotinhisorherround.“Paramounttomybeliefisthat

golfshouldalwaysbeenjoyable.Itdoesn’tmatterifit’syourleisuretime

orbusiness,youshouldleaveacoursefeelingchallengedyetsatisfied.Itshouldbesomewherethateagerlyencouragesyoutocomeback–atotalgolfexperience.”WithoutaEuropeanTourvictory

sincethe2007IrishOpen,mightMontgomerieusehisinsideknowledgeofthecoursecarryinghisnametogetbackintothewinner’senclosureattheVolvoGolfChampions?Onlytimewilltell,butifanymancan,

Montycan.

www.theroyalgolfclub.com www.volvogolfchampions.com www.colinmontgomerie.com www.egd.com

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“it is a brilliant golf course and i look forward to seeing what europe’s best can do. Whether i play poorly or whether i play well, i am going to enjoy the week and i look forward to talking to the other players about the course and seeing what they feel about it.” –colin montgomerie

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From the back tee sitting high on a narrow wadi ridge, a wonderful panorama of the front nine holes spreads out before you. This is a big, galloping par 5 that swings and sways its way gently to the right over and around dune like undulations to a green site nudged against the base of a steep escarpment. The dominant feature is the massive waste bunker that eats into the entire right flank of the hole. The multitude of ridges, swales, humps and hollows give this hole a distinct links character and this hole embraces the low, running shot in equal measure to the high, floating approach.

Quite simply, one of the most spectacular short holes in the World. The new championship tee offers a heroic Ô all or nothingÕ shot to the green perched precariously above the vertical wadi walls. This hole offers a challenge reminiscent of the famous 16th hole at Cypress Point and is sure to attract a lot of attention and comment. A wide selection of teeing areas make the test a little more manageable for mere mortals.

Straight into the action with the first of many holes where risk must be weighed against reward. Cutting the corner of the diagonally aligned fairway offers the shortest route from tee to green, but the best approach angle to the unusual fall-away green is found by driving over the large hump across the fairway. Drive too far left and the approach is totally blind over the ridge in front of the green. The green setting is unique, nestling in a narrow cleft between steep wadi slopes. Gathering slopes will feed the ball towards the green, but hidden bunkers and swales lurk in the shadows.

Straightintotheactionwiththefirstofmanyholeswhereriskmustbeweighedagainstreward.Cuttingthecornerofthediagonallyalignedfairwayofferstheshortestroutefromteetogreen,butthebestapproachangletotheunusualfall-awaygreenisfoundbydrivingoverthelargehumpacrossthefairway.Drivetoofarleftandtheapproachistotallyblindovertheridgeinfrontofthegreen.Thegreensettingisunique,nestlinginanarrowcleftbetweensteepwadislopes.Gatheringslopesfeedtheballtowardsthegreen,buthiddenbunkersandswaleslurkintheshadows.

Hole 1424 YaRDsPaR 4

Thisis,quitesimply,oneofthemostspectacularshortholesintheworld.Thenewchampionshipteeoffersaheroic‘allornothing’shottothegreenperchedprecariouslyabovetheverticalwadiwalls.Thisholeoffersachallengereminiscentofthefamous16thatCypressPoint,California,USA,andissuretoattractalotofattentionandcomment.Awideselectionofteeingareasmakethetestalittlemoremanageableformeremortals.

Hole 2213 YaRDsPaR 3

Fromthebackteesittinghighonanarrowwadiridge,awonderfulpanoramaofthefrontnineholesspreadsoutbeforeyou.Thisisabig,gallopingpar5thatswingsandswaysitswaygentlytotherightoverandarounddune-likeundulationstoagreensitenudgedagainstthebaseofasteepescarpment.Thedominantfeatureisthemassivewastebunkerthateatsintotheentirerightflankofthehole.Themultitudeofridges,swales,humpsandhollowsgivethisholeadistinctlinkscharacterandtheholeembracesthelow,runningshotinequalmeasuretothehigh,floatingapproach.

Hole 3578 YaRDsPaR 5

colin monTgomeRie’s coURse gUiDe

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The wadi ravine continues its influence, as it must be carried with the tee shot and continues to run the entire length of the hole to the right. A series of small rock pools and cascades will be created along this valley, to give the attractive aural accompaniment of softly running water. The 6th features an enormous green that pitches and rolls like a heavy ocean swell and as a result this hole again rewards the well played running approach shot. A natural cliff face will be retained in the landing area, serving to split the driving zone into two distinct levels. A long tee shot can be played to the left of this cliff, but this leaves an approach faced off by two menacing pot bunkers.

Dare you take the direct route to the green over the canyon with your tee shot, or will you avoid the risk of plunging into the chasm and play instead to the wide, flat fairway? The reward for success is a straightforward pitch and run shot into the tumbling green, whilst the price of caution is the aerial only approach shot over the deep, wadi canyon. This classic risk-andÐ reward option is a tempting proposition from each of the tee sets.

An early candidate for the toughest hole, the 4th contrasts with the 3rd in that it will generally demand an aerial approach over an enormous natural sand hazard to find the green in two. Another downhill tee shot, this time through a shallow valley to a wide fairway plain, offers a dramatic view of the distant green, perched on an angled ridge. Tee shots that hug the left of the fairway will minimise the carry over sand, but with a back left hole location this seemingly crafty play will leave you with a very awkward approach angle. Big dunes pinch the fairway along its left edge and a curious hillock directly in the middle of the lay-up area complicates pitching.

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Acandidateforthetoughesthole,thefourthcontrastswiththethirdinthatitwillgenerallydemandanaerialapproachoveranenormousnaturalsandhazardtofindthegreenintwo.Anotherdownhillteeshot,thistimethroughashallowvalleytoawidefairway,offersadramaticviewofthedistantgreen,perchedonanangledridge.Teeshotsthathugtheleftofthefairwaywillminimisethecarryoversand,butwithabackleftholelocationthisseeminglycraftyplaywillleaveyouwithaveryawkwardapproachangle.Bigdunespinchthefairwayalongitsleftedgeandacurioushillockdirectlyinthemiddleofthelay-upareacomplicatespitching.

Hole 4487 YaRDsPaR 4

Thebravecantakethedirectroutetothegreenoverthecanyonwiththeirteeshot.Themoretimidmayavoidtheriskofplungingintothechasmandplayinsteadtothewide,flatfairway.Therewardforsuccessisastraightforwardpitch-and-runshotintothetumblinggreen,whilstthepriceofcautionistheaerialonlyapproachshotoverthedeep,wadicanyon.Thisclassicrisk-and–rewardoptionisatemptingpropositionfromeachoftheteeboxes.

Hole 5408 YaRDsPaR 4

Thewadiravinecontinuesitsinfluence,asitmustbecarriedwiththeteeshotandcontinuestoruntheentirelengthoftheholetotheright.Aseriesofsmallrockpoolsandcascadesaredottedalongalongthisvalley,togivetheattractiveauralaccompanimentofsoftlyrunningwater.Thesixthfeaturesanenormousgreenthatpitchesandrollslikeaheavyoceanswellandasaresultthisholeagainrewardsthewell-playedrunningapproachshot.Anaturalclifffacewillberetainedinthelandingarea,servingtosplitthedrivingzoneintotwodistinctlevels.Alongteeshotcanbeplayedtotheleftofthiscliff,butthisleavesanapproachfacedoffbytwomenacingpotbunkers.

Hole 6402 YaRDsPaR 4

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The first half of the hole is basically the old 5th retained exactly as it was. It is a beautiful tee shot, so has been preserved. The only difference is that the fairway has been brought back down into the wadi to offer shorter hitters some relief. The big changes come with the second half of the hole, which has been radically overhauled. A wide desert rift splits the fairway in two, placing added tension on getting a good tee shot away to make the subsequent carry over the sand much easier. Beyond the wide lay up area the fairway contracts to a narrow neck feeding into the left half of the green. Keeping to the left side of the hole throughout gives more approach shot choices.

Once again, a tee location has been selected to offer golfers a wonderful panoramic view. The message to be read is that Ô left is bad!Õ The deep, desert wadi first encountered on the 3rd returns as a menacing influence, having seemingly devoured the entire left side of the fairway. The tee shot needs to be right of centre to avoid having to approach the green over any sand. However, the green contouring creates a few special hole locations which can only be best approached from the very left edge of the fairway, so remember to take a good look at the hole location here as you walk to the 3rd tee.

This short hole concludes the sequence of three consecutive holes that meander their way through the dramatic wadi landscape. GolfersÕ attention will be drawn immediately to the angled green perched precariously on a peninsula outcrop, with a vertical drop down to the right into the narrow, wadi cleft, through which a tumbling, rocky stream flows. The tees are scattered around the head of the canyon, offering many varied lengths and angles from which to attack the perilous target. Playing safely away from the canyon may bring into play the naturally found humps and hollows to the left of the green. DonÕ t go long either, as a further vertical drop awaits.

Thisshortholeconcludesthesequenceofthreeconsecutiveholesthatmeandertheirwaythroughthedramaticwadilandscape.Thegolfer’sattentionisdrawnimmediatelytotheangledgreenperchedprecariouslyonapeninsulaoutcrop,withaverticaldropdowntotherightintothenarrow,wadicleft,throughwhichatumbling,rockystreamflows.Theteesarescatteredaroundtheheadofthecanyon,offeringmanyvariedlengthsandanglesfromwhichtoattacktheperiloustarget.Playingsafelyawayfromthecanyonmaybringintoplaythenaturallyfoundhumpsandhollowstotheleftofthegreen.Don’tgolongeither,asafurtherverticaldropawaits.

Hole 7174 YaRDsPaR 3

Onceagain,theteelocationshavebeenselectedtooffergolfersawonderfulpanoramicview.Themessagetobereadisthat‘leftisbad!’.Thedeep,desertwadifirstencounteredonthethirdreturnsasamenacinginfluence,havingseeminglydevouredtheentireleftsideofthefairway.Theteeshotneedstoberightofcentretoavoidhavingtoapproachthegreenoveranysand.Thegreencontouringcreatesafewspecialholelocationswhichcanonlybebestapproachedfromtheveryleftedgeofthefairway,soremembertotakeagoodlookattheholelocationhereasyouwalktothethirdtee.

Hole 8461 YaRDsPaR 4

Thefirsthalfoftheholeisbasicallytheoldfifthretainedexactlyasitwas.Itisabeautifulteeshot,sohasbeenpreserved.Theonlydifferenceisthatthefairwayhasbeenbroughtbackdownintothewaditooffershorterhitterssomerelief.Thebigchangescomewiththesecondhalfofthehole,whichhasbeenradicallyoverhauled.Awidedesertriftsplitsthefairwayintwo,placingaddedtensionongettingagoodteeshotawaytomakethesubsequentcarryoverthesandmucheasier.Beyondthewidelay-upareathefairwaycontractstoanarrowneck,feedingintothelefthalfofthegreen.Keepingtotheleftsideoftheholethroughoutgivesmoreapproachshotchoices.

Hole 9541 YaRDsPaR 5

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Riffa Views very own Ô Postage StampÕ hole; a tiny par 3 where accuracy counts for everything. The smallest green on the course rests upon an undulating knoll entirely surrounded by waste bunkers and desert grass festooned dunes. What the hole lacks in length it amply compensates for with its physical hazards, though arguably the most effective defence is the seed of doubt it plants in the golferÕ s brain when presenting them with a seemingly easy hole. Petite, but perplexing, this hole can nip at your score like a terrier snapping at your ankles.

Reminiscent of the wild Scottish links of Montrose or Cruden Bay, the 11th fairway lies as crumpled and folded as an unmade bed, with dips, swales, hillocks and plateaus a plenty. An ever heightening range of sand hills marches down the left side of the fairway and perched upon the final spur of these hills sits the gently elevated green. Deep, gnarled bunkers protect the close cut, sloping flanks and again work in tandem with the hole location in determining which side of the fairway is best for the easiest approach angle. Not a long hole, but full of discrete strategic intrigue.

The back nine opens with a deliciously sporty short par 4, where the retained landforms of the old 6th and 7th holes play a key strategic role. To gain the best approach angle the tee shot must be held close to left of the fairway, from where it will hopefully skip down a steep hillside within the fairway to offer a relatively straightforward short pitch into another gentle fall away green. Long hitters may even get all the way to the green if they can shape their tee shot from left to right and feed off the gathering contours in the approach. The hole bares its teeth to the shot hit to the right where steep contours and plentiful sand await.

85

Thebacknineopenswithadeliciouslysportyshortpar4,wheretheretainedlandformsoftheoldsixthandseventhholesplayakeystrategicrole.Togainthebestapproachangletheteeshotmustbeheldclosetotheleftofthefairway,fromwhereitwillhopefullyskipdownasteephillsidewithinthefairwaytoofferarelativelystraightforwardshortpitchintoanothergentlefall-awaygreen.Longhittersmayevengetallthewaytothegreeniftheycanshapetheirteeshotfromlefttorightandfeedoffthegatheringcontoursintheapproach.Theholebaresitsteethtotheshothittotherightwheresteepcontoursandplentifulsandawait.

Hole 10323 YaRDsPaR 4

ReminiscentofthewildScottishlinksofMontroseorCrudenBay,the11thfairwayliesascrumpledandfoldedasanunmadebed,withdips,swales,hillocksandplateauxaplenty.Aneverheighteningrangeofsandhillsmarchesdowntheleftsideofthefairwayandpercheduponthefinalspurofthesehillssitsthegentlyelevatedgreen.Deep,gnarledbunkersprotecttheclosecut,slopingflanksandagainworkintandemwiththeholelocationindeterminingwhichsideofthefairwayisbestfortheeasiestapproachangle.Notalonghole,butfullofdiscretestrategicintrigue.

Hole 11353 YaRDsPaR 4

TheMontgomerieCourse’sveryown‘PostageStamp’hole–atinypar3whereaccuracycountsforeverything.Thesmallestgreenonthecourserestsuponanundulatingknollentirelysurroundedbywastebunkersanddesertgrass-festooneddunes.Whattheholelacksinlengthitamplycompensatesforwithitsphysicalhazards,thougharguablythemosteffectivedefenceistheseedofdoubtitplantsinthegolfer’sbrainwhenpresentingthemwithaseeminglyeasyhole.Petite,butperplexing,thisholecannipatyourscorelikeaterriersnappingatyourankles.

Hole 12146 YaRDsPaR 3

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Turning away from home for the last time the course encounters the first significant water hazard and a demanding, long par 4. With the introduction of water, the influence of sand recedes in compensation. The strategy is again set up by the hole location, so on one day you would want to flirt with the water for the best angle of approach, whilst on another you may need to drive it to the crest of the hill to the right of the fairway for a good look at the flag and a clear approach path. A retained belt of desert trees play a part here and can block out your view of the hole if you make a strategic misjudgement.

Doubling back down the super wide fairway, the player immediately encounters many of the same landforms in reverse. You have to stick to the right of the hole to get up in two, so it is no surprise that the most caustic hazards defend this direct route. The lay up fairway for the second shot is truly vast, sharing the full width of the 13th hole, but within this expanse of short grass the ideal hitting zone is actually quite small. The green defences are angled to progressively complicate approach shots from the further left they are played. These two par 5Õ s are inspired by the similarly conjoined twin par 5Õ s of the 5th and 14th holes of the Old Course in St. Andrews, the latter of which is celebrated as being arguably the most strategic par 5Õ s ever created.

The first of back-to-back par 5Õ s and a feast of strategic choices await. Big hitters will need to knock it over the large dune that stares them down if they are to have a chance of getting up in two. Beyond this menacing dune, with its cavernous guardian bunker lies a wide fairway plain that will kick the ball onwards to within possible range. Mere mortals will have to wind their way around the major hazards, with the cautious being well advised to make use of the full width of the double fairway. The green is perched up on a narrow ridge, and rather like the Ô Road HoleÕ green at St. Andrews, is guarded by a single, deep pot bunker. The best approach angle will depend upon the hole location, but it will always be best to miss the green to the right; there is plenty of safe ground down there.

Thefirstofback-to-backpar5sandafeastofstrategicchoicesawait.Bighitterswillneedtoknockitoverthelargedunethatstaresthemdowniftheyaretohaveachanceofgettingonintwo.Beyondthismenacingdune,withitscavernousguardianbunkerliesawidefairwayplainthatwillkicktheballonwardstowithinpossiblerange.Meremortalswillhavetowindtheirwayaroundthemajorhazards,withthecautiousbeingwelladvisedtomakeuseofthefullwidthofthedoublefairway.Thegreenispercheduponanarrowridge,andratherlikethe‘RoadHole’greenatStAndrews,isguardedbyasingle,deeppotbunker.Thebestapproachangledependsupontheholelocation,butitwillalwaysbebesttomissthegreentotheright–thereisplentyofsafegrounddownthere.

Hole 13587 YaRDsPaR 5

Doublingbackdownthesuper-widefairway,theplayerimmediatelyencountersmanyofthesamelandformsinreverse.Youhavetosticktotherightoftheholetogetupintwo,soitisnosurprisethatthemostcaustichazardsdefendthisdirectroute.Thelayupfairwayforthesecondshotistrulyvast,sharingthefullwidthofthe13thhole,butwithinthisexpanseofshortgrasstheidealhittingzoneisactuallyquitesmall.Thegreendefencesareangledtocomplicateapproachshotsfromthefurtherlefttheyareplayed.Thesetwopar5sareinspiredbythesimilarlyco-joinedtwinpar5softhefifthand14thholesoftheOldCourseatStAndrews,thelatterofwhichisarguablythemoststrategicpar5evercreated.

Hole 14586 YaRDsPaR 5

Turningawayfromhomeforthelasttime,thecourseencountersthefirstsignificantwaterhazardandademanding,longpar4.Withtheintroductionofwater,theinfluenceofsandrecedesincompensation.Thestrategyisagainsetupbytheholelocation,soononedayyouwouldwanttoflirtwiththewaterforthebestangleofapproach,whilstonanotheryoumayneedtodriveittothecrestofthehilltotherightofthefairwayforagoodlookattheflagandaclearapproachpath.Aretainedbeltofdeserttreesplaysaparthereandcanblockoutyourviewoftheholeifyoumakeastrategicmisjudgement.

Hole 15474 YaRDsPaR 4

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Hang onto your hat for the grand finale, running straight back towards the clubhouse. Whereas the course has generally given a high degree of latitude with the direction in which the tee shot can be played, for the final examination the test is one of straight hitting and a steady nerve. Miss left and the narrow, snaking wadi awaits; miss right and it gets very soggy. A huge, wide green, nestling in a spectator-friendly arena, awaits the final spectacular approach shot either over or around the sparkling sand fronted lake. The final hole is not overly long, but is perfectly set up to encourage bold, attacking golf and regardless of success or failure, will be a memorable and enticing climax to a course that rewards intelligent strategic play from first shot to last.

There may only be eighteen holes on the course, but this is effectively two holes within one, so radically different are its strategies depending upon the hole location. The key is the tremendously wide green, which is effectively two greens within one to either side of a central spine of bunkers. Hole locations to the right of the green reside perilously close to the lake, whilst those to the left are defended by bunkers. Choose your driving line carefully to leave the most open approach to the flagÉ and try to ignore the enormous lake!

The final short hole, where water and sand collaborate to form a dramatic and beautiful test. From the championship tee, jutting out into the lake, the shot to the green is almost entirely over water. As the tees move forward the influence of the water lessens, so that by the time the novice tee is reached the lake is merely an attractive backdrop. The short approach fairway is set on a diagonal, affording golfers the option of playing away from the lake, but two bunkers set short of the green will likely ensnare the overly cautious. A feature of the hole is the green contouring, which includes an interesting low, central section, with higher hole location areas to the front and rear of the green. Merely reaching the green will not be enough to secure a par; one must also find the correct portion.

87

Thefinalshorthole,wherewaterandsandcollaboratetoformadramaticandbeautifultest.Fromthechampionshiptee,juttingoutintothelake,theshottothegreenisalmostentirelyoverwater.Astheteesmoveforwardtheinfluenceofwaterlessens,sothatbythetimethenoviceteeisreachedthelakeismerelyanattractivebackdrop.Theshortapproachfairwayissetonadiagonal,affordinggolferstheoptionofplayingawayfromthelake,buttwobunkerssetshortofthegreenwilllikelyensnaretheoverlycautious.Afeatureoftheholeisthegreencontouring,whichincludesaninterestinglow,centralsection,withhigherholelocationareastothefrontandrearofthegreen.Merelyreachingthegreenwillnotbeenoughtosecureapar.

Hole 16229 YaRDsPaR 3

Theremayonlybe18holesonthecourse,butthisiseffectivelytwoholeswithinone,soradicallydifferentareitsstrategiesdependinguponthepinlocation.Thekeyisthetremendouslywidegreen,whichiseffectivelytwogreensinonetoeithersideofacentralspineofbunkers.Holelocationstotherightofthegreenareperilouslyclosetothelake,whilstthosetotheleftaredefendedbybunkers.Chooseyourdrivinglinecarefullytoleavethemostopenapproachtotheflagandtrytoignoretheenormouslake!

Hole 17429 YaRDsPaR 4

Hangontoyourhatforthegrandfinale,runningstraightbacktowardstheclubhouse.Forthefinalexaminationthetestisoneofstraighthittingandasteadynerve.Missleftandthenarrow,snakingwadiawaits,missrightanditgetsverysoggy.Ahuge,widegreen,nestlinginaspectator-friendlyarena,awaitsthefinalspectacularapproachshoteitheroveroraroundthesand-frontedlake.Thefinalholeisnotoverlylong,butisperfectlysetuptoencouragebold,attackinggolfandregardlessofsuccessorfailure,willbeamemorableandenticingclimaxtoacoursethatrewardsintelligentstrategicplayfromfirstshottolast.

Hole 18429 YaRDsPaR 4

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acknowledgements and officialsVolVo

championship executive DirectorPerEricsson

championship DirectorTobiasWinsnes

communications manager AnnaHafströmKovats

championship manager JuliaRyding

VolVo WoRlD golF cHallenge TeamProject Director JanSidemo

Project manager – World Final JonasOgvall

img

championship Director RossHallett

championship manager GeorgieSangster,BenFreeman

championship administrators RosieFarrell,AlexBensusan,RobertO’Siochain,HelenMerry

championship accountant JonMcIntosh

chief marshal ClausHansen

chief scorer EdwardDaly

THe RoYal golF clUB

general manager SusanStevenson

Director of golf PhilJones

Director of sales LouiseDaly

Director of agronomy MarkHooker

Marketing&PRManagerSueAddison

F&B Director EricDeladiennee

consultant MichaelBraidwood

eURoPean ToUR

Tournament Director MikaelErikson

chief Referee AndyMcFee

secretary CarmelTreacy

RefereesMatsLaner,ThomasWaldenstedt,NealBriggs,GaryTait

mobile Weather CraigMrockzameDia cenTReeT media officer ScottCrockett

Volvo media Team AnnaHafströmKovats

img media/PR manager MicheleMair

img media /PR assistant RobinSpring

PR /marketing OgilvyMatherTheorganiserswouldalsoliketothankourParnters,theOfficialSponsorsandSuppliersoftheVolvoGolfChampions.

oFFicial PaRTneRs BahrainEconomicDevelopmentBoard

oFFicial sPonsoRs Timepiece Rolex

media CNN

Property RiffaViewsBahrainInternationalCircuit

oFFicial sUPPlieRsPractice BallTitleist

shopping centre BahrainCityCentre

Trophy Designers & suppliers KostaBoda

Water /soft drinks CocaCola

clothing GregNormanCollection

car ParkBAPCO/AwaliPlastics

Theorganiserswould also like to thank thefollowing people and organisations withoutwhosehelpanddedicationtheChampionshipcouldnottakeplace:

TheChiefMarshal,ClausHansenandtheChiefScorer,EdwardDalyfororganisingthemarshalsandscoringteamsandallthepeoplewhovolunteeredtheirservices.

ThefollowingsupplierswhohavesupportedtheeventandworkedsohardtodelivertheChampionship:AggrekoAMG,AwalPlasticsBAPCO,Batelco,BIGCLandscapingBMMI,ByrneCityNeonCreativeTechnologiesDorlings,GettyImages,GulfHotelGulfHouseMarketsGulfShowPowerJawad,KeyCleaning,Limousina,LiongatePavingNassScafformOwenBrownProtectSecurityServicesReddoorEventsRimScaffolding,SES,SmithSumnerDesignSouthernGovernement.BahrainInternationalShipping,WorldwideSportingPublications

ThemembersofthePress,TVandRadiofortheircoverageoftheChampionship.

88

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