It’s not always easy to come up with engaging content, and good reasons to push message your users. Hopefully, the ideas that follow will give you some inspiration…
@APPBOYDAVE
WHAT MESSAGE SHOULD I SEND?
There are a lot of holidays in a calendar year in the U.S. Add each of these holidays to your content calendar, and take advantage of each and every one them. http://www.timeanddate.com/holidays/us/
@APPBOYDAVE 1
TIE-IN TO A HOLIDAY
There are always “current events” happening in pop culture. Pick a few feeders – TMZ, Vulture, Perez Hilton – and capitalize on key moments.
@APPBOYDAVE 2
TIE-IN TO POP CULTURE
What kind of culture do you foster among your app users? If this style of message fits your culture, give it a go. Word of caution: Use sparingly.
@APPBOYDAVE 3
TONGUE-IN-CHEEK / KITSCHY
This is a great reason to reach out to users – announce a new feature, new products, new content – anything NEW! Humans crave new stimuli.
@APPBOYDAVE 4
ANNOUNCE UPDATES IN APP
Keep your users guessing. This is a strategy employed by many Internet media titans (“Eat These 5 Super-Foods: You Won’t Believe What They Are – Click Here to See”). People are naturally curious. Peak their curiosity.
@APPBOYDAVE 5
THE CLIFF-HANGER!
People love contests and sweepstakes. Make it social to capitalize on the viral effect and drive more organic downloads.
@APPBOYDAVE 6
CONTEST / SWEEPSTAKES
Keep it short n’ sweet. Say what you mean, and mean what you say.
@APPBOYDAVE 7
GET RIGHT TO THE POINT
Asking your users a question is a great way to make them feel involved in the conversation and bolster engagement. This is a best-kept secret amongst Social Media Managers.
@APPBOYDAVE 8
ASK A QUESTION
Inclement weather can be your best friend. Capitalize on moments where your users are probably trapped indoors and glued to their mobile device as a result.
@APPBOYDAVE 9
TIE-IN TO A WEATHER EVENT
Don’t just get them to open the app…drive them to do something once they open the app. Make your push notification count!
@APPBOYDAVE 10
ASK THEM TO DO SOMETHING
A/B TEST your push notifications to small groups of users before sending to your entire app audience. Optimize the open rate. Don’t leave it to chance.
@APPBOYDAVE
TRACK METRICS on your push notification campaigns (# Sent, Open Rate %, Direct Opens, Influenced Opens, etc.). Analyze and tweak as necessary.
FINAL THOUGHTS
Employ a RE-TARGETING strategy. Don’t just send a single push and expect optimal results. Follow-up with people who didn’t interact the first time.
Recommended