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Rebrand of Zappos.com
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.comZAPPOS
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ZAPPOS .com
ZAPPOS
Zappos is an website that has not only shoes, but clothing, accessories, and more. Zappos also has free shipping, free returns (up to a year), 24/7 customer service, and MOST IMPORTANTLY HAPPINESS.
WHY IS THIS A PROBLEM?
Although Zappos has a ton of great products to buy and GREAT CUS-TOMER SERVICE, people are just not connecting to their brand. Zap-pos brand is inconsistant and confusing. Zappos is a customer driven company but can’t seem to show it correctly.
Here is the way Zappos looks today. It’s not fun, custom or exciting. It is broken up into catagories but there are just too many catago-ries which makes the site overwhelming. If the site was just a little easier to navigate, more custom and just visually appealing...
WHO ARE WE? WHO AREN’T WE?
Hi! We are Zappos! An online retailer that used to just specialize in shoes, but we have expanded to better FIT YOUR NEEDS. Now we carry clothes, accessories, jewelry, and beauty products. We think you are very important and only deserve the best, which is only what we carry. Let us help you be the best (AND MOST FASHIONABLE YOU) there is.
OUR MISSION, WHAT MAKES US, WELL, US.
We simply want to provide with the best customer service as possible.
BEFORE WE GET INTO THE NEW ZAPPOS, WE WANT TO SHOW YOU THAT ZAPPOS IS NOT JUST AN ONLINE RETAILER, BUT ALSO YOUR VERY OWN PERSONAL STYLIST.
OUR BRAND JOURNEY
To be as HELPFUL AND CARING as possible while giving customers a great experience as well as items to purchase.
BRAND PERSONALITY.
Zappos is an website that has not only shoes, but clothing, accessories, and more. When your shopping with Zappos, you are SHOPPING WITH A FRIEND, not a website.
If Zappos was person they would be RACHEL ZOE!
AS RACHEL WE WOULD...
While being RACHEL ZOE, we would dream of an organized and large closet, filled with fab clothing.
What are we most afraid of?
CLUTTER, messes, & BAD STYLE!
Besides Mrs. Zoe our other heroes would be Stacy London, Clinton Kelly and Oliva Palermo.
PERSONAL MOTTO?
“I don’t believe in changing my style because something’s a trend, ... People are mislead: They think because its a trend, they should do it. And its not going to work.” Rachel Zoe
Say hello to the new
.comZAPPOS
.comZAPPOS
OUR BRAND MINDSPACEHERE IS WHAT WE ARE ABOUT, IN EVERY KIND OF WAY. BASICALLY WE WANT YOU TO FEEL HAP-PY NO MATTER WHAT!
SHOPPING CART
My Account/Sign InFUNCTIONAL
To provide people with a simple and easy to use website.
SOCIAL
People will feel easy and better when they shop with Zappos.com.
MENTAL
People are peaceful and Zappos helps them make the pur-case easy.
SPIRITUAL
Customers feel happy and like they are doing some-thing good with Zappos.com.
BRAND MINDSPACE
HERE IS THE BRAND!
LOGOS
.comZAPPOS.comZAPPOS
ZO.comPre-Purchase
Post- Purchase
Purchase
Website
Coupons
IPad
IPhone
Commericals
Advertising
Rewards/Special Events
Word of Mouth
EmailAlerts
LoyalityPrograms
CustomerService
Packaging
Word of Mouth
Tracking
Invoice
Receipt
Hi! I’m Zappos. I like shoes, clothing, helping people, oh, and being happy. Will you hang out with me? Thanks I knew I liked you.
Hey! I’m ZO! Some people don’t think style is important, if your one of those people we aren’t going to get along. If you do think style is important then we have a lot to talk about.
Have you ever fallen in LOVE with an article of clothing or accessory?Yep, us too.
Your who you want to be with Zappos.
Become what you want to be with the help of Zappos!
HERE IS THE BRAND!
TYPEFACES
ARCHERARCHER ITALIC
COLOR PALLETE
.comZAPPOS
2280 Corporate Circle,Henderson, NV 89074
CEO ZAPPOS.COM
ENVELOPES
LETTERHEAD
OCTOBER 23, 2011RAIN BOOTSZAPPOS.COM
DEAR MISS ELLEN,
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
SINCERELY,
Tony Hsieh
O:(702) 943-7777 ex: 7895 // H: (702) 943-5502 E:[email protected]
CEO ZAPPOS.COM
BUSIINESS CARDS
.comZAPPOSO:(702) 943-7777 ex: 7895 // H: (702) 943-5502 E:[email protected]
CEO ZAPPOS.COM
CLOTHING TAGS
GIFT CARDS & HOLDERS
ALL IN
ONE PLACE.SPEND IT ALL INALL IN
ONE PLACE.SPEND ITALL IN
ONE PLACE.SPEND IT
TAGS
MAILER
JUST SO
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JUST RIGHT Hi Grace!
As always we have free returns for up to 365 days (that one whole year)! If that doesn’t work for you we would be happy to chat via phone anytime (literally). Let us know what we can do to hel p!
Best,
Zappos.com
WE HOPE THAT
everthing
FIT JUST RIGHT!
MAILER
Hi Grace,We have noticed that you left a few things in your shopping cart! Don’t worry we have added them to your wish list to make sure that you don’t forget those items that you have carefully collected. Let us know if we can help in anyway.
ITEM COLORS IZEQ TY PRICE
LOG IN TO YOUR ONLINE ACCOUNT AT ZAPPO S.COM TO ORDER FR OM YOUR WISHLIS T.
ZAPPOS.COM
KENZIE FLATS MUSTARD7 .5 1$ 29.50
$230.00
$44.00
$75.50
KORS LEATHER BOMBER JACKET
BROWNS 1
1
1
FREE PEOPLETOTE
RED ONE
SEQUIN DRESS MULTI4
YOUR WISHLI ST
OPEN ME,
THERE ARE PRETTY
THINGS INSIDE!
TISSUE PAPER
GRAC
E ELLEN1642 Tennessee, Law
rence, KS 66044
TO:
Delivering Happiness.
.com
ZAPPO
S
.com
ZAPP
OS
ZAPPO
’S.CO
M2280 C
orporate Circle, H
enderson, NV
89074
FROM
:
PACKAGE
Hi Grace,
Below is a list of everything that should be in your package. Let us know if we forgot something or gave you the wrong thing! As always we are available to you 24/7.
ITEM COLOR SIZE QTY PRICE
LOG INTO YOUR ONLINE ACCOUNT AT ZAPPOS.COM TO VIEW THIS ORDER.
RALPH LAUREN
SCARF
GRAY ONE 1 $30.00
YOUR WISHLIST
MERCHANDISE:SHIPPING:TAX:
$30.00FREE$2.46
HAPPINESS: $32.46
RECEIPT
EMPLOYEE SHIRTS
SANTAFULFILL ALL THE WISHLISTS
THIS YEAR!
DON’T LET
ADVERTISEMENT
AN EMPTY
LIKE A
TO US
CLOSET,
SOUNDS
TOO.NIGHTMARE
.comZAPPOS
FAST & FREE SHIPPING
BOTH WAYS
ADVERTISEMENT ADVERTISEMENT
ORDER PLACED ORDER SHIPPEDWe have received your order and are currently processing it.
Your order has shipped. Track your order..
Hi Grace,Thanks for your order (HD7087008988) from Zappo’s! Happiness should be coming to you very soon. The following items are in your order.
ORDER NUMBER:HD09787987
SHIPPING ADDRESS BILLING ADDRESS
ORDER DATE: 12/12/11
SHIPPING METHOD: THE BEST WAY FREE!
GRACE ELLEN1642 Tennessee,Lawrence, KS 66044US
GRACE ELLEN1642 Tennessee,Lawrence, KS 66044US
THE FOLLOWING ITEMS HAVE BEEN SHIPPED FOR HAPPINESS:
ITEM COLOR SIZE QTY PRICE
MERCHANDISE:SHIPPING:TAX:
$30.00FREE$2.46
HAPPINESS: $32.46
RALPH LAUREN SCARF GRAY ONE $30.001
TRACKER
SHOPPING CART CHECK OUT
NEW ARRIVALS
BRAND INDEX
SHOP ALL SHOES CLOTHING BAGS WOMEN search zappos by keyword or item #
MEN SALE
FREE SHIPPING FREE RETURNS FREE 365 DAY RETURNS 24/7 CUSTOMER SERVICE HAPPINESS POLICY FREQUENTELY ASKED QUESTIONS
TOP FALL/WINTER
BEST BUYS UNDER $100
LOOK BOOK
> HOLIDAY PARTIES
> WORK WEAR
> WEEKEND GET AWAY
> CITY LIVING
EDITOR PICKS
FEATURED PICKS
JUST IN
LETS GO!
YOU’RE ASHOE IN!
Walk the walk,for every situation.
The O�ce
The Weekend
Shopping with Friends
SAY HELLO TO
ZO!
My Account/Sign In
LET’S GET STARTED
.comZAPPOS
ZO.com
SIGN IN/REGISTER HERECreate an account to save your cart, wish list and whatever else you like!
YOUR EMAIL:
PASSWORD:
BIRTHDAY:
ZIP CODE:
GENDER:
Send me updates and personalized recommendations just for you!
Female Male
REGISTER
Already a member? Sign In!
OPENING WEB PAGE
ZO.com
SHOPPING CART CHECK OUT
NEW ARRIVALS
BRAND INDEX A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SHOP ALL SHOES CLOTHING BAGS WOMEN
search zappos by keyword or item #
MEN SALE
FREE SHIPPING FREE RETURNS FREE 365 DAY RETURNS 24/7 CUSTOMER SERVICE HAPPINESS POLICY FREQUENTELY ASKED QUESTIONS
TOP FALL/WINTER
BEST BUYS UNDER $100
LOOK BOOK
> HOLIDAY PARTIES
> WORK WEAR
> WEEKEND GET AWAY
> CITY LIVING
EDITOR PICKS
FEATURED PICKS
JUST IN
LETS GO!
YOU’RE ASHOE IN!
Walk the walk,for every situation.
The O�ce
The Weekend
Shopping with Friends
SAY HELLO TO
ZO!
My Account/Sign In
LET’S GET STARTED
.comZAPPOS
WEB PAGE
SHOPPING CART CHECK OUT
NEW ARRIVALS
BRAND INDEX A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SHOP ALL SHOES CLOTHING BAGS WOMEN
search zappos by keyword or item #
MEN SALE
FREE SHIPPING FREE RETURNS FREE 365 DAY RETURNS 24/7 CUSTOMER SERVICE HAPPINESS POLICY FREQUENTELY ASKED QUESTIONS
TOP FALL/WINTER
BEST BUYS UNDER $100
LOOK BOOK
> HOLIDAY PARTIES
> WORK WEAR
> WEEKEND GET AWAY
> CITY LIVING
EDITOR PICKS
FEATURED PICKS
JUST IN
LETS GO!
My Account/Sign In
ZO.com
READY, SET
ZO!You chose bags, lets see what style you are!
GO!
.comZAPPOS
WEB PAGE
SHOPPING CART CHECK OUT
NEW ARRIVALS
BRAND INDEX A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SHOP ALL SHOES CLOTHING BAGS WOMEN
search zappos by keyword or item #
MEN SALE
FREE SHIPPING FREE RETURNS FREE 365 DAY RETURNS 24/7 CUSTOMER SERVICE HAPPINESS POLICY FREQUENTELY ASKED QUESTIONS
TOP FALL/WINTER
BEST BUYS UNDER $100
LOOK BOOK
> HOLIDAY PARTIES
> WORK WEAR
> WEEKEND GET AWAY
> CITY LIVING
EDITOR PICKS
FEATURED PICKS
JUST IN
LETS GO!
My Account/Sign In
ZO.com
Bags
Clothes
Accessories
Shoes
.comZAPPOS
SHOPPING CART CHECK OUT
NEW ARRIVALS
BRAND INDEX A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SHOP ALL SHOES CLOTHING BAGS WOMEN
search zappos by keyword or item #
MEN SALE
FREE SHIPPING FREE RETURNS FREE 365 DAY RETURNS 24/7 CUSTOMER SERVICE HAPPINESS POLICY FREQUENTELY ASKED QUESTIONS
TOP FALL/WINTER
BEST BUYS UNDER $100
LOOK BOOK
> HOLIDAY PARTIES
> WORK WEAR
> WEEKEND GET AWAY
> CITY LIVING
EDITOR PICKS
FEATURED PICKS
JUST IN
LETS GO!
My Account/Sign In
ZO.com
NOT YOURSTYLE AT ALL?
No problem. Select an outfit below that better suits you!
Sweet and Soft
Cute and Laid Back
Preppy and Tailored1/20 It’s finally that holiday party you have been waiting for – what look would you wear?
A B C
.comZAPPOS
WEB PAGE
.comZAPPOS
ZO.com
SHOPPING CART CHECK OUT
NEW ARRIVALS
BRAND INDEX A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SHOP ALL SHOES CLOTHING BAGS WOMEN
search zappos by keyword or item #
MEN SALE
FREE SHIPPING FREE RETURNS FREE 365 DAY RETURNS 24/7 CUSTOMER SERVICE HAPPINESS POLICY FREQUENTELY ASKED QUESTIONS
TOP FALL/WINTER
BEST BUYS UNDER $100
LOOK BOOK
> HOLIDAY PARTIES
> WORK WEAR
> WEEKEND GET AWAY
> CITY LIVING
EDITOR PICKS
FEATURED PICKS
JUST IN
LETS GO!
LET’S GOTOGETHER!
Here are a few things we thought you might need.
Laptop Bag
Smart Watch
After Hours Hat
My Account/Sign In
Ben ShermanShirt
$78.50 | Item # 83750You'll be sure to pass your perfor-mance review with this perfor-mance tested oxford shirt from Ben Sherman.
Cotton blend fabric features stain-resistant and stain-releasing properties.
Button-down collar and front uses polished pearl buttons.
Left chest pocket.
SIZE CHARTS
CHOSEN COLOR: blue
QUANITY1
small
blue
add to bagzoom
WEB PAGE
Zappos
loading...
WELCOME TO . .
LETS GO!
SEARCH MY CARTWISH LISTBROWSE SEARCH MY CARTWISH LISTBROWSE
SEARCH BY
ALL<OUTERWEAR<JACKETS
Michael KorsJacket$150.50 | Item # 83750
CHOSEN COLOR: yellow
QUANITY1
small
yellow
add to bag
IPHONE APP
TAXI SIGNAGE
TRUCK SIGNAGE
thank you!
thank you!