YUMMY noodles

  • View
    405

  • Download
    1

Embed Size (px)

Text of YUMMY noodles

Dr. D.Y.Patil Institute Of Management Studies

MARKETING MANAGEMENTDr.Krishna

First Year MBA Class

LAUNCHING OF A PRODUCT

YUMMY Easy NOODLES to cook, Good to tastePresented By 1. Prashanth Sowmithry.B (41) 2. Ashish Pandey (37) 3. Hemsh Pal (11) 4. Shaveta Miya (06) 5. Shalinee (19)

INTRODUCTIONPRODUCT:- NOODLES BRAND NAME:-YUMMY NOODLES SECTOR:-FAST MOVING CONSUMER GOODS COMPANY NAME:- YUMMY NOODLES PVT. LTD.

OUR COMPANY OUR COMPANY Mission: - YUMMY mission is to hold number one or two positions in the market. Vision: - We will market the most appealing consumer goods and lead this sector Value: - Our core values will be Empathy, Integrity, Courage, Originality,

Fact File of YUMMY Fact File of YUMMY YUMMY customers ? Popular and Sub- popular groups Needs that YUMMY satisfy ? Substitute for meals, Nutritious diet. Product offered by YUMMY ? NOODLES YUMMY pricing strategy ? Medium Strategy(price=value)

YUMMY Planning Process YUMMY Planning Process

Yummy Market Analysis

Yummy Marketing Objectives

Yummy Marketing Strategies

YummyDeveloping and Implementing Stage

Yummy Market Controls

Yummy ResultCustomer Satisfaction, Profitability, survival and company image

SWOT SWOT Strengths WeaknessTechnologies,Huge Market, Continuous market, Location, Entry barriers, substitutes, TQM,

OpportunityNational & International Market ,

ThreatCompetitors, Change in External Environment, Imports

PENETRATION Current Market Size:- Approx. 100 cr Potential Market Size:- 41 mn Penetration = (( current market size)/ (Potential market size )) *100 100 00 00 000 *100 = 4.1764 41000000*.2*365*8

Penetration ( Cont) Penetration = 4.1764 % GAP = 100- 4.1764 = 95.8236 % This indicates that noodles have huge demand in the market

Competitors CompetitorsMaggi, Top Ramen, Nanking, Yong- chong And more than 150 local brands

Competition Analysis Competition Analysis Maggi (200g) : Top Ramens (200g):Others (200g) : YUMMY (200g): 20/18/15/- to 18/8/-

MARKET SHARE OF NOODLESMAGGI:-43% TOP RAMEN:-19% OTHERS:-19%

The Four Ps The Four CsMarketing Mix ProductNOODLES

PromotionYUMMY Strategies Communication

Customer Solution

PriceMRP. 8/-

PlaceMaharashtra

Customer Cost

Convenience

PRODUCT of YUMMY PRODUCT of YUMMY Product: - NOODLES Category: - Consumer goods foods products. ?????????

PRICING IN YUMMY PRICING IN YUMMY

List Price

Pricing Strategies

Discounts to customers

Allowances to employees

PLACE PLACEYUMMY NOODLES

Direct Distribution Indirect DistributionYUMMY NOODLES

AgentsCONSUMERS

Wholesalers

RETAILERS

CONSUMERS

PROMOTION in YUMMY PROMOTION in YUMMY

Advertising Public Relations Promotional Mix Sales PromotionSales Force

Direct Marketing Internet/ E-commerce

Product FAB Analysis Product FAB AnalysisFeatures Contains Proteins, Carbohydrates, ??????? Benefits Proper Diet with full nutrition. Substitute for Meal. Fast to Cook, Excellent to Taste, Advantages Healthy and nutritious.

Product Life Cycle Product Life CycleS A L E SIntroduction E.g..YUMMY

MaturityE.g. MAGGI

GrowthE.g..OTHERS

Decline

TIME

Marketing Channels Marketing Channels Distribution Channels Service Channel /Facilitators Communication Channel

Distribution Channel Distribution ChannelYUMMYC & F AGENTSCONSUMERS E.g.. Hotels, canteens

Direct Distribution Indirect Distribution YUMMY

WHOLESALERS

RETAILERS

CONSUMERS

Commission Structure of YUMMY Commission Structure of YUMMYPrice = 4.5With 12% profit

Price = 5.04

Price = 5.6448

12% C&F Agents Wholesalers

YUMMY

18%Price = 6.66 /-

Retailers 20.12% ConsumersMRP = 8/-

Service Channel/ Facilitators Service Channel/ FacilitatorsTo carry transactions with potential customers/buyers includesWare Houses

Transportatio n

Banks

Others

Communication Channel Communication ChannelTo deliver and receive messages a from target buyers, includesTelevision Radio

Newspapers

Mail

Posters

Toll free Numbers

Sources of Promotion Sources of PromotionFamily, friends, neighbors Most influential source of information Advertising, salespeople Receives most information from these sources Mass Media Consumer-rating groups

Personal Sources Personal Sources Commercial Sources Commercial Sources Public Sources Public Sources

YUMMY P&L ACCOUNT

SALES LESS COGS GROSS MARGIN OFFICE&ADMIN. ADVT.&PRO PROFIT

1620000 (574700) 1045300 (360000) (340000) 345300

Financial Status Financial Status************************************************ Land 800000 FPO License 15000 Machinery 400000 Heater 300000 Cutter 100000 Mixing machine 150000 Delivery Van 450000 Furniture 20000 Computers 50000 Total 2285000

Financial Status (Cont) Financial Status (Cont) Advertisement cost 1000000

Packing and Labeling Packing and Labeling Noodles comes in different pack size of 500gr(for institutional purpose), 200gr (Retail ), 100gr(Retail).

Positioning & USP Positioning & USP Nutrition that is required ! Price That Fits Your Budget

Nutrition Information of Yummy Noodles (per pack) Energy: Carbohydrate:Protein :Fat:Calcium:Iron:796 Kcal 122g 14g 28g 48mg 4mg

Recipe Recipe Country Noodles 1. 3 cups (6 oz.) YUMMY noodles, uncooked 2. 1/2 lb. (8 oz.) Pasteurized Prepared Cheese Product, cut up 3. 1 pkg. (16 oz.) frozen vegetable blend, thawed, drained 4. 1 can (6 oz.) drained, flaked 5. 1/4 tsp. black pepper BRING 1-1/2 cups water to boil in medium saucepan. Stir in noodles. Reduce heat to medium-low; cover. Simmer 8 to 10 minutes or until noodles are tender. Do not drain. ADD prepared cheese product, vegetables and pepper; cook until prepared cheese product is melted and mixture is heated through, stirring occasionally.