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Guidelines for Zound Industries new identity, outlining proper use of logo, acceptable color changes with additional marketing materials.
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IDENTITY GUIDELINES
PMS 1665 U, 71%, 76%, 35%, 15%PMS 464U, 69%
PMS 1665 U
Primary Tag
Primary Colors
The final logo mark equalizer is descriptive, energetic, and has rhythm and movement. This represents the progressive culture of our brand and signifies the energy of our clientele, who are always moving forward. This is a letter and descriptive mark, identifying our company name within the equalizer that stands for the vibration of sound and signifying the vibrational energy within the music culture.
The logo can be used in the two-color primary form for most applications, except on a black background. The black secondary version can be equally interchanged when used on neutral colors or textures. The Principal colors and their respective tints should never change or vary in order within the logo. The only acceptable reverse logo is the black on white, reversed, and outlined. Never scale the logo out of proportion, however it can be split in the middle and bottom row can be removed for some applications.
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Logo aPPLicaTion
Life in Play
Life in Play PMS 464U
PMS 1665 U, 71%, 76%, 35%, 15%PMS 464U, 69%
Black
Black
Black
Black
Primary Logo Secondary Logo
Secondary Logo ouTLined
Secondary Logo reverSed
Secondary Logo reverSed ouTLined
TyPograPhy
The main font used for Zound is the Futura family and Impact. Impact is used for the logo mark and can be used if adding the word “industries” in conjunction with the logo mark. Combinations of the Futura font may be used in any of the following styles: Condensed Medium, Condensed Extra Bold, Medium and Medium Italic. Body copy should be set in Futura Medium 10 over 12. Heading should be set in Futura Condensed Medium with a negative 30 tracking.
Life in Play
Life in Play
Life in Play
Life in Play
12pt Futura Condensed Medium
12pt Futura Condensed Extra Bold
12pt Futura Medium
12pt Futura Medium Italic
12pt Impact industries
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coLor
PMS 1665 U
C0 M68 Y100 K0
R243 G115 B33
76% PMS 1665 U
C0 M52 Y76 K0
R247 G146 B79
71% PMS 1665 U
C0 M48 Y76 K0
R248 G152 B90
69% PMS 1665 U
C0 M47 Y71 K0
R248 G155 B94
35% PMS 1665 U
C0 M24 Y35 K0
R252 G202 B164
15% PMS 1665 U
C0 M10 Y15 K0
R254 G230 B211
PMS 464U
C10 M49 Y100 K35
R158 G102 B20
PMS 3125U
PMS 7500U PMS 7535U
PMS 7434U
69% PMS 464U
C7 M34 Y69 K24
R185 G139 B80
Primary Colors
aLTernaTe coLorS
Our color palette is retro with a classic feel and the order of the colors within the logo should not be changed. The alternate colors are suggestions for exploring additional palettes and their tints. These colors are opposite the primary warm palette and should be used for retail branding. Colors that may not be used are pastels and neon colors.
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LeTTerhead
Torsgatan 2, 111 23 Stockholm Sweden
+46 707 13 03 88
www.zoundindustries.com
Text flush right, .0625” from edge
Align letter with second equalizer at bottom
.75” spacing
1” spacing
.125” from top
Anjanette MerriweatherTorsgatan 2, 111 23 Stockholm Sweden
November 21, 2011
Inciliqui nus simped et autem incitiores aliquiam am alis magnis doluptias magnima gnatem illanditiis di to omnient ibusam earum ra sin pa volendi gnatem quam, ommoditius, quias atum, In-ciliqui nus simped et autem incitiores aliquiam am alis magnis doluptias magnima gnatem illanditiis di to omnient ibusam earum ra sin pa volendi gnatem quam, ommoditius, quias atum, Inciliqui nus simped et autem incitiores aliquiam am alis magnis doluptias magnima gnatem illanditiis di to omnient ibusam earum ra sin pa volendi gnatem quam, ommoditius, quias atum, Inciliqui nus simped et autem incitiores aliquiam am alis magnis doluptias magnima gnatem illanditiis di to omnient ibusam earum ra sin pa volendi gnatem
quam, ommoditius, quias atum, Inciliqui nus simped et autem incitiores aliquiam am alis magnis doluptias magnima gnatem illanditiis di to omnient ibusam earum ra sin pa volendi gnatem quam, ommoditius, quias atum, Inciliqui nus simped et autem incitiores aliquiam am alis magnis doluptias magnima gnatem illanditiis di to omnient ibusam earum ra sin pa volendi gnatem quam, ommoditius, quias atum, Inciliqui nus simped et autem incitiores aliquiam am alis magnis doluptias magnima gnatem illanditiis di to omnient ibusam earum ra sin pa volendi gnatem quam, ommoditius, quias atum, Inciliqui nus simped et autem incitiores aliquiam am alis magnis doluptias magnima gnatem illanditiis di to omnient ibusam earum
ra sin pa volendi gnatem quam, ommoditius, quias atum, Inciliqui nus simped et autem incitiores aliquiam am alis magnis doluptias magnima gnatem illanditiis di to omnient ibusam earum ra sin pa volendi gnatem quam, ommoditius, quias atum, Inciliqui nus simped et autem incitiores aliquiam am alis magnis doluptias magnima gnatem illanditiis di to omnient ibusam earum ra sin pa volendi gnatem quam, ommoditius, quias atum,
Sincerely,
Anjanette Merriweather
Letterhead is not shown to size, follow marked measurements. Use Futura Medium 9pt over 10pt for contact information. Website is Futura Medium 11pt over 12pt. Use PmS 464u for all text except website. Use PmS 1665u for website. Size is 8.5” X 11”.
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enveLoPe
Torsgatan 2, 111 23 Stockholm Sweden
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Measurements are not shown at actual size, follow as marked. Use Futura Medium 7.33pt over 8 for the address block. Make sure address line remains on one line and is flush with logo mark. Envelope size is 9” x 4”, No. 9 policy. Flap is die-cut.
.125” from left edge
.0625” from topFlap 2.25” long
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Measurements are not shown at actual size, follow as marked. Use Futura Medium, all caps, for name 9pt over 10. For names longer than one line, left justify two line. Use Futura Medium 7pt over 8 for title. Use Futura Condensed Medium 7pt over 8 for address block. Use Futura Condensed Medium 9pt over 10 for website address. Names should be in PMS 1665U, use PMS 464U for all other information. Size is 1.4556” x 3.3883”, short cut business card.
Name and title are flush left for two line application, centered for one line. Address block is flush left. Website(s) are flush right.
Stroke around business card is for visual purposes only, actual cards will not have a stroke.
Back of business card. Must not exceed a four bar equalizer. Lined up to visualize equalizer when more than one card is aside each other.
BuSineSS card
Torsgatan 2, 111 23 Stockholm, Sweden
+46 (0)73 502 13 48
VINCENT SKOGLUNDMarketing and Photography
www.zoundindustries.com
www.vincentskoglund.com
.8125” in between
.3125” from top
.0625” from edge, both sides
Torsgatan 2, 111 23 Stockholm, Sweden
+46 (0)73 502 13 48
ANJANETTE MERRIWEATHERGraphic Designer
www.zoundindustries.com
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In order to brand out to the music culture, we teamed up with Temple® and Gig Skinz® to merchandise our brand. Temple specializes in storage accessories for music devices and components and Gig Skinz is a DJ accessories brand. Both of their markets speak to our demographic as well.
acceSSorieS
This triangular case keeps your headphones, earbuds and audio accessories all in one place. It’s perfect for traveling the world or just going to work and it has a unique shape that makes it stand out above the rest. Made with 100% oiled saddle leather and polished steel zipper teeth, it sports some top quality materials too.
Specifically made to store various DJ equipment and components, the sleek feel of this bag corresponds with the sleek and industrial feel of our brand. This bag is attractive for our male audiences, although when using the alternate colors in this guide, it can be feminized as well.
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PromoTionaL iTemS
This high quality natural Leather Case for iPhone 4S offers a fitted design and second skin while providing solid protection. The velour interior provides soft, cushiony padding and keeps your screen clean and smear-free. This stylish accessory can go with you anywhere, a perfect accessory to complement our customers’ fashion style.
Hard case for iPod Touch.
Offering styles for men and women, incorporating the alternate color palette.
A certain line of promotional items targeted for our demographic. Here are a line of iPod and iPhone cases to sell in our retail outlets or as give-a-ways. Partnering up with Lucrin®, who specializes in leather goods, we are able to design custom quality cases. Additional option is laser letter engraving using our one color logo.
The snowboard is a great advertising tool for us while offering sponsorship opportunities with various athletes.
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cLoThing
Our line of clothing marries the Zound brand with our quality product, providing function and fashion. We have teamed up with HoodieBuddie® to design Special Edition Zound hoodies each equipped with Zound Urbanears™ earbuds in the drawstrings. Along with our line of hoodies, we offer a woman’s henley thermal. Our line is edgy, energetic and urban.
Cotton/poly military style fleece zip up hoodie with custom built-in machine washable earbud drawstrings. Design is embroidered.
Unisex hoodies are the perfect staple for everyone's wardrobe. These light weight hoodie's are great for any season! Stylish and comfy full zip jersey knit hoodie, 100% machine washable, just hang to dry! Equipped with Zound technology.
Ladies Henley Thermal Hoodie with repetative lines helps bring the brand inage home.
Skate-wear inspired clothing, bold and bright patterns, with abstract applications.
Teal Zoundtooth pattern inpired by our custom made hearphone covers.
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Not to scale, please note measurements. Our engineers designed a plastic cover that can be snapped onto the outside of our Urbanears Plattan™ line, allowing our customer to customize their look daily. Available in a variety of retro textures and colors in a five-pack.
reTaiL
SuggeSTed headPhone coLorS Teal Chocolate Indigo Mustard Black Dark Grey Raspberry Grey Army
addiTionaL PaTTern SeTS
a. Pink Zoundtoothb. Teal Zoundtoothc. Zoundtownd. ZoundTMe. Retrozound
2” diameter across.125” deep
e.d
c.b.a.
