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Page 1: 2010 CMA Awards Sponsor Information

cma one music circle south nashville, tn 37203-4312 tel 615.244.2840 fax 615.242.4783 CMAawards.com

2010 CMA AwArds ProgrAM Book Advertising rAtes

Celebrate Country Music’s Biggest Night and promote your brand with a high profile ad in the Official Program Book for “The 44th Annual CMA Awards.” Your ad message will come to life in print and online with a special digital version of the CMA Awards Program Book at CMAawards.com year-round. Reach thousands of fans with this special limited collector’s edition.

display advertisers will receive:Bonus inclusion in the digital version of the CMA Awards Program Book

Web site link listing on CMAawards.com

Preferred in-book positioning

Additional copies for distribution and/or promotional efforts (optional, quantities limited)

New in 2010 is CMA PArtner sHOWCAse, a special advertising section in the back of the CMA Awards Program Book exclusively for radio stations, venues and affiliated CMA and music industry service providers (subject to CMA approval). QUArter PAge ONLY $1,500 (Black & White, vertical, non-bleed only ads stacked four on one page — see example on page two)

Advertising rAtes* (ALL RATES ARE NET)AD UNIT FOUR-COLOR BLACK & WHITEFULL PAge $8,500 $6,500

HALF PAge (horizontal only) $5,550 $4,125

tHird PAge (vertical only) $2,900 $2,475*add 3% fee if paying by credit card

AdditiOnAL COLOrs, vArnisH And/Or sPeCiFied PMs$995 per process per page

PreMiUM POsitiOns Priority given to full page, four-color ads$1,250 per page

disCOUnts given to a company purchasing multiple pages5% DISCOUNT for purchasing 2 or 3 pages10% DISCOUNT for purchasing 4 or more pages

Ad sALes COntACtSHERI WARNKE VP of Strategic Partnerships TEL (615) 664-1647 FAX (615) 248-1007 E-MAIL [email protected]

deAdLines Ad space MONDAY, SEPT. 13 Artwork and payment MONDAY, SEPT. 27

Page 2: 2010 CMA Awards Sponsor Information

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cma partner showcase

Page 3: 2010 CMA Awards Sponsor Information

dIgITAL ArT dEAdLINEAds must be received no later thanMoNdAY, sEPTEMBEr 27, 2010. Ads received after this date are subject to a late fee. CMA Is NoT rEsPoNsIBLE For PrINTINg or rEFUNdINg Ads NoT rECEIVEd BY sPECIFIEd dEAdLINE.

dIgITAL ArT rEQUIrEMENTs(Film Not Accepted)Files delivered via Cd, dVd or UsB oruploaded onto FTP site accepted ineither Quark Xpress, Illustrator,Photoshop, Indesign programs orPrint-optimized PdF files. All supportfiles (EPs or TIF images) and fontsMUsT be included. TIFs must be atleast 300 dpi resolution.

ProoF rEQUIrEMENTsPLEAsE INCLUdE A ‘ProoF’ or‘PdF ProoF’ wITH YoUr FILEs.For files uploaded to FTP site, include a PdF for proofing purposes to compare against the printer’s proof. without a proof, CMA cannot guarantee final artwork is correct. No proofs will besent to advertiser for approval.

Modifications cannot be guaranteed and will becharged to advertiser at industry standard rates.A final program book will be sent to each advertiser one week after printing.

sIZE rEQUIrEMENTsLive matter on all pages must be at least .375”inside trim on all sides. (7.625” x 10.125”)

double-Truck (two facing, single pages)8.375” x 10.875” TrIM (each page)7.375” x 9.875” NoN-BLEEd (each page)8.625” x 11.125” BLEEd (both pages)

Full Page8.375” x 10.875” TrIM 7.375” x 9.875” NoN-BLEEd8.625” x 11.125” wITH BLEEd

Half Page (horizontal only)7.375” x 4.75” NoN-BLEEd

Third Page (vertical only)2.25” x 9.875” NoN-BLEEd2.875” x 11.125” wITH BLEEd

CMA PArTNEr sHowCAsE – a special advertising section in the back of the book exclusively for radio stations, venues and affiliated CMA and music industry service providers (subject to CMA approval; Black & white Quarter Page vertical, non-bleed ads stacked four on one page). Quarter Page (Vertical only)2.25” x 9.875” NoN-BLEEd2.875” x 11.125” wITH BLEEd

• Perfect bound book • Line screen 150–175 • 300 dpi minimum file resolution • Four-color CMYk or grayscale files.• Bleed available on full and third page and double-truck ads only.• Bleed .125” on all sides.• Live matter on all pages must be at least .375” inside trim on all sides. (7.625” x 10.125”)• set up two-page spreads as single pages with full bleed allowance.• Ad material must be exact size as specified. we cannot resize your ad.• Type less than 8 point or fine serifs is not recommended. reverse type should be no less than 10 point and in a bold face. smaller type face accepted but at advertiser’s risk.• 20,000 distribution — complimentary program book given to each CMA Awards attendee and additional copies for sale on-site and at CMAawards.com

ProdUCTIoN CHArgEsdesign layout, artwork composition, typesetting, mechanicals, etc., done by publisher will be charged at cost plus 20%. THEsE CHArgEs ArE NoT sUBJECTTo AgENCY CoMMIssIoN.

sPECIFICATIoNs

Ad sALEs CoNTACT

AdVErTIsINg rATEsCoVErs (4-CoLor oNLY)Price Position$19,925 Inside Front Cover & Page 1 (2-page spread) $11,345 Inside Front Cover $10,290 Inside Back Cover $13,985 Back Cover

FULL PAgE$8,500 Four-color $6,500 Black & white PrEMIUM PosITIoNs Priority given to full page, four-color adsPremium Position pages Add $1,250 per page

HALF PAgE (horizontal only)$5,550 Four-color$4,125 Black & white

THIrd PAgE (vertical only)$2,900 Four-color$2,475 Black & white

CMA PArTNEr sHowCAsE QUArTEr PAgE (vertical only)$1,500 Black & white

AddITIoNAL CoLors, VArNIsH ANd/or sPECIFIEd PMs$995 per process per page ALL rATEs ArE NET

Ad sPACE rEsErVATIoN ANd PAYMENT dEAdLINEAd space reservations must be made by MoNdAY, sEPTEMBEr 13, 2010. Ads must be paid in full no later than MoNdAY, sEPTEMBEr 27, 2010.

CMA reserves the right of approval on ad copy and artwork. Any artwork portraying CMA logos or CMA trademarks must have advance written approval. Please do NoT reference the CMA Awards as the “Country Music Awards.” Please use CMA Awards, “The 44th Annual CMA Awards” and/or Country Music’s Biggest Night.

sHErI wArNkE VP of strategic Partnerships TEL (615) 664-1647 FAX (615) 248-1007 E-MAIL [email protected]

2010 dEAdLINEs Ad space: MoNdAY, sEPT. 13 Artwork and payment: MoNdAY, sEPT. 27

2010 CMA Awards Program Book Advertising ratesCelebrate Country Music’s Biggest Night™ and promote your brand with a high profile ad in the official Program Book for “The 44th Annual CMA Awards.” Your ad message will come to life in print and online with a special digital version of the CMA Awards Program Book at CMAawards.com year-round. reach thousands of fans with this special limited collector’s edition.New in 2010 is CMA PArTNEr sHowCAsE, a special advertising section in the back of the Program Book exclusively for radio stations, venues and affiliated CMA and music industry service providers (subject to CMA approval; Black & white Quarter Page vertical, non-bleed ads stacked four on one page).

Page 4: 2010 CMA Awards Sponsor Information

Please mark the ad you are purchasing, total the amount, detach this section or make a copy and mail with your check made payable to CMA Awards Program Book to:CMA Awards Program Book Adone Music Circle southNashville, Tenn. 37203-4312

Credit Card orders may be faxed to sheri warnke FAX (615) 248-1007

2 0 1 0 C M A AwA r d s P r o g r A M B o o k I N s E r T I o N o r d E r F o r M

2010 oFFICIAL CMA AwArds ProgrAM Book AdVErTIsINg rATEsPrice Position CoVErs (FoUr-CoLor oNLY)$19,925 Inside Front Cover & Page 1 (2-page spread) $11,345 Inside Front Cover $10,290 Inside Back Cover $13,985 Back Cover

FULL PAgE$8,500 Four-color $6,500 Black & white

PrEMIUM PosITIoNs Priority given to full page, four-color ads Premium Position pages Add $1,250 per page

HALF PAgE (horizontal only)$5,550 Four-color $4,125 Black & white

THIrd PAgE (vertical only)$2,900 Four-color$2,475 Black & white

CMA PArTNEr sHowCAsE QUArTEr PAgE (vertical only)$1,500 Black & white only

AddITIoNAL CoLors, VArNIsH ANd/or sPECIFIEd PMs$995 per process per page

$ Ad PAgE ToTAL

$ PrEMIUM PosITIoN FEE

$ AddITIoNAL CoLors, VArNIsH ANd/or sPECIFIEd PMs FEE

$ sUBToTAL

$ dIsCoUNT (given to a company purchasing multiple pages)5% dIsCoUNT for purchasing 2 or 3 pages10% dIsCoUNT for purchasing 4 or more pages

$ CrEdIT CArd FEE (add 3% if paying by credit card)

$ ToTAL ALL rATEs ArE NET dIgITAL ArTwork dEAdLINEAds must be received by MoNdAY, sEPTEMBEr 27, 2010. Ads received after this date are subject to a late fee. CMA Is NoT rEsPoNsIBLE For PrINTINg or rEFUNdINg Ads NoT rECEIVEd BY sPECIFIEd dEAdLINE.

AdVErTIsEr

PUrCHAsE ordEr No. (IF APPLICABLE)

CoMPANY/AgENCY

AddrEss

CITY sTATE ZIP

PHoNE No. FAX No.

E-MAIL

ordErEd BY

TITLE

sIgNATUrE

ToTAL PAYMENT

METHod oF PAYMENT (PLEAsE CIrCLE): U.s. FUNds oNLY

CHECk MoNEY ordEr VIsA MAsTErCArd AMErICAN EXPrEss

CrEdIT CArd ordErs MAY BE FAXEd To sHErI wArNkE (615) 248-1007

NAME oN CArd

CArd No.

EXP. dATE

sIgNATUrE (rEQUIrEd For CrEdIT CArd ordErs)

Please reserve the ad space as indicated on the left in the 2010 CMA Awards Program Book. I agree to all the terms and conditions. I certify that I am authorized to contract advertising space for the firm below. I, the advertiser, agree to supply CMA with final digital artwork in accordance with the specifications and selected size as indicated no later than Monday, sept. 27, 2010. I, the advertiser, also agree to make payment for the purchased ad space no later than sept. 27, 2010. This agreement is binding and non-cancelable. I understand all advertising rates are NET. Checks should be made payable to CMA Awards Program Book. I further understand and agree that my account balance that remains unpaid longer than sixty (60) days beyond sept. 27, 2010 will be subject to interest accruing at the rate of 1.5 percent each day beginning the 61st day beyond the above date. Invoices sent from CMA. recognized agencies invoiced with one CMA Awards Program Book.

Please complete, sign and fax insertion order to sheri warnke at (615) 248-1007. Mail check payment to CMA Awards Program Book, one Music Circle south, Nashville, Tenn. 37203-4312 or fax credit card order to (615) 248-1007.

ArT ProdUCTIoN CoNTACT / sHIP ArT ToJim Bailey, Lithographics, Inc.1835 Airline drive, Nashville, Tenn. 37210TEL (615) 889-1200 or 1-800-222-0132E-MAIL [email protected] do not e-mail your ad but post it on the FTP site via YousendIt at www.Lithographicsinc.com (click on UPLoAd) or http://dropbox.yousendit.com/Lithographics

Please Id your file as your CoMPANY NAME.

Ad rEsErVATIoNs / PLACEMENT CoNTACTsheri warnkeVP of strategic PartnershipsCMA Awards Program Bookone Music Circle southNashville, Tenn. 37203-4312TEL (615) 664-1647FAX (615) 248-1007E-MAIL [email protected]

© 2010 Country Music Association, Inc. “The 44th Annual CMA Awards” Program Book is an official publication of CMA. CMA reserves the right of approval on ad copy and artwork. CMA logos and trademarks are copyrighted and may not be reproduced without written permission from CMA. CMA owns the registered trademarks CMA Awards® and Country Music’s Biggest Night™. Please DO NOT reference the CMA Awards as the “Country Music Awards.” Please use CMA Awards, “The 44th Annual CMA Awards” and/or Country Music’s Biggest Night.

official publication of the


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