“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” ~ Sean Gardner

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“You can never go wrong by investing in communities and the human beings within them.” ~ Pam Moore

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"Good marketers tell a story." ~ Seth Godin

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“Social media is not about selling. It’s about educating your fans and customers, money just follows.” ~ Sami Khaleeq

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"Many charities go out and just ask people for money. We ask people for their voice." ~ Scott Harrison

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“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” ~ Seth Godin

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“Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.” ~ Laura Fitton

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“If you don’t start in the right spot, you are going to lose the game before you even get started.” ~Mike O’Neil

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“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” ~ Eric Qualman

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“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” ~ Ann Handley

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