ZZP Barometer - Themarapport "Social Media en Netwerken"

8/10/2019 ZZP Barometer - Themarapport "Social Media en Netwerken"

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December 2014December 2014

ZZP Barometer 2010-2014 Pagina 2 van 39


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15/39



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;K,I1B M1 B1I51*7 M)K5 :*)Y,1A .1;;1B ;17171BW \B (/I /AA11B 7/B /A 1]I*116,BI1*122/BI1 ,BY) R,MBW @//7 (/B ))7 (1 -)BB1-I,1 61I (1R1 61B21B 1B L*//> )Y M1 ,1I2L))* R1 7/B ;1I171B1BW @)1I M1 11B2 7,M71B 5/I 1* (/B 7/B >//B >1;1K*1BW \B 5/I I1()1B 61I -)BI/-I1B (,1 M1 B,1I 71BI 1B (,1 M)K K,IB)(,>1Bc J15))B 11B2 .KB :*)Y,1A())*2:,II1BW C7 /--1:I11* ,1(1*11B 5//*L/B ,7 (1B7 (/I .1I 11B I)1>1L)1>(15//*(1 .11YIW

X/0'#+ fb -%M1c J11B I,M( L))*s ;1B ,7 1-.I L11A I1 (*K7 L))*W =) 51*7I 2)-,//A B1I51*71B B,1IWO1I51*71B ,2 B1I 51*7W J11Y .1I (K2 5/I //B(/-.I 1B I,M(S M1 R/A B/ L1*A)): L/B I,M(61*71B (/I .1I 1-.I 5/I ):A1L1*IW


16/39


17/39



J -03. ", A0)9+%B) +62- +II+6-0+I -+ *+D#F09+)!""# 3)#'+4 3"4+5))# -.&51+!652

6+/;-< 6%-< *--G5 $7E S 57)( %4 H7#>-'"# -;$5-GG-;57-G 5- *-F/&7>-# -# $-5 %)574+ 5- $+ ;1B/(*K771Bn M1 7*,M>I B)),I

11B I511(1 7/B2 L))* 11B 11*2I1 ,B(*K7W l11I (/I M)K5 :*)Y,1A ): /AA1*A1, 6/B,1*1B5)*(I >1R)-.I hB >1L)B(1B 1B (/I :)I1BI,1A1 *1A/I,12 R,-. 11B 61B,B> L)*61B ): ;/2,2L/B 5/I R1 (//* //BI*1YY1BW \* R,MB .1A1 ./B(;)171B >12-.*1L1B )L1* 5/I 11B u>)1(Z:*)Y,1A 6//7IW \1B //BI/A 2A,661 1B 2B1AA1 uZ5,BZZ R,MBm

\1B >)1(1 :*)Y,1AY)I) 31L1BIK11A ())* 11B Y)I)>*//Y >1B)61B8 \1B .1/(A,B1 (,1 (1 //B(/-.I I*17I 35112 -*1/I,1Yf8 G/61BL/II,B> 3 5,1 ;1B M1 1B 5/I 7/B M1 L))* (1 A1R1* ;1I171B1B8


18/39



H)*IY)A,) 3A//I =C\O 5/I M1 ()1I )Y .1;I >1(//B8 [KA /A M1 -)BI/-I>1>1L1B2 ,B 316/,AS I1A1Y))BS /(*12S 51;2,I1328 1I -1I1*/8

aU =g:% 12#(#4 ,B/ ): 4,B71(CBn 5,1 .11YI 1* ): 6,MB :*)Y,1A >17171BWGA,661 Y*11A/B-1*2 6/71B .,1* >1;*K,7 L/BW _1B 11*2I1 ())* R1AY >1*,-.I ): :*)Y,1A1B I17,M71B 3(1 /B(1* R,1I (/I ,661*2 ))7 1B (K2 7)6 M1 u;171B(1* ZL))* ;,M 1L1BIK11A A/I1*-)BI/-I8 6//* ))7 ())* ,B 2)66,>1 >1L/AA1B /-I,1Y 11B -)BB1-I,1L1*R)17 I1 ()1BS5//*;,M M1 (/B 51A //B>11YI 5//*)6 M1 -)BI/-I R)17IW X/I 7A,B7I 51AA,-.I 11B ;11IM1 *//*S6//* >1A))Y 61S .1I 51*7I 1-.I 1B 7/B >)1(1 -)BI/-I1B 1B ;K2,B122 ):A1L1*1BW

CU %$$#-'2#1#+)%#. )%$4#+ 7#8#/#24#$4# '#.,'E ]% 8%i

J1A))Y 61 )Y B,1I 6//* ))7 (,I 6)1I ,7 711* ): 711* K,IA1>>1BW F1 ()1I B)),I 11B-)BB1-I,1L1*R)17 R)B(1* (/I M1 (//*;,M //B>11YI 5//*)6 1B L/BK,I 51A71,BL/A2.)17W=)51A ): (1 (127I): /A2 6);,A1 ,2 .1I I1>1B5))*(,> .11A 11BL)K(,> )6 1L1B 11B;1>1A1,(1B(1 I172I I1 I,771BS (K2 ()1 (,I (/B ))7W X1 71*1B (/I ,7 B)> 11B L1*R)17 7*,M>R)B(1* I172I R,MB I/AA))2 31B (1 71*1B (/I ,7 (,1 51,>1* ))7f8W

cU [1#+ 7/%88#$ 8#,&+%.#$d 80 7/%88#$i

4,B71(CB 71BI 2,B(2 1B,>1 I,M( 11B ;A)> YKB-I,)B/A,I1,IW @//7 .,1* >1;*K,7 L/Bf O,1I /AA11B,2 .1I (h 6/B,1* )6 ;,BB1B M1 B1I51*7 /KI)*,I1,I I1 -A/,61B ): 11B R171* )B(1*51*:S .1I.11YI ))7 11B R11* :)2,I,1Y 1YY1-I ): M1 L,B(;//*.1,( hB (1 7/B2 ): B,1K51 -)BI/-I1B 3R,1I,:D8 \1B L11A >1.))*(1 L*//> ,2n 6//* 5//* ;A)> ,7 (/B )L1*c @,MB /BI5))*( ,2n )L1*(/I 5//* M1 :*)Y122,)B11A >1:/22,)B11*( )L1* ;1BIf 35//*2-.,MBA,M7 (1 *1(1B (/I M1v;1*./K:I L))* M1R1AY ;1BI ;1>)BB1B8W gL1*,>1B2 ,2 1* ))7 >1B)1> ,B2:,*/I,1 I1 L,B(1B): )B2 :A/IY)*6W 0,M HKA21 1B CBYAK1B-1*2 ;,ML))*;11A(W l/I 61 ;*1B>I ;,M I,: #W

BU J%/8 +,%$#$O 7#4+291#$ #$j%@ %$4#+(#+$ 42# 9%; 2$,&2+#+#$

J*)I1 7/B2 (/I ))7 M,M ;K2,B122 .1A(1B .1;IW @1B21B 5//* M1 I1>1B ): 7,M7I 1B (,1 M)K,B2:,*1*1BW =)17 R1 ): 4,B71(CBf @)>1A,M7 R,MB .1I ,BYAK1B-1*2S ;A)>>1B R1 )Y >11Y M1 ;,M M-)BB1-I,1L1*R)17 //B (/I M1 .1B >*//> ,B M1 B1I51*7 5,AI .1;;1B )6(/I R1 M)K ,B2:,*1*1B3LA1,1B(f8 k1IR1AY(1 >1A(I L))* ;1(*,ML1B )Y )B(1*51*:1BW NA2 M1 1* 1L1B L))* >//I R,II1B7A,7 M1 R) 11B 6)),1 21I //B -)BI1BIP;*)BB1B ;,M 1A7//* (,1 L1*L)A>1B2 M)K5 I,61A,B1(/>1A,M72 LKAA1B 61I 5//*(1L)AA1 ,B2:,*1*1B(1 -)BI1BIW X,1 7/B M,M (/B 511* (1A1B 61I M1B1I51*7W


19/39



_)I R)L1* 11B 7)*I1 >*11: K,I 6,MB I,:2W J*//> .))* ,7 (,1 L/B M)K ))7W 4//I 11B ;1*,-.IM1/-.I1* )Y 2IKK* R1 61W 01B ;1B,1K5( .)1 4,B71(CB L))* M)K 51*7If

T-F/&7> E7E $-5 */%%5(5- D+>-##-50-/> 5-/ 0-/-


20/39



K ,()0+#+) ", ",?+- -+ *+)+#+#+) /0( A0)9+%B)!""# 7+#"+5 8)11+#, -99: *)#"0+;+#2

U-/%-# :+>>-/( 7( 7#757+57-G#-4-/ ,+# '- 112 3+/%4-5-/ -# ,+# .7;5%/ 6'7J P7E$--G5 --# */%%5 H7#>-'"#I#-50-/> -# $++ ,-/*/%5-#J

l//* 61B21B hhB )Y I511 M//* >1A1(1B ): 4,B71(CBS _5,II1* 1B ^/-1;))7 /AA11B 11B;1(*,MY2/--)KBI ):1B(1B R)B(1* 1-.I I1 51I1B .)1 (1R1 I1 >1;*K,71BS .1;;1B)B(1*B161*2 .1I BK 2I11(2 ;1I1* ())*m .1I >//I /AA16//A )6 5,1 M1 71BIS 5/I M1 511IS

5/I M1 >11YI 1B .)1 M1 M)K5 L1*.//A L1*I1AIW O1(1*A/B( 71BI 51*1A(5,M( .1I .))>2I1:1*-1BI/>1 4,B71(CBP>1;*K,71*2W CB (,I /*I,71A >/ ,7 ,B ): (*,1 6/B,1*1B )6 /A2)B(1*B161* )6R1I I1 >1B1*1*1B L,/ 4,B71(CB 1B M)K5 +gC I1 L1*.)>1BW

>U k%< 2$ -%$'0-' *//(2 -)BB1-I,12 :AK2 (1 61B21B(,1 R,M 71BB1B 1B M)K5 I511(1P 1B (1*(1>*//(2 -)BB1-I,12W 4,B71(CB ,2 11B :*)Y122,)B11AB1I51*7S (K2 >1(*//> M1 :*)Y122,)B11Am R)*> L))* 11B :/771B(1 I,I1A (,1 L1*5))*(I 5,1


21/39



M,M ;1BIS L)1> 11B :,I-. 1B M)K5 ;1(*,MY2B/3/8631B8 I)1S :*);11* //B;1L1A,B>1B I1L1*R/61A1B 9 .,1* >1A(Im >11Y 1B M1 7KBI ,1I2 I1*K> L1*5/-.I1B 9 1B L)1> 11B;1(*,MY2:*121BI/I,1 1B A,B72 B//* 311B8 ;1A/B>*,M71 A/B(:/>,B/3Z28 I)1W

OK ;1B M1 7A//* )6 )6R1I I1 >1B1*1*1BW F1 .1;I 7A/BI1B B)(,>W GI/: hhBm /A2 )B(1*B161*511I M1 :*1-,12 5,1 M)K5 >1(*))6(1 7A/BI ,2 3R1> 61 /A2M1;A,1YI (/I M1 1* 11B .1;If8W GI/:I511m R)17 K,I 5,1 M1 :*1-,12 B)(,> .1;I ;,M (,I ;1(*,MY )6 I)I M)K5 ()1A I1 7)61B 3p\gcX,*1-I1K* 6/*71I,B>c CB7)):6/B/>1*c8W GI/: (*,1m L,B( I511 I)I L,1* 4,B71(CBP:*)Y,1A1B(,1 BK 5171B ;,M M)K5 (*))67A/BI 1B (,1 L)A()1B //B (1R1 I,I1A328oYKB-I,1328W OK ;1B M17A//* L))* (1 A//I2I1 2I/:m 2IKK* 11B L1*R)17 )6 1A7//*2 B1I51*71B //B 1A7//* I1L1*;,B(1BS )Y ;1I1* B)>S 2IKK* 11B CO6/,AW X1 A//I2I>1B)16(1 R)*>I 1*L))* (/I (1)BIL/B>1* R,1I (/I M,M M)K5 ;1(*,MY 21*,1K2 B116I 1B (/I R/A (/B ))7 M)K5 7/B2 ): 2K--12(*/2I,2-. L1*.)>1BW

OK ,2 .1I R//7 11B 1YY1-I,1Y ;1*,-.I ): I1 2I1AA1Bm

R7-( '- E&7(5- 5%#-I%GI,%7;- W H*);11* I1 (1B71B /A2 (1 )BIL/B>1* L/B M)K5 ;1*,-.ImL,B(I .,M .1I ;1I1* )6 Y)*611A )Y ,BY)*611A //B>12:*)71B I1 5)*(1Bc X1B7 ))7 B/)L1* M1R1AYm M)K5 ;1*,-.I 6)1I )L1*11B7)61B 61I .1I XON L/B M)K5 ;1(*,MYo//B;)(n

2/-(-#5--/ E-D-,I//A 7/BI))* L))* )B(1*B161*2WV

T--G --# D--/L D--/ XYZ >%/5- ,-/(7- ,+# $-5 ,-/$++< +;$5-/ E%&0 F-'/7EG S ,B6/],6//A (*,1 R,BB1BS ;,ML))*;11A(wm TJ1xB2:,*11*( ): yS R,MB 5,M //B (1 2A/> >1>//B:*);A1318631B8 bo= ): I1 A)221B L))* ;1(*,ML1Bo61B21B 3s8V

M%-4 '- ++#


22/39



k1I L)1AI 6,22-.,1B L*116(S 6//* #&44-/ '-D- %)57-([ R) 7/B M)K5 (*))67A/BI>16/771A,M7 /BI5))*(1B ): M)K5 ;1*,-.I ())* 2,6:1A51> I1 R1>>1B TF/S ):I,1 Dz 9 (,I2://*I M)K 1B (1 )BIL/B>1* L11A I,M(

3-\7#'7* E- F-/7;$5 4-5 --# &750-* L))* (1 )BIL/B>1*S R)(/I .1I L))* .16 B,1I B//*L)1AI )6 M)K5 /Y2:*//7L1*R)17 I1 51,>1*1B 3;,MLW T4//I 61 51I1B )Y M1 >1xBI1*12211*(;1BIW =) B,1IS >11B :*);A116fV8

.%-* E%&0 ;%#5+;57#G%/4+57- 5%- 31P6/,A/(*12S 36);,1A8 I1A1Y))BBK661*S_5,II1*:*)Y,1A 1I-W8

C2 .1I >1AK7I )6 (1 /Y2:*//7 I1 6/71Bc X/B .1; M1 11B KK* (1 I,M( )6 M1R1AY 1B M1 L))*2I1AI1 :,I-.1B //B M)K5 (*))67A/BIW F1 6)1I u6 B)> 51A R1AY ;,BB1B./A1B 3(/I ()1B (1

2)-,/A1 B1I51*71B .1A//2 B,1I L))* M18S (K2 7B/AA1Bf

aU J2$4 9%;( @0$, P#$ ,/0 #+ 1B1*1*1BS,2 11B 4,B71(CBP>*)1: ): I1 2I/*I1BW X1 6112I1 2K--12L)AA1 4,B71(CBP>*)1:1B R,MB):>1;)K5( *)B( >*)I1 61*71BS 51;2,I12 )Y >1(11A(1 ,BI1*12212W g6(/I M,M 3B)>8 >11B>*))I 61*7 ;1BIS 6)1I M1 11B :*);A116S 11B K,I(/>,B> )Y 11B >1(11A(1 ,BI1*1221 L,B(1B(,1 M)K 1B M)K5 :)I1BI,jA1 7A/BI1B *//7I 3;,MLW u^*11A/B-1 ):(*/-.I1B ,B k+ZS u[1*2A/XKB;/*Z2 OK661*Z )Y uk/*(A):1B ,B .1I ;1(*,MY2A1L1BZ8W

O/(/I M1 (1R1 >*)1: .1;I >1-*1j1*(S ,2 .1I ;1A/B>*,M7 (/I M1 M)K5 ;171B(.1,( ):2-.*)1YI1B 11B :K;A,17 ):;)K5Im M1 6)1I M)K5 I*,;1 L,B(1BS 61B21B (,1 3))78 >1xBI1*12211*(R,MB ,B M)K5 B,-.1W F1 7/B (,I ()1B ())* *1A1L/BI1 ;A)>2 I1 2-.*,ML1BS ,BI1*122/BI1 L*/>1BI1 2I1AA1B 1B :*,771A1B(1 :)AA2 I)1 I1 L)1>1BW O)(,> 61B21B K,I M)K5 B1I51*7 K,I I)I(1R1 >*)1:S 6//* L*//> 61B21B K,I M)K5 B1I51*7 ))7 )Y R1 ,16/B( 71BB1B (,1 51AA,-.I>1xBI1*12211*( ,2W l)*( ;)L1B(,1B /-I,1Y ,B /B(1*1 >*)1:1B 9 61I L11A A1(1B 9 (,1 6,B)Y 611* )6 .1IR1AY(1 )B(1*51*: (*//,1B )Y Y)-K221B ): (1R1AY(1 2))*I A1(1Bm 2I/*IB,1K51 )Y *1/>11* ): ;12I//B(1 I):,-2W @//7 ,B (1 IK221BI,M( 2AK,7*1-A/61 L))* M)K5>*)1:W

X)1 .1I L)A>1B(1 )6 M)K5 +gC I1 L1*.)>1B L,/ .1I 2I/*I1B L/B M)K5 1,>1B 4,B71(CBP>*)1:m

.%-* --# ,-/D%->I5%5IL*/>1BS L))*(/I R1 I)1>/B> 7*,M>1B I)I (1 >*)1: 3;,MLW .1I ,B2-.*,ML1B L))* 11B;1://A(1 B,1K52;*,1Y )Y //B61A(1B ): 11B ;1://A(1 -)66KB,I


23/39



.%-* --# 0-%4(5F-/7;$5 5%-[ A1> ,B (,I ;1*,-.I K,I 5//* (1 >*)1: )6 (*//,I 1BL*//> 61B21B )6 (1 >*)1:2B//6 1B .1I 9A)>) I)1 I1 L)1>1B ): .KB :*)Y,1A 1B .1I5))*( I1 L1*2:*1,(1B 3;,1( .,1*L))* :*,771A2S /A2 (/I 6)>1A,M7 ,28n

O+;7*)1:2A1(1B /-I,1Y ())* R1 61I 1A7//* I1 L1*;,B(1BS (,2-K22,12//B I1 >//B 1B /B(1*1 61B21B K,I I1 B)(,>1B L))* I):,-2o:)AA2 (,1 (1 >*)1:2A1(1B R,MB;1>)BB1Bn

.-/(5&&/ ++#>%#'7*7#*-# B//* M)K5 A1(1B 3B1I /A2 ;,M 11B B,1K52;*,1Y8S 5//*,B M1K:(/I12 >11YI )L1* .1I ;1(*,MY 1Bo)Y .1I //B;)( 5//* M1 //B 51*7I 9 :*);11* (1R1K:(/I12 K,I1*//*( 51A I1 L1*;,B(1B 61I .1I 3.))Y(8)B(1*51*: L/B (1 >*)1: 1B

-)66KB,-11* ): 2:11A21 5,MR1W

OK RKA M1 2I11(2 611* /A2 1]:1*I >1R,1B 5)*(1B ): .1I >1;,1( 5//*,B M1 11B 2K--12L)AA14,B71(CBP>*)1: ;1BI >12I/*IW F)K5 (*))67A/BI31B8 RKAA1B M)K ,B.K*1B /A2 1]:1*IS /AA11B/A )6(/I (1 61B21B ,B M)K5 >*)1: M1 B//6 RKAA1B B)161B /A2 .1I :*);A116S (1K,I(/>,B> 1Bo)Y (1 >1(11A(1 ,BI1*1221 5//*)6.11B (1 >*)1: ,2 >1;)K5( )B(1*51*: ,2L/B 11B >12:*17W

CU "l+'2


24/39



J 3"$+#-03. ", E+ D+%#0EI -+ 7(-+) *#"+0+)!""# 8+5;&5& +#? -653"@+0+5;2

:-#57#7 T/F-/* 7( ()/->-/ -# 5/+7#-/ %) $-5 *-F7-' ,+# #-50-/>-#L +;^&7(757- -#%#'-/#-4-/(;$+) -# 7#5-/#+57%#++< +;57-G +


25/39



g: (1 6)61BI1B (/I M1 >//I AKB-.1B )Y (,B1*1B 7/B M1 M)K5 I,M( .1I 1YY1-I,1Y2I >1;*K,71B())* (,I I1 -)6;,B1*1B 61I 11B /Y2:*//7 61I 11B R/71B*1A/I,1W X)1 M1 (,I (*,1 711* :1*5117 (/B R,MB (/I /A I1B6,B2I1 &D B1I51*76)61BI1B :1* 6//B( (,1 M)K B,1I :1*2h 1]I*/I,M( 7)2I1BW

CU =k##& %$ /2,'#$2$8A

4112 M1 4,B71(,BS _5,II1* 1B ^/-1;))7 B152Y11( ,1(1*1 (/> I1B6,B2I1 &E 6,BKI1B )61]/-I I1 51I1B 5/I 1* ;,BB1B M1 B1I51*7 2:11AIW 4K,2I1*1B ,2 B1I R) ;1A/B>*,M7 31B51AA,-.I R1AY2 ;1A/B>*,M71*8 /A2 R1B(1BW

cU =L;2/4 '+;,'A

p*1j1* 11B B,1K52;*,1Y (,1 M1 ): 11B L/2I1 Y*1rK1BI,1 L1*2IKK*( )6 M1 1]:1*I,21 I1 (1A1B1B M1 L1*I*)K51B2*1A/I,1 61I 7A/BI1B 1B :/*IB1*2 I1 )B(1*.)K(1BW p)BI/-I M1 7A/BI1B 1B:/*IB1*2 //B (1 ./B( .,1*L/B )6 Y11(;/-7 I1 )BIL/B>1B 1B M1 2I)* 1B 6122/>,B>I1 L1*;1I1*1BW

BU =Mh,'#1L1B2 L/B M1 7A/BI1B 1B :/*IB1*2 B/ ,1(1*-)BI/-I6)61BI ;,M I1 .)K(1BW X1B7 .,1*;,M B//2I (1 R/71A,M71 ,BY)*6/I,1 ))7 //B (1

R/-.I1 >1>1L1B2 R)/A2 ,BI1*12212S L1*M//*(/>1B 1B :*)6)I,12W

6--/ 0-5-# %,-/ :-#57#7 T/F-/*Q R7E> '+# %) 000J(-#57#7*/F-/*J;%4


26/39



L"+ .6""# E+ ++) "3%#(62- /0( ."60(7 ,+%0(M!""#


27/39



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